Media Nitishashtra

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MkW - j esUnz

LukrdkÙ skj n' kZ u' kkL=k foHkkx i Vuk fo' ofo| ky; ] i Vuk ek-s & 8757370192 bZ &esy %ramendra@bsnl.in

ehfM; k uhfr ' kkL=k chl oha l nh ds mÙkjk/ Zesa uhfr' kkL=k dh mi ' kk[ kk O;kogkfjd uhfrdh' kkL=k ; k v IykbM uhfr' kkL=k dk rst h l s fodkl gq v k gS A O;kogkfjd uhfr' kkL=k ds v a r xZ r O;kol kf; d uhfr' kkL=k Hkh ' kkfey gS A O;kol kf; d uhfr' kkL=k dsv a r xZ r esfMdy] f' k{k.k] ehfM; k] dkuw u v kS j fct + usl vkfn fofHkUu O ; ol k; ksads uS frd v kpj.k ds eki n.Mksai j fopkj fd; k t krk gS AHkkjrh; l a nHkZesa ] iS l sysd j ^^[ kcj** Nki us( paid news) ; k [ kcj nckus] v kS j dbZi zeq [ k i =kdkjksa}kjk i S l sysd j dkW j i ksjsV fct + usl ?kjkuksadsfgrksadksv kxs c<+ kusdsi z;Ruksadsl keusv kusdsckn] ehfM; k uhfr' kkL=k dh l eL; k, aHkh egÙoi w . kZgksxbZ gS A a

ehfM; k ^^ehfM; k** ds v a r xZ r fi za V] jsfM; ks] Vsy hfot u] fl usek v kS j ba VjusV t S l s t ul a pkj ekè; e vkrsgS AehfM; k dk bLrseky l ekpkj nsusdsfy, vkS a j euksja t u dsfy, Hkh gksrk gS A fi Q j] ehfM; k dk bLrseky foKki u dsfy, Hkh gksrk gS A; gkai j gekjk l Eca / eq [ ; r%U;w t+ ehfM; k l sgS Abl v FkZesaehfM; k uhfr' kkL=k dksi =kdkfjrk uhfr' kkL=k Hkh dgk t k l drk gS A Izk' u ; g gSfd i =kdkfjrk D; k gS \ esjh; e oscLVj fMD' kujh dsv uq l kj] i =kdkfjrk l ekpkj&i =kksa ] i f=kdkv ksa ] Vsy hfot u ; k jsfM; ksdsfy, l ekpkj bdëò k djus] fy[ kus] l Ei kfnr djusdh fØ; k ; k dke gS A ( ge ; gkai j ba VjusV dksHkh t ksM+l drsgS A nw a l js' kCnksaesa ] i =kdkfjrk ehfM; k dsekè; e l si zLrq r djusdsfy, l ekpkjksadsl a xzg.k v kS j l Ei knu dk dke gS A)


l R;] fu"i {kr k v kS j oLr q fu"Br k i jut kW ; xq gk Bkdq j rk us vi uh fdrkc ehfM; k , fFkDl esaehfM; k uhfr' kkL=k ds va r xZ r l R;] fu"i {krk vkS j oLrq fu"Brk dksdsUnzh; egÙo fn; k gS Amudsv uq l kj] i =kdkfjrk dsfy, l R;rk ( truthfulness) dh / kj.kk vf/ d egÙoi w . kZgS A mudsv uq l kj] i =kdkfjrk uhfr' kkL=kesal R;rk dksnksfgLl ksaesacka Vk t krk gS& ( 1) fji ksVZdh t k jgh t kudkjh dh ; FkkrF; rk ; k l PpkbZdksfu/ kZ fjr djuk v kS j ( 2) fdruh ; FkkFkZ r k v kS j bZ ekunkjh l si zkIr dh x; h t kudkjh dksfji ksVZfd; k t krk gS A Bkdq j rk ds vuq l kj] fu"i {krk i =kdkfjdk uhfr' kkL=k dsfy, egÙoi w . kZgS ] vkS j gj i =kdkj l sbl dh v i s{kk j[ kh t krh gS A i =kdkjksadks' kCnksadk pq uko cgq r l ksp&l e> dj djuk pkfg, ] D; ksa fd ' kCnksads, d l sv f/ d v FkZgksrsgS ] v kS a j v yx&vyx l a nHkksZ aesav FkZ cny l drsgS Al a a nHkZdh v ksj è; ku nsuk Hkh t + : jh gS ] rkfd nh xbZt kudkjh dksl gh i fji zs{; esal e>k t k l dsA gj dksbZv i us i fji zs{; ds vuq l kj oLrq v ksa dh vyx&v yx O;k[ ; k djrk gS A bl fy, ] ; g l EHko gSfd nks p' enhn xokg ; k i zR;{kn' khZ, d gh ?kVuk dk dki + Q h v yx&vyx fooj.k nsa A , slsesadgkuh ds, d i {k dksvf/ d egÙo nsuk] fu"i {krk dk mYya ?ku gS A i =kdkj dks, d l a rq fyr nf̀"Vdks.k v i ukuk pkfg, A bl h rjg] fji ksVZ j }kjk nh xbZfji ksVZesaoLrq fu"Brk dk gksuk Hkh t + : jh gS A fu"i {krk dk , d i gyw; g Hkh gSfd dksbZHkh l ekpkj nsusdsi gysml sØkl &psd ( cross check) t + : j djuk pkfg, A dbZckj , di {kh; l ekpkj Nki fn, t krsgS ] vkS a j ft l i {k i j v kjksi yxk; k t k jgk gS ] ml dk i {k l keusykusdh dksbZdksf' k' k ughadh t krh gS A; g i =kdkfjrk dsuhfr' kkL=k dk mYya ?ku gS A

l ekpkj v kS j fopkj i =kdkfjdk uhfr' kkL=k dsl n aHkZesal ekpkj ( news) v kS j fopkj ( views) dschp , d egÙoi w . kZv a r j fd; k t krk gS A, slk ekuk t krk gSfd l ekpkj vkS j fopkj dks, d&nw l js l sv yx j[ kuk pkfg, A mnkgj.k dsrkS j i j] l ekpkj&i =kksadsl a nHkZesa, slk l e>k t krk gS fd fopkjksadksl Ei kndh; i Uusrd l hfer j[ kuk pkfg, A U;w t +fji ksVZ( l ekpkj) dsl kFk fji ksVZ j ka sdksv i usfopkjksadksfefJr ughadjuk pkfg, A bl l a nHkZesa; g Hkh dgk t kr k gS fd ^^facts are sacred; comments are free**Abl dk rkRi; Z; g gSfd v i uh fVIi f.k; ka nsusdsfy, yksx Lora =k gS ] ysfdu rF; ksadsl kFk dksbZrksM+ a &ejksM+ughagksuh pkfg, A


v kt dy i =kdkfjrk ds bl ekun.M dk v Dl j mYya ?ku ns[kus dks feyrk gS A l ekpkj&i =k esal ekpkjksadk pq uko] mUgsai zLrq r djusdk rjhdk] muds' kh"kZ d ] fdl l ekpkj dksfdruh i zkFkfedrk nh t k, ] fdl seksVsv{kjksaesapkj dkyeksaesai za Q V i st i j Nki k t k, v kS j fdl s, d dkye esafdl h fi Nysi Uusi j / dsy fn; k t k, ] ; g l c dq N l Ei kndh; iw okZ xzgksai j fuHkZ j djrk gS ] t ksges'kk fu"i {k ughagksrsgS A a fi za V ehfM; k esarks fi Q j Hkh , d fofo/ rk gS A cgq r l kjs v PNs mnkgj.k Hkh fey t k, a xsAysfdu Vh-oh- ds^^U;w t +pS uy** l ekpkj v kS j fopkj dksfefJr djusdsjksx l sdq N T; knk gh xzLr ekyw e nsrsgS AdbZckj fji ksVZ a j l ekpkj ckn esansrsgsa ] ; k nsrsgh ughagS ] ij a fuca / ' kS y h esvi usfopkj t + : j i zLrq r dj nsrsgS A n' kZ a d ksadksbl yk; d Hkh ughal e>k t krk gSfd osfdl h l ekpkj dkst kuusdsckn Lo; aml dsckjsesav i uh dksbZLora =k jk; cuk l dsa AdbZpS uyksaesarksl ekpkjksadk i zLrq r hdj.k fcYdq y , di {kh; gksrk gS A, slspS uyksa dh fu"i {krk t S l si =kdkfjrk dsew Y; ksa l snw j &nw j rd dk l Eca / ughajgrkA

U;k; i kfy d k l sl Eca f/ r fj i ksfVa Z x U;k; i kfydk l sl Eca f/ r fji ksfVZ x dh ppkZi jut kW a ; xq gk Bkdq j rk usvi uh fdrkc ehfM; k , fFkDl esadh gS A mudsv uq l kj] ehfM; k dksU;k; ky; dh xfrfof/ ; ksadksfji ksVZ djusdk vf/ dkj gS ] c' krsZdh vnkyr ^^ca n dejsesa ** ( in camera) dke u dj jgh gks] ; k vnkyr us fo' ks"k rkS j l s dq N xfrfof/ ; ksadks fji ksVZdjus l s euk u fd; k gksA ysfdu] fi za V ; k bysDVªkW fud ehfM; k dks, slh dksbZckr Nki uh ; k i zlkfjr ughadjuh pkfg, ] ft l l sU;k; ky; dh xfrfof/ ; ksaesack/ k i gq ps; k ml dsi zfr fdl h rjg dk i w a okZ xzg mRiUu gksA xq gk dsv uq l kj] ehfM; k t ufgr esaU;k; ky; dsfdl h dk; Z; k fdl h fu.kZ ; dh rdZ la xr l eh{kk dj l drh gS A ysfdu] mUgsaU;k; k/ h'kksai j dksbZv k{ksi ughayxkuk pkfg, ] v kS j muds i z;kst u ( motive) i j dksbZi z'u ugha mBkuk pkfg, A ehfM; k dks l Ei .wkZ U;k; i kfydk dkscnuke ughadjuk pkfg, A U;k; i kfydk l Eca / h fji ksfVxZ a dsl a nHkZesat ks, d egÙoi w . kZHkVdko ns[kusesav k; k gS ] ml s^^ehfM; k Vªk; y** ( media trial) dgk t krk gS A U;k; i kfydk dk , d egÙoi w . kZ fl ¼ka r gSfd t c rd fdl h O;fDr dsfo#¼ rdZ la xr l a nsg l si jsdksbZv kjksi vnkyr esa i zekf.kr ughagkst krk gS ] rc rd ml sfunksZ "k ekuk t krk gS AehfM; k dsxS j ft Eesokj fgLl ksaesa fdl h O;fDr i j vkjksi yxrsgh ml snks"kh eku fy; k t krk gS A, i Q - vkb-Zvkj- ( FIR) gksrs gh fdl h O;fDr dksnks"kh eku dj ml s^^v kra d oknh**] ^^gR;kjk** v kS j ^^cykRdkjh** t S ls


fo' ks"k.kksal seksVsv{kjksaesal q ' kksfHkr dj fn; k t krk gS A , slk yxrk gSt S l sfd vkjksi yxrs gh dkb sZO;fDr nks"kh gks t krk gS A U;k; i kfydk }kjk Vªk; y dh dksbZt + : jr gh ughagS A ehfM; k vi uh v ksj l si gysgh yksxksadksi Q ka l h i j p<+ k nsrh gS A csgrj gksfd ehfM; k v i uk dke ( fji ksfVZ x) djs] v kS a j v nkyr dksv i uk dke djusnsA , d l eL; k ; g Hkh ns[kusdksfeyrh gSfd dbZckj i q fyl ] l h- ch- v kbZ - ; k dq N odhy v i uk i {k v nkyrksaesaj[ kusdh ct k; ml sl ekpkj&i =kksaesayhd ; k Iyka V djrs jgrsgS a A dq N l ekpkj&i =k v kS j U;w t +pS uy pVdkjsys&ysdj ml sNki rssHkh gS A l e> esa a ughav krk gSfd Vªk; y vnkyr esapyrh gSfd ehfM; k ea sA

i sM U;w t+ 2010 esav a xzst + h v [ kckj fn fgUnwds i =kdkj] i h- l kbZ ukFk] dh i sM U;w t +l Eca /h [ kcj dksl keusykusesa, d egÙoi w . kZHkw fedk FkhA mUgksa usi zkekf.kd <+ x l s; g fn[ kyk; k a fd egkjk"Vª v kS j v ka / zizns'k ds2010 dsfo/ ku l Hkk pq uko dsnkS j ku dbZl ekpkj&i =kksa}kjk iS l sysd j dbZmEehnokjksadsi {k esa^^[ kcjsa ** i zd kf' kr dh x; h Fkha Anjvl y esaosfoKki u Fks] ysfdu i kBdksadsl keusbUgsa^^[ kcj** ds: i esai s'k fd; k x; kA v xj Vh- oh- dsi zkbosV ^^l ekpkj** pS uyksadksns[kk t k, ] rks; g ckr vkl kuh l s l e> esav k t k, xh fd dkS u&l h ^^[ kcj** njvl y esafoKki u gS A vkusokyh fi Q Yeksads foKki u Hkh ^^l ekpkj cq y sfVu** esal ekpkj ds: i esai zlkfjr fd, t krsgS A ft l fnu VkVk a dh uS uksdkj ckt + kj esai gyh ckj ykbZxbZ ] ml fnu v f/ dka ' k pS uyksadsfy, fnu Hkj ; gh i zeq [ k ; k , dek=k ^^[ kcj** FkhAi sM U;w t +i j i zsl dkW mfUl y vkW i+ Qba fM; k us, d l fefr Hkh cukbZFkh] ysfdu ml us[ kq n vi uh l fefr dh fji ksVZdksl sa l j djrsgq , ] mu v [ kckjksads uke dksv ke yksxksadsl keusvkusl sjksd fn; k Fkk] t ksi sM U;w t +dksNki usesat ksj&' kksj l s yxsgq , FksAi sM U;w t +dh f' kdk; r pq uko vk; ksx esaHkh nt + ZdjkbZxbZFkh] v kS j la l n esaHkh bl i j ppkZdsnkS j ku fpUrk n' kkZ ; h xbZFkhA l oky ; g gSfd D; k i sM U;w t +Nki uk ; k fn[ kkuk i =kdkfjrk dh uS frdrk dk ?kksj mYya ?ku ughagS \ bl sl h/ s&l h/ si kBdksav kS j n' kZ d ksadsl kFk , d / ks[kk/ M+ h dgk t k l drk gS A v xj i =kdkjksadsLo; adsl a xBu bl i j jksd yxkusesavl eFkZgS ] rksfi Q a j la l n dks dkuw u cuk dj bl sv oS / ?kksf"kr djuk pkfg, ] vkS j t kspS uy ; k v[ kckj bl dke esayxs gS amUgsanf.Mr fd; k t kuk pkfg, Ai S l sysd j ^^l ekpkj** Nki uk i zsl dh Lora =krk dsv a r xZ r ' kkfey ughagS A


j kfM; k VsIl jkfM; k VsIl dsdq N fgLl ksads[ kq y kl sl st kscM+ h rLohj l keusvkbZ ] og ; g gSfd fdl rjg dkW i ksZ j sV t xr dscM+ si w t hi fr vi usO;kol kf; d fgrksadksl k/ usdsfy, v i us a , t sa Vksadsekè; e l sl jdkjh uhfr; ksav kS j ; gkard fd ea f=ke.My dsxBu rd dksi zHkkfor djusdh dksf' k' k djrsgS ] v kS a j dbZckj l i Q y Hkh gksrsgS A bl cM+ a h rLohj l st q M+ k,d nw l jk eq í k Hkh gS%fdl rjg mQ psi nksai j cS a Bsofj"B i =kdkj Hkh bu cM+ si w t hi fr; ksads a , t sa V rFkk muds, d ' kkl d ny dschp fcpkS fy, ds: i esadke djrsgS A a ; gka ge v i uk è; ku nw l js eq í s i j dsfUnzr djsa xs_ D; ksa fd dbZ ckj fo/ kf; dk] dk; Z i kfydk v kS j U;k; i kfyd dsl kFk feyk dj Lora =k i zsl ; k ehfM; k dksyksd ra =k dk ^^pkS Fkk [ kEHkk** dgk t krk gS AehfM; k l s; g vi s{kk dh t krh gSfd og t urk dh v kokt + cu dj ' kkl dksadksfuja dq ' k cuusl sjksd sxhA v xj yksd ra =k dk ; g ^^pkS Fkk [ kEHkk** gh Hkz"Vkpkj l st t Z j gksd j yM+ [ kM+ kusyxs] vkS j ehfM; k v ke t urk vkS j xjhcksadh v kokt + cuusdh ct k, ] cM+ si w t hi fr; ksadh vkokt +cu t k, ] rks; g yksd ra a =k dsHkfo"; dsfy, cgq r fpa r kt ud vkS j [ krjukd gS A

mi k; D; k gS \ l oky ; g mBrk gSfd ^^i sM U;w t+ ** v kS j jkfM; k VsIl dsekeysl sehfM; k uS frdrk dsi ru dh t ksrLohj l keusv kbZgS ] ml l sfucVusdsmi k; D; k gS a \ fn fgUnwv[ kckj dsrRdkyhu , fMVj&bu&phi Q ] , u- jke-] usLohdkj fd; k Fkk fd jkfM; k Vsi ekeysl si zsl dh Lok/ hurk v kS j fo' ol uh; rk dks/ Ddk yxk gS A muds}kjk ehfM; k ds uS frd i ru dks jksd us ds fy, l q >k, x, mi k; ksaesa, d ; g Fkk fd l Hkh v [ kckj v kS j pS uy xyfr; ksadsl /qkj dsfy, v ka r fjd vksecq M~ l eS u fu; q Dr djsa A( fn fgUnw esabl fdLe ds^^jhMl Z, fMVj** ( i kBdksadsl Ei knd) dh O ; oLFkk gS A) mudsv uq l kj] i zsl dkma fl y vkW i QbfUM; k i sM U;w t +dh pq ukS r h l sfucVusesav l eFkZjgkApq uko v k; ksx us i sM U;tw+dsl a nHkZesadq N dne mBk, gS _ t cfd ehfM; k ml dsdk; Z a { ks=k l sckgj gS AmUgksa us ; g fpUrk Hkh t kfgj dh Fkh fd vxj i =kdkjksadh l a LFkkv ksa}kjk v i uh xyfr; ksadksl q / kjus dsvka r fjd mi k; ughafd, x, ] rkst urk }kjk bl fo"k; i j fo/ kf; dk }kjk dkuw u cukus dh eka x dksjksd i kuk vl EHko gkst k, xkA


i sM U;w t +v kS j i =kdkjksa}kjk dkW i ksZ j sV ykW fca x l sfucVusdsfy, fuEufyf[ kr mi k; fd, t k l drsgS % a 1- l w puk dsv f/ dkj dsnk; jsesaehfM; k dksHkh yk; k t k, ] rkfd vke i kBd v kS j ukxfjd v [ kckjksa v kS j pS uyksa ds LokfeRo] muds dke djus okys i =kdkjksa dh l kekft d&jkt uhfrd i `"BHkfwe v kS j vk; &l Ei fÙk dsckjsesavf/ dkji w oZ d t kudkjh gkfl y dj l dsa A 2- i sM U;w t +dksHkz"Vkpkj v kS j n.Muh; v i jk/ ?kksf"kr djrsgq , la l n dkuw u cuk, A 3- i =kdkj ds: i esadkW i ksZ j sV dh ykW fca x djrsgq , i dM+ st kus okysi =kdkjksadks i =kdkj dh fcjknjh l sckgj fd; k t kuk pkfg, A v xj i =kdkjksadsl a xBu bl dksykxwugha djok l drsgS ] rksl a a l n bl i j Hkh dkuw u cuk dj i =kdkjksa}kjk dkW i ksZ j sV dh ykW fcba x dks xS j dkuw uh ?kksf"kr djsA 4- i =kdkfjrk Ldw y ksaesaehfM; k , fFkDl dksi zeq [ krk l si kB~ ; Øeksaesa' kkfey fd; k t k, A 5- ft l rjg] g~ ;w eu jkbV~ l okW p ; k , ysD' ku okW p tS l sxS j nyh; l a xBu gS ] oS a l sgh ehfM; k okW p tS l sukxfjdksadsl a xBu cuuspkfg, ] t ksO;kol kf; d ^^eq [ ; / kjk** dh ehfM; k i j fuxjkuh j[ ks] vkS j ml dh foÑfr; ksadksi zkekf.kd : i l svke i kBdksadsl keusyk, A bl dsv ykok] v xj v ke i kBd [ kcjksav kS j ys[kksadksl eh{kkRed ut + j ksal si <+ ] rks sa ; g ckr l e> esav k t k, xh fd dgkai j i =kdkfjrk dh vkM+esadkW i ksZ j sV t xr dsfy, ykW fca x dh t k jgh gS A, slsi =kdkjksadh fji ksVZv kS j fVIi f.k; ksadksi kBd xEHkhjrk l su ysa A ba VjusV i j bl l e; dkW i ksZ j sV t xr dh oS l h t dM+ u ughagS ] tS l h fi za V ; k Vh- ohehfM; k i j fn[ kk; h nsrh gS A , d v [ kckj fudkyus; k Vh- oh- pS uy pykusl sdghade [ kphZ y k gS, d oscl kbV cukuk ; k CykW x fy[ kukA ukxfjd t kudkjh gkfl y djusdsfy, ] v i uh ckrsa vU; yksxksa rd i gq pkus ds fy, ] v kS a j v ki l esa l Ei dZ cukus ds fy, y?kq &i f=kdkvksadsvykok v f/ d l svf/ d ba VjusV dk bLrseky dj l drsgS A a  

l UnHkZ Mk-WjesUnz] vf/ uhfr' kkL=k , oaO;kogkfjd uhfr' kkL=k ( fnYyh] eksrhyky cukjl hnkl ] 2017)


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