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2009 ANNUAL REPORT

OEA OFFICE OF EXTERNAL AFFAIRS


O F F I C E O F E X T E R N A L A F FA I R S A N N U A L R E P O RT

Department Contact List Office of External Affairs Vice President 410-706-3386 www.oea.umaryland.edu

University of Maryland Baltimore Foundation, Inc. CEO/President 410-706-3386 www.umaryland.edu/umbf

Communications and Marketing Assistant Vice President 410-706-5020 www.oea.umaryland.edu/communications

Treasurer/CFO 410-706-2949

Development and Alumni Relations Associate Vice President 410-706-8495 www.oea.umaryland.edu/giving

Director, UMB Foundation Relations 410-706-5631

Government and Community Affairs Associate Vice President 410-269-5087 (Annapolis) 410-706-7398 (Baltimore) www.oea.umaryland.edu/gov Resource Management Assistant Vice President 410-706-2949 www.oea.umaryland.edu/resource University Events Senior Director 410-706-2024 www.oea.umaryland.edu/events

Contents Communications and Marketing......................................................2 Development and Alumni Relations................................................4 Government and Community Affairs...............................................8 Resource Management...................................................................10 University Events..............................................................................14 University of Maryland Baltimore Foundation, Inc........................16


Dear University of Maryland, Baltimore Community: It is with great pleasure that we present the Office of External Affairs (OEA) annual report and our key accomplishments for Fiscal Year 2009. Each year OEA works enthusiastically to advance the University’s mission and promote its research, scholarship, and services to key audiences and essential stakeholders. As the University works to make the most of shrinking resources during this unprecedented economic downturn, it is important that you be aware of the services and capabilities available to you through OEA. The pages that follow demonstrate the value of our support in communications and marketing, development and alumni relations, government and community affairs, resource management, and University events. In FY09, OEA helped the University make positive and important strides. Thanks to alumni and friends, and facilitated by campus leadership and talented development and resources management staff, the University realized a tremendously successful fundraising year despite all the challenging financial forecasts, with contributions totaling $80 million. OEA’s Office of Government and Community Affairs once again led the campus to successful legislative outcomes, and continued to help foster long-lasting positive relationships with our surrounding communities as we further develop the University of Maryland BioPark and expand our campus. The OEA communications and marketing team was effective in referring international, national, and local print, radio, television, and Web media to University experts, leading to nearly 8,000 media placements. Communications and marketing was also successful in developing social-media applications and video production services, while producing 266 creative publications and projects. And, under the management of the University of Maryland Baltimore Foundation, Inc., the value of current-use and endowment assets and pledges totaled $140 million. It has been a most productive year, and we very much look forward to building on our successes and meeting new challenges in FY10. We welcome your feedback and suggestions. Sincerely,

T. Sue Gladhill, MSW Vice President for External Affairs


O F F I C E O F E X T E R N A L A F FA I R S A N N U A L R E P O RT

Communications and Marketing 410-706-7820 www.oea.umaryland.edu/communications

Accomplishments Media Placements • Increased media placements to 7,846, up from 3,782 in Fiscal Year 2008. (Most of the placements were online, reflecting the ongoing changes in the media markets as print and broadcast organizations lose viewers and online services dramatically gain more viewers.) • Acquired a veteran science writer and enhanced the Newswise account to permit more science-related stories to be sent to reporters and news organizations across the country.

New Social Media: Launched social media tools including sites on YouTube, Facebook, and Twitter. • Created an official page on Facebook at http://www.facebook.com/pages/Baltimore-MD/University-of-Maryland Baltimore/53789299214. • Created a Twitter page at http://twitter.com/UMBnews. • Created a UMB Channel page on YouTube at www.youtube.com/user/UMBchannel. • Produced 57 videos resulting in an estimated 10,000 “views” on YouTube—the videos featured faculty interviews, student activities, and major campus events.

Productivity—Customer Service and Improved Performance: Based on a new reporting system and renewed emphasis on improved customer service, produced 266 projects for clients in FY09, an increase from 160 in FY08. Highlights include: • Created image “branding” for the Dental School for use in Mdental and other school publications, including the Department of Orthodontics newsletter and various departmental brochures. • Created and produced an extensive list of publications and collaterals for the School of Pharmacy, including two issues of Capsule, the 2009 annual report, the 2008 Maryland Poison Center annual report, and the program and collaterals for the alumni graduation banquet. • Produced projects for the School of Medicine, including the Graduate Program in Life Sciences brochure, advertisement, posters, and programs. • Produced a variety of projects for the School of Nursing, including invitations, a Council for Advancement and Support of Education statement, newsletter, and posters. • Produced a suite of recruitment publications for the School of Social Work (SSW), including the master’s program (MSW) catalog, viewbooks, a brochure, and an updated SSW course catalog.

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For the University, produced University of Maryland magazine; nine issues of the VOICE newsletter with updated design and content; the 2009-2010 UMB/University of Maryland Medical Center telephone directory; a commemo- rative bicentennial book; the UMB & The Community newsletter; Student Answer Book; the 2007-2008 Health Sciences and Human Services Library annual report; an update of the Safety Begins With You guide for the Office of Public Safety; and materials such as brochures, newsletters, posters, invitations, open house cards, and announcements.

Supported University Events—produced 2008 Founders Week collaterals, including a program for the Founders Week gala; produced the 2009 commencement program and collaterals; produced collaterals for Martin Luther King Jr. Day, Black History Month, and Women’s History Month, and supported other events. Created innovative new Web pages for the 2009 commencement site to promote Universitywide events and special attractions; and updated Web design and content for Founders Week 2008.

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Development and Alumni Relations 410-706-8495 www.oea.umaryland.edu/giving

Accomplishments Annual Giving and Alumni Programs: Managed and developed segmentation, appeal code, and fulfillment strategies resulting in more than $500,000 in gift support to the University as follows: •

Direct mail—more than 82,000 pieces were sent in FY09, resulting in more than $294,000 in gifts.

E-mail solicitations—twice each fiscal year e-mail solicitations are sent on behalf of participating schools. Close to 22,000 e-mails total were sent in FY09; online giving increased by 49 percent.

Phonathon campaigns—five phonathons took place in FY09, raising close to $118,000 from gifts and pledge payments, with an overall pledge fulfillment rate of 73 percent.

Corporate and Foundation Relations •

Identified, cultivated, and managed more than 125 prospects to support the Southern Management Corporation Campus Center and UMB school/unit funding opportunities.

Participated in securing $5 million for naming of the new Southern Management Corporation Campus Center and more than $158,000 in Founders Week sponsorship support.

Managed the Greater Baltimore Committee (GBC) Corporate Sponsorship Program on behalf of UMB, increasing UMB’s visibility among more than 4,000 corporations in the Central Maryland region. Distributed more than 650 follow-up letters to attendees of events sponsored by UMB through GBC.

Developed and directed implementation of a GBC Leadership Showcase Tour of the UMB campus for executives from key Baltimore corporations and foundations.

Assisted in development of 64 proposals/letters/presentations for various campus projects representing $4,815,000 in funding requests.

Development Research and Prospect Management

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Updated more than 7,000 entity records in the Advance donor database.

Managed approximately 2,687 major donor gift prospects and assigned stewardship prospects to 25 major gift officers and donor relations coordinators.

Conducted 84 proactive searches for schools/units to identify potential funding sources from individuals, corporations, and foundations.

Identified 15 new major gift prospects for schools/units.


O F F I C E O F E X T E R N A L A F FA I R S A N N U A L R E P O RT

Completed 221 profile reports on individuals, corporations, and foundations for schools/units.

Managed and tracked 265 University of Maryland Baltimore Foundation, Inc. (UMBF), endowment stewardship reports required to be filed by schools/units with UMBF.

Making an Impact Worldwide  Capital Campaign  Projected vs. Actual  Campaign Goal:  $650M     Amount Raised:  $327.5M*  Percent of Goal:  50.4%    Campaign Time Elapsed: 62%  $100,000,000  $50,000,000  $0  FY05  FY05  Goal 

FY06  FY06 

FY07  FY07 

FY08  FY08 

FY09  FY09 

$52,000,000  $57,900,000  $62,000,000  $68,300,000  $80,000,000 

Actual  $52,872,973  $60,602,131  $65,245,417  $68,728,282  $80,037,811 

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Development and Alumni Relations 410-706-8495 www.oea.umaryland.edu/giving

Planned Giving •

Conducted quarterly technical planned gift training sessions open to all campus development staff, focusing on gift annuities and bequest intention recognition.

Maintained oversight of and administered all gifts through bequests and trusts, including $2.24 million realized in FY09 and 17 estates pending with approximately $5.3 million in assets.

Prepared documentation for bequest and deferred gift pledges, including gifts under wills, trusts, and retirement plan assets, totaling $3.85 million in FY09.

Managed estate-based real estate gift negotiations, successfully challenged and increased inadequate real estate sale price offers, and monitored on-site real estate auctions.

Designed and launched a new, highly interactive planned giving Web site, customizable by each of the schools, that welcomed 592 visitors with 780 viewing sessions since the fall of 2008.

Prepared a variety of target marketing pieces for UMBF and all schools that included targeted solicitations to approximately 9,800 age-appropriate alumni.

Sent e-mails to 2,500 prospects regarding pending changes in annuity rates; provided schools with marketing materials for renewed IRA charitable rollover law.

Conducted a special mailing to New York alumni announcing UMBF’s ability to issue annuities in New York.

Conducted an estate-planning correspondence course, targeting 3,400 planned giving-age alumni, with 41 alumni participating for the length of the project, yielding a potential bequest gift of between $3 and $5 million.

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O F F I C E O F E X T E R N A L A F FA I R S A N N U A L R E P O RT

Government and Community Affairs 410-269-5087 www.oea.umaryland.edu/gov

Accomplishments Campus Advocacy •

Guided strategy and logistics for 13 major advocacy efforts with the state legislature.

Arranged more than 350 meetings with public officials for UMB representatives and over 15 site visits to the UMB campus by public officials.

Provided assistance and information regarding more than 60 constituent inquiries.

Secured more than 20 gubernatorial and legislative proclamations to recognize UMB faculty, staff, and students.

Provided public official contact labels for more than 350 campus events and publications.

Linked more than 40 community groups to campus resources and acted as a resource to partner schools and community coalitions.

Campus Initiatives—helped secure: •

Congressional-Directed Funding for two Biopark projects ($1.4 million and $714,000) and for the School of Pharmacy’s Center for Nanomedicine and Cellular Delivery ($427,000).

Dental Support—passage of the Oral Health Safety Net Program, carve-out of dental services from managed care unde Medicaid, and $1.6 million for the Maryland Department of Health and Mental Hygiene’s Office of Oral Health to support increased access to oral health care for underserved children and adults.

Loan Repayment Assistance and Rural Family Medicine Residency—passage of a new program of loan repayment for medical residents and physicians who locate in underserved areas and legislative support to collaborate with rural partners to develop and finance a family medicine residency program in rural areas of Maryland.

UMB Capital Support—$13.7 million for the School of Pharmacy Addition and renovation and $2.5 million for UMB facilities renewal.

UMB Operating Funds—more than $185 million for support of the campus, over $9 million in support of cancer and cancer-related programs from the Cigarette Restitution Fund, $15.4 million for the Maryland Technology Development Corp. for Maryland research institutions and private companies; and $500,000 for nanobiotechnolgy as a grant to USM.

Support of Major Legislative Task Forces

8

Commission to Develop the Maryland Model for Funding Higher Education—Monitored and provided information related to state policies regarding operating support, financial aid for students, and research capacity needs.

Task Force on Health Care Access and Rate Reimbursement—Worked to ensure positive outcomes on physician reimbursement, credentialing, and physician rating systems.


O F F I C E O F E X T E R N A L A F FA I R S A N N U A L R E P O RT

Task Force on Physician Shortages in Rural Areas—Supported development and coordination of a survey of medica residents on location decisions, data on students applying to Maryland degree programs, and drafting of legislation on a loan assistance repayment program.

Legislation/Governmental Issues •

Formulated official, unified campus positions on legislation and governmental matters in collaboration with schools and administrative units.

Distributed, reviewed, and tracked more than 800 bills introduced in Congress, the state legislature, and the Baltimore City Council.

Reviewed more than 1,500 comments on proposed legislation from campus experts in determining campus positions and strategy.

Supported preparation of written and oral testimony on more than 125 legislative issues or bills.

Provided information and strategic advice to campus representatives on governmental matters in over 150 meetings.

UMB Databases/Reports •

The community outreach database documents more than 150 UMB programs and services (www.oea.umaryland. edu/gov/community)

The public officials database serves as an official campus tool to contact more than 400 public officials through the Annapolis office.

Produced the 2009 End of Session Report and a report on session highlights (www.oea.umaryland.edu/gov/index html#highlights), and distributed them to over 150 representatives from UMB, USM, and advisory boards. Also provided summary briefings.

UMB Outreach Council •

More than 50 members from all UMB schools and central units supported over 110 outreach activities in local schools.

Launched CLUB UMB (Spring 2009), a weekly after-school youth leadership program in two local public schools that supports college and career and science and health activities. Students, faculty, and staff volunteer as mentors in the program.

Secured a $60,000 one-year grant to support CLUB UMB at Diggs-Johnson Middle School.

Recruited and supported more than 150 campus volunteers in outreach activities.

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O F F I C E O F E X T E R N A L A F FA I R S A N N U A L R E P O RT

Resource Management 410-706-2949 www.oea.umaryland.edu/resource/index.html

Accomplishments Computer Support • Completed 252 customized reports, while users ran more than 10,000 reports from a built-in reporting system. Completed 76 data loads, including graduating student and alumni loads. • Conducted 56 one-on-one training sessions in addition to hosting quarterly group meetings for users of the Advance system. Created video training materials to provide on-demand training and to reduce time spent on routine training. • Evaluated potential replacements for donor development database software. After extensive review and input from all levels of users of the current system, the decision was made that the best solution for the campus is to upgrade to the Web version of Advance. • Provided technical support for e-mail communications and solicitations to the campus alumni community. • Identified Web community options for the campus and after assessing the options, began implementation of the iModules product, which will be used by the schools of social work, law, and pharmacy. Helped with establishment of an Apple iTunes site for the campus.

Financial Administration for UMBF

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Processed 4,584 current use disbursement requests and 243 endowment disbursements; administered account agreements for more than 1,300 accounts, including 33 new endowments and 79 new current use funds; managed planned gift investments including three trusts, 28 gift annuities, and one S-Corp; processed 50 contracts with vendors supporting UMBF and school activities; and coordinated the credit card process for approximately 2,500 transactions totaling more than $1.1 million.

• •

Managed charitable gift annuity registration and annual filings with 31 states; managed state charitable solicitation registration and annual filings in 35 states where registered or exempt from registration, or where no law governs charitable solicitations. Produced and submitted Internal Revenue Service tax filings and managed tax status requirements; provided materials for University System of Maryland Board of Regents affiliated foundation compliance; oversaw external audit with PricewaterhouseCoopers and completion of the audited financial statements; and coordinated RSM McGladrey internal control audit. Computed and recorded annual spendable income distribution for 314 UMBF endowments; provided financial officers and development officers with reports of market value and remaining spendable income for endowments; managed grant revenue and expenditure and reporting in accordance with agreements for 60 active private source grants; coordinated investment management of more than 1,050 current use and 310 endowed funds with the University System of Maryland Foundation; produced the annual cost of fundraising analysis showing Development and Alumni Relations costs incurred to generate each dollar raised; produced and distributed more than 16,000 monthly financial reports for each UMBF account to the schools/units; provided regularly updated information to account holders and administrators through memos, formal and informal meetings, and training sessions.


O F F I C E O F E X T E R N A L A F FA I R S A N N U A L R E P O RT

Resource Management IT Projects   by Hours to Complete  1000  800  600  400  200  0  FY06 

FY07 

FY08 

FY06 

FY07 

Ad.ini1tra5on 

23 

Data Clean‐up 

173 

@epor5ng 

FY09  FY08 

FY09 

115 

70 

283 

202 

302 

143 

Shows the hours spent by project type for FY06-FY09. These

944 

861 

670 

476 

numbers were affected by staff turnover in FY09 (with a staff

Advance Tech Support 

58 

48 

360 

224 

of three people there were two departures). Fewer staff

Advance Training 

167 

227 

218 

290 

hours are now spent on custom reporting and general PC

Blackbaud/PC Tech  Support 

634 

734 

372 

261 

support than in previous years therefore we have been able to provide more training which should improve productivity in our fundraising efforts.

Gift Administration • Processed more than 16,700 transactions in FY09, an increase of 7 percent over FY08. Since 2005, gift and pledge transactions have increased by 22 percent. •

Reviewed gift agreement language of more than 300 memorandums of understanding to identify the impact of the Uniform Prudent Management of Institutional Funds Act on endowment spendable income; identified approximately 70 additional endowments for which gift language allows spending under the provisions of the new act.

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Resource Management 410-706-2949 www.oea.umaryland.edu/resource/index.html

• Implemented a Deposit On-Site check scanning system, which credits funds to individual UMBF accounts within 24 hours of scanning. This reduces bank “float” time by two business days and provides a more secure method for depositing checks. •

As part of goal to assist schools with stewardship, provided endowment performance reports to inform donors of market conditions affecting fund performance and the corresponding impact on spendable income; trained school-based donor relations staff to provide meaningful stewardship reports and to add relevant information to the Advance donor database system that will be useful to future development officers.

Grant Proposals Routed Through UMBF  -u/012ed  37 

40  30 

Funded 

23 

22 

18 

15 

20 

28 

10  0  FY07 

FY08 

FY09 

Describes grant proposals that were routed through Office of Research and Development then released to UMBF because the granting organization required that the proposal be submitted through a 501c(3) organization.

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Scanned more than 271,000 pages of gift and pledge documentation, memorandums of understanding, and other important documents. Electronic access to these documents (as opposed to locating paper files and copying relevant documents) has saved more than 160 staff hours and quickly provided needed documents to school-based clients and auditors.

Resource Management also oversees the administrative functions of budgeting, procurement, accounting, and human resources for OEA. In FY09, the OEA budget of $4.6 million supported the salary and operating expenses of 53 full-time employees in Communications and Marketing, Development and Alumni Relations, Government and Community Affairs, Resource Management, and University Events.

!"#$%&'()'*+,()$-&,*.))./$ 20000  15000 

13660 

15714 

16086 

15580 

FY06 

FY07 

FY08 

16673 

10000  5000  0  FY05 

FY09 

Depicts the total number of transactions processed in Advance including gifts, pledges, and payments on current and prior year pledges.

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University Events 410-706-2024 www.oea.umaryland.edu/events

Accomplishments Annual Events Highlights Directed, advised, and chaired the campus events committee responsible for campuswide celebrations such as: • Martin Luther King Jr.’s Birthday/Black History Month • Women’s History Month • Holiday Craft Fair Planned and implemented events hosted by the University president including: • Receptions for new faculty, student leaders, incoming and outgoing campus leadership • Stewardship and Cultivation Dinners • University of Maryland Baltimore Foundation, Inc., board meetings and events Building on the success of previous years, planned and directed Founders Week celebrations that attracted the largest attendance to date. Events included: • Black tie gala, research lecture and reception, entrepreneur presentation and reception, staff luncheon and student cookout. Attendance at the student cookout has doubled since 2006. • Special major-donor reception just prior to the Founders Week gala Created and carried out a University-wide plan for Commencement 2009 • Coordinated all school ceremonies to be within walking distance of campus and the 1st Mariner Arena • Secured convocation venues for all schools, discounted hotel rates, special offers at area restaurants and museums, and arranged free tours of Oriole Park at Camden Yards • Designed and launched an attractive Commencement 2009 Web site that provided valuable information about ceremonies, hotels, area attractions, restaurant offers, parking, and free shuttle service • Conceived and organized the first-ever Commencement academic procession from the campus to the 1st Mariner Arena.

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Special Events and Initiatives Highlights Provided event guidance to schools and departments for major events such as: • Campus center topping-out ceremony • Opening of Building Two of the University of Maryland BioPark • Pharmacy Hall Addition groundbreaking ceremony Spearheaded a month-long art exhibit at Health Sciences and Human Services Library, A Line in the Sand, commissioned by the House of Ruth. The exhibit chronicled Maryland’s battle against domestic violence and featured photos of advocates from the University of Maryland, Baltimore (UMB), including alumni and donors. Planned logistics for the opening-night announcement via telecommunications of a million dollar gift. Compiled, edited, published, promoted, and sold UMB Cooks, a cookbook of more than 500 recipes submitted by UMB faculty, staff, students, and alumni. Served as the campus liaison to the Hippodrome Theatre to present special theater offers to the UMB community.

Events Attendance

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University of Maryland Baltimore Foundation, Inc. 410-706-5631 www.umaryland.edu/umbf

Accomplishments UMBF Board of Trustees Board Meetings

• The UMBF Board of Trustees met quarterly during the year. To further enhance their understanding of the University, trustees enjoyed presentations at the meetings by Mandeep Mehra, MBBS, FACC, FACP, chief of cardiology and assistant dean for clinical services at the School of Medicine; Malinda Orlin, PhD, vice president for academic affairs and dean of the Graduate School; Natalie Eddington, PhD, dean of the School of Pharmacy; Claire Fraser-Liggett, PhD, director of the School of Medicine’s Institute for Genome Sciences; and Robert Chrencik, MBA, president and CEO of the University of Maryland Medical System. • At UMBF Board meetings, the UMB vice president for research and development and president of the UMB Health Sciences Research Park Corporation (RPC) provides quarterly status reports on developments in the University of Maryland BioPark. Janet Owens, chair of the UMBF Board of Trustees, recently joined trustees Harold Chappelear and Richard Himelfarb as members of RPC Board of Directors.

Association of Governing Boards

• The UMB Foundation is a member of the Association of Governing Boards of Universities and Colleges (AGB), a national association that serves the interests of boards of institutionally affiliated foundations. The chair of the UMBF Board of Trustees and UMBF president/CEO participated in AGB’s 13th Annual Foundation Leadership Forum. The forum provided a unique opportunity for foundation executives and board members to discuss the challenges and opportunities confronting affiliated foundations.

Board Organizational Structure

• Elections: On recommendation of the UMBF Nominating Committee, the UMBF Board of Trustees elected a new chair, a vice chair, and new trustees.

• Committees: Trustees volunteer to serve on one or more of the following committees: Executive, Nominating, Audit, Finance, and Campus Enterprise. New committee chairs were appointed and committee membership was restructured to maximize the expertise of the members. u Audit and Finance Committees: In response to the turbulent markets, the UMBF Audit and Finance committees met frequently about the investment of the endowment and operating portfolios.

u Additional responsibilities of the Audit and Finance committees: - Engage and oversee the scope of the external auditor’s annual financial audit and pre-approve all audit and non-audit services to ensure that the audit is conducted in accordance with generally applicable standards for nonprofit organizations and conform to the USM Board of Regents Policy on Affiliated Foundations.

-

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For the 2009 tax year, the full Board of Trustees is required to provide oversight and approval of the UMBF IRS 990 form


O F F I C E O F E X T E R N A L A F FA I R S A N N U A L R E P O RT

- -

u

u

Engage and oversee the scope of the internal auditor’s targeted risk-based internal control audit, charitable gift annuity and trust filings, charitable solicitation registration filings, and federal and state tax returns. Develop an annual Spendable Income Policy.

UMBF Campus Enterprise Committee: Members serve as advisors to UMB staff and an external consultant in the development of the UMB Facilities Master Plan. The committee provides ongoing assistance in the identification of funding sources to enhance pedestrian and traffic safety, lighting, signage, streetscaping, and access to the UMB campus and BioPark. Members are advocates for a sound long-range plan that coordinates future planning for the University, the University of Maryland Medical System, the Baltimore Veterans Affairs Medical Center, and the BioPark. UMBF Nominating Committee: Members identify individuals who would further enhance the membership of the UMBF Board of Trustees.

UMBF Board Actions/Decisions Representation on University System of Maryland (USM) Foundation Committees: u Investment Committee: Three members of the UMBF Board of Trustees—Charles Cole, Joseph Hardiman, and Kempton Ingersol—represent UMBF on the USM Foundation Investment Committee. This committee sets asset allocation policy, evaluates recommendations of the investment staff, and monitors performance and risk exposures. UMBF losses were lower than those experienced by many of our peer institutions. The UMBF Treasurer/CFO represents UMBF staff on this committee.

u

u

u

Spendable Income Committee: Trustee John Weiss represents UMBF on this committee. Budget and Finance Committee: Trustee William T. Wood and the UMBF president/CEO represent UMBF on this committee. Ad Hoc Revenue Group: UMBF officers participated on this committee, which was charged with developing a sustainable revenue structure for the USM Foundation.

Decisions: u UMBF Trustees: - approved policies related to trustee conflict of interest and disclosure, endowment stewardship, and a complaint reporting mechanism for reporting misconduct within the UMB Foundation. - -

adopted a policy allowing UMBF to register in states other than Maryland for the issuance of charitable gift annuities. To date, UMBF is registered in California, Connecticut, Delaware, District of Columbia, Florida, Maryland, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Texas, Utah, Vermont, Virginia, and West Virginia. There are active planned giving prospects in 10 of those states. adopted the PricewaterhouseCoopers LLP audited financial statements, which are included in UMBF’s annual report and filed annually as part of the USM Board of Regents Compliance Policy. 17


O F F I C E O F E X T E R N A L A F FA I R S A N N U A L R E P O RT

University of Maryland Baltimore Foundation, Inc. 410-706-5631 www.umaryland.edu/umbf

-

adopted a Spendable Income Policy on recommendation of the UMBF Audit and Finance committees.

-

stewarded the relationship with USMF pursuant to the management agreement for the investment of endowment and current use funds.

-

engaged in preparation for the negotiation of a new UMBF/USMF Funds Management Agreement in 2010.

-

reviewed the trustees’ director and officer liability insurance and upgraded the policy to provide more coverage at a reduced cost.

-

adjusted and approved a FY10 UMBF budget that reflects a projected decline in revenues due to lower market returns.

-

retained legal counsel to review a complex gift of real estate and a request to forgive a pledge due to lack of funding caused by market losses. A decision regarding a request to return an actual gift was also researched and decided.

-

conducted research on the impact of the Maryland Uniform Prudent Management of Institutional Funds Act on UMBF accounts. Staff reviewed memoranda of understanding to identify those impacted by the legislation enacted by the Maryland General Assembly during the 2009 legislative session.

UMBF Trustee Philanthropy • UMBF Board trustees provided ongoing support of the UMB Capital Campaign.

• UMBF Board trustees continued to advocate for the University and make personal and corporate financial commitments. Their contributions supported scholarships and programs in UMB schools, the technology commercialization fund, campus programs, the Health Sciences and Human Services Library, and the Southern Management Corporation Campus Center.

UMBF Operations Assets and Pledges:

• The value of current use and endowment assets and pledges under UMBF management totaled $140 million in FY09.

• UMBF continued to transfer UMBF endowments currently held by the USM Foundation: eight were transferred this year.

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Million 

UMBF Total Investments & Assets  $180  $160  $140  $120  $100  $80  $60  $40  $20  $0 

Shows the fiscal year-end market value of the UMBF current use and endow-

Current Use 

FY05  41.6 

FY06  40.65 

FY07  46.23 

FY08  46.74 

FY09  49.7 

ment investment pools. Also shows the

Endowment 

39.1 

52.48 

76.95 

85.14 

64.3 

assets including cash, endowment, and

Total Assets 

99.87 

114.67 

142.96 

161.81 

140 

current use investments, multi-year

fiscal year-end dollar value of all UMBF

pledges, and other assets.

!"#$"%&'()"*)+,-"*& -./ 012 -./345167./ 8901:0;<51: 

85=0> 8901:0;<51: ?.1;>@2.17 15167./A  1276 

1500  Total number of transactions that came through UMB online giving websites. Includes non-gift transactions, which are on the rise because the Schools are providing on-line

770 

1000  500 

1076 

393 

879 

590 

0  FY07 

FY08 

FY09 

registration for more events.

Giving to UMBF

• Online giving transactions to UMBF through UMB online giving Web sites increased by 49 percent in FY09, from 590 in 2008 to 879 in 2009; dollars contributed grew from $178,043 to $242,025, an increase of 36 percent.

• In FY09, more than 10,000 IRS compliant gift receipts were provided to donors for their tax records. More than 6,200 were mailed directly to the schools and/or units.

• All memoranda of understanding were scanned and filed in a new document management system. This system allows gift administration and finance staff ready access to these documents, which enhances response time to requests from the schools/units and the auditors.

• Collaborated with development officers and donors to create legally approved gift agreements for newly established endowments and revise existing endowment agreements.

• Significant improvements were made to the grants management system so that applications released to UMBF by the Office of Research and Development are more easily tracked and reviewed. The improvements include notification to the principal investigators as to when reports are due to the granting agency. 19


O F F I C E O F E X T E R N A L A F FA I R S A N N U A L R E P O RT

Financial Services

• UMBF disbursement requests for current use funds are processed on a weekly basis. More than 5,000 checks were written for expenditures to support UMB programs. • More than 300 IRS 1099 forms were issued relating to scholarships and honorariums. • Banking services were provided to UMB schools and units for private source funds held by UMBF, including administering the account agreements, managing vendor contracts, processing weekly disbursements, and processing credit and online transactions. • Select school administrators will be granted access to their UMBF account balances and activity reports through the Blackbaud Financial Edge accounting software, which will be installed on their personal computers.

Miscellaneous Client Services

20

• Quarterly meetings are held with the chief development officers and chief financial officers of each school/unit to provide updates and information on UMBF policies and procedures. Due to the downturn in the economy, additional communications and meetings were added as necessary.

• More than 130 one-on-one or small group and more than 35 telephone sessions were held with fundraisers to provide training on the Advance donor database, endowment and grant management, and gift processing and reporting.


inside back cover


PRODUCED BY THE OFFICE OF EXTERNAL AFFAIRS, 2009


2009 OEA Annual Report