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GLOBAL B2B WEBSITE OF THE YEAR REFINITIV Refinitiv.com

FINALISTS

SUMMARY

Cantarus Association of Anaesthetists Website

First, let’s take a step back in time to October 2018 when the former Financial & Risk business of Thomson Reuters became Refinitiv. We’re 55% owned by funds managed by U.S. private equity firm Blackstone. That ownership change was groundbreaking – it propelled us on a journey to create a brand-new, best-in-class digital ecosystem, at super-fast speed.

Refinitiv Refinitiv.com

The backdrop was challenging: Thomson Reuters has a 165-year heritage but Refinitiv started with practically zero brand recognition. We needed a bold, focused digital team to deliver our most ambitious programme to date to address the lack of market awareness and to grow our fledgling business. Essentially, we had to adopt an innovative approach to deliver outstanding results – not just survive but thrive. We needed to form a talented team with the right blend of experience, knowledge, creativity and passion to deliver. Ultimately, unifying teams across the new company would be crucial to the success of the programme. Richard George led a great team that went above and beyond to deliver multiple goals and winning would be both amazing and a massive boost for our 250-strong digital team.

JUDGES’ COMMENTS It was clear to see that Refinitiv have done a lot of great and solid work. We were impressed with their challenges they outlined, and their missions created to overcome these. Overall, we were hugely impressed and feel they are deserving winners.


GLOBAL B2C WEBSITE OF THE YEAR RISE INTERACTIVE & NICKLAUS CHILDREN’S HOSPITAL Inspiring Hope with Nicklaus Children’s Hospital FINALISTS

SUMMARY

Rise Interactive & Nicklaus Children’s Hospital Inspiring Hope with Nicklaus Children’s Hospital

Rise Interactive is a full-service digital marketing agency specializing in Media, Analytics, and Creative/Web Development. Our vision is to be the leaders in leveraging data to help brands make smarter marketing investments.

Screen Pages & Perfect Moment Perfect Moment

At Rise, we believe the most effective customer experiences combine visual storytelling with a data-driven approach. So, when Nicklaus Children’s Hospital came to us with a request for a total rebrand and redesign of their website, we were ready for action. Our goal was to combine a comforting and reassuring visual design with top notch UX to help parents get the information they need faster. Working alongside the client, we reimagined the brand to stand out in a sea of sameness and improved conversion paths and SEO rankings. Our vision for best-in-class customer experience pairs art and science, and winning this award would support that vision.

JUDGES’ COMMENTS Rise Interactive demonstrated a great increase in traffic which in turn led to many conversion and ranking improvements. We felt it is a very deserving win.


PUBLIC SECTOR / NOT FOR PROFIT / CHARITY WEBSITE OF THE YEAR ULTIMATE CREATIVE COMMUNICATIONS & CHESTER ZOO The New Chester Zoo Website FINALISTS

SUMMARY

CDS & Social Work England Social Work England’s website

Ultimate have worked with Chester Zoo on a range of different campaigns over the last 5 years. From inspiring people at home to make homes for wildlife, to increasing awareness of EEHV, the fatal virus in elephants, we have never felt prouder than when we won the work to redesign and develop the zoo’s website.

Ultimate Creative Communications & Chester Zoo The New Chester Zoo Website

Chester Zoo pride themselves on being a global leader in preventing extinction. This means that for the millions of eyeballs that see the website all across the world, the many messages, campaigns and ways to actively help Chester Zoo to fund their research and activity is critical. For the zoo to win this award would not only recognise their ongoing mission to prevent extinction across the globe, but it would be the highest accolade for the hours upon hours of analysis, consideration and testing that have, and continue to go into making Chester Zoo’s website a global leader.

JUDGES’ COMMENTS We really loved seeing the insight into the creative and planning process demonstrated by Ultimate Creative Communications, you can tell they are a bright and passionate team which ultimately provides excellent work and results with Chester Zoo. Their approach to the client and analysis of every single detail is fantastic, and this shows they should win the award.


GLOBAL FINANCE WEBSITE OF THE YEAR REFINITIV Refinitiv.com JUDGES’ COMMENTS

SUMMARY

We felt that this entry demonstrated a very well executed site rebuild and rebrand at immensely fast timelines, which was hugely impressive. Rebranding helped Refinitv to overcome some challenges they faced, which was great to see. Their website has clear structure and provides a great experience for users. Well done!

First, let’s take a step back in time to October 2018 when the former Financial & Risk business of Thomson Reuters became Refinitiv. We’re 55% owned by funds managed by U.S. private equity firm Blackstone. That ownership change was ground-breaking – it propelled us on a journey to create a brand-new, best-in-class digital ecosystem, at super-fast speed. The backdrop was challenging: Thomson Reuters has a 165-year heritage but Refinitiv started with practically zero brand recognition. We needed a bold, focused digital team to deliver our most ambitious programme to date to address the lack of market awareness and to grow our fledgling business. Essentially, we had to adopt an innovative approach to deliver outstanding results – not just survive but thrive. We needed to form a talented team with the right blend of experience, knowledge, creativity and passion to deliver. Ultimately, unifying teams across the new company would be crucial to the success of the programme. Richard George led a great team that went above and beyond to deliver multiple goals and winning would be both amazing and a massive boost for our 250-strong digital team.


GLOBAL PPC CAMPAIGN OF THE YEAR – B2B THE MEDIA IMAGE & REFINITIV Rebrand and Restructure, Sustaining Efficiency at Scale For A New Brand FINALISTS

SUMMARY

iProspect

TMI is an independent, performance-driven digital media agency. We have been working with Thomson Reuters/Refinitiv since June 2018. In the second half of 2018, we focussed our efforts on the expansion of the AMERs region and in 2019, we were given increased budgets in order to take on the challenge of global expansion of the Refinitiv Brand.

Refinitiv World Domination The Media Image & Refinitiv Rebrand and Restructure, Sustaining Efficiency at Scale For A New Brand

To win this award would be a major achievement for TMI as it would signify a major operational triumph given that the project is so immensely large in scope and long-term in its orientation. Not only did it involve a restructure of the account but also rebranding of Refinitiv which was formerly known as Financial & Risk division of Thomson Reuters. The project focussed both on improving efficiency and increasing performance as well as familiarising consumers with the Refinitiv brand. We were tasked with making MoM efficiency improvements throughout 2019 whilst scaling Lead volume. We have more than achieved this goal, increasing Leads by 5-fold and decreasing CPL by 70%. As a result, budgets doubled for Q4 2019 and for the start of 2020.

JUDGES’ COMMENTS The Media Image have demonstrated great work whilst under pressure, they effectively showcased the impressive cost per conversion decrease at the same time as conversions themselves rising – hugely impressive and good to see. We all felt that The Media Image were deserving of this award, well done.


GLOBAL PPC CAMPAIGN OF THE YEAR – B2C CORE & LIBERTY Machines at the Wheel FINALISTS

SUMMARY

CORE & Liberty Machines at the Wheel

We knew two things for sure going into this strategy – everyone searched the same, but not all searches were equal.

Logical Position & POC Sports B2C Campaign

In a market where customers just wanted the cheapest quote, but businesses wanted to turn a profit, we had to find a way to pinpoint our ideal potential customer and drive the best return on investment we could.

MediaCom UK & Direct Line Group Lifetime Value

Machine Learning in the form of Smart Bidding was the answer if we were to achieve this, but it would have been too easy to hand over total control to AI. What was missing was key business insights and human influence to really bring the strategy to life.

Stand Out Digital & RB&HH Specialist Care Across the Globe with 50K

JUDGES’ COMMENTS CORE displayed great objectives with clear solid numbers that were measurable by date, and they demonstrated a stretched performance on the previous year. We loved the damage per spend script to avoid wasteful spend, and how they removed certain users from targeting. It was fantastic to see their goals smashed and more ad spend secured. CORE are very deserving winners of this award.


GLOBAL INTEGRATED CAMPAIGN OF THE YEAR – B2B STEIN IAS & COVANCE Ingenuity4 the win FINALISTS

SUMMARY

MilliporeSigma Project Fetch

Clinical Research Organization, Covance, was bought by LabCorp in 2015, further solidifying the company’s position as the market leader or number two in all phases of drug development. All phases, except one – the Clinical Trials space.

Stein IAS & Covance Ingenuity4 the win Stein IAS & Trelleborg Marine and Infrastructure Smart Marketing, Marketing Smart The Think Tank & Asendia 7 Destinations Campaign

In 2019, faced with increasing competition and need to protect market share, Covance needed to create an integrated campaign that conveyed its differentiators and communicated to its audience the transformative benefits its Clinical Development Services can bring to their clinical trials. Covance’s Ingenuity4 campaign re-launched their drug development services offering. With a campaign microsite featuring dynamic personalization, the campaign used a smart integrated strategy, attracting prospects with a carefully planned display media strategy, and nurturing leads using marketing automation.

JUDGES’ COMMENTS It was apparent to us that Stein IAS demonstated an extraordinary experience with its soltuions for Covance. Despite all their challenges, they found an innovative way to dominate the industry and get better results. It was a very smart and targeted campaign that got the right messaged in front of the right people – all done with a really creative twist!


GLOBAL INTEGRATED CAMPAIGN OF THE YEAR – B2C PMG & BEATS BY DRE Global Launch of Powerbeats Pro FINALISTS

SUMMARY

97th Floor & eFileCabinet The Rage Cage

With Powerbeats Pro, Beats by Dre was launching its most technically advanced product to date. The team had an opportunity to help the brand stand out and be taken seriously in a new way, but needed to connect the features and benefits to athletes and sports enthusiasts in a way that sparked an emotional connection.

Core & HomeSecure Setting The Alarm Bells Ringing PMG & Beats by Dre Global Launch of Powerbeats Pro Pufferr & New Bond Street Pawnbrokers Tidal & Passenger Clothing Passenger Clothing’s Tidal wave of success

To generate innovation credibility and pre-launch interest, the phased communications plan led with a product/innovation focused PR tour while simultaneously launching on high profile owned site and OOH placements. As the product availability closed in, the campaign moved to deliver an emotional layer atop the innovation foundation. An anthem spot launched across 11 markets and in 25 languages, first on the social media channels of the athletes who starred in it, followed quickly by a global YouTube masthead reveal, appearances on TV, digital takeovers, streaming platforms, the Beats site, and cinema. To extend the campaign narrative over time and bring new, highly engaged fan groups into the mix, there were additional buys attached to significant events in sports and pop culture that increased exposure outward to a more mass audience.

JUDGES’ COMMENTS This campaign succeeded because it combined great strategy with creative execution, resulting in sales as well as increased brand awareness. We saw impressive teamwork and great implementation, very well done!


GLOBAL SEO CAMPAIGN OF THE YEAR – B2B VERVE SEARCH & TIDE Giving the upper hand to a challenger brand FINALISTS

SUMMARY

Digitaloft & Comparisun The Trillion Dollar Club

Tide is a challenger brand in the business banking space and competes with all the major high street banks for small business customers. We were engaged to help them grow organic search traffic.

MilliporeSigma Project Fetch Verve Search & Tide Giving the upper hand to a challenger brand

We then set about creating 3 campaigns: Pioneering Women, Kickstart Countries and Celebrity Investors to give us a bevvy of story angles around small business and investment, to take out to major business publications to generate highly relevant and authoritative links. So far these campaigns have smashed all the objectives set for us by our client; • increasing new user organic traffic by 149% compared with the same time period last year. • generating 279 pieces of linked coverage in top business publications Why do these series of campaigns deserve to win? • These campaigns have received relevant, top-tier coverage across the globe and continues to deliver results to this day. • It would show other challenger brands out there, that it’s entirely possible to compete against long-standing, authoritative market players. You just need the right agency partner to get you there. JUDGES’ COMMENTS We really enjoyed Verve’s use of data and we generally couldn’t find any holes in it, which was great. It was a solid entry with a detailed explanation about how they wanted to approach, target and get results from their market.


GLOBAL SEO CAMPAIGN OF THE YEAR – B2C DIGITALOFT & VEYGO Driving SEO Success with Digital PR FINALISTS

SUMMARY

Bluerank & Wittchen From impression to conversion. Customer centric SEO strategy

This win goes to demonstrate the impact which a strategically executed digital PR strategy can have upon wider SEO performance.

BoostRoas & Migros Take Smart Actions and Get Rich Organically

Many underestimate the impact of topically relevant links, however the growth demonstrated here over a 12 month period perfectly showcases why no brand should be ignoring digital PR as a trusted link building tactic as we move through 2020.

Digitaloft & Kitchen Knives UK eCommerce SEO Delivers a 1100% ROI

This campaign shows the creativity and innovation from the Digitaloft team and the real impact which the right tactics can have upon organic search growth.

Digitaloft & Veygo Driving SEO Success with Digital PR JEKBEE & Gorilla Glue Unlocking Digital Potential Peak Ace & kartenmacherei How Data Tells Wedding Stories Peak Ace & Yours Clothing Body Shaming Verve Search & Buzz Bingo Winning the link–building jackpot Zeo Agency & Acıbadem Health Group You Are What You E-A-T Zeo Agency & Generali Turkey How Did We Increase Our Organic Traffic by 40% & Organic Visibility by 100%

JUDGES’ COMMENTS This was an incredible end to end campaign that highlights the content creativity, technical knowledge and a strategic deployment of campaign spend. With a limited budget, Digitaloft went all the way to go through the technical audit and a powerful content marketing operation. Great work.


GLOBAL BIDDABLE CAMPAIGN OF THE YEAR PUFFERR & NEW BOND STREET PAWNBROKERS JUDGES’ COMMENTS

SUMMARY

This was a very strong entry and it was clear they understand the full spectrum of digital channels. We were impressed with their great work in new-gen digital areas such as machine learning, VR and apps to drive organic traffic. A great campaign!

Pufferr was formed in 2018 as a hub for digital growth and innovation leveraging several trends defining the digital marketing landscape i.e. automation, outsourcing, partnerships and cloud computing. New Bond Street Pawnbrokers (NBSP) was founded in 1999 by David Sonnenthal. David who was first introduced to the pawnbroking industry by his father, Michael also operating a pawnbroking business for decades. NBSP provides loans to a high-end clientele using luxury collateral items like classic cars, diamonds or rare books. Ever since its formation, NBSP has been relying on its premier location within Bond Street, Mayfair to attract a variety of high-end clientele which resided in the area, who chose the convenience of pawning a luxury asset to a bank loan. Over the years NBSP saw their business eroded by intense competition, changes in customer behaviour (online), rise of digital marketing and shifting demographics within the area, with many customers moving out of London. In 2018 David reconsidered NBSP’s approach to doing business, parted ways with NBSP’s long term serving digital marketing agency and employed Pufferr to achieve his vision of tackling the demographics and customer behaviour challenges by becoming the best and most innovative high-end pawnbroking company online.


GLOBAL ORGANIC CONTENT CAMPAIGN OF THE YEAR DIGITALOFT & COSMETIFY The Cosmetify Index FINALISTS

SUMMARY

Digitaloft & Cosmetify The Cosmetify Index

Many people say that campaigns need to go off-brand and hook to wider topics, being totally non-promotional to drive success, however that’s not the case.

Mikulas Prokop & SME News Events SEO Content Strategy

This campaign demonstrates the power of using data-driven content to not only build better links from the press but also to reach key audiences and position a brand as experts in their field.

Peak Ace & faireparterie Sharenting

JUDGES’ COMMENTS

Peak Ace & kartenmacherei How Data Tells Wedding Stories Peak Ace & Yours Clothing Body Shaming Verve Search & Buzz Bingo Winning the link–building jackpot Visibility & Raiffeisen Bank Organic Content Campaign

We were so impressed by the amazing effort put into this campaign which demonstrated epic ROI. Their approach was solid and fantastically creative. This entry stood out to the panel and are definitely worthy winners.


GLOBAL PAID CONTENT CAMPAIGN OF THE YEAR LEWIS & REDWOOD SOFTWARE 100 lead challenge JUDGES’ COMMENTS

SUMMARY

We were so impressed by the amazing effort put into this campaign which demonstrated epic ROI. Their approach was solid and fantastically creative. LEWIS are definitely worthy winners.

In June 2019, software and IT and business process automation company Redwood Software were ready to make the switch from PR to digital. LEWIS were asked to boost brand awareness and generate leads. The result? A campaign which demonstrates the importance of data, testing, and perseverance. Over a 5-month period we helped Redwood structure the angles of their campaigns and conducted an in-depth test phase using LinkedIn as our primary tool for lead generation. Every element of the campaign was put under a magnifying glass. We tested creatives, branding, audience segmentations, ad formats, language and call-to-actions. Redwood then presented us with a challenge: generate 100 leads. The test phase had shown us what was and wasn’t working and allowed us to hone our optimisation strategy. A budget based on our average cost-per-lead was requested and the team set to work. In month one LEWIS generated 40 leads, month two saw an increase to 74 leads and month three of actively promoting the campaign, we generated 169 leads. As the leads increased, so did our monthly budget. After this point, we reduced the budget but continued to generate leads, month four 20 leads and final month 29 leads. From April 1st til May 21st of this year, we generated 11 leads with no spend at all. Overall, we achieved 343 leads in total, exceeding our target by 243.


GLOBAL PAID SOCIAL MEDIA CAMPAIGN OF THE YEAR POLE STAR DIGITAL & PATIENT CLAIM LINE Avoiding the ‘sophomore slump’. Scaling lead generation for real–world business growth. FINALISTS

SUMMARY

One Day Agency & Femme Luxe COVID-19 Pivot

We’re all familiar with the ‘difficult second album’ syndrome. The ‘sophomore slump’. It’s what makes our paid social media campaign for medical negligence specialists Patient Claim Line (PCL) so notable. Hugely profitable for them. A case study in refinement for us.

Peak Ace & Sephora Making over a beauty behemoth Pole Star Digital & Patient Claim Line Avoiding the ‘sophomore slump’. Scaling lead generation for real– world business growth.

JUDGES’ COMMENTS Pole Star went above and beyond! It was a fantastic campaign and we really appreciated the level of detail which went into targeting different target personas in addition to the end to end lead tracking.

Having already enjoyed a ‘hit’ Facebook ads campaign in 18/19 PCL challenged us to match a doubling of campaign spend with a doubling of lead volume and lead value. Why wouldn’t you spend more to make more? We modelled an extended campaign and projected that ‘yes’ we could double returns. But we didn’t just double returns. We increased the value of leads generated YoY +333.07% to £34.81M. Big numbers. Business building numbers. Life-changing numbers. How did we do it? • Through embedded collaboration to define lead quality and what would consistently deliver it • By using appropriate paid social tactics such as lead gen forms, WCAs and lookalike audiences developed from strong seed audiences • With deep audience investigation and continual refinement to create an ever expanding self referring pool of ever more suitable prospects It’s a success story that winning this award would allow us to share. That diminishing returns are far from a given. That with the right research, strategy and application incredible things can happen. That great success can become even greater success.


GLOBAL ORGANIC SOCIAL MEDIA CAMPAIGN OF THE YEAR FINN PARTNERS & KOMODO #ThanksToTravel FINALISTS

SUMMARY

FINN Partners & KOMODO #ThanksToTravel

Our #ThanksToTravel campaign was an activation that aimed put our agency front and centre during the global coronavirus pandemic. We wanted to prove that we can rapidly deliver innovative, unique, and authentic activations that are digitally driven during the upmost challenging times.

Peak Ace & Sephora Making over a beauty behemoth TIPi Group, Pablo & Electric Glue Run Right

We wanted to deliver a viral campaign that demonstrated how we can hijack a crisis and transform it into a campaign with more positive connotations. The campaign engaged audiences (influencers, celebrities, media contacts and more) all over the world and produced a flurry of positive mentions for our destinations in a time when this was critical. As we didn’t pay our influencer network (who kicked off the campaign) to get involved, it showed that they genuinely wanted to be part of the activation, which shows it was a campaign with real meaning and authenticity, which is what we aim to bring out in all of our campaigns.

JUDGES’ COMMENTS FINN found a positive way to communicate in a really tough time which is not easy to do, so it’s great thing to be proud of. They demonstrated a great use of influencers to support this as well. We loved the creativity and go-getter attitude in the midst of a crisis that’s crippled the travel industry. The team was able to build positive awareness around travel destinations at a time when the industry was only receiving negative press. This was a clever campaign, huge well done.


GLOBAL – BEST USE OF FACEBOOK PEAK ACE & SEPHORA Making over a beauty behemoth JUDGES’ COMMENTS

SUMMARY

We loved this campaign! It demonstrated solid 3 key smart objectives, nice creativity and impressive results. A huge amount of work had been done here, to drive both the softer engagement metrics and the more actionable ones. Congratulations on the win!

Our client Sephora is a leader in global prestige retail, teaching and inspiring clients to play in a world of beauty. After Sephora struggled to enter the German market in 2001 due to very strong competition, a second try in 2017 couldn’t have gone better. Sephora teamed up with Peak Ace in 2017 to establish an all-encompassing social media strategy, including advertising, live events, and influencer marketing. Utilising social media, in particular Facebook and Instagram, resulted in never-before-seen demand and a passionate follower base. Learnings from 2018 also greatly accelerated business and engagement goals. Organic content campaigns covered not only key dates like Valentine’s Day, Singles Day, Black Friday and Christmas, but also were pushed via the TV show Germany’s Next Top Model. The content strategy is the basis for success here. Through social media advertising we wanted to fully exploit the potential of the content to raise brand awareness, increase sales and convert customers into brand advocates. Paid content strategy exceeded all expectations in 2019 due to a performance-based return on invest. The paid strategy increased media spend to a value 12 times as high as in 2017. When the Sephora headquarters in France compared all Sephora country regions’ Facebook and Instagram traffic, Sephora Germany held the highest engagements rates. In the organic and paid sections, Sephora Germany raised the bar in terms of platform features and usage. Sephora’s EMEA marketing offices are therefore provided with best practices from Sephora Germany through Peak Ace.


BEST GLOBAL DIGITAL EXPERIENCE CAMPAIGN STEIN IAS & TRELLEBORG MARINE AND INFRASTRUCTURE SafeTug 360 Experience FINALISTS

SUMMARY

KERV Interactive & Global Audio Technology Brand Headphones Campaign

Stein IAS helped client Trelleborg Marine & Infrastructure, go beyond their creative boundaries, producing a truly unique content asset.

Stein IAS & Trelleborg Marine and Infrastructure SafeTug 360 Experience

The SafeTug 360° Experience was the first ever instance of VR in the marine industry, delivering not only an immersive and thrilling experience, but an educational one too. Put simply, it showed the target audience their working world as they had never seen it before, creating instant awareness of port automation across the industry.

JUDGES’ COMMENTS We really like this creative concept and its unique use of tech. Huge congratulations on executing what looks like a really fun campaign to create. We feel this is hugely deserving of the award.


GLOBAL – BEST USE OF INSTAGRAM PEAK ACE & SEPHORA Making over a beauty behemoth FINALISTS

SUMMARY

MilliporeSigma Molecule of the Day

Our client Sephora is a leader in global prestige retail, teaching and inspiring clients to play in a world of beauty. After Sephora struggled to enter the German market in 2001 due to very strong competition, a second try in 2017 couldn’t have gone better. Sephora teamed up with Peak Ace in 2017 to establish an all-encompassing social media strategy, including advertising, live events, and influencer marketing. Utilising social media, in particular Facebook and Instagram, resulted in never-before-seen demand and a passionate follower base. Learnings from 2018 also greatly accelerated business and engagement goals.

Peak Ace & Sephora Making over a beauty behemoth Volume Nine & Bed Head Giving A Brand Stardom

JUDGES’ COMMENTS The strategies and implementation that Peak Ace has pursued for Sephora Germany are absolutely extraordinary! Peak Ace has demonstrated a great deal of experience in social media, and I think that should be appreciated with an award. A great audience-centric demonstration of using the Instagram channel, with very purposeful content.

Organic content campaigns covered not only key dates like Valentine’s Day, Singles Day, Black Friday and Christmas, but also were pushed via the TV show Germany’s Next Top Model. The content strategy is the basis for success here. Through social media advertising we wanted to fully exploit the potential of the content to raise brand awareness, increase sales and convert customers into brand advocates. Paid content strategy exceeded all expectations in 2019 due to a performance-based return on invest. The paid strategy increased media spend to a value 12 times as high as in 2017. When the Sephora headquarters in France compared all Sephora country regions’ Facebook and Instagram traffic, Sephora Germany held the highest engagements rates. In the organic and paid sections, Sephora Germany raised the bar in terms of platform features and usage. Sephora’s EMEA marketing offices are therefore provided with best practices from Sephora Germany through Peak Ace.


GLOBAL – BEST VIDEO CAMPAIGN STEIN IAS & TRELLEBORG MARINE AND INFRASTRUCTURE SafeTug 360 Experience SUMMARY Stein IAS helped client Trelleborg Marine & Infrastructure, go beyond their creative boundaries, producing a truly unique content asset. The SafeTug 360° Experience was the first ever instance of VR in the marine industry, delivering not only an immersive and thrilling experience, but an educational one too. Put simply, it showed the target audience their working world as they had never seen it before, creating instant awareness of port automation across the industry.

JUDGES’ COMMENTS This campaign was a brilliant use of technology and online video leveraging VR as a key selling tool and a powerful way to tell a story. The team clearly had a great vision and executed this well across multiple channels. Well done!


BEST GLOBAL DIGITAL PR CAMPAIGN VERVE SEARCH & BUZZ BINGO Winning the link–building jackpot FINALISTS

SUMMARY

Claneo & Mister Auto Global Driving Cities Index 2019

We were engaged by Buzz Bingo to create a series of campaigns that would generate high authority, editorial links to their site.

Digitaloft & Comparisun The Trillion Dollar Club Digitaloft & Cosmetify The Cosmetify Index Digitaloft & Veygo Driving SEO Success with Digital PR Peak Ace & Yours Clothing Body Shaming Verve Search & Buzz Bingo Winning the link–building jackpot

Our response was to create Insta Wealth, Movie Mortality and Profanity on Film – each campaigns providing journalists with a range of unique and surprising angles that would appeal to a wide range of publications including movies, celebrity and sport. So far both of these campaigns have smashed all the objectives set for us by our client; • increasing organic traffic by 189% (nearly FOUR TIMES our target!), • improving keyword rankings on ‘bingo’ related terms, • generating 1,359 pieces of linked coverage (NINE times our target) in nearly 100 countries from a range of top-tier sites. What makes these campaigns so special? - The campaigns tap into a wide range of interests giving journalists a huge amount to talk about. - We uncovered results that were truly surprising and newsworthy. - As a result, all of these campaigns have received top-tier coverage from across the globe and continue to deliver results to this day. JUDGES’ COMMENTS We thought this was an outstanding campaign, from objectives, delivery and evaluation. It was really well put together, and detailed in an award entry that was compelling to read. The clarity of this campaign meant it was so easy to ‘get’; such a simple, creative idea well executed with a clear strategy that has delivered fantastic results. Great work!


BEST GLOBAL OUTREACH CAMPAIGN PEAK ACE & FAIREPARTERIE Sharenting FINALISTS

SUMMARY

Claneo & Mister Auto Global Driving Cities Index 2019

The small, relatively unknown brand faireparterie is a B2C e-commerce greeting card company. Specialising in wedding invitations and birth announcement cards, faireparterie was hardly known in France and present on a market where the competition is fierce.

Digitaloft & Comparisun The Trillion Dollar Club Digitaloft & Cosmetify The Cosmetify Index Peak Ace & faireparterie Sharenting Verve Search & Buzz Bingo Winning the link-building jackpot

Our client’s direct competitors, e.g. planet-cards.com, rosemood.fr or monfairepart.com, benefit from a strong backlink profile and higher trust. Peak Ace tested different smaller formats (e.g. infographics, expert contributions...) for previous campaigns, but we needed to think big and outside the box to be aligned with the demands of our competitive market for the upcoming campaign. Our new approach resulted in an extensive study based on a survey on the digitisation of family life, to generate quality backlinks and media coverage to give the brand a real push. This campaign is the embodiment of how a successful strategy behind a content marketing campaign can make it through big earned media channels: TV, radio, high quality websites and social media buzz.

JUDGES’ COMMENTS This was another really strong entry with great levels of details for us to read. There was a strong mixture of backlinks and other media buzz and they executed great results.


BEST GLOBAL AUDIENCE ENGAGEMENT CAMPAIGN FLEXMR Insight as Art FINALISTS

SUMMARY

3manfactory & Moto Engaging With The UK’s Road Users Through A Crisis

FlexMR is an insight agency that provides clients with an online primary research platform and supporting services. A constant challenge for the research sector within which the firm operates is the activation of insight; getting senior decision makers to engage with research data. The Insight as Art campaign was devised to bolster FlexMR’s brand awareness across key verticals and demonstrate the firm’s expertise in overcoming such challenges.

FlexMR Insight as Art UFC & AdColony UFC & AdColony’s Knockout Mobile Campaign

The campaign transformed qualitative consumer opinions on brands and sectors into abstract works of art that sparked conversations between researchers and decision makers. Operating on a budget of under £20,000, the campaign made full use of all available marketing channels - including online content, digital advertising, print advertisements, PR, direct mail, social media, employee advocacy and physical events - to deliver a 156% increase in total brand reach, and 225% more sales qualified leads compared to the firm’s previous yearly baseline rate. For the team that worked on over 30 artworks to bring this campaign to life, winning would be incredible recognition for an achievement that has made a real impact on the firm and highlight how small budgets, when used in creative ways, can still deliver transformational results. JUDGES’ COMMENTS The creativity and uplift of this company was quite impressive. A really fresh-thinking campaign in a niche sector which clearly drew attention and yielded returns from the professionals they were aiming to reach. We were all immensly impressed, well done


BEST GLOBAL INTERACTIVE CAMPAIGN PEAK ACE & KARTENMACHEREI How Data Tells Wedding Stories FINALISTS

SUMMARY

AdColony, Starcom & Samsung Samsung S10: Innovation at the Next Level

Our campaign “How Data Tells Wedding Stories” is the perfect example of how to rock organic search with a symbiosis of data-driven content and emotional storytelling. With our client kartenmacherei (an online shop for greeting and wedding cards) being active in a very competitive market, we had to find a way to push the keyword rankings of commercial product pages within content marketing measures. We had already published a survey about weddings for kartenmacherei in the past. However, with the website being optimised for technical SEO and the SERPs constantly changing, we needed to rework our campaign and the content strategy.

KERV Interactive & Global Audio Technology Brand Headphones Campaign Peak Ace & kartenmacherei How Data Tells Wedding Stories

We wanted to generate backlinks from referring domains with high trust metrics via content and PR measures and in doing so profit from link equity and increased traffic, that would give our keywords the last necessary push to outperform competitors. Winning this award would confirm our conviction that combining storytelling with data and a holistic use of content is the right approach for successful content marketing. And of course, it would be an amazing honour for kartenmacherei, as well as the whole Peak Ace team that has worked on this project.

JUDGES’ COMMENTS This entry was outstanding! They have clearly spent a lot of time on the entry, they ticked all the boxes and were a clear winner. There was some really good work around leveraging and customer data which has been brought to life with some impressive creatives.


BEST GLOBAL LOW BUDGET CAMPAIGN STAND OUT DIGITAL & RB&HH SPECIALIST CARE Across the Globe with 50K FINALISTS

SUMMARY

Logical Position & Mitty Supply Low Budget Campaign

Royal Brompton & Harefield Hospitals Specialist Care (RB&HH) provides private medical care to patients from all over the world. Our mission was to scale the account by global expansion with a 50K per annum budget.

National Association of REALTORS Good Neighbor Awards Neadoo Digital & TruStoreReview 10x your organic traffic with limited budget Stand Out Digital & RB&HH Specialist Care Across the Globe with 50K

Stand Out Digital first set out to increase the account’s efficiency by slashing CPC while increasing conversion rate by 20%. We then expanded to the Middle East and beyond. The result was a resounding success with 30% more high quality leads. Not only that, our activities laid the foundation for the future expansions. In digital marketing, it is sometimes said that the game is rigged in favour of big budget accounts. We set out to dispel the myth. Limited investment should not stop businesses get the best account management and achieve record breaking performances. It is also said that small budget accounts do not justify the time and labour spent on them. We at Stand Out Digital, however, think that what naturally follows healthy and well-managed accounts are the long and profitable future and scale up.

Swipe Right PR Jumanji The Video Game

We hope that our story in which budget constraints are not activity constraints can inspire & rekindle the trust in search marketing games.

WebDigital & Utilul David beats Goliath with over 4000% ROAS

JUDGES’ COMMENTS We felt this was an extremely strong and clearly set out campaign which took into account the impact that specific and local targeting would have on their client. There were clear outlined objecvites and impressive results reached.


BEST GLOBAL CHARITY / NOT FOR PROFIT CAMPAIGN QUISMA SWEDEN & BRIS Bad Words for a Good Cause FINALISTS

SUMMARY

Core & Trócaire Counting our Chickens

Children in need do not always dare to ask their family and peers for help. Instead many tend to find an own solution on the internet, despite the risks. BRIS is the biggest Swedish charity organisation with focus on children aiming for a society in which children’s wellbeing and rights are fulfilled. They challenged us at Quisma in addressing children who might be suffering and searching for help on Google. Nevertheless, identifying children and their behaviour on the internet can be tricky and even unethical for marketing purposes so our biggest issue was to identify these children and offer them support.

Crafted & Médecins Sans Frontières Supporting the frontline of humanitarian care Quisma Sweden & Bris Bad Words for a Good Cause Republic of Media & The Scottish Government Non–Consensual Sharing of Intimate Images

With tailored communication on search ads together with engaging landing pages and a live chat on BRIS website in order to relief suffer from their respective afflictions. Search queries included terrifying examples such as “I don’t want to live”, “I need someone to talk to”, “can’t live anymore”, “I have no friends”, “How to hurt myself”, etc. This case has then proved to be one of the most successful that BRIS ever activated to save children and now is rolled out as an always-on activity with the ambition to make children in Sweden able to always find support when turning to a search engine.

JUDGES’ COMMENTS We felt that this campaign demonstrated incredible work! There was so much sensitivity and care, and creativity shown to help solve such an important issue. I feel so proud to work in Search, knowing that it can help solve these real-life issues impacting children today. An EXCEPTIONAL job all around.


BEST GLOBAL CRISIS COMMUNICATIONS CAMPAIGN RESPONSE TO COVID–19 KRUIDVAT & GREENHOUSE Kruidvat is still there for you FINALISTS

SUMMARY

3manfactory & Moto COVID-19 Communications For The UK’s Road Users

With a dramatically changed retail landscape with both daily-changing buying and search behavior as well as daily-changing stock levels during the COVID-19 crisis, Kruidvat needed different but efficient media strategies to serve their clients in the best possible but in a socially responsible way. To respond to the new sentiment, both their on- and offline strategies have been altered.

International SOS COVID-19 Insight and Intelligence Campaign Kruidvat & Greenhouse Kruidvat is still there for you National Association of REALTORS Pivot in Place & Leadership Live – COVID-19 Response on Social Media

Their TV commercial concept changed from a mere promotion-oriented focus to a focus on emotion and humanity. Additionally, Greenhouse developed a new digital strategy in which search and video campaigns were automatically created by use of Channable, Google Analytics data and Google Shopping search term reports. Greenhouse even made a solution for situations in which users search on synonyms and built a dynamic component in which promotions are communicated. Next to outstanding performance improvements, Kruidvat now communicated even more efficiently in a socially responsible manner, in the right place and at the right time. Winning the award would be the ultimate proof that this advanced media strategy is able to instantly adapt to a fast-changing environment that affects consumer behavior.

JUDGES’ COMMENTS This campaign demonstrated some fantastic media coverage and really strong results overall. It applied great context to covid, and a dynamic changing and evolving media mix and content to support engagement and ROAS.


GLOBAL ROI CAMPAIGN OF THE YEAR DIGITALOFT & VEYGO Driving SEO Success with Digital PR FINALISTS

SUMMARY

Claneo & Mister Auto Global Driving Cities Index 2019

This win goes to demonstrate the impact which a strategically executed digital PR strategy can have upon wider SEO performance.

Digitaloft & Kitchen Knives UK eCommerce SEO Delivers a 1100% ROI

Many underestimate the impact of topically relevant links, however the growth demonstrated here over a 12 month period perfectly showcases why no brand should be ignoring digital PR as a trusted link building tactic as we move through 2020.

Digitaloft & Veygo Driving SEO Success with Digital PR One Day Agency & Femme Luxe COVID-19 Pivot Pole Star Digital & Patient Claim Line Avoiding the ‘sophomore slump’. Scaling lead generation for real– world business growth. Pufferr & New Bond Street Pawnbrokers Tidal & Passenger Clothing Passenger Clothing – Tidal wave of success WebDigital & DualStore Bringing technology to people’s homes with 3527% ROAS

This campaign shows the creativity and innovation from the Digitaloft team and the real impact which the right tactics can have upon organic search growth.

JUDGES’ COMMENTS The judges liked how they scaled an idea that worked into different versions to build more links. Too often we think we have to reinvent the wheel with each campaign but they showed thats not required. They demonstrated good implementation and it was a brilliant entry all around. Concise, to the point, easy to read, and really entertaining.


BEST GLOBAL USE OF DATA PEAK ACE & KARTENMACHEREI How Data Tells Wedding Stories

FINALISTS

SUMMARY

Claneo & Mister Auto Global Driving Cities Index 2019

Our campaign “How Data Tells Wedding Stories” is the perfect example of how to rock organic search with a symbiosis of data-driven content and emotional storytelling. With our client kartenmacherei (an online shop for greeting and wedding cards) being active in a very competitive market, we had to find a way to push the keyword rankings of commercial product pages within content marketing measures. We had already published a survey about weddings for kartenmacherei in the past. However, with the website being optimised for technical SEO and the SERPs constantly changing, we needed to rework our campaign and the content strategy.

KERV Interactive & Callaway Golf Global Best Use of Data One Day Agency & Femme Luxe COVID-19 Pivot Peak Ace & kartenmacherei How Data Tells Wedding Stories

We wanted to generate backlinks from referring domains with high trust metrics via content and PR measures and in doing so profit from link equity and increased traffic, that would give our keywords the last necessary push to outperform competitors.

Reprise Digital LA & TV Streaming Client Solving the Brand Keyword Paradox

Winning this award would confirm our conviction that combining storytelling with data and a holistic use of content is the right approach for successful content marketing. And of course, it would be an amazing honour for kartenmacherei, as well as the whole Peak Ace team that has worked on this project. JUDGES’ COMMENTS Data is the markettiers North Star. The entry ticks all the boxes for me. It was a complete story line and fully deserves the recognition. There was great thought, impressive results and the client ended up winning international expansion and paid social/PPC work off the back of this project which was great to see. For me this one is a great way of showing how to work with data.


BEST GLOBAL USE OF PERSONALISATION REFINITIV Bold, Focused, Personalized FINALISTS

SUMMARY

Refinitiv Bold, Focused, Personalized

In 2019, our team was given the ultimate challenge, migrate from a highly authoritative domain and brand that generated 3 straight years of strong growth in search revenue to a brand-new domain while continuing to improve search performance at a global scale.

RichRelevance & Coop Sweden Sweden’s Leading Hypermarket Chain Sees Revenue Growth From Online Personalization

Our new investors, Blackstone Private Equity, were looking for quick returns as we were expected to compete with Bloomberg and other comparable brands and websites that have been around for over 20 years. This became even more crucial after the London Stock Exchange Group (LSEG) announced they had agreed with Blackstone to acquire Refinitiv for $27 billion dollars. A large-scale website migration would not be an acceptable excuse for a dip in performance. To tackle this challenge, we devised an innovative strategy that relied on our strengths as a business to transform our site into a lead generation powerhouse. Our small in-house team leveraged the power of our internal resources to successfully beat all our aggressive growth targets for site traffic, leads and revenue by the end of the year. This site transformation has enabled us to comfortably target even more ambitious sales targets in 2020 as we prepare to undergo yet another company transformation.

JUDGES’ COMMENTS The entry demonstrated clear targeted audiences and approach with good representation of examples. It included a fantastic appendix and illustrations to outline visual references for the implementation phase & how the buckets were broken up. The explanations & outline of how the personalisation was being created & targeted was great to see.


BEST GLOBAL USE OF RESEARCH ONE DAY AGENCY & FEMME LUXE COVID-19 Pivot

FINALISTS

SUMMARY

Claneo & Mister Auto Global Driving Cities Index 2019

One Day Agency is a newly founded boutique digital agency based in Manchester with offices in London and an all-senior team that aims to break old agency-brand models & barriers by truly intersecting three important digital marketing pillars: creative & content, technical performance marketing, and data. We do this by having an experienced multidisciplinary team working collaboratively in every single project without silos or stages, and by embracing what digital marketing really is about: fluidity.

One Day Agency & Femme Luxe COVID-19 Pivot

In this submission, we’re sharing how we leveraged one of the most important and underrated data sources to quickly pivot our client Femme Luxe (online fast-fashion retailer) strategy and campaigns amidst the very second day (aftermath) of COVID-19 lockdown where sales “stopped” 75%. As a new agency, this award will have a great positive impact and weight in supporting us to ambitiously continue moving forward and a fantastic celebration on the achievements so far such as already managing upwards of £3,000,000 of annual ad spend.

JUDGES’ COMMENTS We really liked the thought process behind using google trends data on a large scale. In the middle of a global crisis, this new agency took on a challenge and succeeded through using data effectively. They demonstrated a very good use of data studio to pull through trending topics from search trends. Well done


GLOBAL UX AWARD AIRLINEN

SUMMARY AppDrawn Software Development is about building and forming digital platforms that scales business worldwide and celebrates the unique identity of each individual company and those who work for it. AppDrawn are on a mission to re-inspire what business software looks like and how it can more than pay for itself. We’re thrilled that we are not the only ones. Having that validated by industry only drives us to take our message to even more companies!

JUDGES’ COMMENTS The campaigned highlighted that great branding has been maintained throughout, and the app is streamlined to make user browsing and purchasing a lot easier. Really great concept and impressive delivery.


GLOBAL SEO SOFTWARE SUITE ONCRAWL SEO & Data Science Platform FINALISTS

SUMMARY

OnCrawl SEO & Data Science Platform

OnCrawl is a technical SEO platform powered by data science to help you make smarter SEO decisions.

rankingCoach SEO for local heroes worldwide SE Ranking Powerful yet simple SEO software

We help e-commerce websites, classifieds and online publishers to improve their organic traffic, rankings, and online revenues by opening Google’s black box. Driven by a strong tech spirit, OnCrawl gives search marketers easy access to the data they need by providing actionable dashboards and reports to support the entire search engine optimization process. For three years in a row, OnCrawl has won the Best Search Software Tool and Best SEO Software Suite awards at the European Search Awards. Winning the Global SEO Software Suite award would be a huge achievement for our teams. It would highlight our dedication to make data science and AI a key asset for technical SEO and to show that it is not just another buzzword from the search industry.

JUDGES’ COMMENTS We found this to be a fantastic tool that has some great functionality. The budget was on point which is exactly what we need to see. It was a very well structured and easy to read entry, with great inclusion of competitor comparison. There is a clear pricing structure for users with innovative features such as Inrank, making it easy to see the correlation between different SEO metrics - to create a strategy.


BEST GLOBAL TRACKING PLATFORM RULER ANALYTICS Closed Loop Marketing Attribution

SUMMARY Ruler Analytics is a visitor level multi-touch marketing attribution product for forms, phone calls & live chat, evidencing every step a visitor makes in their journey and matching revenue back to the source. By closing the loop between sales revenue and marketing activity, Ruler’s platform provides a single point of truth to identify which campaigns drive revenue, allowing organisations to make meaningful decisions to optimise marketing spend. Ruler’s technology has been adopted by marketing professionals around the world, serving a wide range of industries including digital marketing services, financial and professional services, travel and hospitality, education, health and beauty and high-value ecommerce. Ruler integrates with analytics tools, CRM and other products, to ‘close the loop’ between leads and revenue, providing insight where you need it most. The Global Digital Excellence Awards recognises the best and brightest the industry has to offer, and we’re proud of the contribution our technological innovations provide to support so many marketing professionals in the UK and beyond. Winning this award would be a testament to the hard work our team has put in to develop our product, but also acknowledge the dedication of our partners to get the full picture of the real impact their campaigns have.

JUDGES’ COMMENTS This is a really impressive platform helping to solve an always difficult marketing issue and fills an obvious gap in the market.


GLOBAL PPC SOFTWARE SUITE TRUECLICKS PPC Auditing & Monitoring built for Teams

FINALISTS

SUMMARY

Adthena Search Intelligence Software Suite with Whole Market View & Smart Monitor

With TrueClicks, we’re building the PPC tool we wish we had during our agency years.

Kenshoo Search TrueClicks PPC Auditing & Monitoring built for Teams

First, we want to make sure our users never miss an issue or opportunity again in their Google Ads campaigns. We want to do this by going beyond regular analysis and optimization. Not just showing our users what they could do, but revealing what they should do, and in what order. We believe this is a more useful and more ambitious approach to creating software. We also believe the industry needs an independent third party that grades PPC accounts. Agencies shouldn’t grade themselves or each other, and Google… well, they’ll be Google. In the end, everything we do has to fit our mission, which is “to set and raise the PPC quality standard.” Winning a Global Digital Excellence Award would be a fantastic endorsement and honor for this promising piece of European Search software (if we may say so). JUDGES’ COMMENTS This campaign solved an important challenge for the team, whilst not stepping into the role of total automation. It was nice to see something different and new in this category. Very well done!


GLOBAL SEARCH SOFTWARE TOOL RANKINGCOACH 360 All-in-One Digital Marketing App for SMBs FINALISTS

SUMMARY

Adthena Search Intelligence Software Suite with Whole Market View & Smart Monitor

rankingCoach is a cloud-based DIY digital marketing application that combines the best of both worlds – SEO & PPC, and requiring no prior knowledge in either field. The software is aimed at entrepreneurs – small and medium-sized business owners with limited budgets for online marketing who want to be a success online. We give them the tools they need to build a thriving online enterprise, guiding them along every step of their journey with a personalized roadmap for implementation that continues to develop over time.

Kenshoo Search OnCrawl SEO & Data Science Platform rankingCoach 360 All-in-One Digital Marketing App for SMBs Trisolute Software Corporation The News Dashboard

Our solution is sustainable, affordable and effective – and hands control back to business owners. rankingCoach provides a complete online marketing solution including entry level Ads campaign support. This is how we empower small businesses to compete against the top brands in their local markets. rankingCoach is built out of a passion for supporting SMBs and local communities. It is designed to bridge the digital divide and empower SMBs so they can continue to prosper in the future. They need this support now more than ever.

JUDGES’ COMMENTS TrueClicks PPC Auditing & Monitoring built for Teams

We really enjoyed this campaign, it was a well polished, mature platform which is highly relevant and gives really digestable actions that businesses can take from. It’s really refreshing to see an entry level tool designed to help SMBs, helping to break down the barriers of smaller businesses optimising this area of their online presence which usually comes down to expertise. rankingCoach is definitely a gamechanger for the digital marketing industry.


GLOBAL SOCIAL MEDIA SOFTWARE TOOL KENSHOO SOCIAL SUMMARY Kenshoo Social helps Facebook, Instagram, and Pinterest advertisers scale with solutions that drive strategy, efficiency and results. Powered by machine learning, AI, and over 2PB of data, Kenshoo guides decisions, streamlines workflows and fuels performance. Kenshoo’s insights, automation and optimization solutions help marketers engage the right audiences, with the right creative, at the right time. Vodafone, IKEA and OMD are amongst the 2,000+ brands and agencies that drive growth with Kenshoo. Kenshoo Social would be honored to win the award for best Global Social Media Software Tool. This recognition would be cherished amongst Kenshoo’s 700+ employees and celebrated globally.

JUDGES’ COMMENTS This was a clearly structured entry which showcased how the tool can provide actionable insights. There was an array of useful functions for social campaigns including some good integrations with other software. Great testimonials and great results demonstrated.


GLOBAL SOFTWARE INNOVATION AWARD ACCURANKER YouTube Rank Tracker FINALISTS

SUMMARY

AccuRanker YouTube Rank Tracker

AccuRanker launched the most superior YouTube Rank Tracker in the market to power cutting edge agencies and SEO professionals with an in-depth view of their YouTube SEO performance. 1 million keywords are already being tracked on YouTube in AccuRanker.

Akero Akero Advertising Kenshoo Impact Navigator OnCrawl Labs Data Science Laboratory for Technical SEO TrueClicks PPC Auditing & Monitoring built for Teams

Our rank tracker innovation stands out with the following features: - Monitor the performance of the entire YouTube channel in YouTube search results. - See which videos have the most visibility on YouTube. - Find out which YouTube channels are the real competitors. - See which YouTube SERP features are visible in search results. - New smart algorithm: When adding a YouTube channel, AccuRanker fetches all videos from that channel making it possible to monitor the entire channel’s performance across any search engine. Our technology is the key in driving remarkable results at scale for our clients. Our clients requested adding YouTube rank tracking to help bring their video SEO to the next level with advanced data insights. Our innovation focuses on enabling our clients to excel while providing the best value-for-money solution for large accounts and agencies. JUDGES’ COMMENTS Finally, a tool that has cracked YouTube rankings, insights and trends all in one platform! The striking part of the tool was the dashboard and the depth of insights on offer and how easy it was to navigate and extract key metrics within a few clicks. A brilliant tool that is very simple and easy to use and understand - great work!


GLOBAL UX AGENCY OF THE YEAR RANTMEDIA JUDGES’ COMMENTS

SUMMARY

This was a super impressive and high quality entry, it showed multiple elements of an agency from staff investment, client success and commitment to UX and digital marketing excellence. Seems like a great agency to work

Rantmedia is an independent, design led studio designing and building awesome digital products. We excel and relish in transforming, cumbersome processes with multiple friction points and turning them into simple, easy and enjoyable user experiences. We reduce the user burden through simplifcation and enhance the UX with micro-interactions. Individually, these minute gestures may not seem much, but together have a huge impact on the user’s mood and opinion. Successful use of a suite of micro-interactions gives a product it’s distinctive, individual character. They also have a great impact on the UX, making tasks enjoyable and memorable that otherwise may be dull or functional. Designing and implementing the right microinteractions takes time but ultimately will pay dividends in the response and engagement from users. We work with organisations of all sizes, from start-ups to global brands. We’ve aided partners in the private, public and non-proft sectors. We can create digital solutions at diferent stages in the life of a brand, from minimum viable products to enterprise-grade solutions. With a track record of award-winning work, we’ve applied our expertise in digital to native apps, web applications and cross-platform games (both for smartphone and smart TV). Winning this award would give the team the recognition for the passion, creativity and design genius they’ve put in, and continue to put in, to the product designs for our partners. We value industry recognition as a measure of success and the award would be great recognition of our growth as a business providing great user experiences not just for partners in the UK but around the world, further establishing Rantmedia as a global business.


GLOBAL CONTENT AGENCY OF THE YEAR PEAK ACE AG FINALISTS

SUMMARY

Digitaloft

Established in 2007, Peak Ace AG is an integrated performance marketing agency based in Berlin, Germany – a one-stop shop for flexible, data-driven solutions for performance marketing channels, including paid advertising, organic search (SEO), content marketing and marketing technologies (CRO & digital analytics).

Komodo Peak Ace AG

The Global Digital Excellence Award would be an honour treasured, earned and shared by every one of our Peak Acers. It’s the people that make Peak Ace great. We live by the philosophy that fostering a culture of mutual respect and inclusion makes for the best work for our clients. In 2019, we have shown how investing in your employees garners incredible results, company-wide – for brand recognition, client acquisitions and growth. Anyone can make a little money. Making sure your employees are the best treated, most experienced and happiest in the business? That’s how you run an agency.

JUDGES’ COMMENTS Peak Ace are super epic content marketing specialists in a league of their own. We loved their work and the vibe of the agency who clearly care about its people. They also works with big and reputable brands such as Sephora, and do talk about revenue generated from their content activity. They seem like a great integrated agency.


GLOBAL DIGITAL PR TEAM OF THE YEAR DIGITALOFT SUMMARY This win is a real testament to the whole Digitaloft team and goes to show how creativity and innovation drive success for clients. Over the past 12 months, the team have delivered some outstanding campaigns and associated results for a wealth of brands across the world and this win backs up the ability of the team to launch campaigns which make a difference for our clients.

JUDGES’ COMMENTS This was a fantastic entry that really showed off the values and growth of what looks to be a very impressive agency. They demonstrated great results, with a good client list, and good growth within the organization, including the London expansion.


GLOBAL IN-HOUSE DIGITAL TEAM OF THE YEAR TWINKL SEO TEAM FINALISTS

SUMMARY

Refinitiv

Twinkl is an educational publisher which produces teaching resources, made by teachers, to aid children’s learning in the classroom and at home. Despite organic traffic being Twinkl’s primary acquisition channel (making up 70% of all traffic), the in-house SEO team was only founded in January 2019.

Twinkl SEO Team

Prior to 2019, Twinkl had never actively done professional SEO work and was in year-on-year decline for organic traffic. Despite this, we are now well ahead of our targets to achieve 20% organic new user growth in the UK and 50% on our international domains. We are now on track to surpass the .co.uk target, with an additional 1,000,000 users. Similar success can be seen internationally, with 249% year-on-year new user growth, and 276% increases in organic transactions. Winning this award would be enormously empowering to everyone on the team to know that our work has been recognised by our peers in what we’re sure is a highly competitive category and would motivate us to achieve even greater things in 2020 and beyond. It would mean a huge amount to our copywriters, many of whom are relatively new to SEO and encourage them to stay in this industry. JUDGES’ COMMENTS We were all really impressed with the sheer quantity of work required in relation to the size of the team, which was a huge hurdle and Twinkly managed it very well with strong processes. Beyond their ability to deliver results, this team was able to instill a culture of SEO throughout their 600+ person organization. The team made use of split tests to ensure appropriate results before implementing across the site, proving their value.


GLOBAL BIDDABLE AGENCY OF THE YEAR ONE DAY AGENCY SUMMARY One Day Agency is a newly founded boutique digital agency based in Manchester with offices in London and an all-senior team that aims to break old agency-brand models & barriers by truly intersecting three important digital marketing pillars: creative & content, technical performance marketing, and data. We do this by having an experienced multidisciplinary team working collaboratively in every single project without silos or stages, and by embracing what digital marketing really is about: fluidity. In this submission, we’re sharing how we leveraged one of the most important and underrated data sources to quickly pivot our client Femme Luxe (online fast-fashion retailer) strategy and campaigns amidst the very second day (aftermath) of COVID-19 lockdown where sales “stopped” 75%. As a new agency, this award will have a great positive impact and weight in supporting us to ambitiously continue moving forward and a fantastic celebration on the achievements so far such as already managing upwards of £3,000,000 of annual ad spend.

JUDGES’ COMMENTS It was great to see how One Day Agency are applying learnings to other client work. They demonstrated a very creative and innovative use of Search Trends to establish their clients and great results in a very difficult time. The quick action and creative efforts was an immense success.


GLOBAL PPC AGENCY OF THE YEAR – SMALL WEBDIGITAL Elevated Performance FINALISTS

SUMMARY

Tale Digital

We are WebDigital, the first specialised Pay Per Click Marketing Agency in Romania. Our main focus is protecting our client’s investment and maximizing their objectives either we are talking about business growth and brand building or improving effectiveness and profitability.

WebDigital Elevated Performance

JUDGES’ COMMENTS WebDigital were really clear with what they wanted to achieve, the fact that client objectives are also their objectives as an agency was really nice to see. It was also great how the agency has evolved over the years to be more professional, as well as impressive earnings growth and their internship programme appears great.

WebDigital is well known in our market for being a teaching company, more than 90% of our employees have started in our well known 6 months internship programme. At WebDigital we take our specialisations seriously and each department is focused on what it does best so the Client Service Department is separated from the PPC Engineering Department and each one is focused on it’s core activity having a really efficient communication process between them and that is how we make sure that the client accounts get the highest level of attention and also the clients representatives get also a high level of attention, each one from a specialised department. In their career plan, each team-member improves the methodology we are working on and has a fingerprint on how our agency delivers excellence in PPC Marketing for our clients and we are all really happy that together we can be one step ahead of our competitors by sharing all our success stories and best practices. Winning the Global PPC Agency of the Year would be a strong confirmation that we are on the right track, after at the end of this year we have made a rebranding and readjustment of our vision moving from a classic PPC Marketing agency to an elevated performance agency.


GLOBAL SEO AGENCY OF THE YEAR – SMALL DIGITALOFT FINALISTS

SUMMARY

Digitaloft

This win is a real testament to the whole Digitaloft team and goes to show how creativity and innovation drive success for clients.

Pufferr

Over the past 12 months, the team have delivered some outstanding campaigns and associated results for a wealth of brands across the world and this win backs up the ability of the team to launch campaigns which make a difference for our clients.

JUDGES’ COMMENTS We really liked their honesty when speaking about people, size and barriers, and we loved that each member of the team was named with job titles specified and their purpose. Keep on the good work!


GLOBAL SEO AGENCY OF THE YEAR – LARGE PEAK ACE AG FINALISTS

SUMMARY

Peak Ace AG

Established in 2007, Peak Ace AG is an integrated performance marketing agency based in Berlin, Germany – a one-stop shop for flexible, data-driven solutions for performance marketing channels, including paid advertising, organic search (SEO), content marketing and marketing technologies (CRO & digital analytics).

Reprise

The Global Digital Excellence Award would be an honour treasured, earned and shared by every one of our Peak Acers. It’s the people that make Peak Ace great. We live by the philosophy that fostering a culture of mutual respect and inclusion makes for the best work for our clients. In 2019, we have shown how investing in your employees garners incredible results, company-wide – for brand recognition, client acquisitions and growth. Anyone can make a little money. Making sure your employees are the best treated, most experienced and happiest in the business? That’s how you run an agency.

JUDGES’ COMMENTS The entry showed who Peak Ace are as an agency not just the work they do. They put huge emphasis on educating the team, which is a great example of company culture and how focusing on your employees in turn leads to really strong results.


GLOBAL INTEGRATED DIGITAL AGENCY OF THE YEAR – SMALL ICG FINALISTS

SUMMARY

Air Social Digital Marketing

On 23rd March, our digital (and wider agency) team of 22 moved to home working – we have since delivered our 3,000 chargeable hours – maintaining high client service levels and agency business continuity.

Digital Ethos Ltd Effectix ICG Innovation Visual SSDM

We’ve launched websites from scratch, updated existing sites, and helped others pivot their digital strategy in order to continue trading during difficult circumstances. We’ve delivered new PPC strategies, written content for social and deployed email and website updates across a range of sectors including retail, leisure, logistic and automotive – all had new challenges to overcome. Our team adapted to new ways of working, with daily catch up calls to ensure deadlines and projects are met - developers are juggling complex builds with home-schooling, PPC campaigns are being built on the kitchen table and UX is being designed next to their son watching ‘Hey Duggie’. Through all the disruption, the team have never failed to deliver – no deadlines missed, impressive results achieved and clients continually delighted. To win to award would be well-deserved recognition for the commitment, drive and un-wavered positivity from all at ICG – whatever may have been happening in their lives, they remained focused on ICGs core values - straight talking honesty, hard work and for producing work that delivers results.

JUDGES’ COMMENTS ICG provided a great insight in how to communicate to their teams. It was great to see that data on company performance is shared so openly with the team, it looks like there is a lot of work going on which is always a positive.


GLOBAL INTEGRATED DIGITAL AGENCY OF THE YEAR – LARGE PEAK ACE AG FINALISTS

SUMMARY

Peak Ace AG

Established in 2007, Peak Ace AG is an integrated performance marketing agency based in Berlin, Germany – a one-stop shop for flexible, data-driven solutions for performance marketing channels, including paid advertising, organic search (SEO), content marketing and marketing technologies (CRO & digital analytics).

The Media Image

The Global Digital Excellence Award would be an honour treasured, earned and shared by every one of our Peak Acers. It’s the people that make Peak Ace great. We live by the philosophy that fostering a culture of mutual respect and inclusion makes for the best work for our clients. In 2019, we have shown how investing in your employees garners incredible results, company-wide – for brand recognition, client acquisitions and growth. Anyone can make a little money. Making sure your employees are the best treated, most experienced and happiest in the business? That’s how you run an agency.

JUDGES’ COMMENTS This entry demonstrated clear, concise and impressive results which led to great support for the entry. It was a really great example of company culture and how focusing on your employees in turn leads to really strong results.


GLOBAL SOCIAL MEDIA AGENCY OF THE YEAR BATTENHALL FINALISTS

SUMMARY

Battenhall

Battenhall is a new kind of social media agency. We have disrupted the traditional consultancy model by developing our own innovationfocused technologies, pioneering new ways of working, and providing an integrated offering for the social media age.

Komodo Pole Star Digital SAHARA

It has been a record year for the business. We grew revenue by more than ÂŁ1m, built and launched innovative new services such as Battenhall Voice on smart speaker systems, expanded globally and into new sectors, and landed 46 new clients, many of which are marquee-name brands. Reinventing the way we work has led to more than just agency growth. We now have an unparalleled depth of digital and social media experience on our team, from senior management to interns, and our working model has created high staff satisfaction rates. Our objective is to become the next great agency and the last 12 months have been our biggest step yet to achieving that goal. If we were to win this award, it would be further validation of our truly unique approach to the work we do with clients.

JUDGES’ COMMENTS This entry was exciting to Judge. The agency sounds like an amazing place to work, with great clients, success stories, growth, and a commitment to their employees and community. Battenhall demonstrated some great work with their team to support the growth and tracked the metrics to back up that these were good decisions.


GLOBAL FREELANCER OF THE YEAR NED POULTER FINALISTS

SUMMARY

Civilian Magazine / EPK Media

Hand on heart, ask yourself how you can offer truly valuable business building consulting when half your time is spent “consulting” with colleagues to make sure you’re “aligned”?

Hannah Butcher Jo Juliana Turnbull / SEO Jo Blogs Ned Poulter / Pole Star Digital Phil Myerscough / pjm:digital

When you end up directing more energy at signing up new clients rather than working on your existing clients? Does a commitment to headcount become more important than a commitment to excellence? Is accountability is treated as an imposition not a privilege? You can’t, hand on heart. So I don’t. At Pole Star Digital, we (we being me, Ned Poulter) truly believe in the power of one. And so do our clients. The carefully chosen few that I work with. Because what’s the point unless the fit’s right? Unless the chemistry, the timing and the challenge benefit all? And it’s an important celebration of this simple truth that winning this award would represent. Especially important in the current climate. That there’s a valuable clarity, a purpose and a strength in growing an agency from four to one. An army of one. Isolation? Splendid isolation. It gets my clients better results. And I’m sure I’m not alone. JUDGES’ COMMENTS Ned has a nice clear vision for how he wants to run the company and what Pole Star means to him. We really loved the storytelling component to this entry, including client work examples, supporting the community, charitable giving and volunteering of time for education.

Profile for Don't Panic Projects

Global Digital Excellence Awards 2020 - Book of the Night  

Global Digital Excellence Awards 2020 - Book of the Night  

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