for taking the time to read this guide and consider its information.
We want to introduce our team and how we do business. Every one of us on this team has a mission to provide you with an exceptional experience, listen to you, and provide personalized service, since no two home sales are alike.
Once you have reviewed this information and witnessed how successful our approach is for our clients, we trust you will want to partner with us on the sale of your home.
We are thankful for your consideration and genuinely look forward to serving you and your family very soon!
Donna Harmatuk CEO of Donna & Team New Bern, OP of KW New Bern & Crystal Coast
our origin sory
c 2 o 00 5 nsistin D o g of nna Harmatuk founded Donna & Team New Bern 4 total team members, 3 sales agents & 1 support team member.
fast forward to today...
2024 Donna & Team N co ew B nsistin ern cur g of rently has over 20 teammembers sales agents, inside sales agents, showing specialists, sales support members, field care specialist, professional photographer, interior designer.
withthis growth & knowledge our team consisently
•is trusted by over 500 families to help them buy / sell each year.
•earns a spot in the Top Ten Keller Williams groups out of the entire Carolinas region
•serves as New Bern’s “Best of Best” Real Estate agent presented by the Sun Journal
about Donna Harmatuk
Donna has always loved the water. From her early years in Florida to the Neuse River’s shores as a teenager, she has been drawn to it. Upon making New Bern her forever home, she had a strong desire to build something of value for the future. The small town of New Bern was the perfect outlet for her innovative thinking.
She recognized early on that New Bern, with its two lovely rivers, was a perfect place to make the dreams of waterfront living come true for not only herself, but for many others. This led Donna to ultimately f nd what she sought in real estate, and gave her the opportunity to share her love for New Bern’s charm and quality of life with many families.
Donna and her husband, “Captain Bill”, raised their children here. Over the years, they have lived on the water, in town, and in the country. As empty nesters, Donna and Bill down-sized their home, just before Bill’s passing in 2020. In this new season, Donna has once again returned to the waterfront that she loves where she entertains her grandchildren and many dear friends. Donna knows f rsthand the challenges of the changing seasons of life
and how that a f ects your real estate needs.
Donna and her family are engrained in the community, with experience in the school systems, both public and private, after-school activities, local non-pro f t organizations, arts and more.
Donna’s entrepreneurial spirit continues to lead her. To bring an enhanced level of customer service, she united with some of the best specialists in the real estate business. She knows that one person can’t do everything and do it well. Showing homes, preparing homes for listings, negotiating contracts, and managing closing details all require a unique set of skills and knowledge. Bringing these skilled agents together in Team New Bern provides the highest level of professional service to her many clients.
Team New Bern share’s Donna’s valuable insights for the good times, as well as sympathy for the bad times. Our agents focus on delivering client tailored service to each transaction, helping you navigate your real estate journey.
With founder and Mega Agent, Donna Harmatuk, at the helm Team New Bern is led by a diverse group of proven professionals. Innovators and pioneers from across multiple industries coming together to create and implement strategies that deliver exceptional results. Our executive team can navigate the most complex challenges in real estate.
LISTING SPECIALISTS
BUYER SPECIALISTS
the experts at helping you sell the experts at helping you buy
Your personal guide to navigating the real estate market. They build lasting relationships with every client in order to most e f ectively help them f nd their ideal home. Whether you are buying your f rst home, upsizing, downsizing, or relocating to the area, our buyer specialists recognize that purchasing a home is a signi f cant life experience. They use their market expertise to provide you with the strongest representation from initial consultation to o f er acceptance.
FIELD CARE COORDINATORS
They create the best possible strategy for the marketing and sale of your home, tailored to your needs and desires. They understand that selling your home is a process unique for each individual client, and strive to deliver hands-on services re f ective of your decision to move. With an array of services ranging from determining the current market value of your property, to staging your home for showings, our listing specialists assure your needs are met so that you can transition seamlessly into your next chapter. Maximizing your net pro f t, with the least amount of hassle, and in your desired time frame is always at the forefront of our goals.
We consider our f eld care coordinators one of our greatest assets. They ensure that no small details are missed. They can be seen around town in our custom van, placing signs and lock boxes daily. Most importantly they are our eyes and ears in the community, communicating any opportunities that will get your property sold.
in getting your home SOLD . INSIDE
SALES AGENTS
Our inside sales agents play an important role on our sales, operations, and marketing teams. As fully-licensed brokers, they implement inbound and outbound sales techniques to procure the ideal listings for our buyers, as well as ready, willing, and able buyers for our sellers. Inside sales agents keep their f nger on the pulse of Donna & Team New Bern’s past, present and future clients through careful management of our database. Whether your real estate needs are immediate or geared towards the future, they work diligently to ensure your questions and concerns are promptly addressed by connecting you with the specialist who best suits your needs.
LISTING COORDINATORS
Our listing coordinators provide the meticulous attention to detail necessary for making your home “active” on the market. They prepare and organize essential listing documents, and schedule needed pre-listing services: from appraisals, to professional photographs. Once your home is on the market, listing coordinators collect and convey feedback from showings, and assist clients with any needs that arise during this time.
MARKETING & BRANDING SPECIALISTS
CLOSING COORDINATORS
Our closing coordinators facilitate everything necessary to bring you from contract to closing. From scheduling inspections, to corresponding with our attorney partners, they work diligently to ensure a smooth closing process. Our closing coordinators also maintain a high level of communication by providing regular updates throughout the closing process.
Our marketing strategists ensure that we are targeting the right audience using the most e f ective channels to tell your home’s story. Our approach to graphic design and communication is authentic and polished. We expertly craft narratives and visuals to show your listing to prospective buyers in creative and impactful ways. Our brand is recognized as the “Best of the Best,” as voted by New Bern, because we believe in forming clients for life by giving back through community engagement and support.
Donna and Team New Bern are, without a doubt, among the best in the business. Her team has helped us sell two homes and buy two homes. Our agent, Meredith Wilson, is professional, relatable, easy to talk with, understanding, caring, and has gone above and beyond all expectations to find us the perfect home. While buying our current home in the crazy 2021 housing market, Meredith, Libby and Gina made the home buying process seamless and stress free. The entire team is very professional and easy to work with.
I would not consider using anyone else.
from seller client Leslie C. on Google Reviews
what makes our team different?
Our strategic & proven strategies that come with guaranteed results.
Donna Harmatuk & Team New Bern is recognized as the #1 Team in New Bern , working with the #1 Real Estate Firm in New Bern, a nd pa rt of the #1 Real Estate Franchise in the world, Keller Willia ms Re alty.
Our database includes over 30,000 connections , and we have a social media following of over 7,000 . These numbers grow daily, involving open and constant communication with potential buyers.
Staging sells houses 50% faster. Our knowledge of pricing and market positioning is unparalleled. Our team interior designer/stager, and professional photographer present your house in the best possible way from the start, leaving a lasting impression.
Our customized marketing plan for your f r s 30 days will minimize days on the market and maximize exposure to potential buyers.
Speed to Lead, we get interested buyers before the move onto the next house . Our in-house sales agent team ensures a “live person” answers each inquiry about your house, whether it’s Online or on the phone, at any time of the day or night!
How do we achieve such a high level of service in all areas? Instead of one solo agent trying to be all things to all people, Team New Bern’s approach is to provide trained experts in each area of the transaction from start to finish. No wait time, an expert available for yourquestionsatalltimes.
Success leaves clues. We served around 500 clients just last year. Need the proof? We have several testimonials from real past clients on Google & Facebook, check us out!
& that is how our team delivers results.
We believe in the importance of Pricing
We believe in Home Staging
We believe in Professional Photography
We believe in Contemporary Marketing
We believe in our Lead Capture System
let’s dive deeper into those beliefs...
How we strategically price your home using
After running a comparative market analysis our team will talk with you about your f nancial needs for the sell of your home. With this information we will agree upon a price range for your property.
The BEST way to capture showings and online exposure is to price your home within Hard & Soft price points, let us explain...
Typically, people search within price ranges: 200k-225k or 200k-250k
Our objective is to price your property so that it is found in BOTH searches, or as we like to call it “Fishing in Two Ponds”
our proven
“fishing in two ponds”
technique
Hard price points ($50k) = Greatest Exposure
Soft price points ($25k) = the MOST Exposure
Great guidance on how to price and prepare our house . The photo walk-through was f rst class. Mary Silver was able to adapt to the changing requirements of prospective buyers & managed to sell the home at our requested price.
-Harold B., Zillow Review
How we achieve a lasting impression with professional home staging
Meet Lynn Hand,
Donna & Team New Bern’s trusted interior designer & home stager, steps in to work in tandem with our photographer to make our listings standout from the rest.
Lynn can transform a vacant home or help our sellers work with their existing furniture.
Staged Properties statistically sell 50% faster than non-staged or vacant properties.
Real Client Example: 402 Fairways West
Prior to staging, this property was active on market for 138 days. After taking the advise of Team New Bern, the property was professionally staged, and went under contract in just 6 days.
Donna and Team is amazing!! The entire team is very helpful and walked us through the process of selling our home. They respond immediately to communication. I was very impressed with the photographer and stager. Meredith was amazing and still continues to be helpful even after the selling of our home. I highly recommend this realty team!
-Amy M., Google Review
Wow! This was our f rst time listing a house for sale. We had no idea what the process would be like and our Realtor Jennifer was amazingly helpful and well informed. She really went the extra mile as we moved out of state prior to closing. I can’t say enough amazing things about our experience working with these attentive and professional people. Every member of the team that we had to encounter was super polite, helpful and professional. They also have a phenomenal photographer they work with! I 100% recommend them.
- Joanna B., Google Review
How we get buyers in te door
The first impression of your home starts online.
This is why it is imperative to have professional photography showcasing your home online to capture their attention while browsing hundreds of listings.
Our professional photography focuses on more than just taking photos of your home, we paint a picture of what it would feel like to live in your home.
With each listing, we include neighborhood photos and downtown New Bern photos to sell buyers on more than just a home, but a lifestyle.
professional photography
Where buyers found the home they purchased:
• Internet: 51%
• Real estate agent: 28%
• Yard sign: 7%
• Friend: 6%
• Home builder: 5%
• Directly from sellers: 3%
Every detail & every room. Showcasing the unique features of your home matters to us, as much as they matter to you.
Real Estate photography is more than just photographing a home, it is capturing a lifesyle.
We are uniquely certified & recognized
The Institute for Luxury Home Marketing’s Certified Luxury Home Marketing Specialist™ (CLHMS) designation in recognition of experience, knowledge, and expertise in high-end residential properties. Team members, Donna Harmatuk & Mary Silver are a part of an exclusive group of real estate professionals who have completed The Institute’s training and have a proven performance in the upper-tier market.
“Agents who have earned the CLHMS designation are performing at the highest level in their community,” said Diane Hartley, president of The Institute. “The CLHMS seal is a symbol of distinction. Affluent buyers and sellers from around the world look for this symbol of luxury home knowledge and expertise when putting their trust in a real estate professional.”
The CLHMS designation provides evidence of the successful commitment to service at the highest level.
How we generate exposure for your home with unparalleled marketing
Traditional real estate marketing don’t cut it anymore. This is why we focus on contemporary marketing stratgies with the help of our in-house marketing director & graphic designer.
+7,000 plus followers on social media organically driving trafc to our website to capture buyers for your home.
+30,000 plus email subscribers, also driving trafc to our website.
+160,000 video views
total viral video views that increase brand visability and placing more eyes on your home.
Video Home Tours
to promote your home to out of town buyers & to make your property standout.
@TeamNewBern
on Instagram, Facebook, YouTube, TikTok, & LinkedIn
Our Team website, NewBernNC.com, is driven by one of the most powerful real estate Lead Capture Systems in the industry. Our inside sales team members monitor incoming leads and tra f c on each of our listings, including yours. These are the “match-makers” on our team searching for the perfect buyer for your property.
As you read on the previous page, we drive a lot of tra f c to our website and our social media sites in many ways.
Our highly trackable website allows us to view and capture each of the potential buyers who view your home on our website.
Our team has dedicated & licensed team members who monitor phone inquiries & generated online traffc, ensuring all interest in your home is capture, in real time. Why is this important?
1. What are your credentials?
2. How many sales did you close last year?
3. How well do you know my neighborhood specifically?
4. How do you arrive at the listing price?
5. Whom will I be primarily working with?
6. How much will selling my home cost?
7. What is your marketing plan for my home?
8. What should I do to get my home ready?
9. How will we communicate?
10. How long will each step in the process take?
Notes
I had a perfect experience working with Donna and her team. They helped us secure a full price o home the FIRST day it was listed, and then navigated all of the details behind the purchase of our home on the water.
Donna and Team New Bern are devoted to teir clients , and service is clearly a top value for them. They are phenomenal - de f nitely give them a call if you need a Realtor
from Seller / Buyer client
Lee Chaix M. on Google
SELLER TIMELINE
It’s all in te details
We meet, tour your home, go over market value & discuss paperwork.
We handle all of the market prep details from square footage, home staging, photography, paperwork & more!
Showings at your fngertips
We send alerts through our showings system that allows you to easily approve or deny showings for potential buyers.
Under Contrac
We look over all paperwork for you to sign, o f cially changing the status of your home from “For Sale” to “Pending”
Due Diligence
We take your home live to the market, for the world to see!
Yay, you got an offer(s) !
First Negotiations • We present any o f ers on your home to you & negotiate on your behalf to ensure you agree to a deal you love.
We monitor buyer inspections and keep you informed, making sure to answer questions and discuss any repairs or changes to the contract that may arise.
Potential Changes
Closing Day!
Handing over the keys is all you need to do. We handle the attorney documents and the f nal buyer walk-through.
Second Negotiations • We solidify any agreed upon negotiated changes to the contract found during Due Diligence period.
It’s not goodbye, it’s see you later.
You are now apart of the Team New Bern family, and we will always be here to help.
