INDICATOR
Young Fashion What’s selling now? WOMEN’S
MEN’S
Robert Watson Owner, Classic Urbanwear in Omagh, Northern Ireland
Simon Powell Co-owner, Brilliant Disguise in Stroud, Gloucestershire
“Tommy Hilfiger Puffa-style jackets are doing well at the moment (£150 to £190 at retail). French Connection dresses are also strong sellers. These range from simple day dresses to party dresses, which are priced from £100 to £130. Rant and Rave has very competitive prices so is always in demand.”
“Superdry has been working for us. The brand’s Fairisle Crew knitwear range (£55) has been selling across quite a few of the colours. The Retro Hooded gilet (£65) has been another piece performing strongly. We’re also finding that it’s the pieces with less branding that are working better.”
Danny Shiers Owner, Cube Clothes in Lytham St Annes, Lancashire
Paul Woods Owner, Encore in Liverpool “Tops (£35 to £69) and scarves (£25) from Soaked in Luxury are our strongest sellers. This is a stylish reasonably priced brand and the clothes are good quality. The dresses (£135) from the Pretty Dress Company are also in high demand.”
“Replay is selling well. It has just sponsored FC Barcelona and we’ve seen a lot of the brand’s Waitom jeans (£115) sell as a result. It’s a great partnership. We’ve also sold a lot of Duck and Cover knitwear (£60 to £80) and denim (£60 to £80).”
Superdry
Alison Riley Owner, Alive in Leek, Staffordshire
Johnny Shadforth Assistant manager, Yakuza in Sunderland
“Only’s knitwear is very popular (£18 to £35). It’s cheap so sells quickly. We have a range of things in from French Connection, but the dresses do especially well, particularly as it’s party season at the moment. The bodycon dresses are really popular and range from £60 to £90.”
“Everything has gone a lot more streetwearfocused for us. Crooks & Castles has been doing very well. Believe it or not, it’s the T-shirt range (£30) that has been selling strongly. It has a strong print and a great price. We’ve also seen the hoodies (£75 to £95) selling strongly.”
Adrian Hensler Partner, Gas Station in Sevenoaks, Kent
Darren Comerford Managing director, Fallen Hero in Scunthorpe
“About 80% of the products we sell are Superdry. The hoodie (£45 to £75) and knitwear (£50 to £80) ranges are the main best-sellers. The jeans range from Diesel (£95 to £130) is also in high demand for women.”
Rhowen Yoki Owner, Fusion in Wadebridge, Cornwall
Religion
Duck and Cover
“Religion has been going well. People are after its graphic T-shirts (£35). The brand has a unique look and a cult following. We’re also finding Replay very strong. We’re selling a lot of its jeans (£90 to £130) and denim shirts (£85 to £105).”
Keiron Clarke Co-owner, Ashes Menswear in Bournemouth
“Vero Moda is selling extremely well, mainly with outerwear. The Great Parka (£65) has done incredibly well, along with the Verve jacket (£90). The Rice jumper (£22) is another popular product from this brand. Dresses from Glamorous are also in demand. We have a long sleeved black sequin number that is £45.”
“Guide London shirting has been a bit of a phenomenon. We’ve been doing very well with both the basic triple button collar (£59.99) and the double collar (£64.99). They fly out because people love the detailing.“
Stuart Smith Owner, Zebra Menswear in Chesterfield
Elaine Edwards Ladieswear and accessories buyer, Barbours in Dumfries “Tunic dresses from Vero Moda are another good seller. These are nice dresses that could be worn to a Christmas party, and they’re only £35 so as you can imagine they are very popular.”
“The younger guys are buying Stone Island. The brand has really broadened its appeal, it’s a great product. The sweatshirts (£135 to £185), three button collar shirts (£150) and hoodies (£140 to £210) are all selling strongly.”
Jane Abbot Owner, Atom Heart in Pwllheli, Wales
Mal Searle Buyer, Changes Menswear in Cleveland, Middlesbrough
“Criminal Damage skinny jeans are a good seller. They provide an alternative look but are also quite cheap at £29.99. Iron Fist T-shirts are also in demand, although these are a bit more expensive (around £28 to £35). They’re quite elaborate, with a few skull designs.”
“We’re finding that younger customers are going for a smarter look at the moment. The Luke Roper range has a dressier look with more refined detailing. We’re doing well with the brand’s fitted shirts (£80) and the knitwear range (£85). Customers are definitely looking for fine details.”
Glamorous
DECEMBER 21 2013 /
Drapers
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