Driving Sustainable Growth 1
Introduction
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Key Objectives Expected Outcomes Stakeholder Representation
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Lessons for Driving Sustainable Growth Baarah Poultry Farm AdduMeedhoo Cooperative Society Collective Contribution in Driving Sustainable Growth Key Development Partners
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Potential Sectors for Partnership Environment Micro, Small and Medium Enterprise Other potential sectors
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Resources
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Analogy
Interaction
Commitment
Sustainability
Empowerment & Value Creation
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1 Introduction The P4D Forum fosters;
Interaction and Communication between local Micro, Small and Medium Enterprises and other stakeholders – particularly businesses from high income generating sectors.
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Commitment towards creating new, and maintaining old, relationships – particularly businesses that translate to sustainable socioeconomic progress and corporate social responsibility initiatives.
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Empowering Micro, Small and Medium Enterprises through Value Creation, and other means, which benefits them as well as the buyers – a clear priority being those in the minority and emerging businesses.
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Sustainability through networking – with improved management, review and feedback of current relationships in order to sustain, and even create growth within existing relationships.
Sustainability
Empowerment & Value Creation
Commitment
Interaction
I.
Logo Symbol
Key Objectives
Expected Outcomes
The forum will attempt to;
Some of the key expected outcomes of the forum are;
— Create opportunities for Micro, Small and Medium Enterprises (MSMEs) to network with the private sector — Create a platform which will drive sustainable growth of MSMEs through the engagement with relevant stakeholders — Create a deeper appreciation for proper Corporate Social Responsibility (CSR) Initiatives — Highlight the sustainability that can be achieved when other sectors engage with key forum stakeholders — Develop strategies which are sustainable – through discussions considering market realities, policy outlooks, etc.
— Networking opportunities leading to business opportunities and creating potential leads — Insight and awareness of sector/market needs – how this might need to be addressed/incorporated immediately and in the long term within business/ organisation goals/outlooks in order to create and sustain relationships — Acknowledged need to recognise private sector contributions/initiatives which benefit local communities – with relevant stakeholders taking the initiative to organise formal events/ awards of recognition
— Recognise pioneering private sector contributions and partnerships developed with a view to creating sustainable models/relationships
Stakeholder Representation Following are key stakeholders identified as essential to the success of the forum;
—— Government Line Ministries; Who take a frontline position in Policy Shaping and Implementing.
—— Facilitators/Donors; Who are key in influencing Policy and providing Funds and Resources.
—— Civil Society Organizations; Who assist in Implementation and can Influence Policy through actual, and projected, Need Assessments.
—— The Private Sector; Who are Buyers, Market Entry Points and Prospective Partners who, for the purposes of the forum can be further broken down as follows; • Established Souvenir Businesses • Established Resort Suppliers • Resorts Operators • Resort Owners
—— Brokers/Suppliers; Who can potentially connect with others to supplement their supply chain or form cooperatives to deliver higher quality/quantity.
—— Producer/Service Providers; Who are the main beneficiaries
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Lessons for Driving Sustainable Growth Baarah Poultry Farm AdduMeedhoo Cooperative Society
Baarah Poultry Farm Location: Baarah, Haa Alif Atoll Technical Partners: The Ministry of Fisheries and Agriculture and UNDP Local Partners: Baarah Cooperative Society (BCS) with Local Community support
Initially established in 2009 to support integrated farming in vulnerable communities in the Maldives, the project partnered UNDP and the Ministry with Baarah Rehendhi Movement (BRM); a local NGO. Largely due to networking sessions at the P4D Forum 2010 BRM formed a business relationship with The Beach House at Iruveli – a one year contract to provide a regular supply of fresh eggs to the resort. Additionally, through contacts established within the forum, BRM was also able to sell chicken meat to J Resort Alidhoo. In 2011 Baarah Cooperative Society (BCS) was established, with the support of UNDP and the Ministry’s Projects Implementation Unit (PIU), with a view to strengthen poultry as a business while also increasing sustainability. Following this
transition BCS have managed this project for a full cycle; having managed to fund the second production cycle through revenue generated from the first. In an effort to address a shortage in supply, due to a three months gap in egg laying cycles, UNDP is currently funding a rearing house in addition to the existing laying house - construction is currently ongoing and expected to be completed by the end of the year. This will ensure a constant supply of eggs throughout the year. Additionally, under the Fisheries and Agriculture Diversification Program (FADiP), the Ministry has agreed to fund the expansion of the project - adding two laying houses to the facility.
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Contact Details Baarah Cooperative Society Focal Point: Mohamed Shafiz (Chairperson) Phone: +960 793 9679
Although the initial connections were facilitated by the Ministry and UNDP, BCS has now found a new client in Seagull through efforts of their own. BCS, since their production capacity does not yet allow them to supply to more than two clients, chose not to renew the first contract and to move ahead with Seagull Group Pvt. Ltd. The eggs supplied by BCS have met Seagull’s quality requirements and the company is pleased to do business with the cooperative even if it means supplementing the company’s quantity requirements by buying from other sources until BCS can expand further.
Key Benchmarks: — Produces premium quality eggs – fresh and straight out from the farm — Larger size and weight of eggs –eggs produced weight more compared to imported white egg — Pricing remains highly competitive – considering the quality of eggs — Environmentally friendly production
AdduMeedhoo Cooperative Society Location: Meedhoo, Seenu Atoll Technical Partners: The Ministry of Fisheries and Agriculture and International Fund for Agriculture Development (IFAD) Local Partners: Addu Meedhoo Cooperative Society (AMCS)
Formed out of the necessity to market the produce of Meedhoo farmers, AMCS was the Maldives’ first Marketing and Distribution Cooperative. In its initial setup the Ministry’s Project Implementation Unit (PIU) provided technical assistance to AMCS – this was funded through IFAD’s Post-Tsunami Agriculture and Fisheries Rehabilitation Programme. AMCS has developed a good relationship with all the farmers on the island – the majority of what is produced in the island, including melons from the autopot project, is bought by the cooperative and supplied to Shangri-La’s Villingili Resort and Spa. With PIU’s support, AMCS has been able to build a strong working relationship with Shangri-la Resort, supplying on a
consistent basis – this was formalised into a contractual agreement which was recently renewed for another three years. AMCS and Shangri-la have now reached a point where there is a relationship of mutual trust built between two partners. It should be highlighted that significant efforts were made by Shangri-la in fostering and guiding the cooperative; allowing time for them to grow as a business. Shangrila has supported the natural evolution of AMCS – adjusting to their growth and supply capacity. Working as partners, AMCS and Shangri-la developed an eco/agro tour in Meedhoo – AMCS arranges a tour for guests, including visits to the farms, as a cultural event accompanied by refreshments. This is in turn being supported by the Cheynu NGO.
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Contact Details AdduMeedhoo Cooperative Society Focal Point: Ahmed Shathir (Chairperson) Phone: +960 794 8538
AMCS is now working to formalise this excursion and hope to establish an official agreement – meanwhile they look forward to continuing the tour. The cooperatives has an active executive board which oversees the activities of the society.
Key Benchmarks: — Acts as an agent between the farmers and potential buyers — Identifies the needs of the market and guides farmers accordingly – per the demands and needs of the buyers — Trains farmers in modern methodologies and good agricultural practices to increase the quantity and improve the quality of their produce — Provides technical, as well as financial, incentives to farmers — Works with stakeholders, like the City Council, to assist farmers in overcoming the issue – such as farming land ownership — Currently over 320 shareholders – with around 990 shares — Supplies over six types of fruits and 19 different types of herbs and vegetables
Collective Contribution in Driving Sustainable Growth
Key Development Partners
Through these projects we are;
Ministry of Economic Development
—— Creating employment opportunities for vulnerable women and youth —— Supporting economic development of the region —— Strengthen relationships and increase reciprocal interaction between local communities and resorts - contributing to further development of the community —— Through the Government’s initiative to sustain and foster the growth of micro, small and medium business enterprises, there are numerous other opportunities that can be successfully capitalised. Through collective contribution by the private sector, resorts and other players in the market, these too can be translated to success stories
Boduthakurufaanu Magu, Malé, Republic of Maldives Focal point: Ahmed Zakariyya Phone: +960 332 3668 Fax: +960 332 3840 E-mail: info@trade.gov.mv Website: www.trade.gov.mv
Ministry of Fisheries and Agriculture 7th Floor, Velaanaage, Ameeru Ahmed Magu, Malé, Republic of Maldives Focal point: Ibrahim Shabau Phone: +960 332 2625 Fax: +960 332 6558 E-mail: admin@fishagri.gov.mv Website: www.fishagri.gov.mv
Ministry of Tourism, Arts and Culture 5th Floor, Velaanaage, Ameeru Ahmed Magu, Malé, Republic of Maldives Focal point: Phone: Fax: E-mail: Website:
Ali Shinan +960 332 3224, +960 332 3226 +960 332 2512 info@tourism.gov.mv www.tourism.gov.mv
UNDP Maldives United Nations Building, Buruzu Magu, Malé, Republic of Maldives. Focal point: Phone: Fax: E-mail: Website:
Hussain Jinan +960 332 4501 +960 332 4504 registry.mv@undp.org www.undp.org.mv
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Potential Sectors for Partnership Environment Micro, Small and Medium Enterprise
The forum acts as a platform for sectors to connect with the Private Sector and Local Communities, through Micro, Small and Medium Enterprises (MSMEs), whereby engaging in projects which are mutually beneficial and sustainable in the long run. Opportunities are available for partnering for development in a wide range of sector and businesses.
Environment Biosphere Reserve
Tourism Adaptation Plan
The Baa Atoll UNESCO Biosphere Reserve, inaugurated by the President of the Maldives in June 2012, recognises, and will seek to act on, the urgent need to plan and manage the country’s natural resources in a more integrated and conservation-oriented manner.
This effort will support the tourism sector, via regulatory guidance, technical skills and knowledge, to ensure adaptation to climate change-related risks – and to mitigate risks to the environment within the day-to-day sector activities.
Please refer to insert included in the P4D folder for details.
Please refer to insert included in the P4D folder for details. Through responsible management of our environment, new business and community development initiatives can be successfully fostered.
Waste Management
Key Sector Contact
The climate is very supportive for public/private partnerships to form mutually beneficial relationships in regard to waste management – there is huge potential, with sector support, for island communities, cooperatives or Micro, Small and Medium sized Enterprises to establish sustainable and commercially viable models/projects for waste management.
UNDP Maldives United Nations Building, Buruzu Magu, Malé, Republic of Maldives. Focal point: Phone: Fax: E-mail: Website:
Mohamed Inaz (Assistant Resident Representative – Environment and Energy) +960 334 3237 +960 332 4504 mohamed.inaz@undp.org www.undp.org.mv
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Micro, Small and Medium Enterprise Micro, Small and Medium Enterprises are the backbone of economic development. MSMEs operate in all areas of product development and service delivery and are flexible to adapt to meet the needs of the market. Development partners have the potential to create value by connecting with the local Micro, Small and Medium Business Enterprises in;
— — — — —
Agricultural production Arts and Crafts: Handicrafts Entertainment services Excursions/Island Hopping Repair and Maintenance
and more
Key Sector Contact Business Development Services Centre Ministry of Economic Development, Ghazee Building, Ameeru Ahmed Magu, Malé, Republic of Maldives Focal Point: Ahmed Yasim Phone: +960 332 3668 Fax: +960 332 3840 E-mail: info@bdsc.com.mv Website: www.bdsc.com.mv
Other potential sectors Business
Service Industry
– promoting Corporate Social Responsibility efforts and creating a sustainable environment for such efforts through policy and funding.
– promoting support services to businesses and creating higher economic growth.
and more
Human Resources – promoting linkages with the training sector in alignment with Government and Private Sector needs and priorities.
Resources Presentations, and other resources used within the forum, are available online at:
www.maldives.net.mv/p4d
An initiative of the Minister of Tourism, Arts and Culture, Ministry of Economic Development, Ministry of Fisheries and Agriculture, and the United Nations Development Program, Maldives. Commissioned by the United Nations Development Program. Š 2012 The Government of the Republic of Maldives, and the United Nations Development Program. All rights reserved. This publication may be freely reviewed, quoted, reproduced or translated, in part or in full, provided the source is acknowledged. Prepared by: domus pvt. ltd. Visuals by: UNDP Maldives, Masrah, domus pvt. ltd. P4D Forum 2012 hosted by Paradise Island Resort & Spa, Maldives