2024 DDP Annual Report: Detroit on the National Stage

Connecting People, Places, and Parks

2024 Annual Report

Detroit on the National Stage

“We were called upon -- again and again -- to be that balanced partner, visionary, organizer, place maker, champion, and more.”

LETTER FROM THE CEO

On behalf of our team and board leadership, we are honored to share the Downtown Detroit Partnership’s Annual Report. From the very start of 2024, the DDP was deeply engaged in shaping the city’s future and our work further cemented our leading position as the steward of Downtown Detroit. We were called upon -- again and again -- to be that balanced partner, visionary, organizer, place maker, champion, and more.

We began last year with a grant from The Kresge Foundation to conduct a Peer Review of the I-375 Reconnecting Communities project. This multi-year, multi-million-dollar initiative will have long-term implications for Detroit, and we embraced the responsibility of ensuring that all voices are heard and that the project remains in the best interests of businesses and residents alike. Our commitment to equitable outcomes continued through our leadership on the I-75 Cap initiative, reinforcing our role as a key player in shaping Detroit’s infrastructure and mobility strategies. We have an opportunity to lead the nation in addressing past harm, honoring cultural legacies, and building a more connected and progressive city.

Our influence was equally prominent during some of Detroit’s biggest moments of the year. We played a pivotal role in hosting the record-breaking 2024 NFL Draft, which shattered expectations and positioned Detroit as a premier destination for national events. Our involvement extended to the annual Detroit Grand Prix, Detroit Homecoming, and the historic Detroit Tree Lighting, which drew unprecedented crowds and underscored the city’s growing momentum as a hub for culture and community engagement.

One of the year’s most significant developments was the City of Detroit’s tripling of our parks and public space stewardship, increasing from six to 18 spaces. This expansion marked a historic milestone and affirmed DDP’s expertise in public space management.

Now fully into the new year, the DDP’s role remains as crucial as ever. With upcoming public-sector leadership changes, we will take the lead in engaging, educating, and reinforcing the key issues that impact Downtown Detroit. Since 1922, we have been the constant the city needs, a bridge between administrations, advocating for businesses, supporting public safety, and maintaining continuity in policy and development.

As this report demonstrates, when the DDP is called upon, we always answer the call. With our proven ability to create meaningful dialogue and execute challenging assignments, and with the support and commitment of our Board of Directors and our incredible team, we stand ready to embrace the opportunities and challenges ahead.

Sincerely,

Eric B. Larson Chief Executive Officer, Downtown Detroit Partnership

“One of the year’s most significant developments was the City of Detroit’s tripling of our parks and public space stewardship.”

LETTER FROM THE BOARD CHAIR

“The dedication of this talented team has helped shape our Downtown and made it a premier destination.”

What a year 2024 was! From landmark events to vibrant public spaces, Downtown Detroit is thriving thanks to the those who dedicate their time and energy to make it clean, safe, and welcoming. On behalf of the Board of Directors, it is an honor to support the Downtown Detroit Partnership, led by my friend and colleague Eric Larson. The dedication of this talented team has helped shape our Downtown and made it a premier destination. As we look ahead to 2025, the best is yet to come.

A special thank you to former Detroit Police Chief and DDP Board Member James White and new Detroit Police Chief and Board Member Todd Bettison for their leadership and guidance in ensuring the public’s safety. Their efforts allow major events like the record-breaking NFL Draft and Annual Tree Lighting to be successful and secure. Detroit is setting a national standard for urban safety.

Downtown’s success is also driven by the Downtown Detroit Business Improvement Zone (BIZ). Since its inception in 2014, the BIZ has become a national model in supporting the business community and supplementing much-needed services to keep parks and public spaces clean, well-maintained, and inviting. BIZ Ambassadors display warmth and hospitality, often serving as the first friendly faces to welcome visitors. When you see them in their bright yellow uniforms, be sure to say hello and thank them!

Detroit’s growth continues with investments in infrastructure, business development, and community initiatives. From new residential and commercial projects to expanded public spaces, our urban landscape is evolving. Major employers are deepening

their roots and creating jobs, and affordable housing and small business support is ensuring inclusive progress.

After years of restoration, Michigan Central officially reopened, marking a major milestone in Detroit’s innovation ecosystem. Once a symbol of decline, the historic train station has been reimagined as a hub for mobility, technology, and entrepreneurship. Spearheaded by the Ford Motor Co., Michigan Central is a beacon of Detroit’s resurgence and future innovation.

Of course, no reflection on Detroit is complete without acknowledging our sports teams! The Tigers and Lions electrified the nation this year. While we haven’t seen the World Series or Super Bowl wins (yet!), momentum is building. The Pistons and Red Wings continue to play their part, ensuring Detroit remains the greatest sports town in the country.

Detroit’s future has never been brighter. The excitement and pride in our city are undeniable, thanks to our many partners that invest their passion, talent, and vision into making Detroit the best it can be. Thank you for being part of our mission. We make it happen together, and the best is yet to come!

Best,

Cindy Pasky Board Chair, Downtown Detroit Partnership Founder and CEO, Strategic Staffing Solutions

“Detroit’s future has never been brighter. The excitement and pride in our city are undeniable, thanks to our many partners that invest their passion, talent, and vision into making Detroit the best it can be.”

STRATEGIC DIRECTION

The Downtown Detroit Partnership launched an extensive initiative in 2024 to develop a new strategic plan that builds on the organization’s successes and charts a path forward that will enable DDP to deliver on its mission of cultivating economic and social impact in Downtown Detroit and creating a vibrant and sustainable Downtown that unifies our city and strengthens the region and the state.

This process began with interviews and listening sessions with the staff, Board of Directors, community partners, funders, and members. A strategic planning task force composed of leadership team and staff members analyzed this input to inform the discussions and the development of the strategic plan. The opportunities identified for 2025 and beyond were crystallized into six long-term goals that will provide a roadmap for DDP, while DDP continues to adapt to changes in the ecosystem and respond to new opportunities.

LONG-TERM GOALS

Ensure financial sustainability through diverse funding sources 1 2 3 4 5 6

DDP will be seen as the preeminent public/ private sector leadership organization for Detroit

DDP is a leader in convening and supporting conversations that engage communities and impact Detroit

Create a framework for continuity and stability that enables success

NEW IN 2025: Strengthen and grow the Downtown small business ecosystem through programs and engagement that fosters a vibrant community

Deliver a value proposition that fosters a robust and diverse membership base

Sept. 12: Beach Party at Campus Martius Park

The team will focus on fulfilling our mission and vision and embracing our passion for people, places, and a thriving community. The core values are the foundation of our corporate culture and serve as guiding principles in everything we do. DDP’s “superpower” has been cited as “always saying yes and delivering.” Delivering exceptional services and support while ensuring the organization’s financial sustainability will create a foundation for the long-term success of DDP and everyone it serves.

The core values are the foundation of our corporate culture and serve as guiding principles in everything we do.

MISSION STATEMENT

We cultivate economic and social impact in Downtown Detroit.

VISION STATEMENT:

OUR NORTH STAR

A vibrant Downtown that unifies our city and strengthens our region and state.

OUR WHY

We love people, places, and a thriving community.

CORE VALUES

Passion for Detroit

Stewardship

Diversity, equity, inclusion and belonging

Excellence and expertise

Integrity

Nov. 23: Winter Markets and Cadillac Lodge

Dec. 20: Skating at The Rink at Campus Martius Park presented by Visit Detroit

June 1: Illennium concert in Cadillac Square during the Grand Prix weekend

DETROIT ON THE NATIONAL STAGE

Detroit was in the national spotlight in 2024, gaining sweeping recognition as a city of resilience, innovation, and unstoppable momentum. While this comes as no surprise for most of us who know and love Detroit, the past year provided a unique and unprecedented platform to showcase our community’s transformation, and the world took note. This section of the Downtown Detroit Partnership’s 2024 Annual Report provides a snapshot of the achievements and accolades showcasing Detroit’s position as an urban transformation story and travel destination. We believe this is just the beginning. As DDP builds on the momentum from the past year, we invite you to join the movement and help shape Downtown Detroit’s next chapter. With our partners, we made the excitement happen together.

All Eyes on Detroit

The 50 Best Places to Travel in 2025 #18

Detroit among 25 most exciting places to visit in 2024

With the help of Visit Detroit, the city now has its own Michelin Green Guide. Downtown received the highest star ranking possible, inviting travelers to explore our vibrant culture, rich history, and iconic destinations.

RecordBreaking NFL Draft

We invite you to lock arms with the Downtown Detroit Partnership and help drive forward momentum and growth of our city, state, and region. Scan the QR code to send us an email today and get started.

775,000 attendees Why Partner with DDP?

annual visitors

SOCIAL MEDIA

229 million

reached in 2024’s Detroit Tree Lighting media coverage

75,000 284 employees small businesses social media followers

125,000+ 4.5 million 5 million+ 1,200

total social media impressions across all platforms

DIGITAL MARKETING

website visits

EARNED MEDIA

10,000+ 4 billion+ 1

newsletter clicks

newsletter openings publicity value free park programs within the 1.2 square mile Downtown

people reached traditional, broadcast and digital media stories

million+

WE MAKE IT HAPPEN TOGETHER

For more than a century, the DDP has been at the forefront of stewarding the Downtown with a balanced voice and steady hand. By working with public, private, philanthropic, and community leaders, the Downtown Detroit Partnership maintains a vibrant urban core that is clean, safe, and welcoming for all to enjoy. We Make It Happen Together is the DDP’s calling card that represents the collaborative community of stakeholders that work to showcase Detroit to the world. In 2024, the city received national attention – from being listed as a top destination in Travel & Leisure, ranked #1 Public Square and #1 Ice Rink by USA Today readers, to hosting the record-breaking NFL Draft. The collective efforts reflected throughout the past year catapulted Detroit as a world-class Downtown. Continue reading to discover the many ways We Make It Happen Together.

WE MAKE HOLIDAYS HAPPEN TOGETHER

For more than 20 years, DDP has produced the annual Detroit Tree Lighting presented by the DTE Foundation. This year’s family-friendly event attracted a record-breaking 115,000 attendees to Campus Martius Park. That same night, DDP unveiled its CHALET 313, a unique two-story heated lounge with panoramic views of the 66-foot Michigan-grown Norway spruce Christmas Tree, beautiful cityscape, and The Rink at Campus Martius Park presented by Visit Detroit, named #1 ice rink in the nation. In the spirit of celebrating the holidays, the DDP also collaborated with community partners to host the annual Motor City Kwanza Kinara Lighting also held at Campus Martius Park and supported Menorah in the D in Cadillac Square.

21ST ANNUAL DETROIT TREE LIGHTING CHALET 313

RINK

June 17: Campus Kids Day

Nov. 22: Detroit Tree Lighting presented by the DTE Foundation

WE MAKE ACTION HAPPEN TOGETHER

When it comes to large-scale events the DDP works to create an action-packed experience for all. In 2024, the activities kicked off with the Tigers Opening Day Official Tailgate held at Grand Circus Park, just weeks before the record-breaking NFL Draft hosted in the heart of Downtown in Campus Martius Park and surrounding areas. The DDP produced Draft Day in the D to accommodate the crowds that descended upon Downtown Detroit, offering fans a free experience of the NFL Draft complete with video walls that livestreamed the draft. It also featured live music, food trucks, vendors, beverage stations, and more. The excitement and momentum continued into the Detroit Grand Prix race weekend, which included a free concert and Small Business Straightaway in Cadillac Square and Campus Martius Park. Additionally, the DDP produced more than 1,200 free programs and events throughout its summer, fall and winter programming season.

TIGERS OPENING DAY

OFFICIAL TAILGATE

NFL DRAFT

DETROIT GRAND PRIX

WE MAKE CONNECTIONS HAPPEN TOGETHER

DDP convened local leaders through several signature events, including the DDP Annual Meeting that featured Roger Penske, Daniel J. Loepp, and Mike Tirico. It also hosted Fall Forum: A Real Estate Update, which provided a snapshot of Downtown development, investment, and growth. DDP also produced Party in the Park, a summer fundraiser that benefits the parks; and celebrated its 40th Detroit Aglow, its annual fundraiser. Additionally, DDP helped make a variety of community-related meetings and events happen, including the Downtown Job Fair; Faith & Blue Breakfast, gathering safety and faith leaders; and hosted three I-75 Cap Community Visioning Sessions in partnership with City of Detroit and Michigan Department of Transportation (MDOT).

ANNUAL MEETING, DETROIT AGLOW AND FALL FORUM

DOWNTOWN JOB FAIR

I-75 CAP COMMUNITY VISIONING SESSIONS

March 20: Job Fair at the Fox Theatre

WE MAKE INCLUSION HAPPEN TOGETHER

The DDP works to ensure that every part of the organization represents the communities it serves, including the Board of Directors, team, partners, and vendors. DDP prioritizes inclusivity in all areas of programming including events, placemaking, park design, and infrastructure and mobility planning. DDP’s Diversity, Equity, and Inclusion efforts ripple through all aspects of the organization through its DEI Committee, which works closely with all team members to consider and view the organization’s work through a DEI lens. Overall, DDP is intentional about creating safe, clean, and welcoming environments for all to access and enjoy.

REPRESENTATIVE OF THE COMMUNITIES WE SERVE

DIVERSITY, EQUITY AND INCLUSION IN ALL STAGES

The City of Detroit expanded the DDP’s stewardship of Downtown parks and public spaces to a total of 18 locations.

WE MAKE DEVELOPMENT HAPPEN TOGETHER

Since 1922, understanding what the Downtown needs to grow and thrive has been the crux of DDP’s mission. In recent decades, the organization has focused on enhancing Downtown’s parks and public spaces, with Campus Martius Park serving as a key catalyst for both commercial and residential growth. In an historic announcement, the City of Detroit expanded the DDP’s stewardship of Downtown parks and public spaces to 18 locations, tripling its previous agreement. Also, the DDP led the effort to produce the I-375 Peer Review with partners at The Kresge Foundation. DDP also worked with local partners to hold three Community Visioning Sessions that informed the preferred design alternatives for the I-75 Cap. Further, during DDP’s Fall Forum: A Real Estate Update, the DDP shared its annual Downtown Development and Community Report, which included total investments nearing $3 billion.

AND

I-375 PEER REVIEW

EXPANSION OF DDP’S PARKS

PUBLIC SPACES STEWARDSHIP

Sept. 17: Fall Forum at Cambria Hotel Detroit

June 1: Small businesses during Grand Prix weekend

Oct. 29: I-75 Cap Community Visioning Session

WE MAKE GROWTH HAPPEN TOGETHER

Downtown Detroit continues to grow in exponential ways including commercial and residential developments, population, and number of visitors, to name a few. The DDP is proud to have a front row seat and a direct role in this transformation. From creating a more connected community through a static wayfinding system, a safer community through column lighting along the Detroit People Mover on Larned Street as well as Park and Witherell Streets. And an informed community through digital information kiosks around Downtown and in every city council district neighborhood, each initiative supports growth. Always looking to evolve, new for 2025, the DDP is focusing efforts to meet the needs of the growing small business community. Stay tuned for more information and opportunities related to this initiative.

STATIC WAYFINDING SYSTEM AND DETROIT PEOPLE MOVER COLUMN LIGHTING

DIGITAL INFORMATION KIOSKS

WE MAKE CLEAN, SAFE, VIBRANT COMMUNITIES HAPPEN TOGETHER

For thousands of people, Downtown Detroit is home. For others, it is a workplace, or weekend destination. Whatever calls you Downtown — the DDP’s goal is to ensure that it is clean, safe, and welcoming. The nationally recognized neighborhood watch program, Project LighthouseTM; connects Downtown patrons to a network of safety partners that can help 24 hours a day, 7 days a week. There are 18 Project Lighthouse locations throughout Downtown that are identifiable via their Project Lighthouse logo visible via window clings in Downtown merchant’s businesses.

PARTNERSHIPS WITH PUBLIC SAFETY

ORGANIZATIONS

MENTAL HEALTH AND FIRST AID TRAINING BEAUTIFICATION PROGRAMS

April 5:Tigers Opening Day Tailgate Party at Grand Circus Park

June 17: Campus Kids Day in Campus Martius Park

PARKS AND PUBLIC SPACES

A Banner Year for DDP Parks & Public Spaces

The Downtown Detroit Partnership (DDP) had a landmark year in 2024, bringing national recognition to Downtown’s parks and public spaces while expanding its stewardship to 18 public spaces across the city. Campus Martius Park secured its third consecutive win as USA Today’s #1 Public Square, and the parks played a major role in the record-breaking 2024 NFL Draft, which drew the largest attendance in the event’s history.

As a global leader in place management, the DDP continues to be a model for urban parks, offering innovative and diverse programming that enhances the experience of local, regional, national, and international visitors. Through strong partnerships with the City of Detroit, the Downtown Detroit Business Improvement Zone, and corporate and philanthropic sponsors, DDP remains committed to creating vibrant, inclusive, and accessible spaces for all.

HISTORIC RENEWAL AND EXPANSION

In 2024, DDP renewed and expanded its agreement with the City of Detroit to manage and operate 18 public spaces – tripling its previous oversight and reinforcing its pivotal role in shaping the heart of Detroit. The newly extended contract, running through 2039, underscores the enduring partnership between the DDP and the City of Detroit and our dedication to maintaining world-class urban spaces that serve as year-round destinations for residents and visitors alike.

Signature Events and Activations

TIGERS OPENING DAY

The Tigers Opening Day Tailgate Party at Grand Circus Park, presented by Miller Lite and Bally Sports Detroit, was a roaring success. Thousands of fans gathered for live music, food trucks, giveaways, and interactive activities, including appearances by the Detroit Tigers Energy Squad and Paws. The event also spotlighted local small businesses, strengthening Detroit’s entrepreneurial ecosystem.

NFL DRAFT

Detroit shined on the national stage as the 2024 NFL Draft drew a record-breaking 775,000 attendees. “Draft Day in the D” featured live entertainment, local vendors, and fan activations that energized the city and can serve as a model for future host cities. Extensive media coverage reinforced Detroit’s reputation as a premier event destination, boosting the local economy and setting a new standard for future largescale events.

775,000 record-breaking number of attendees at the 2024 NFL Draft

115,000+ attendees at the 2024 Detroit Tree Lighting

DETROIT TREE LIGHTING

The 21st annual Detroit Tree Lighting, presented by the DTE Foundation, captivated over 115,000 attendees at Campus Martius Park, with millions more tuning in via live broadcast. Headline performances included Alex Sampson, Southern Avenue, and Thornetta Davis, alongside dazzling ice-skating exhibitions. Due to high demand, Winter Sponsor-Land expanded, featuring corporate activations from Lexus and Carhartt. New amenities such as beverage stations, hot cocoa, and lightup swag enhanced the festive experience.

GRAND PRIX IN THE PARKS

The Chevrolet Detroit Grand Prix, presented by Lear, brought highspeed excitement to Downtown. Cadillac Square hosted a free concert featuring ILLENIUM, while the Small Business Straightaway in Campus Martius Park highlighted local artisans and vendors. Race fans gathered at Campus Martius Park to watch the competition on giant video walls, immersing themselves in the thrill of the event.

Signature Events and Activations (continued)

CHALET 313

November marked the debut of CHALET 313, a stunning two-story heated glass lounge at Campus Martius Park. Designed and styled by Gardner White, the lounge features cozy seating, a lively bar, and breathtaking views of the rink and skyline. Supported by Michigan Economic Development Corporation, William Davidson Foundation, and the Downtown Development Authority, CHALET 313 quickly became a must-visit winter destination.

WINTER MARKETS & CADILLAC LODGE

#1 RINK IN THE USA

Cadillac Square transformed into a festive hub with the return of the Downtown Detroit Markets and Cadillac Lodge. Local vendors showcased specialty gifts, while the Lodge offered a warm retreat with plush seating, board games, and roaring fireplaces, drawing thousands throughout the holiday season.

The Rink at Campus Martius Park presented by Visit Detroit was named the nation’s #1 outdoor ice-skating rink by USA Today. To enhance the experience, DDP invested in a brand-new rink, dasher boards, and chiller, ensuring top-tier amenities for skaters of all ages.

GIVING MACHINE

2,100+ donations facilitated to charities

These unique vending machines facilitated over 2,100 donations and 100 percent of donations made through the Giving Machine went to local and global charities, including five Detroitbased charities: Focus: HOPE, Catholic Charities of Southeast Michigan, Zaman International, Jewish Family Services of Washtenaw County, and Pope Francis Center.

DETROIT LIONS “WE WANT MORE” CELEBRATION

In honor of the Detroit Lions’ NFC North Championship title, DDP hosted the “We Want More” activation at Campus Martius Park. Fans enjoyed giveaways, interactive experiences, and a “Call Dan” phone booth, demonstrating the strong partnership between DDP and the Lions.

1,200 annual park programs supported through corporate partnerships

Expanding Public Engagement and Partnerships

CORPORATE PARTNERSHIPS

DDP’s strong corporate network fuels its ability to deliver high-quality programming. Companies like Lexus, Carhartt, Chick-fil-A, and Dave & Buster’s engaged with DDP events to elevate their brand presence. Presenting sponsors such as Corewell Health, Gardner White, and EY, played a critical role in sustaining over 1,200 park programs in 2024.

CARHARTT OFFICIAL OUTFITTER PARTNERSHIP

Detroit-based Carhartt became the official outfitter of the DDP Parks and Public Spaces team, ensuring staff are equipped with the right seasonal gear to maintain and program 18 public spaces throughout the city.

Aug. 20: Jr. Enlisted event at Campus Martius Park

Expanding Public Engagement and Partnerships (continued)

PARTY IN THE PARK

DDP’s annual fundraiser, Party in the Park, brought together over 300 guests for a garden party at Campus Martius Park. Featuring a VIP champagne toast by Moët & Chandon, a Kendra Scott jewelry pop-up, and live entertainment from the MGM Grand Detroit main stage by the Dan Rafferty Band, the event raised vital funds for park programming.

RENTAL PROGRAM

DDP’s rental program welcomed over 30 major events at Campus Martius Park, Cadillac Square, Grand Circus Park, and Capitol Park. Highlights included the PistonsStockX partnership announcement and film shoots for brands including Aerie, Pure Michigan, and Kroger.

CommunityCentered Programming

MOVIE NIGHT IN THE D

Over the summer, Movie Night in the D, presented by Capital One Café, made its return with themed programmatic add-ons before each family movie. A key highlight was the series’ first-ever Spanish-language screening, Pirates of the Caribbean: At World’s End, in collaboration with the Michigan Hispanic Chamber of Commerce.

THURSDAY BEACH PARTIES

Thursday Beach Parties at Campus Martius Park presented by Wana Brands were expanded in 2024, featuring themed monthly events that attracted a diverse audience. These included a Jimmy Buffett cover band, LGBTQIA+ DJs, specialty cocktails, Drag Queen bingo, small business pop-ups, giveaways, mechanical bull riding, and corporate partner activations, creating a unique and engaging experience for attendees.

JUNETEENTH

Juneteenth 2024 brought a series of events celebrating African American culture and history. Capitol Park hosted the debut of Stories of Us, an exhibition featuring 10 largescale sculptures created by 11 local artists, each reflecting aspects of the Black experience in America. The park also welcomed a Juneteenth celebration, including a Detroit Hustle Session and a Black-owned business pop-up, offering an immersive cultural experience. Meanwhile, Movie

Night in the D at Campus Martius Park launched on June 19 with a free outdoor screening of The Color Purple, honoring Juneteenth with an African dance and drum performance, as well as a poetry reading by Michigan’s Poet Laureate, Nandi Comer. These events provided Detroiters with meaningful ways to commemorate the holiday.

Community-Centered Programming (continued)

PRISMATICA

The interactive art installation Prismatica returned to Detroit in 2024, this time illuminating the 800 block of Washington Blvd. Originally showcased at Beacon Park, this stunning exhibit featured rotating prisms that transformed the urban landscape with vibrant colors and mesmerizing light patterns, offering residents and visitors an immersive public art experience.

GRAND CIRCUS PARK

At Grand Circus Park, communitycentered programming flourished. The weekly Bourbon Garden featured live music, local vendors, and bourbon tastings, creating a lively social atmosphere. Additionally, the annual Grand Circus Gala, organized by the Grand Circus Park Conservancy, has raised over $1 million since 2014 to support park improvements, security, and programming.

BEACON PARK

In partnership with the DTE Beacon Park Foundation, the DDP continued to provide year-round activities and activations, from community gatherings and fitness programs to art installations and live music. The park was a hub for major events, including Draft Day in the D, a three-day festival welcoming football fans with a live stream of the NFL Draft, music, vendors, and food trucks.

Fall brought the return of Cider in the City, featuring college football watch parties, hayrides, donuts, and more. The year concluded with Winter Gold, a dazzling holiday lighting display that transformed the park into a festive wonderland.

Citywide Engagement and Special Events

The DDP Parks Team played a key role in supporting community and charitable initiatives, including the Better Cities Film Festival, Sk8 to Eliminate Cancer, Little Wings Learn to Skate, and Michigan Humane. Residents, students, employees, and visitors also enjoyed DDP’s signature recurring programs, such as Downtown Street Eats, Workout Wednesdays, and the Summer Markets at Cadillac Square.

DDP’s parks were at the heart of major citywide events, including the Detroit Free Press Marathon and Detroit Jazz Festival, while also playing a role in securing the 2027 NCAA Final Four. Through strong partnerships and a commitment to excellence, DDP continues to elevate Detroit as a leader in urban placemaking, ensuring its parks remain vibrant, inclusive destinations.

Downtown Perceptions

Percentage of people who visited DDP-managed parks 6 to 10 times or more in the past year

The Tally

The Tally

The Tally

The Tally

Detroiter The Tally

For more information, please refer to the Dataspace sections on pages 24-25.

CAMPUS MARTIUS PARK

BEACON PARK

CADILLAC SQUARE

CAPITOL PARK

GRAND CIRCUS PARK

Detroiter

Detroiter

Detroiter

Detroiter

DOWNTOWN DETROIT DATA AND ANALYSIS

The DDP provides metrics, actionable information, and analysis to help Downtown stakeholders benchmark progress, make informed decisions, and drive investment throughout the urban core of the city. DDP provides contextual information related to the current state of Downtown including real estate, business climate, demographics, quality of life, environment, and more. Through the Downtown Datascape, DDP’s online clearinghouse for data and analysis, DDP stakeholders can access these data as well as its Downtown Detroit Dashboard, 3D Interactive Map, Perceptions Survey Stakeholder Insights, and Metrics on Downtown Detroit. The DDP also performs tailored, bespoke analysis and research on timely issues for partners and stakeholders.

Perceptions Survey

The DDP, in collaboration with the Downtown Detroit Business Improvement Zone, conducts the Downtown Detroit Perceptions Survey every two years, to gauge people’s attitudes and perceptions toward Downtown Detroit across a range of topics including safety, cleanliness, inclusivity, entertainment and transit options and more. Since 2018, this survey has included a representative sample of Detroiters and a consistent group of questions to allow for rigorous, longitudinal results which can be measured for growth. In addition to the representative sample of Detroiters, the survey is shared with other Downtown stakeholders, including Downtown employees, Southeast Michigan residents, DDP partners and others. The 2024 survey included more than 1,000 individuals and was conducted by Michigan State University Office for Survey Research. This was the seventh survey to date.

PERCEPTIONS SURVEY RESULTS

DETROITER

Indicates results from the survey invitation that was mailed to Detroit residents at random

Overall positive impression about Downtown Detroit

THE TALLY

Indicates anyone who responded to an open invitation to take the survey, primarily including metro Detroiters

Tally

PERCEPTIONS SURVEY RESULTS

Downtown is a safe place to visit

“There is no city like Detroit. Everything went off without a glitch. Great job citizens of Detroit for exemplifying such hospitality to other locals and guests. DPD salutations for being professional.” @WILLIAM733

NFL Draft Surveys

My neighborhood benefits from Downtown’s Growth

Downtown more favorable opinion compared to a year ago

NFL DRAFT VISITORS BY DISTANCE TO HOME

In April, the 2024 NFL Draft brought a national viewing audience and hundreds of thousands of visitors to experience Detroit and its Downtown firsthand. This provided a unique opportunity for the DDP to capture visitor perceptions of Downtown Detroit while they were here, supplemental to the Downtown Detroit Perceptions Survey. In addition, DDP partnered with Michigan State to survey a sample of 1,000 people from across the nation to ascertain what effect watching the draft on television had on their perception of Detroit. The results revealed a growing positivity toward Detroit. 539,438

For more information, scan the QR code to explore our Perceptions Survey Stakeholder Insights tool

Source: Placer.ai compiled by the Downtown Detroit Partnership

NFL DRAFT VISITORS SURVEY

75.8%

When asked how likely they were to recommend visiting Downtown Detroit to a friend or colleague, 75.8% of those surveyed responded 10 out of 10.

50%

Downtown Detroit’s perception was 50% more favorable among NFL Draft viewers.

NFL Draft National Survey

In our national survey, we asked 997 people, “On a scale of 0-10, how would you rate your perception of Downtown Detroit”? For those that watched (or attended) the NFL Draft, the perception of Downtown Detroit was 50% more favorable than it was for those that did not watch. According to Nielsen, the NFL Draft was watched by 53.6 million viewers in the United States. This is an incredible impact and could materialize into a large number of future visits and possible residents.

PERCEPTION OF DOWNTOWN DETROIT (Scale of 1-10)

6.16 Watched or attended the NFL Draft 4.13 Did not watch the NFL Draft

0 1 2 3 4 5 6 7 8 9 10

Population

Downtown Detroit’s population has seen growth over the past decade, despite the challenges of recent years. The community remains dynamic, driven by a strong young adult presence and a diverse demographic foundation.

POPULATION: TOTAL BY YEAR

The area shows resilience and gradual growth, with a population of 6,893 in 2023, highlighting steady recovery despite postpandemic challenges.

Source: US Census Bureau ACS 5-year 2019-2023

Note: Zip Code 48226 represents a boundary that closely aligns with the Downtown limits. However, a portion of Zip Code 48201 also falls within the Downtown boundary, so it is included for comparison and reference. The most updated information from the US Census Bureau corresponds to the year 2023.

POPULATION: BY AGE & RACE/ETHNICITY

Population is young and diverse, with 20-34-year-olds forming the largest age group (50%) and a racial composition led by Black (44%) and White (39%) residents.

0-19 ( 3%)

6,893 Downtown Residents

20-34 ( 50%) 35-54 ( 24%)

( 20%)

(3%)

6,893 Downtown Residents

( 39%)

(45% )

(6%)

( 6%)

( 4%)

Source: American US Census Bureau ACS 5-year 2019-2023 Note: Population data is for Zip Code 48226, which closely aligns with the boundary of Downtown.

Residential Growth

The growth in residential units in and near Downtown has continued, with major new projects coming online. In 2024, the Residences at Water Square brought 500 new units to the riverfront. That project alone represents a 9% increase in the number of residential units in the Downtown neighborhood. The Perennial Corktown project is one of several developments that have come online in the active Corktown neighborhood.

RESIDENTIAL UNITS BY STATUS

Source: DDP’s 2024 Downtown Detroit and Community Development Update 10 % Under Construction 10 % Recently Completed 80% Existing Residential Units (2023)

6,776 Downtown Residential Units

units

500 new residential units to Downtown with the Residences at Water Square

1,370 residential units recently completed or under construction

RESIDENTIAL PROJECTS RECENTLY COMPLETED OR UNDER CONSTRUCTION

RECENTL Y COMP LETED 688 units

Perennial Corktown 188 units

The Residences Water Square 500 units

UNDER CONSTRUCTION 682 units

1133 Griswold (Detroit & Northern) 27 units

City Modern 410 units

Hudson’s Site: Residences at the Detroit EDITION 97 units

Residences @ 150 Bagley 148 units

Downtown Visitors

The steady rise in visits to Downtown Detroit reflects a period of stability, suggesting that Downtown is regaining its role as a popular destination, with expectations of continued growth. In 2019, there were 36 million annual visits. While this number is not quite back to pre-pandemic numbers, it still indicates there is significant recovery.

TOTAL ANNUAL VISITS

From 2020 to 2024, Downtown Detroit saw a 115.6% increase in visitors. The total annual visits rose from 14+ million in 2020 to nearly 31 million in 2024. Visits in 2024 remain about 15.8% below pre-pandemic levels, but looking at the larger picture, this context underscores both the impressive rebound and the remaining gap to full recovery. Additionally, the average Saturday visits saw a 154.4% increase, going from 52,987 in 2020 to 134,904 in 2024. This steady rise highlights Downtown’s increasing popularity and the ongoing demand for the area.

AVERAGE SATURDAY VISITS BY YEAR

Market Rent

The office market is also rebounding post-pandemic, showing steady growth in market rent per square foot. After a slight dip in 2021, rents increased to $25.28 per square foot in 2023, reflecting renewed demand. Despite this growth, it remains an affordable option compared to the national average of $33.11.

Source: CommercialEdge, 2024

Source: Placer.ai, compiled by Downtown Detroit Partnership

Source: Placer.ai, compiled by Downtown Detroit Partnership

Source: CoStar Property Information. Service types include restaurants, retail and similar.

Downtown Development Report

The 2024 Downtown Detroit Community and Development Update, produced by the Downtown Detroit Partnership with support from the Downtown Detroit Business Improvement Zone, benchmarks progress to illuminate where growth is happening in and around Downtown. The 2024 report identified 54 projects with almost $3 billion in investment.

NUMBER OF PROJECTS

Source: DDP’s 2024 Downtown Detroit and Community Development Update

PROJECTS

Source: DDP’s 2024 Downtown Detroit and Community Development Update

PROJECTS

Source: DDP’s 2024 Downtown Detroit and Community Development Update

development projects identified in the 2024 update

Repor ts Library

Detroit Partnership

The Datascape Reports Library houses all DDP and BIZ reports at downtowndetroit.org/datascape.

3D Interactive Map Downtown Development Update

A fully interactive, three-dimensional visualization that includes recent, current, and upcoming real estate developments in Downtown Detroit.

Updated monthly, the Dashboard tracks the activity of visitors, workers, residents, and hotel occupancy.

Hotel David Whitney, Autograph Collection

University of Michigan Center for Innovation rendering

BUSINESS IMPROVEMENT ZONE

The Downtown Detroit Business Improvement Zone (BIZ) is a public body that aims to create a vibrant Downtown that is clean, safe, and welcoming through a variety of services made possible through the commitment and contributions of Downtown Detroit property owners. The BIZ is funded through a special assessment paid by owners of assessable property within the BIZ boundaries. The financial contributions of these owners have allowed the BIZ to serve the Downtown community since 2014. The BIZ’s second 10-year qualifying period began April 15, 2024.

The BIZ contracts with the DDP, and is governed by a volunteer board of directors, to ensure the

services are maintained daily without interruption and to fulfill its strategic vision for Downtown Detroit. The BIZ plays an incredibly pivotal role in the ongoing growth and success of Downtown Detroit for the benefit of Downtown property owners, businesses, residents, employees, and visitors.

Additionally, the BIZ serves as a conduit to the City of Detroit, hosts networking events, and provides timely information to Downtown businesses and property owners. The team also works diligently to provide critical information and connection points for all BIZ stakeholders through an exclusive quarterly newsletter.

June 20: BIZ 10 year anniversary celebration at Campus Martius Park

BIZ INITIATIVES / SERVICES

The core principles of the Downtown BIZ -- Clean, Safe, Welcoming -- serve as the foundation for all its programs and initiatives. These guiding values ensure that every effort aligns with the BIZ’s commitment to improving the Downtown Detroit experience.

Outlined below are the key strategic initiatives that reflect the BIZ’s dedication to advancing Downtown Detroit and exemplify its commitment to a thriving, dynamic community.

STRATEGIC INITIATIVES

Ambassadors

Enhancing hospitality, cleanliness, and safety

Data

Leveraging insights for informed decision-making

Marketing

Promoting the Downtown experience and keeping stakeholders informed

Safety

Implementing measures to ensure a safe environment

Supplemental Lighting

Enhancing illumination for safety and aesthetics

Infrastructure and Planning

Supporting strategic development and maintenance

ANNUAL DOWNTOWN BIZ ASSESSMENT

In close coordination with the City of Detroit, the Downtown BIZ calculates the annual special assessment for Downtown Detroit properties within the Downtown BIZ boundaries. In 2024, property owners paid more than $6 million through the assessment of 581 parcels.

Park and Street Landscaping

Improving green spaces and streetscapes

From 2014 through June 2024, when Downtown property owners first voted to authorize an assessment for a ten-year term, $51.6 million was contributed to care for the Downtown community. Since inception, there has been a nearly 99 percent timely assessment collection rate, which demonstrates the strong commitment from property owners.

BIZ FISCAL RESPONSIBILITY AND TRANSPARENCY

A minimum of 80% of the approved budget is spent directly on projects and services, with no more than 20% for administrative expenses.

BIZ Board Meetings are all open to the public in accordance with the Open Meetings Act.

100% clean annual audits every year since inception (2014).

LEVERAGING BIZ INFRASTRUCTURE THROUGH STRATEGIC PARTNERSHIPS

The infrastructure of the Downtown Detroit BIZ is strategically leveraged by the DDP to benefit neighborhoods and partners around the city but outside of the Downtown BIZ boundaries. This strategy reduces overhead expenses and allows for efficient service to BIZ partners and special events, for a fee.

In 2024, the following organizations, and many others, contracted with the DDP to hire BIZ Ambassadors to care for their respective geographies and to support their events:

Detroit Riverfront Conservancy

Eastern Market Partnership (occasional support)

Jefferson East, Inc.

This strategy helps reduce overhead expenses, provides a cost-effective service for BIZ partners, and further increases the BIZ brand and visibility throughout Detroit.

AMBASSADORS

The Downtown Detroit BIZ Ambassadors is the largest program of the Downtown BIZ. Ambassadors work as Downtown’s concierge and will assist anyone they encounter with directions, restaurant recommendations, emergency support, and more.

Nearly 90 percent of BIZ Ambassadors are Detroit residents whose hard work and pride in their roles does not go unnoticed. From long-time Detroiters to visitors from around the world, people often share how this team of professionals positively impacted their experience in the city as well as their overall perception of Detroit.

365 public trash cans regularly emptied by BIZ Ambassadors

24 dog

waste

stations and three dog parks maintained

22 acres of landscape are maintained by BIZ Ambassadors

2024 BIZ Ambassador of the Year

JOHN FOLEY

“Being Ambassador of the Year means a lot to me. It means my work is being noticed. I make a lot of friends, I stay in shape, I talk to different people, I love being around kids, and I love making my community clean and a great place to be comfortable to network.”

Downtown Perceptions

Are you familiar with the Ambassadors?

We are from Tecumseh and came Downtown to celebrate the holidays and had a great experience. We met Thomas Sims and are so appreciative he took the time to talk to us and take our picture. It is so nice to see the city so clean and welcoming – you all have done a great job.

– Kacey P. November 28, 2024

Have you seen or interacted with the Ambassadors?

See pages 24-25 for more results from the Perceptions Survey

Detroiter Detroiter

AMBASSADOR KUDOS

Ambassador Statistics (2019-2024)

(Funded by the BIZ assessment)

(Fee for services; not funded by BIZ )

“I had the pleasure of meeting Mrs. Griffin, and she was incredibly friendly and positive. Thank you for hiring people like her that truly capture the essence of Detroit.”

– River J. February 13, 2024

Scan to watch Ambassador highlight videos.

“My husband and I made our first trip to Detroit, and it was a great experience! We cannot say enough good things about Detroit and Mr. Richard Miller who was so kind and knowledgeable. We will be coming back to visit.”

– David and Rhonda D. March 7, 2024

AMBASSADOR KUDOS

AMBASSADOR KUDOS

MARKETING AND COMMUNICATIONS

Downtown Detroit is a unique place where the people tell its story. The Downtown BIZ takes to heart its part in the story and in creating a vibrant community. This is why, over the years, the BIZ has evolved its marketing and communications efforts to its stakeholders and the community at large knows what the BIZ does.

This effort includes regular communication with the board and stakeholders, intentional branding, and hosting anniversary celebrations. Additionally, the BIZ launched an exclusive quarterly newsletter in 2020 that allowed for the expansion of storytelling and thought leadership.

BIZ BRANDING

THE BIZ INSIDER

Quarterly newsletter engagement is more than double the industry standard.

To ensure the work of the BIZ is recognizable, branding elements are incorporated on vehicles, equipment, uniforms, and other areas.

BIZ STORYTELLING

BIZ REPORTS

BIZ?

The BIZ shares data-driven information and recommendations to stakeholders through its annual reports and the 2024 Downtown Detroit Community and Development Update. See pages 24-25 for more results from the Perceptions Survey

Videos and social media marketing that tell the compelling story of Downtown BIZ Ambassadors and the community the BIZ serves.

SAFETY

The BIZ partners with the DDP to enhance Downtown safety measures through collaboration with public and private safety professionals and the daily efforts of the BIZ Safety Ambassador Outreach Team. These Ambassadors connect individuals homeless and unhoused individuals with vital social services, support the Project LighthouseTM neighborhood watch program, and maintain direct communication with the Detroit Police Department for swift emergency response when needed.

All BIZ Ambassadors are CPRtrained, and AEDs are strategically placed in the BIZ headquarters, Ambassador vehicles, and key Downtown parks, including Campus Martius Park and Beacon Park. These AEDs are registered in PulsePoint, a public registry with more than 180,000 devices, ensuring rapid access in emergencies.

Scan to learn more about BIZ safety initiatives. DowntownDetroit.org/Safety

DATA

Data is critical to making key strategic decisions for an expanding community. The Downtown BIZ, in collaboration with the DDP, has a team dedicated to analyzing and tracking key data, metrics, and trends within the Downtown. The BIZ shares custom metrics and analysis with property owners, businesses, media, government partners, and potential investors. Internally, the BIZ uses data to track and target BIZ services and assist property owners and businesses to make investment decisions. A wide range of these data is shared through the Downtown Detroit Datascape for use by the public and tailored analysis is available to stakeholders.

SURVEYS

ACTIVITY “HEAT MAPS” Activity “heat maps” of Downtown are used to help provision safety resources to appropriate areas.

The BIZ tracks its performance in part by conducting surveys.

I feel welcome when working or visiting Downtown Detroit

Source: DDP’s 2024 Downtown Detroit Perceptions Survey

84,446

Source: Placer.ai

Average daily visitors in 2024

42,218

Average Wednesday workers in 2024

Scan to visit the Downtown Detroit Datascape. DowntownDetroit.org/Datascape

URBAN INNOVATION

The BIZ collaborates closely with the DDP to drive urban innovation through impactful enhancements to the Downtown, including supplemental lighting, infrastructure improvements, and street and park landscaping. Key projects in 2024 include:

194 NEW TRASH RECEPTACLES

Strategically deployed throughout the BIZ to maintain cleanliness and enhance the streetscape.

PEOPLE MOVER COLUMN LIGHTING

Illuminated key transit corridors to enhance safety and aesthetics.

WINTER LIGHTING

STATIC WAYFINDING

Developed in partnership with DDP, Detroit Downtown Development Authority, neighbors, and property owners to create a cohesive and replicable system connecting Downtown to surrounding neighborhoods.

WASHINGTON BOULEVARD PROMENADE

Managed by the BIZ in collaboration with the DDP, Bedrock, and the DDA to transform the boulevard into a vibrant, walkable destination.

Joint efforts between the BIZ and DDP Parks team to brighten public spaces. Additionally, the BIZ facilitated winter lighting installation at Wayne State University through DDP’s contract services.

URBAN INNOVATION

The DDP serves as the leader in urban innovation, planning, and placemaking efforts in Downtown Detroit. The DDP works to meet the needs and interests of Downtown stakeholders, including property owners, business owners, employees, residents, and visitors. With the goal of promoting Downtown Detroit’s ongoing development and urban vitality, DDP collaborates with the Downtown Detroit Business Improvement Zone (BIZ), the City of Detroit and strategic partners, to envision and implement initiatives related to public spaces, sustainability, infrastructure mobility, residential and commercial development, and more.

32

static wayfinding systems installed throughout

Creating a Connected Downtown

STATIC WAYFINDING SYSTEM

In 2024, DDP installed 32 static wayfinding systems throughout Downtown Detroit to enhance navigation and provide a sense of place for those unfamiliar with the area. The system employs a “park-once” approach, highlighting distances between destinations. Phase one was an approximate investment of $850,000, funded by the Detroit Downtown Development Authority and the Downtown Detroit Business Improvement Zone. DDP looks to complete the final phase over the next few years.

Downtown Detroit

I-375

Revisioning the I-375 connector highway is a once-in-a-lifetime opportunity to enhance Downtown and offer new opportunities for our community by creating a contiguous, activated space. The I-375 project has the potential to reconnect and reinvigorate Detroit, and the DDP is committed to convening stakeholders and working with the City of Detroit and MDOT to see that vision through.

Through a grant from the Kresge Foundation, the DDP worked alongside the Michigan Department of Transportation (MDOT) and the City of Detroit over the past year to provide a balanced voice within the community and advocate for a truly reconnective design through the peer review and community feedback process.

DDP released its I-375 Peer Review Report in the fall of 2024, which includes design evaluation and collaboration, construction mitigation, and opportunity assessment sections.

I-375 Peer Review Report

IOpportunity outlines the possibilities that can be realized when the removal of the highway is understood as a catalyst for the reconnection, repair, and restoration of a walkable urban core.

Evaluation provides a detailed summary of the Peer Review of the MDOT 2023 Preferred Alternative design, and 2024 refinements developed by MDOT in response to updated traffic counts and Peer Review feedback.

Through our engagement, the DDP aims to bring together business, philanthropic, and government partners to create a plan that is walkable, connected, and sensitive to the project’s reparative, historical, social, economic, equitable, and mobility aspects.

Mitigation provides a framework of construction impact considerations and related strategies to help minimize environmental and economic impacts on the local residential and business community.

Jan. 22: DDP Annual Meeting at MGM Grand Detroit

I-75

The Kresge Foundation awarded DDP a grant to oversee a Vision and Alternatives Analysis to support the I-75 Overbuild Project in Downtown Detroit. The project explored freeway-capping options between Cass Avenue and Brush Street within the MDOT-owned I-75 right-of-way. Through a robust and meaningful community engagement process, the DDP conducted three community visioning sessions in coordination with public partners to garner public input during the planning phase. Based on the input received, a communitypreferred alternative was selected, and a feasibility study will be conducted in 2025.

SUPPLEMENTAL LIGHTING PROGRAM

DDP continues to build on the success of the winter lighting program with additional attractions and décor around Downtown and throughout DDP-managed Parks and Public Spaces. DDP worked closely with the City of Detroit, the Detroit People Mover, and the Downtown Development Authority on a collaborative permanent lighting project along the guideway columns. Sixteen columns were enhanced with programmable lighting fixtures along Larned and Park/Witherell that equally brighten each side from the top to the sidewalks. These enhancements were designed to complement and be coordinated with other lighting and thematic elements across Downtown.

16 lighting guideway columns installed on the Detroit People Mover

Aug. 27: I-75 Cap Community Visioning Session

Ongoing Parks & Public Spaces Projects with the RAP Program

In 2022, the DDP was awarded a $13,740,000 grant from the Michigan Economic Development Corporation (MEDC) Revitalization & Placemaking Program (RAP). This past year, DDP and its partners have focused on readying the projects for construction. These projects will continue to strengthen and expand Downtown’s already welcoming and inclusive environment for people of all ages, races, and incomes.

The RAP award brought together the DDP, Bedrock, Greektown Neighborhood Partnership, Detroit Paradise Valley Conservancy, and Karp and Associates to expand Downtown’s public spaces and mixed-use developments. The main goal of the Detroit proposal is to attract residents and visitors to the city’s core. This would in turn transition the Downtown community from a place dominated by “work” to a destination that boosts the “live” and “play” dimensions of the economy.

PROJECTS INCLUDED IN THE RAP AWARD:

DDP PARKS AND PUBLIC SPACES OTHER ORGANIZATIONS

$13.7M

Revitalization & Placemaking Program grant awarded to DDP from the MEDC

CAMPUS MARTIUS PARK (Downtown Detroit Partnership)

Campus Martius Park is known as Detroit’s gathering place and some recent updates further ensure a welcoming (and warm) environment, no matter the season. As part of the RAP grant, DDP upgraded critical infrastructure to ensure the Rink at Campus Martius Park presented by Visit Detroit can continue to accommodate the growing number of skaters. The $2.5-million project included a new ice rink and chiller system.

In addition, in November, the DDP opened CHALET 313, a stunning, two-story heated lounge designed and styled by Gardner White. The glass-enclosed lounge offers a unique experience for visitors to the park with 360-degree views of the ice rink, the towering Christmas tree, and dazzling Detroit skyline.

DDP’s CHALET 313 in Campus Martius Park

CAPITOL PARK

(Downtown Detroit Partnership)

The centerpiece of the historic neighborhood between Woodward Avenue and Washington Boulevard, Capitol Park is a vital public space. In 2024, the DDP completed the final design and construction drawings as part of the master plan that will including new electrical infrastructure, landscaping, shading elements, and lighting. This will further support economic development and quality of life in the surrounding area while enhancing the park’s ability to serve as a destination for events and programming. The construction of this $3.4-million project began in January 2025.

GRAND CIRCUS PARK

(Downtown Detroit Partnership)

The DDP continued the momentum to bring the $16-million master plan for Grand Circus Park to life. In 2024, DDP finalized plans for early phases of construction, focusing on relocating two historic statues inward to the park, and creating new accessible entryways, walks, and pathways to promote pedestrian circulation and safety. The remainder of these phases will focus on connectivity along Woodward Avenue with upgraded electrical infrastructure, new landscaping, and open spaces. In addition, DDP completed a pilot traffic study to evaluate proposed infrastructure changes to the areas in and around Grand Circus Park that include the public road rights-of-way. Results will inform future phases of the plan. The RAP grant supports foundational improvements that will bring immediate benefits while paving the way to meet the long-term vision for the park. When fully complete, Grand Circus Park will be a destination that entices people to enter and strengthens the connection between the park and surrounding area. It will create a true community asset that better serves current residents, supports the attraction of new businesses and residents, and promotes circulation, visitor spending, and economic potential.

RAP PROJECT

RANDOLPH PLAZA

(Greektown Neighborhood Partnership)

The project will transform Randolph Plaza from a concrete slab into a world-class public space complete with new brick pavers, planters, and other landscaping to separate the plaza from the street; a café zone with outdoor seating and dining infrastructure; decorative lighting; and bicycle parking. In addition, the project will transform the portion of Macomb Street that currently dead ends into Randolph Street into an integrated part of the new, expanded plaza. The Macomb Street portion will become a courtyard-like venue that will be equipped for concerts, street markets, and other programming. Construction of this project began December 2024.

Additional Projects

VACANT STOREFRONT DESIGNS

(pilot program)

PARADISE VALLEY PARK AND PLAZA

(Detroit Paradise Valley Conservancy)

The project will transform the park and plaza within Paradise Valley to create a safe, inviting public space that will support the development of a thriving, African American-led residential and entertainment district. Specific improvements include new grading, replacement of the current concrete with new pavers, new stairs and railings, a new stage, new landscaping, new light poles, new furnishings, a new sound system, public art, and signage. Phase 1 was completed in April 2024 with the final phase in 2025.

PARADISE VALLEY

ALLEYSCAPE

(Paradise Valley Conservancy)

The project will transform the gateway alley—which sits right next to the main Gratiot Avenue entrance to Paradise Valley and runs through the district—into a safe, art-filled, walkable space modeled on the successful Belt project just a block away.

DDP launched a pilot vacant storefront design program in the spring of 2024. 12 buildings participated in the program and worked with DDP to select a design and color scheme to enhance their property while marketing the space.

RECYCLING GRANT

With support from a Michigan Department of Environment, Great Lakes, and Energy (EGLE) recycling grant, DDP continued to promote recycling with Downtown parks and public spaces and during major events. After a successful pilot in 2023, through strategic placement of temporary recycling bins during summer programming and major events, DDP identified permanent dual recycling/trash systems that will be placed in DDP parks spaces in 2025.

SAFETY

Safety is a priority for the DDP in our efforts to make Downtown a welcoming, desired destination for businesses, employees, residents, and visitors. At the forefront of our strategy is the strong collaboration we facilitate and maintain among safety professionals in the public and private sectors.

Public safety is essential for maintaining strong property values and fostering a vibrant community. The Downtown Safety Program, a collaboration with the BIZ and DDP, focuses on keeping Downtown clean, safe, and welcoming for all. This initiative involves regular meetings for Downtown’s public and private safety professionals, a robust social service network, and the involvement of property owners, businesses, and other stakeholders.

The program’s success is recognized nationally, thanks to the collaboration with the Detroit Police Department (DPD) and other key partners. Core elements of the Safety Program include:

• Facilitating communication among safety professionals and stakeholders

• Leveraging crime deterrence and enforcement technologies

• Supporting education and training for BIZ Ambassadors and other stakeholders

• Curating and sharing safety-related data

• Incorporating safety-focused design elements in public spaces

• Advising on policy based on best practices and lessons learned

• Promoting the “See Something, Say Something” philosophy

June 1: Detroit Grand Prix weekend

Oct. 20: Detroit Free Press Marathon

2024 Milestones

• Successful and safe large-scale events, including the 2024 NFL Draft, Detroit Grand Prix, and Detroit Tree Lighting.

• Supported the Live6 Alliance in creating a CompStat plan in partnership with Wayne State University and collaboration with community patrols.

• Introduced Placer.ai data to the safety community to help compare visitor numbers with safety-related data and to help inform deployment strategies across public and private safety professionals.

• Successful installation of AEDs and in-house CPR training.

• Provided supplemental training for current and new Downtown BIZ Ambassadors, including crowd management, opioid overdose response, and active assailant training.

Initiative Highlights

SAFETY COMMITTEE

A monthly meeting of about 50 public- and privatesector professionals, including the Detroit Police Department (DPD) and other agencies, to review crime data, share information, and strategize.

• Project LighthouseTM: A nationally Department of Homeland Security (DHS) recognized Downtown neighborhood watch program with 24/7 security presence, ongoing collaboration on security/safety updates, real-time communication via shared radios, and visible messaging and branding throughout the Downtown community. The program was trademarked in 2024 and has 19 active member locations.

• CompStat: Monthly crime data analysis by the Wayne State University Center for Urban Studies, reviewed during Safety Committee meetings for awareness and to strategize about crime prevention.

DOWNTOWN BIZ AMBASSADORS

This group of professionals is Downtown’s most visible and consistent presence and who show up every day to keep it clean, safe, and welcoming for all.

• Training: Ambassadors serve as the “eyes and ears” and are often called upon to be first responders. The team is trained in safety and mental health first aid, CPR, crowd management/deescalation, Stop the Bleed, and active assailant response. They report issues and are dialed into Project LighthouseTM communications channels.

• Safety Outreach Team: Connects individuals in need to existing resources and support services. The team also tracks interactions to address the community’s evolving needs.

TECHNOLOGY

The DDP leverages a variety of technological tools and solutions to support Downtown safety initiatives, including Project Greenlight, Evolv (portable weapons detection system), and live event monitoring.

LIGHTING AND PUBLIC SPACE DESIGN

Our effort to enhance safety through strategic placement of planters, trees, and bollards. Plus, decorative winter lighting and year-round architectural lighting to improve visibility and the perception of safety.

EVENT SAFETY STRATEGY

• Incident-free events are critical to attracting residents and visitors to the DDP’s programming. For each event, updated emergency response plans are developed, and tabletop exercises are conducted with key partners.

• Monitor public communications, including social media, and conduct safety sweeps with canine units before events.

• Establish emergency command centers and conduct after-action reviews to improve future event safety.

STAKEHOLDER COMMUNICATION, EDUCATION, AND ENGAGEMENT

ENGAGEMENT

• Neighborhood Kickoffs: seasonal meetings with DPD and community members to discuss safety strategies and address concerns.

• Business Leaders: regular check-ins with DPD to tackle issues like noise and loitering and update safety protocols, as necessary.

• Industry-Specific Groups: collaboration with industry groups like Pedal Pubs, to ensure public safety and compliance.

SAFETY EDUCATION

• Mental Health First Aid: offered to Downtown businesses in collaboration with DPD and the BIZ.

• Safety Videos: produced by the BIZ and DDP to educate the public on safe practices.

• BIZ Connect Events: safety topics and updates shared with Downtown businesses.

INFORMING POLICY AND COMMUNITY ENGAGEMENT

• Scooters: worked with stakeholders to implement safety regulations and geofencing.

• Food Trucks: input provided on new ordinances based on experience with DDP’s Downtown Street Eats program.

• Restaurant Health Grading: facilitating and gathering community feedback.

July 17: Paw Patrol Movie Night In The D in Campus Martius Park

April 26: Draft Day in the D Oct. 1: Faith & Blue Breakfast

SIGNATURE AND ANNUAL EVENTS

The Downtown Detroit Partnership convenes thousands of business executives, thought leaders, change makers and government officials annually at our impact-oriented events and meetings. Following is a look at our 2024 Signature Events.

ANNUAL MEETING

FEBRUARY 22, 2024

MGM GRAND DETROIT

DDP’s hosted its 2024 Annual Meeting on Thursday, February 22 at MGM Grand Detroit. NBC sportscaster Mike Tirico provided an inspiring keynote address highlighting the importance of sports and how Detroit was uniquely poised to host the 2024 NFL Draft. Tirico continued the program with auto industry leader and racing legend, Roger Penske. Penske emphasized that teamwork and partnership were critical components to Detroit’s progress. The pair were joined by then DDP Board Vice Chair Daniel J. Loepp who added the importance of the Downtown business community rallying together to help the city grow. Scan the QR code for a more detailed recap and photo gallery.

Scan to see a video and photo recap from the 2024 Annual Meeting

Aug. 15: Party in the Park

PARTY IN THE PARK

AUGUST 15, 2024

CAMPUS MARTIUS PARK

On Thursday, August 15, the DDP hosted Party in the Park, a fundraiser to benefit DDP-managed parks and public spaces. More than 300 guests attended the garden party, which also celebrated Campus Martius Park being named the #1 Public Square in the country by USA Today’s 10Best Reader’s Choice Awards. The VIP Pre-party presented by Moët & Chandon featured a champagne toast. A Kendra Scott Jewelry pop-up boutique was onsite, and 20% of all sales were donated to the DDP. Before leaving with a complimentary flower bouquet by local farmers, guests enjoyed premium networking, live entertainment by the Dan Rafferty Band, and ice cream by Milk & Froth. Thank you to our event sponsors Blue Cross Blue Shield of Michigan, Crain’s Detroit Business, MGM Grand Detroit, The Parade Company, and Wayne State University.

Scan to see a photo recap from Party in the Park

FALL FORUM: A REAL ESTATE UPDATE

SEPTEMBER 17, 2024

CAMBRIA HOTEL, DETROIT

On Tuesday, September 17, the DDP hosted its annual Fall Forum: A Real Estate Update at the Cambria Hotel Detroit. Attendees included a diverse set of real estate, civic, and business leaders who were among the first to receive DDP’s 2024 Downtown Detroit Community and Development Update. DDP CEO Eric B. Larson shared an exciting update on Downtown growth and investment, including more than $2.7 billion in projects under construction, and nearly $5 billion in the greater Downtown. Four panelists joined Larson to discuss the event’s theme: mobility, connectivity, and innovation in Downtown Detroit: Tosha Tabron, Kresge Foundation’s Director of Originations + Social Investment Officer; Deena Fox, AECOM’s Managing Principal and Strategy+; John Sivills, City of Detroit’s Lead Urban Designer; and James Fidler, DDP’s Urban Evolution Strategist and founding principal of City Form Detroit.

Special thank you to our sponsors, KPMG, CoStar, and Cambria Hotel Detroit, for making this event possible

Scan to see a video and photo recap from the 2024 Fall Forum

FAITH AND BLUE BREAKFAST

OCTOBER 11, 2024

CENTRAL MICHIGAN UNIVERSITY’S DETROIT OFFICE

The Fourth Annual Faith and Blue Breakfast was held on Friday, October 11 at Central Michigan University’s Detroit office. The breakfast is cohosted with the Detroit Police Department (DPD) to bring together faith leaders, the community, and local safety officers to strengthen collaboration and unity among the groups. DPD Commander Matthew Fulgenzi told attendees that property crime is down 12 percent in the Downtown area, and overall crime in the Third Precinct is reduced by 10 percent. The DDP was honored to be presented with a Certificate of Appreciation by the Detroit Police Department’s Third Precinct for our ongoing partnership and commitment to convening and collaborating faith and law enforcement groups. The Faith and Blue Breakfast is a unique way for community leaders to make connections that will hopefully evolve into future partnerships.

Scan to read a recap from the Faith and Blue Breakfast

115,000 attendees at the 21st annual Detroit Tree Lighting presented by DTE Energy Foundation

DETROIT TREE LIGHTING

NOVEMBER 22, 2024

CAMPUS MARTIUS PARK

The magic of the holiday season came alive in Downtown Detroit on Friday, November 22, at the 21st Annual Detroit Tree Lighting presented by DTE Energy Foundation and produced by the Downtown Detroit Partnership. More than 115,000 attendees gathered in Campus Martius Park for this annual tradition of holiday fun and festivities for the whole family. After a collective count down, the crowds watched as Detroit’s Christmas Tree, a 66-foot Michigan-grown Norway spruce, was illuminated with more than 25,000 shimmering LED multi-colored lights. The evening festivities included energetic entertainment on the MGM Grand Detroit Main Stage and a spectacular lineup of live figure-skating performances on The Rink at Campus Martius Park presented by Visit Detroit. The 2025 Annual Tree Lighting will be Friday, November 21.

Scan to see a video and photo recap from the 2024 Tree Lighting

SAVE THE DATE 2025 ANNUAL TREE LIGHTING FRIDAY, NOVEMBER 21

500+ guests at the 40th annual Detroit Aglow presented by Amazon

40th

annual Detroit Aglow fundraiser for the DDP

DETROIT AGLOW

NOVEMBER 25, 2024

MGM GRAND DETROIT

On Monday, November 25, the DDP hosted its 40th annual Detroit Aglow presented by Amazon with more than 500 guests at MGM Grand Detroit. In honor of the four decades of this cherished tradition, the event theme was Aglow for 40 Years: Celebrating Connections. Detroit Aglow connects public, private, and philanthropic leaders; celebrates the DDP’s work over the past 12 months; and kicks off the holiday season in style. Each table appoints a “Master Chef” to carve their turkey, and the carver gets to take the chef’s coat home. The evening’s traditional Thanksgiving dinner was accompanied by live entertainment from The Next Generation Funk Brothers. Funds raised at Detroit Aglow strengthen DDP’s mission to cultivate economic and social impact in Downtown Detroit by connecting people, places, and parks, and developing programs that engage and benefit all. A special thanks to Detroit Aglow sponsors for helping to make this event possible: Amazon, Bedrock, Bosch, Casamigos, Comcast, DTE Foundation, MGM Grand Detroit, and Verizon. Make plans to attend the 2025 Detroit Aglow on Monday, November 24.

Scan to see a photo recap from the 2024 Tree Lighting

SAVE THE DATE

2025 DETROIT AGLOW

MONDAY, NOVEMBER 24

MoGo, a DDP affiliate, continues to advance its mission to deliver an active, equitable, and reliable transit system of on-demand bikes to residents across the region. MoGo operates in more than a dozen neighborhoods in and around Downtown Detroit, as well as northwest Detroit, Ferndale, Oak Park, Huntington Woods, Berkley, and Royal Oak.

267 Rides Taken on Adaptive Bikes

10 Street Skills Classes

87 Participants

2 New Partners

40 DivDat Kiosks in Detroit

MoGo Impact

ADAPTIVE MOGO GROUP RIDE

In September, MoGo hosted a 70-person inclusive group ride along the Detroit Riverwalk and Belle Isle, including the new Uniroyal Promenade. The ride focused on taking a relaxed pace in order to be approachable for riders of all abilities. Adaptive MoGo riders, including people on tricycles and tandems, rode alongside Boost bike riders as well and enjoyed the stunning views passing under and then across the MacArthur Bridge to Belle Isle.

70 people attended an Adaptive MoGo group ride in September

ACCESS PASS

An important part of MoGo’s mission is to ensure that bikeshare is equitable, affordable, and accessible to all. Since it launched in 2017, MoGo has offered the Access Pass, a $5 annual pass reserved for individuals who receive state benefits through MDHHS. In 2024, 54% of Annual Passes that were sold qualified for the Access Pass discount.

54% 11 of MoGo Annual Memberships are Access Pass Access Pass Outreach Events

Events

DCFC BIKE TO THE GAME

DCFC fans biked to the game using MoGo bikes, where MoGo staff and volunteers were there ready to valet their bikes for them.

NFL DRAFT

MoGo created pop-up valet stations around the main entry points to get visitors from where they parked or got off other transits options, directly to where they were going.

ROLL TO THE POLLS

Voters were able to utilize MoGo for up to two hours of free ride time on Election Day to get to and from their polling location.

$5

Access Pass for unlimited annual rides

MoGo in the Community

HENRY FORD HEALTH RIDES

Monthly rides with HFH and HAP staff in Detroit and in Royal Oak. Great opportunity to see nearby neighborhoods and businesses while getting some exercise in the middle of the workday.

DETROIT BIKE CHALLENGE

MoGo was the title sponsor for the City of Detroit’s 2024 Bike Challenge, and hosted events throughout the month to celebrate. This included Adaptive and Street Skills events.

NEW MOGO STATION

New station installed in June 2024 at the Warren Gateway Trailhead, in partnership with the City of Detroit as well as the Joe Louis Greenway Partnership.

STRATEGIC PARTNERSHIPS

DDP serves as a partner and fiduciary for key affiliates and events that help move Downtown and the city forward. These strategic partnerships contribute to building a more connected and vibrant Detroit through investment, mobility, education, and community outreach.

DETROIT GRAND PRIX

For the second year, the Chevrolet Detroit Grand Prix presented by Lear roared through the streets of Downtown Detroit, bringing an estimated crowd of 150,000 visitors to Downtown from May 31 to June 2, 2024. Fans enjoyed free access to more than half of the event’s footprint in Hart Plaza, Spirit Plaza, the Detroit Riverwalk, and Jefferson Avenue.

The Detroit Grand Prix continued to focus on sustainability and community engagement in 2024. In 2023 it became the first-ever motorsports event worldwide to earn gold-level certification from the Council for Responsible Sport in 2023, and it continued that legacy in 2024.

The 2024 Grand Prix generated an all-time high of more than $100 million in total spending across Wayne, Oakland, and Macomb counties and an economic impact of $37 million, according to an independent study.

Celebrating its 10th year in 2024, the annual PwC Grand Prixmiere presented by Chevrolet, held in

Campus Martius Park and Cadillac Square on the Friday of Grand Prix weekend, raised hundreds of thousands of dollars for five Detroit-area organizations, including Detroit 300 Conservancy.

In 2025, the Grand Prix will build on this positive momentum with three days of world-class racing and entertainment, May 30-June 1 in Downtown Detroit. Tickets for the 2025 Chevrolet Detroit Grand Prix presented by Lear are on sale now at DetroitGP.com.

DDP X DGP HISTORY

Winning INDYCAR team owner, DDP Board Member, and Detroit visionary Roger Penske served as the chairman of the host committee for Super Bowl XL in the Motor City in 2006. Following the success of the Super Bowl, Penske and the DDP teamed up to build on the positive momentum in the city and bring the annual national sporting event to Detroit. With Penske and the DDP spearheading some key improvements and renovations to Belle Isle, the Grand Prix made its return in 2007. Detroit Grand Prix is a wholly owned subsidiary of DDP.

SAVE THE DATE

2025 DETROIT GRAND PRIX MAY 30-JUNE 1, 2025

DETROIT HOMECOMING X

While DDP’s core business focuses primarily on the Downtown, the organization is uniquely positioned to support initiatives that generate an even broader geographic impact. One such initiative is Detroit Homecoming, a program executed by Crain’s Detroit Business to leverage local and expatriate talent and ideas. DDP serves as the fiduciary partner and Eric B. Larson, DDP CEO, also chairs the Detroit Homecoming Host Committee.

The goal of Detroit Homecoming is to produce an intellectual and emotional experience for expatriates to reconnect with and reinvest in Detroit. It remains a dynamic catalyst for engagement and economic investment to benefit Detroit, reconnecting more than 1,000 expatriates with the city and inspiring their participation in various corporate, civic, and philanthropic developments totaling over $1 billion.

In September 2024, Detroit Homecoming proudly welcomed 180 expats who share a deep

1,000

Detroit expatriates reconnected and reacquainted with city at Detroit Homecoming

connection to our vibrant city. Among them were 90 newcomers, 10 returning residents, and a dedicated group of alumni who have made notable contributions to Detroit’s revitalization efforts. Alongside more than 30 respected speakers and sponsors who were eager to welcome 320 registered guests fostering an atmosphere of collaboration and community investment.

LOCAL ECONOMIC IMPACT:

As in previous years, we prioritized local vendors, spending over $300,000 with:

• 23 Detroit-based vendors

• 6 female-owned businesses

• 7 enterprises led or owned by people of color

ONGOING INITIATIVES

The DDP Traffic and Parking Committee convened public- and private-sector partners to identify and discuss traffic, parking, and mobility issues and initiatives.

The DDP continued strengthening its collaboration and partnership with the City of Detroit, Wayne County, the State of Michigan, and other municipalities.

MEMBERS

DDP members include business, philanthropic, and community partners. Membership allows organizations to become informed, develop connections, and have a voice in our diverse and growing city. We thank the following entities for their engagement and support.

• American Roads –

Detroit Windsor Tunnel

• Apparatus Solutions, Inc.

Bedrock Detroit LLC

• Blue Cross Blue Shield of Michigan

• Bassett & Bassett

• Bodman

Bosch

• Butzel Long, PC

Cambria Hotel Detroit

Downtown

Capital One Café

• Carhartt

• Catalyst Media Factory

Central Michigan University

Chase Creative

• City Living Detroit

City of Detroit

• College for Creative Studies

Comcast NBCUniversal

• Comerica Bank

Community Foundation for Southeast Michigan Corp! Magazine

• Corporate Specialties

• CRIMSON Agency

Crown Castle

• Deloitte LLP

Detroit Economic Club

• Detroit Economic Growth Corporation

• Detroit Educational

Television Foundation

• Detroit Lions

• Detroit Marriott at the Renaissance Center

• Detroit PAL

Detroit Pistons

• Detroit Police Department

• Detroit Riverfront Conservancy, Inc.

• DTE Energy

DuMouchelle Art Galleries

• Dykema Gossett PLLC

Express Employment Professionals

• Fifth Third Bank

• First American Title Insurance

• Ford Motor Company

Foster Financial

• The Fulkerson Group

• General Motors

• George Johnson & Company

Giffels Webster

• Gilbert Family Foundation

Goodwill Industries of

Greater Detroit

Grand Valley State University

• Greektown Neighborhood Partnership

• Hamilton Anderson Associates

• Henry Ford Health

Hollywood Casino at Greektown

• Honigman LLP

Hudson-Webber Foundation

The Huntington National Bank

Ilitch Companies

• Interior Environments

• ITC, A Fortis Company

JACK Entertainment LLC

• JPMorgan Chase & Co.

Knight Foundation

• Kona Ice of Western of Wayne County/Ann Arbor

• KPMG LLP

• The Kresge Foundation

• Lambert

• LizinDetroit

Mariners’ Church

• MGM Grand Detroit

Michigan Humane

• Music Hall Center for the Performing Arts

• OHM Advisors

• Olympia Development of Michigan

• The Parade Company Parkston

• Penske Corporation, Inc.

• Plante Moran Realpoint

• The Platform LLC

PNC Bank

• Pope Francis Center Production Management One

• PVS Chemicals, Inc.

• PwC

• Ralph C. Wilson, Jr. Foundation

• REDICO

Regional Transit Authority of Southeast Michigan

Related Companies

• Rocket Community Fund

• Rocket Companies

Rush Group

• Samaritas

The Sargent Consulting Group

Second Ebenezer Church

• Simmons & Clark Jewelers

• Sixteen42 Ventures

SMART

• Soave Enterprises

SP+

• StanTec

Testing Engineers & Consultants, Inc.

• Thessa Contracting Solutions

• Total Access Events

Trent Creative

• State of Michigan

Sterling Group

• St. Aloysius

• Stokas Bieri Real Estate

• Strategic Staffing Solutions

• Strategiz

UHY LLP

• Universal Contracting Services

• Universal Special Events

• University of Michigan

• Verizon

• Visit Detroit

Wayne County

• Wayne State University

Yochana

FUNDERS

Thank you to the following organizations, strategic partners, and individuals that support DDP and affiliate programs, events, and special projects through sponsorship, donated services, and grants.

Absopure

• Allied Global Media

Ally Bank

• Amazon

• Autoliv

BetMGM

• Blue Cross Blue Shield of Michigan

• Bosch

Broadway in Detroit

• Capital One Café

• Carhartt

Casimigos

• Central Park Conservancy

Charles H. Wright Museum (The Wright)

Chick-fil-A

• Clark Hill

• Comcast NBCUniversal Community Foundation for

Southeast Michigan Corewell Health

• Cronus Communications

Detroit Auto Dealers Association

• Detroit Regional Chamber

• Dave & Busters

• Detroit Downtown

Development Authority

• Detroit Economic Growth Corporation

• Detroit Free Press

• Detroit Lions

• Diversified Members

Credit Union

DTE Beacon Park Foundation

FINANCIALS

DDP revenue comes from a broad range of stakeholders and supporters. Following is the breakdown for 2024:

DTE Energy

• DTE Foundation

Ethel and James Flinn Foundation

• EY

Fast Signs

• Faygo

Fifth Third Bank

• The Ford Foundation

The Ford Motor Company Fund

• General Motors

Gilbert Family Foundation

• The Henry Ford

Hollywood Casino at Greektown

Honigman LLP

• Hudson-Webber Foundation

Huron Capital Partners

• Ilitch Companies Indeed

• JACK Entertainment LLC

JMD Building Restoration

• JPMorgan Chase & Co.

• Knight Foundation

• KPMG

• The Kresge Foundation Lexus

• McDonald’s

MGM Grand Detroit

• Michigan Arts and Culture Council

• Michigan Economic Development Corporation

Michigan Humane

• Michigan Lottery

Michigan Strategic Fund

• Michigan.com

Moët & Chandon

• OneMagnify

• Peelz Penske Corporation, Inc.

• Plante Moran Realpoint

The Platform

• Premier Pet Supply

PVS Chemicals, Inc.

• PwC

• Ralph C. Wilson, Jr. Foundation

• RAM Construction Services

Richard and Jane

Manoogian Foundation

Rocket Community Fund

• Rush Group

• Second Ebenezer Church Sheetz

• Skillman Foundation

Sterling Group

• Strategic Staffing Solutions

Tito’s Handmade Vodka

• UHY LLP

• Verizon

• Visit Detroit

• Walker-Miller Energy Services

• Wana Brands

Wana Brands Foundation

• Wayne State University

• William Davidson Foundation

• W.K. Kellogg Foundation

WXYZ

9%

17%

16%

STRATEGIC AND PROGRAM PARTNERS

DDP regularly works with philanthropic, business, community and municipal partners in its efforts to serve the Downtown. We thank the following entities for their continued engagement.

• Alkebu-lan Village

• American Institute of Architects

• Andiamo

• Archdiocese of Detroit

Ask Jennyfer

• Ashcraft Landscaping

• AV7

Bally Sports Detroit

• Black Scroll Network

• Blackstone Stables Blake’s Orchard & Cider Mill

• Block by Block Brightview Landscape Services

• Capitol Park Stakeholder Committee

Cass Technical High School

• Center for Employment Opportunities

• Central Michigan University Detroit Center

• Central Park Conservancy

• Charles H. Wright Museum (The Wright) Citizen Yoga

• City Institute

• City of Detroit Coach Kiwi

• College for Creative Studies

Come Play Detroit

• Congress for New Urbanism

Crain Communications

• CTYHOP

• CultureSource

Design Core Detroit

• Detroit Free Press

• Detroit Free Press Marathon

• Detroit Greenways Coalition

• Detroit Historical Society

Detroit Institute of Arts

• Detroit Jazz Festival

• Detroit Lions

The Detroit News

• Detroit Parks Coalition

• Detroit Pistons

• Detroit Red Wings

Detroit Regional Chamber

Detroit Skating Club

• Detroit Sports Commission

Detroit Symphony Orchestra

Detroit Tigers

• Detroit-Wayne Joint Building Authority

Detroit Young Professionals

• Diversified Members

Credit Union

• Eastern Market Corporation

Elia Group

• Figure Skating in Detroit

• Fine Arts Breakfast Club

First Responders for Fitness

• Forte Bellanger

Goodwill Industries of Greater Detroit

• Greektown Neighborhood Partnership

Heritage Works

• Hosey Development LLC

Hot Sam’s Detroit

• HRG Capital

• Iconic Collection The Institute for Legacy Preservation

• International Downtown Association

• Invest Detroit

• Isaac Agree Downtown Synagogue

• I Stand With Immigrants Initiative powered by the FWD. us Education Fund, Inc. Jefferson East, Inc.

• Le Labo

• Liberty Security Group, Inc.

• Live6 Alliance

• Local Initiatives

Support Corporation (LISC)

Lumen

• M-1 RAIL

• Magic Ice USA

Mariners Inn

Menorah in the D

• Metro Signs and Lighting

• Michigan Department of Transportation

Michigan Hispanic Chamber of Commerce

Michigan Humane

• Michigan Opera Theater

Michigan Philharmonic Orchestra

• Midtown Detroit, Inc. Miller

• Miss Mixology

• Motown Museum

National Association for the Advancement of Colored People (NAACP)

• National Business League

• NKSK Events + Production N’Namdi Center for Contemporary Art

• NTEN

Parc

• Penske Corporation, Inc.

The Pink Fund

• Placemaking X

• Pope Francis Center Poppin Top Hat

• Premier Creative Group

Premier Pet Supply

• Professional Engineering Associates

• Project for Public Spaces

Public Lighting Authority

• The Salvation Army

Scott Hamilton CARES Foundation

• Sculpt Pilates

SMART

• Southeast Michigan Council of Governments

• Southwest Detroit Business Association

• Southwest Solutions

• Trent Creative

Urban Land Institute of Michigan

• U.S. Department of Homeland Security

• Visit Detroit

• Wayne County

Michigan Economic Development Corporation

Wayne State University

PROGRAM & COMMUNITY PARTNERS

MoGo, a DDP affiliate, is grateful for the support and commitment it receives from the following businesses and municipalities.

All of the business members of the Rider Perks Program

City of Berkley

• City of Berkley Downtown Development Authority

• City of Detroit

City of Detroit Office of Mobility Innovation

• City of Ferndale

City of Huntington Woods

• City of Oak Park

• City of Royal Oak

Detroit City Council

• Detroit Department of Transportation

Detroit Greenways Coalition

• Detroit Historical Society

Detroit Riverfront Conservancy, Inc.

• Eastside Community Network

• Fort Street Presbyterian Open Door

Joe Louis Greenway Partnership

• Knight Foundation

The Kresge Foundation

• Live6 Alliance

Michigan Department of Transportation

• Next Energy

• NOAH at Central

• PEAC

• People for Palmer Park

Professional Engineering Associates

• Ralph C. Wilson Design and Access Fund

San Juan Block Club

• Southeast Michigan Council of Governments (SEMCOG)

• Shift Transit

SMART

• TechTown

• Teen Hype

Wayne State University

DDP BOARD OF DIRECTORS

EXECUTIVE COMMITTEE BOARD MEMBERS

CHAIR

Cynthia J. Pasky

Founder and Chief Executive Officer Strategic Staffing Solutions

VICE CHAIR

Robert G. Riney

President and Chief Executive Officer Henry Ford Health

MEMBERS

Matthew P. Cullen

Chairman of the Board JACK Entertainment

Mary Culler

President Ford Motor Company Fund

Claude (Bud) Denker

President Penske Corporation, Inc.

David O. Egner

President and Chief Executive Officer

Ralph C. Wilson, Jr. Foundation

Honorary Director

Dan Gilbert

Founder and Chairman Rocket Companies

Laura Grannemann

Executive Director Gilbert Family Foundation

Executive Director Rocket Community Fund

Christopher Ilitch

President and Chief Executive Officer Ilitch Companies

Wendy Lewis Jackson

Managing Director, Detroit Kresge Foundation

Peter M. Kellett

Member and Chairman Emeritus

Dykema Gossett PLLC

Honorary Director

Eric B. Larson

Chief Executive Officer

Downtown Detroit Partnership, Inc.

LaTrice McClendon Director/Detroit Knight Foundation

Michael D. McLauchlan

Vice President Government Relations Ilitch Companies

Timothy F. Nicholson

Chief Operating Officer

PVS Chemicals, Inc.

David Ruud

Executive Vice President and Chief Financial Officer

DTE Energy

Bishop Edgar L. Vann II

Senior Pastor

Second Ebenezer Church

Marvin Beatty

Vice President of Community and Public Relations Hollywood Casino at Greektown

Todd Bettison Chief of Police City of Detroit

Hassan Beydoun

Group Executive for Economic Development and Counsel for the Mayor City of Detroit

Michael Bickers

Regional President PNC Bank

Matt Buckley President and Chief Operating Officer Midwest Group MGM Resorts International

Andrew Cantor

President Related Companies, Michigan

Dr. Kimberly Andrews Espy

President

Wayne State University

Warren C. Evans

Chief Executive Officer Wayne County

David Foltyn

Partner, Chairman and Chief Executive Officer Honigman LLP

William Clay Ford, Jr. Executive Chair Ford Motor Company

Ronald J. Gantner

Partner Plante Moran Realpoint

David Girodat

Regional President – Eastern Michigan Fifth Third Bank

Kevin Guskiewicz

President Michigan State University

Kevin Johnson

President and Chief Executive Officer

Detroit Economic Growth Corporation

William P. Kingsley Partner UHY LLP

Conrad Mallett, Jr. Corporation Counsel City of Detroit

David P. Massaron Vice President Infrastructure and Corporate Citizenship General Motors

Jerry Norcia

Chairman and Chief Executive Officer DTE Energy

Terrah Opferman

Region Manager, Michigan Middle Market

JPMorgan Chase

David Parent

Michigan Managing Principal and Human Capital Consulting Principal Deloitte

Honorary Director

Roger S. Penske

Chairman Penske Corporation, Inc.

Richard (Rip) Rapson

President and Chief Executive Officer The Kresge Foundation

Donald Rencher

President and Chief Executive Officer Hudson-Webber Foundation

Michael T. Ritchie

Executive Vice President

Head of National and Specialty Businesses Comerica Bank

Stephen Ross

Chairman and Founder Related Companies

Andra Rush

Chairwoman and Chief Executive Officer Rush Group

Nicole Sherard-Freeman

President Community Foundation for Southeast Michigan

Joshua Sirefman

Chief Executive Officer Michigan Central

Amy Solek

Detroit Office Leader PwC

Arn Tellem Vice Chairman Detroit Pistons

Elie Torgow

Chief Executive Officer Sterling Group

Kevin P. Voigt Partner KPMG

Rodney P. Wood President Detroit Lions, Inc.

BIZ BOARD OF DIRECTORS

EXECUTIVE COMMITTEE

CHAIR, BOARD OF DIRECTORS

Steve Ogden

Senior Vice President of Government Affairs

Rocket Companies

SECRETARY

Michael McLauchlan Vice President, Government Relations Ilitch Companies

TREASURER

Anthony Tomczak Retired, DTE Energy

MEMBER

George P. Barnes, Jr.

Founder

Heritage Vision Plans, Inc.

MEMBER

Kenneth Hayward

Vice President, Special Assistant to the President for Community Relations Blue Cross Blue Shield of Michigan

MEMBER

Richard J. Hosey III

President and Founder Hosey Development LLC

BIZ Resident Hassan Beydoun

BOARD MEMBERS

Group Executive for Economic Development and Counsel to Mayor Mike Duggan City of Detroit

David Di Rita

Principal The Roxbury Group BIZ Resident

Regina Gaines

Owner Your IP Expert Consulting Firm

Rainy Hamilton President

Hamilton Anderson Associates

Christos Moisides

Executive

400 Monroe Associates

Athina Papas

Chair & President

Greektown Neighborhood Partnership

Executive

Atheneum Suite Hotel

Dwight W. Phillips

Member and Shareholder

Phifer, Phillips & White, PC (Retired)

Khalil Rahal

Director of Economic Development

DTE Energy

OUR TEAM

EXECUTIVE LEADERSHIP

Eric B. Larson

Chief Executive Officer

Lila Asante-Appiah

Chief Administrative Officer

Mike Bruggeman, CPP

Chief Safety and Security Officer

Gina Cavaliere

Chief Community Impact Officer; Director, BIZ

David Cowan

Chief Public Spaces Officer

Cari Easterday

Chief Financial Officer

DDP STAFF

KaTaya Beverly

Program Manager

Business Improvement Zone

Patricia Brown

Office Administrator

Soula Burns

Vice President

Fund Development and Partnerships

Crystal Coles Staff Accountant

Renee Dalaya

Senior Administrative Manager

Laura Dean

Director, Parks and Public Spaces

Isaac Douglas*

Assistant Project Manager

Ryan Epstein Operations Manager

James Fidler

Urban Evolution Strategist and Founder of City Form

Alex Fields

Senior Manager

Event Logistics and Productions

Elise Fields

Senior Director, Urban Innovation

Sharon Garcia*

Vice President

Marketing and Communications

Alicia Gray

Executive Assistant

Parks and Public Spaces

Valerie Hale Executive Assistant, Administration

Cliff Johnson

Senior Operations Manager

Parks and Public Spaces

Krissy Johnson Director, Accounting

Talitha Johnson Director, Communications

Jessica LaPalme*

Project Accountant

Maryann Listman Director, Governance and Policy

Josh Long Director, Data Program

Elisa Meyer Staff Accountant

Brianna Morris* Programming Manager Parks and Public Spaces

Chelsea Nunnally* Manager, Corporate Partnerships

Emma Oresky* Coordinator, Integrated Marketing

Escarleth Ortega*

Program Manager, Data and Marketing

Chelsea Salame*

Senior Manager Community Small Business Development

Melissa Sawicki*

Senior Manager, Public Spaces

Anjana Schroeder Director, Marketing

DeShawn Singleton

Program Manager

Safety and Infrastructure

Sarah Walsh Senior Manager, Events

Kitty Whitfield Manager, Small Business Engagement

* Special welcome to this DDP team member who joined in 2024.

MOGO

Jacob Graham

Director, Programming and Operations

Monique West

Program Manager

DETROIT GRAND PRIX

Jessica Chandler

Volunteer Services Manager

Jamie Cool

Director, Activation and Events

Ethan Kruger

Activation and Event Manager

Erica Kula

Sponsorship/Events Manager

Kimberly Zatell

Sponsorship/Events Manager

Thomas Luebbe

Operations Associate

Joelle Marino

Sponsorship/Events Manager

Emily Mullins

Sponsorship Coordinator

Lance Smith

Operations Associate

Edward Williams

Communications Manager

STRATEGIC ADVISORS AND CONSULTANTS

Catalyst Media Factory

Muchmore Harrington Smalley & Associates

NKSK Events + Production

Strategiz

CONSULTANTS

Paige Leventis

Amy Hennes

ANNUAL REPORT DESIGN

Jason Willis, JMW Creative

PHOTOGRAPHY

PROVIDED BY Chris Ahern

Nadir Ali, 3andathird

Nic Antaya

Constant Motion Productions

Detroit Grand Prix

Steve Koss Photography

Aug. 15: Party in the Park in Campus Martius Park