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Schools / Brand Experience

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R E S U LT S B E YO N D ARCHITECTURE

SCHOOLS / BRAND EXPERIENCE


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SCHOOLS / BRAND EXPERIENCE For many years, we have partnered with educators nationwide to design schools that inspire students and teachers while enriching the broader community. Our approach blends architecture and brand to create environments that not only support learning but also tell a cohesive story—aligning wayfinding, digital interfaces, and visual identity with the educational mission. With a national network of offices, educational specialists, and a body of research behind our 21st Century Immersive LearningScape, we design spaces that promote personalized, hands-on learning and build essential 21st-century skills like collaboration, communication, and critical thinking. Grounded in wellness, neuroscience, and technology, these environments are tailored to both learners and educators. Whether working with large public districts or small independent schools, we optimize each project’s design and budget to deliver high-impact, engaging, and brandaligned experiences that elevate the educational journey.

Results Beyond Architecture

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R AVENSCROF T SCHOOL: OLANDER CENTER FOR STUDENT LIFE Raleigh, NC For close to a decade, Ravenscroft School’s leadership dreamed of a student center that would not only fulfill modern educational needs but also create a vibrant hub for the entire school community. This dream materialized as the Olander Center for Student Life at the A.E. Finley Activity Center, a bridge between the Middle and Upper Schools that brings students aspirations to life. Through the partial renovation and expansion of the iconic A.E. Finley Activity Center, the revitalized space offers an exciting and engaging place for students to utilize during and after school. The center focuses on holistic wellness, providing spaces to study, dine, and socialize during their school day while providing views to the outdoor quadrangle, as well as outdoor dining and activity areas. Seminar and wellness rooms provide spaces for students during study periods, lunch, or while waiting for after-school activities. In addition to daily activity, the center also provides pre-function space for the school’s gym.

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Schools / Brand Experience


Results Beyond Architecture

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RAVENSCROFT SCHOOL: OLANDER CENTER FOR STUDENT LIFE

The Olander Center for Student Life at the A.E. Finley Activity Center is more than a building; it enhances the daily lives of those it serves. As the most-used building on campus, the center now offers a welcoming space for the entire Ravenscroft community to conveniently gather. It is intentionally designed to be fluid and flexible, allowing Ravenscroft’s community members to evolve their use of the space over time. As the school’s needs change, the Olander Center for Student Life will be able to adapt alongside them.

The Ravenzone Circulation Signage

NOTES

1. 5” thick nonilluminated aluminum blade sign, double-sided, mounted to wall in corridor as-shown. 2. 3/4” thick dimensional letters on both sides of sign in white. 3. Cut vinyl letters on both sides of sign in white. 4. Sign mounted 8’-0” AFF with 6” h x 2” w arm to wall.

8'-0"

l Wall 8'-1 1/2"

2'-10 3/4"

2'-0"

nted to wall.

ter

5"

5"

8'-7 1/2" 8'-1 1/2"

6"

2'-0"

3/4"

3/4"

2 1/2" 3" 3"

6" B

O

OK

AND

SPIRI

T S

HO

2"

P

Ravenscroft Student Center

2'-10 3/4"

10.04.2021 | 10

5'-1 1/2"

B

These drawings are not for construction.

8 1/2"

8'-7 1/2"

The information contained herein is for design intent only. Contractors shall verify conditions and dimensions and are responsible to inform Little Diversified Architectural Consulting of all variations prior to fabrication or construction. Contractors must submit shop drawings for Little’s review and approval prior to fabrication or construction.

8'-8 3/4"

5'-1 1/2"

8 1/2" 8'-8 3/4"

5 1/2"

4

9"

9"

ot, installed fIush and painted to paint spec.

Schools / Brand Experience 5 1/2" 3" 7"

3" 7"

3"

3"

O

OK

AND

SPIRI

T S

HO

P

2 1/2" 3" 3" 2"


Design Awards Learning By Design Magazine 2022 Outstanding Project AIA Northern Virginia Design Award AIA Orange County Design Award

Focal Wall at Student Study Area 15'-11"

8'-0" NOTES

1. Fabricator to provide stencil for painted message on wall - colors tbd. 2. Messaging continues behind glass marker-boards, as shown,

8'-0"

5"

5"

9"

9" 2'-0"

6"

2'-0"

3/4"

3/4"

2 1/2" 3" 3"

6" B

O

OK

AND

SPIRI

T S

HO

2"

P

48'-9 1/2"

2 1/2" 3" 3"

6'-2 1/8"

2'-6 1/4"

Ravenscroft Student Center 10.04.2021 | 13 B

O

O

P

10'-8 1/8"

Results Beyond Architecture

5


Grace Christian School Brand Design Development

August 30, 2024

Color

G R A C E C H R I S T I A N S C H Palette OOL Raleigh, NC

ACADEMIC The overall palette remains weighted in blue and orange to ensure recognition. The palette has been broadened to introduce tonal colors which add visual depth. Greens have been integrated in both palettes to tie the colors together.

Grace Christian School sought a refreshed brand identity designed to honor the school’s rich faithbased heritage while embracing its vision for the future. In the typographic study, the design team struck a careful balance between tradition and modernity—pairing a classic typeface with a more contemporary, playful use of color. By retaining meaningful elements from the previous logo and striking a thoughtful design balance, the new brand reflects both the institution’s enduring values and its community’s vibrant, forward-looking energy.

ATHLETIC The existing bold orange shifts in Athletics to become the dominant color in the palette with the introduction of tonal compliments.

© 2024 Little | Brand Experience Studio

6

PMS 302C HEX: A2AAAD

ACADEMIC

PMS 302C HEX: 003B5C

PMS 30005C HEX: 0077C8

PMS 2905C HEX: 8DC8E8

PMS 3405C HEX: 00AF66

PMS 367C HEX: A4D65E

PMS 165C HEX: FF671F

PMS 1375C HEX: FF9E1B

PMS 7406C HEX: F1C400

ATHLETIC

Grace Christian School Brand Design Development

M ock- U p [B rand Materials]

August 30, 2024

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Schools / Brand Experience © 2024 Little | Brand Experience Studio

36


of the defined clear space*

Clear space is used correctly

3 Color (no white outlin

Clear space is used correctly

The previous brand no longer accurately 2 Color reflects who GRACE is, let alone who they aspire to be.

Clear space is used incorrectly Clear space is used incorrectly

2 Color

BEFORE

1

2

2

3

3

s determined by splitting the logo into thirds.

1 Color The crest carries a sense of legacy and served as a natural 1 Color anchor for the torch— an enduring symbol for the institution.

e logo’s size as clear space around the logo.

splitting the logo into thirds.

clear space around the logo.

AFTER

With GRACE’s strong spiritual foundation, it was important that the mark be an intentional display of faith—embodied through elements like the cross and torch.

Results Beyond Architecture

7


GRACE CHRISTIAN SCHOOL

8

Schools / Brand Experience


WE CAN’T WAIT TO SEE WHO YOU BECOME

While the brand identity remains firmly anchored in GRACE’s faith and legacy, the built environment—situated at the heart of a vibrant, active community of students and staff—leans more modern in its expression. This space reflects a desire to fully embrace the brand’s expanded color palette and joyful visual language, creating an atmosphere that feels dynamic, welcoming, and aligned with the energy of daily life on campus.

GRACE Christian: Upper School Reception SCALE: 3/8” = 1’

Custom message f rom each grade placed he re

Cu stom m essa g e f ro m each g rade placed he re

Cu stom messa ge f ro m each grade placed he re

Custo m message f rom each grade placed here

Cu stom message f rom each grade placed here

YO U ARE LOV E D

Cu stom m essage f rom each grade placed h ere

BY J E S US C H RI ST

Custom m essage f rom each grade placed h ere

VALU E KNOW S O TH AT YO U M AY

Cu stom messa g e f ro m ea ch g ra de p la ced h ere

AN D LOV E

Cu sto m m essa g e f rom ea ch g ra de p la ced he re

Custo m messa g e f rom ea ch g ra de p la ced h ere

OTH E RS O N H I S B E H AL F

GIVE THANKS TO THE LORD, FOR HE IS GOOD; HIS LOVE ENDURES FOREVER. Psa lm 1 07:1

A two-story stairwell with graphic installation continues the experience from the entry.

YO U ARE VALU E D YO U ARE KN OW N

Results Beyond Architecture

9


SALISBURY ACADEMY Salisbury, NC Salisbury Academy approached Little to help reimagine their brand as a stronger reflection of the school’s history and unique 3K-12 identity. In the new brand mark, weaves represent the interconnectedness of coming together to create something whole. This notion celebrates the students’ unity within the world around them, as stewards and members of the community. A block weave presents the school’s contemporary thinking through a bolder mark. The woven pattern is intersected by a cross built from negative space to show the school’s foundation, without fostering a feeling of exclusivity. Three round beacons finish the mark to represent the elevated learning experience created by encouraging curiosity, character, and community. Negative space ensures the mark is recognizable at various scales, and balanced colors enable the woven concept to be clear without dominating the brand.

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Schools / Brand Experience


Salisbury’s existing brand identity lacked the coherence and flexibility needed for their academic expansion.

BEFORE

SALISBURY ACADEMY

BRAND GUIDELINES

JULY 2024

OUR PRIMARY LOGO

The new brand mark integrates a weave concept and existing brand symbols into a familiar but refreshed identity. The type is bold and timeless, utilizing clean block lines that sit with the shapes of the brand icon.

This is our Logo. It is our most important visual asset and should be the first choice when choosing a graphic element to represent our brand. The Logo consists of a Wordmark and Icon. Both are important expressions of our brand identity carefully designed and constructed to achieve visual harmony.

Consistent use of our logo is key to retaining brand strength through immediate recognition of who we are and what we stand for as a brand. It is vital that they are always applied consistently. They should never be altered, modified, or redrawn.

AFTER BRAND GUIDELINES

JULY 2024

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The academic seal can be varied for application to school uniforms.

L Alternate

lean a circular s the style of ng a minimal

enarios where ndary logo is not straints or

n an alternative f the academic

Results Beyond Architecture

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SALISBURY ACADEMY

June 12, 2024

The brand’s existing athletic marks were altered to sit cohesively with the new academic identity and strengthen the school’s athletic visual identity.

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Schools / Brand Experience

Various color variants were created to enable flexible use and the transition of brand colors. 3


SALISBURY ACADEMY

BRAND GUIDELINES

JULY 2024

Icon

ABOUT OUR LOGO The icon utilizes the refreshed brand palette to present an approachable institution that is distinguishable from competitors. Negative space is used to ensure the mark is recognizable at various scales. Colors are balanced to enable the woven concept to be clear without dominating the brand.

Wordmark

A complete brand standards manual defines logo elements, color palette, and typography.

A contemporary sans serif typeface has been selected as a complementary part of the brands identity. The type is bold and timeless, utilizing clean block lines that sit with the shapes of the brand icon. The type is strong with unique characters to feel credible and welcoming.

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SALISBURY ACADEMY

BRAND TYPEFACE Our unique brand typeface is Brooklyn. It makes an unmistakable statement that we reserve the use of in order to keep special. For example: logo, headlines and feature type.

https://www.fontspring.com/fonts/fontastica/ brooklyn

BRAND GUIDELINES

JULY 2024

Font

Styles & Weights

BROOKLYN Brooklyn

Normal Bold Heavy

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890&$€%@!?*

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SALISBURY ACADEMY

OUR PRIMARY COLORS Shifting the prominence of the brand colors to distinguish Salisbury from local competitors. The overall palette remains weighted blue to ensure recognition and easy integration. The palette has been broadened to introduce tonal blues to add visual depth and layer interchangeably to ensure that our brand remains visually harmonious across diverse applications.

BRAND GUIDELINES

JULY 2024

DARK BLUE

PMS 2147 C

CMYK 100 93 23 14

RGB 0 38 119

HEX 002678

BLUE

PMS 2145 C

CMYK 98 77 0 0

RGB 0 78 168

HEX 004FA8

MEDIUM BLUE

PMS 2143 C

CMYK 74 39 0 0

RGB 61 135 203

HEX 3D87CC

LIGHT BLUE

PMS 2141 C

CMYK 48 22 0 0

RGB 127 173 227

HEX 80ADE3

50% TINT LIGHT BLUE

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SALISBURY ACADEMY

TYPE & COLOR GUIDANCE These are examples of how our color palette would be best applied to maintain consistency of look and feel on larger brand initiatives, moments and campaigns.

Different combinations of color can dramatically change the tone and appearance of a document so it is important to consider how they work together. For example, tints of brand colors can be used to achieve improved legibility.

BRAND GUIDELINES

JULY 2024

INSPIRE A LOVE OF LEARNING.

INSPIRE A LOVE OF LEARNING.

INSPIRE A LOVE OF LEARNING.

Prepare passionate leaders through discovery, stewardship, and faith.

Prepare passionate leaders through discovery, stewardship, and faith.

Prepare passionate leaders through discovery, stewardship, and faith.

INSPIRE A LOVE OF LEARNING.

INSPIRE A LOVE OF LEARNING.

INSPIRE A LOVE OF LEARNING.

Prepare passionate leaders through discovery, stewardship, and faith.

Prepare passionate leaders through discovery, stewardship, and faith.

Prepare passionate leaders through discovery, stewardship, and faith.

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Results Beyond Architecture

13


TENNIS COURTS

Campus �a�������� �p���� ��

ND

MacDonald Hall

Admissions

Registrars Administration

Student Center Library Sports Fields

Field Rules Fields are for St. Andrew’s Approved Use Only Always be respectful of our neighbors and others around us All trash must be put in proper containers and never left on the field or neighboring property Do not trespass to retrieve a lost ball without asking th homeowner’s permission

Hope Field

Spectators are not permitted to use bull horns, drums, or noise makers of any kind Players and spectators must remain on the side of the field closest to the school at all times Side fencing must not be used as a goal and/or target

Admissions

Registrars Administration

Student Center Library Sports Fields

Please do not play in planted areas beyond the goal lines at both ends of the field which are forest conservation areas

Brumbaugh Field

Y

efines ur word

St. Andrew’s Episcopal School: Brand ID & Signage Development © 2016 LITTLE

hletics terials izable

brand s,

63

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Schools / Brand Experience

No Trespassing

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S T. A N D R E W ’ S EPISCOPAL SCHOOL Potomac, MD St. Andrew’s Episcopal School’s student center was designed as a space beyond the classroom to foster student growth through services, athletics, and collaboration. Built on a tight urban/suburban site, the project was a collaborative effort by Little’s transdisciplinary team, incorporating sustainability strategies to achieve LEED Silver Certification, digital media support that aided design approval, and a full brand identity system created by our Brand Experience Studio. The team redesigned the school logo and developed new academic and athletic brand identities centered on the Episcopal shield, integrating them across wayfinding, signage, and collateral to reflect both heritage and educational excellence.

Results Beyond Architecture

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ar

mes to replace

ect-printed

rame.

with integrated

s at edges.

1

3

ONE WAY TRAFFIC

2

STOP

SLOW

CARPOOL CLOSED

PARENTS & VISITORS

MIDDLE SCHOOL

SIGN IN AT LS OFFICE

EVENT PARKING

CARPOOL PICK-UP

NOT AN EXIT

2'-0"

2'-2" 3'-0"

6 1/2"

6"

6"

6 1/2"

3 1/2"

3 1/2"

1 1/2"

PLEASE

2"

2 1/2" 1"

10"

1 1/2"

DO NOT LEAVE CAR UNATTENDED

CARPOOL PICK-UP

| D E SIGN D E V E LOP M EN T

|

CARPOOL PICK-UP

0 5 .10 . 2 016

CHARLOTTE COUNTRY DAY S CHOOL Charlotte, NC After investing in a new brand and considering signage to improve visitor experiences while uniting decades of growth across two campuses, Charlotte Country Day School used exterior and interior wayfinding to bring the school’s brand front and center at every turn. Little studied more than ten user types and their potential journeys throughout each campus, looking at key decision points, information needed from entry to exit, and how to elevate the signage system with a master wayfinding strategy and updated brand palette.

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Schools / Brand Experience


Results Beyond Architecture

17


H I L LT O P N E E D M O R E R O A D ELEMENTARY SCHOOL Fuquay Varina, NC For Wake County’s newest elementary school design, Little worked hand-n-hand with the school system to develop a true 21st century learning environment. A new program model was created where a variety of immersive learning environments and creative spaces for students have been developed. This 135,000 sf school features learning commons at the center of classrooms that open into these collaborative spaces. The site has innovative outdoor learning spaces and has been master planned with the Town of Fuquay Varina to include a future Town Community Center and Senior Center.

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Schools / Brand Experience


Graphic Concepts

Hilltop Needmore Road Elementary School

4th Grade Entrance & Reading Nook Wallcovering to continue around corner, terminating at door frame and reveal. Corner to be finished with corner-guard see interior drawings for recommended finish.

13 ft - 0 in

Custom graphic printed to Dreamscape Suede wallcovering with liquid over-laminate

11 ft - 4 1/4 in

4

LOCATION RISER 1319

OFFICE 1317

TOILET 1315A LOADING AREA 1301

CAN WASH 1301A

DRY STORAGE 1305

JAN. 1303

CORRIDO 1300

UP

EM. EL 1306

ELEC. 1304

10 ft - 4 in

BOIL RO 130

TOILET 1611A

KINDERGARTEN CLASSROOM 1611

STAIR 2 S2

KIND CLA

KINDERGARTEN CLASSROOM 1612

TOILET 1612A

1ST GRADE CLASSROOM 1815

MEET 1813B

STAIR 3 S3

1S CL

Graphic Concepts

Hilltop Needmore Road Elementary School

Graphic Concepts

Hilltop Needmore Road Elementary School

Classroom Entrance

© 2023 Little | Brand Experience Studio

4th Grade Entrance & Reading Nook Wallcovering to continue around corner, terminating at door frame and reveal. Corner to be finished with corner-guard see interior drawings for recommended finish.

Custom graphic printedprinted to Dreamscape Custom graphic to Dreamscape Suede wallcov Suede wallcovering with liquid over-laminate

with liquid over-laminate

20 ft - 0 in

11 ft - 4 1/4 in

4 10 ft - 4 in

LOCATION - LEVEL 1 RISER 1319

MECH. 1321

OFFICE 1207A

OFFICE 1317

TOILET 1313A

GENERAL STOR./ RECEIVING 1315

TOILET 1315A

CAN WASH 1301A

STAFF SUITE 1313

LOADING AREA 1301

DRY STORAGE 1305

JAN. 1303

COOLER 1307

CORR. 1300A

FREEZER 1309

STOR. (RECYCLABLES) 1311

CORRIDOR 1300

UP

19 ft - 6 in

OFFICE 1308

BOILER ROOM 1302

TOILET 1611A

FOOD PREPARATION 1310

TOILET 1609A

KINDERGARTEN CLASSROOM 1611

TOILET 1607A

KINDERGARTEN CLASSROOM 1609

KINDERGARTEN CLASSROOM 1605

KINDERGARTEN CLASSROOM 1607

CORRIDOR 1600

STAIR 2 S2

PE EQUIP. STOR./DRESSING 1207B

SERVING AREA 1310A

EM. ELEC. 1306

ELEC. 1304

KINDERGARTEN CLASSROOM 1612

KINDERGARTEN CLASSROOM 1610

TOILET 1612A

LEA COM 16

PRE-K TOILET 1606A

LEARNING COMMONS 1608

PRE-K CLASSRO 1606

TOILET 1610A

TEACHER STOR. & WORKROOM 1608A

© 2023 Little | Brand Experience Studio

1ST GRADE CLASSROOM 1809

1ST GRADE CLASSROOM 1811

1ST GRADE CLASSROOM 1813

1ST GRADE CLASSROOM 1815

MEET 1809B

MEET 1813B

STAIR 3 S3

CORRIDOR 1800

1ST G CLASS 18

LEARNING COMMONS 1814

1ST GRADE CLASSROOM 1816

LEARNING COMMONS 1810 TEACHER STOR. & WORKROOM 1812

4 ft - 0 in

4 ft - 0 in Graphic Concepts

Hilltop Needmore Road Elementary School

© 2023 Little | Brand Experience Studio

2nd Grade Entrance & Reading Nook 16 ft - 6 in

Wallcovering to continue around corner, terminating at door frame and reveal. Corner to be finished with corner-guard see interior drawings for recommended finish.

Custom graphic printed to Dreamscape Suede wallcovering with liquid over-laminate

15 ft - 0 in

LOCATION - LEVEL 2

You can reach the summit!

10 ft - 0 in 2ND GRADE CLASSROOM 2611 926 SF

2ND GRADE CLASSROOM 2613 955 SF

2ND GRADE CLASSROOM 2609 946 SF

SPECIAL ED CLASSROOM 2603 501 SF

2ND GRADE CLASSROOM 2607 948 SF GENERAL ED CLASSROOM 2605 523 SF

MEET 2611A

LEARNING COMMONS 2601

MEET 2607A

MECH. 2501 648 SF

ELEV. NETWORK 2505 77 SF

ELEC. 2503 136 SF

MEET 2602A STAIR 2 S2

2ND GRADE CLASSROOM 2612 966 SF

LEARNING COMMONS 2606

2ND GRADE CLASSROOM 2604 930 SF

2ND GRADE CLASSROOM 2602 933 SF

TEACHER STOR. & WORKROOM 2608 277 SF

J 25 48

GIRLS 2506 229 SF

BOYS 2504 201 SF MECH. 2510 712 SF

GENERAL ED CLASSROOM 2512 688 SF

SPECIAL ED CLASSROOM 2514A 518 SF

COR 2 GENERAL ED CLASSROOM 2516 593 SF

3RD GRADE CLASSROOM 2815 927 SF

3RD GRADE CLASSROOM 2809 955 SF

3RD GRADE CLASSROOM 2811 952 SF

3RD GRADE CLASSROOM 2813 926 SF

SPECIAL ED CLASSROOM 2805A 435 SF

MECH. 2803 627 SF

LEAD TEACHER 2518 162 SF

NETWORK 2520 157 SF

GENERAL ED CLASSROOM 2807 483 SF

MEET 2809A

MEET 2813A

MEET 2806A

STAIR 3 S3

3RD GRADE CLASSROOM 2816 968 SF

GIRLS 2804 233 SF

LEARNING COMMONS 2814

3RD GRADE CLASSROOM 2808 927 SF

BOYS 2802 200 SF

3RD GRADE CLASSROOM 2806 931 SF

5TH GRADE CLASSROOM 2702 1160 SF

TEACHER STOR. & WORKROOM 2812 293 SF

© 2023 Little | Brand Experience Studio

Results Beyond Architecture

19


PRACTICES

NUMBER OF EMPLOYEES

440

+

COMMUNITY

RETAIL

• Civic • Justice • Schools • Higher Education

• Food • Service • Stores • Wellness • Multi-Use & Adaptive Reuse

HEALTHCARE LEED & WELL ACCREDITED PROFESSIONALS

114 LEED & WELL PROJECTS

115

+

Certified or Pursuing Certification

OFFICE LOCATIONS

CHARLESTON, SC

• Acute Care • Specialty Centers • Medical Office Buildings & Clinics

ARCHITECTURE

SITE DESIGN

• Design • Construction Administration • Project Execution & Program Management • Quality Assurance

• Landscape Architecture • Civil Engineering • Land & Master Planning • Urban Design • Site Development / Entitlements Consulting

INTERIOR ARCHITECTURE • Interior Design • Programming • Space Planning • Occupancy Strategy • Change Management • Visual Merchandising • FF&E Design & Sourcing BRAND EXPERIENCE

DURHAM, NC

• Branding & Marketing • Branded Environments • Signage & Wayfinding

ORLANDO, FL WASHINGTON, DC

• Office • Interiors • Mixed-Use • Critical Facilities • Science

SERVICES

CHARLOTTE, NC NEWPORT BEACH, CA

WORKPLACE

ENGINEERING • Structural Engineering • Mechanical Engineering • Electrical Engineering • Lighting Design • Low Voltage Engineering PLANNING • Master Planning • Feasibility / Yield Studies • Development Strategy • Pre-Development

SMART BUILDING TECHNOLOGIES • IWMS Implementation & Support • IoT Sensor Deployment & Integration • Workplace / Tenant Experience Apps • Building Analytics & Operational Insights SUSTAINABILITY • Sustainability Consulting • Certification Management • Building Performance Optimization • Energy Modeling • Daylight Modeling • Embodied Carbon Analysis • Life Cycle Analysis • Life Cycle Cost Analysis • Corporate & Building Feasibility Studies VISUAL IMPACT • Cinematic Storytelling • Immersive Experiences • Virtual Placemaking


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