RED BULL MEETINGS + EVENTS PLAYBOOK
Give Your Meetings & Events Wiiings
Purpose
This playbook is a guide to easily reference when leveraging Red Bull to “shake up the break”. Including Red Bull in your meetings and events will allow your property to interact with attendees setting up fun, unexpected breaks that will drive revenue.
Red Bull Energy Drink
Red Bull Energy Drink is appreciated worldwide by top athletes, travelers, and in highly demanding professions as well as during long drives.
Product Information
Red
Bull Sugarfree
Red Bull Sugarfree is all the wiiings with zero sugar.
Red Bull Editions
Same benefit — different taste. The Red Bull Editions combine the wings of Red Bull Energy Drink with different taste.
RED BULL ENERGY DRINK SHOPPERS ARE TRIP DRIVERS
Red Bull has the highest household penetration of any variant line in the Energy Drink category.
RED BULL SUGARFREE SHOPPERS SPEND MORE
Red Bull Sugarfree shoppers spend +79% more on Energy Drinks compared to total category shoppers.
RED BULL EDITIONS SHOPPERS SHOP MORE OFTEN
Red Bull Editions shoppers purchase Energy Drinks almost 2x as often.
Red Bull Resonates with the Meetings & Events Consumer
Work is the #1 consumption occasion for Energy Drinks
Consume during meetings
Say they’d be likely to consume IN MEETINGS 1 IN 2 90% Among Hotel Guests
Consume energy drinks in hotels ALREADY
Playbook Overview
Meeting & Events Touchpoints
OUTSIDE OF CONFERENCE ROOM/EVENT SPACE
LOBBY/RECEPTION AREA
INSIDE CONFERENCE ROOM
HOTEL BAR/EVENT BAR
Setting the Standard
Yes, it’s as easy as adding Red Bull. Although the cans alone will add value, don’t stop there.
Think about functional items that enhance your meeting and what you want to achieve through beverage and food.
THE ESSENTIALS
Red Bull, Red Bull Sugarfree
Must be cold
Consider adding Editions
Raising the Standard
Adding a Red Bull cooler instantly ups the game, letting attendees know Red Bull is here to keep them engaged and productive throughout the day.
COOLER AND SKINS
The standard beverage set up is easily up leveled by adding a Red Bull Asset
* Cooler and skin availability varies by market
MESSAGING
Enhance the presentation with Red Bull messaging options, which can be found in the linked resources.
Red Bull Energy Break
A Red Bull Energy Break will keep your attendees focused and energized, so they can perform at their best. Make cold Red Bull available near entrance to leverage foot traffic as attendees enter and exit meetings.
MESSAGING
THE ESSENTIALS
Messaging
Red Bull slim line cooler
Red Bull, Red Bull Sugarfree and Editions
RED BULL SLIM LINE COOLER
Execution Guide Conference Room
The conference room is your canvas. What kind of story are you telling? Make the break about functionality, serving beverages and food that increase performance and productivity! Adding Red Bull to every beverage set up is a great intro.
Package options: Per person, a la carte, or give them a price per full cooler of Red Bull. Pricing models available.
Conference Room Activation
Red Bull offers a series of videos from top ranked athletes on how they stay at their best. The Red Bull portal provides added value for meetings with a selection of stretch and meditation videos for attendees. The host can easily run a short wellness session with the press of a button.
THE ESSENTIALS
Link to Red Bull athlete stretch or meditation videos
Red Bull and Red Bull Sugarfree included in standard beverage break offering
Energy Cart
Whether at a work conference or party reception, the use of the Red Bull Energy Cart will create an area for guests to fulfill their energy consumption needs while they prep for what lies ahead.
Offering an assortment of grab-n-go snacks alongside your guest’s favorite Red Bull products will craft a great opportunity for them to stock up for their day/night ahead.
With a display on wheels, you have the flexibility to roll it right into any of the opportunities and set ups we’ve outlined for you here. Don’t have this setup at your property? Use the picture as inspiration for a premium and functional set up!
Want to add a Red Bull Beverage Cart to your catering and events offering? Learn more via the link below!
Include cold Red Bull in the Amenities Suite as the perfect grab and go energy boost for attendees. THE ESSENTIALS
Red Bull, Red Bull Sugarfree, Editions Cold equipment: cooler, ice barrel, bucket Red Bull messaging STYLING Add local décor and infrastructure to personalize activation
RED BULL COOLER OR ICE BARREL
Red Bull Lounge Area
Create a comfortable networking space for attendees to refuel and recharge in between meetings with a cold Red Bull.
THE ESSENTIALS
Seating area Red Bull cooler
Red Bull, Red Bull Sugarfree, Editions
Event Bar
Make Red Bull part of every event bar set up.
Start the reception / party off with a cold Red Bull can or step it up with a Red Bull Vodka and Signature Red Bull cocktail and let your guests know it’s the feature. Easy to make and easier to drink.
Feature Red Bull and Vodka along with a Signature Red Bull Cocktail on menu
Display POS
Showcase cans and cold equipment for optimal visibility
Red Bull cans are a must! Showcase cans where they can be seen. This let’s your guests know Red Bull is available after a long day of meetings
Add ice bucket or Red Bull cooler to keep cans cold and have ready for attendees
The biggest concern a couple may have?! The party energy that their guests bring! Red Bull can help to crack open the party, creating the ambiance needed to keep the wedding party going and the dance floor alive!
Red Bull Infusions
Red Bull Infusions Alternative Recipes
Elevate and energize the standard beverage setup with Red Bull.
STRAWBERRY SPLASH
2 Pumps Strawberry Syrup
Finish & Serve with Red Bull Energy Drink
ATOMIC BERRY
2 Pumps Raspberry Syrup
Finish & Serve with Red Bull Energy Drink
TIKI WAVE
2 Pumps Watermelon Syrup
Finish & Serve Red Bull Yellow Edition (Tropical)
Red Bull Twist Break
Today’s meeting planners are looking to engage your attendees with a break concept that is fresh, unique and Instagram-worthy.
The Red Bull Twist break is a build your own mocktail station with fresh fruit, herbs,
DIRECTIONS
RED BULL CHOICES
SPARKLING WATER
GARNISHES
GLASSES
STRAWS
FRUIT
ICE
Twist Break Steps
Cocktails and Recipes
Start with the classic Red Bull & Vodka… Still a guest favorite and a huge revenue driver! Then…
Bring out the mixologist in each of your bartenders - inspire them to create their own “Elevated Red Bull Cocktail and drive a premium price!”
1 oz Vodka
Finish & Serve with
Red Bull Energy Drink
Lime Wedge Garnish
1 oz Silver Tequila
1 oz Lime Juice
0.5 oz Simple Syrup
Finish & Serve with Red Bull Red Edition (Watermelon)
Lime Wedge Garnish
1 oz Tequila Blanco
0.25 oz Lime Juice
Splash of Orange Juice
Finish & Serve with Red Bull Yellow Edition (Tropical) Lime Wedge Garnish
2 oz White Rum
0.75 oz Lime Juice
0.75 oz Simple Syrup
Finish & Serve with Red Bull Red Edition (Watermelon)
Muddled Mint
RED BULL VODKA
RED BULL WATERMELON MARGARITA
RED BULL TROPICAL TEQUILA
RED BULL WATERMELON MOJITO
Spirit Free Drinks
The Spirit Free trend has arrived as NA options have become a wave of interest amongst consumers. Combined with the growth of health and wellness products, Generation Z and millennial consumers are propelling the NA trend forward.
ZESTY ORANGE SPIRIT
2 oz Lyre’s American Malt
1 oz Lyre’s Italian Spritz
2 oz Fever Tree Club Soda
Finish & Serve with Red Bull Yellow Edition (Tropical)
TROPICAL MULE
2 oz Lyre’s Agave Blanco Spirit
1 Orange Slice
2 oz Fever Tree Ginger Beer
0.5 oz Fresh Lemon Juice
Finish & Serve with Red Bull Yellow Edition (Tropical)
2.5 oz Lyre’s Pink London Spirit
3 oz Fever Tree Elderflower Tonic
2 halves of strawberry muddled
0.5 oz Fresh Lemon
Finish & Serve with Red Bull Energy Drink
SPANISH KICK
2 oz Lyre’s London Dry Spirit
2 oz Fever Tree Mediterranean Tonic
Finish & Serve with Red Bull Red Edition (Watermelon)
STRAWBERRY FIZZ
G+T
Cold Equipment
Ready to Elevate your Meeting & Catering Portfolio?
BEACH
THE ESSENTIALS
Keep staff energized by providing a cold Red Bull pre-shift or as a reward for a job well done on their way out. * Vending machine may be available for employee break room but would have to be managed and serviced by the hotel. Inquire if you’re serious.
Red Bull vending machine
Red Bull, Red Bull Sugarfree, Editions
RESOURCES
Sustainability
Red Bull defines sustainability in a targeted way. Red Bull’s sustainability approach focuses on reducing or mitigating adverse impacts on the environment.
This means an emphasis on dealing appropriately with Red Bull’s packaging and can, and on reducing the carbon emissions and energy use in their production and supply wherever possible.
Congrats!
You made it through! Now you’re ready to host the most productive, energy filled meetings & events in the biz.
Your clients will stay engaged, give you the high guest satisfaction surveys you deserve and most importantly, spend a lot of money and use your hotel again next time.
So grab that cold can of Red Bull and let’s get to work!
If you are interested in:
Red Bull Beverage Cart
Knowing your Red Bull Rep
Or to just tell us how much you love Red Bull and working with us
Email: HotelsUS@redbull.com
We will get back to you within 24 hours with some answers
