AGENCY CAPABILITIES
PR + COMMUNICATIONS FOR CRAFT,
WELLNESS, WINE & TRAVEL
Founded in 2001, our agency represents wine, spirits and beverage, as well as wellness, food and destination clients.
Well-traveled and well-read, we are fluent in six languages, and proudly developing our talents with team members in NYC, California, the Midwest and Europe. We stand by every client to help realize their integrated marketing and business goals.
HOW WE SET PR + EVENT OBJECTIVES
Asateam,webelieveinaccountabilityandsharingreal-timeresultssoclientscantrackresultsandengagewithconfidencein theircommscampaignspending.Wemeasuresuccessbyachievingqualitativeandquantitativemediaplacementsbasedon well-definedSCRIPTgoalsandlong-termplanning.
Set strategic goals
Create Content
eview with client
dentify targets
itch Track
AGENCYSCOPE
Strategy first: build messaging map and align to PR goals
All content: press releases, media fact sheets and pitch management
Identify target media, influencer category goals (type, region, reach)
Management of the news cycle for seasonal opportunity and trends
Product sampling and handling (including specialty kits)
Sponsorships, influencers, partnerships and events management
Creative Design
HOW SCRIPT PLANNING WORKS
CLIENT COMMS THAT WORK
● Ongoing review of pitch themes and placement objectives
● Management interviews with full briefings
● Professional inventory management and sampling programs
● Media Kits and PR content that reflect creativity and brand messaging
SUCCESS = ACCOUNTABILITY KEY AUDIENCES + REACH
● SCRIPT tracking grid – goals versus actual placement grid
● Weekly clippings monitoring and reprints distribution
● Monthly status report meetings
● Media Analysis vs. Key Competitors
SELECT CLIENTS
“We are committed to community, diversity and the arts.”
We are a woman-owned agency with an expansive view of the wine world and over 20 years of global business experience in the beverage, travel, lifestyle and finance categories.
Gregory + Vine is a “Certified Women-Owned Business” and a Partner-Member of Women of the Vine & Spirits. Founder Helen Gregory is committed to advancing social equity through lifelong learning as an active participant in the annual Princeton Prize in Race Relations and a Board member of BUSA/Best USA Sommelier Association.
Founded in 2001, our agency represents wine, spirits and beverage, as well as wellness, food and destination clients.
Well-traveled and well-read, we are fluent in six languages, and proudly developing our talents with team members in NYC, California, the Midwest and Europe.We stand by every client to help realize their integrated marketing and business goals.
CURRENT WORK
THE TERROIR WORKSHOP: GLOBAL COMMS
As the global agency of record for Grandes Pagos de España (GPE), Gregory +Vine launched The TerroirWorkshop in 2023, the first global education platform dedicated to promoting the rich legacy of single estate winemaking in Spain. As part of agency scope, G+V directors Helen Gregory and Natasja Mallory co-authored more than 1,000 pages of coursework and dynamic visuals, involving extensive travel and collaboration with 30+ winery members to present terroir culture on a whole new level. The agency also recruited top global educators throughout the U.S., United Kingdom, Mexico, Canada and Japan. The Terroir Workshop by GPE has doubled in size and expanded to five countries since its launch in Spring 2023. Working with GPE member wineries, G+V is committed to enriching a global conversation through an expansive definition of terroir that encompasses history, science, geography, language and people.
New market/PR launches: LONDON, MEXICO CITY, TOKYO, LOS ANGELES, SAN FRANCISCO, BOSTON, MIAMI, DALLAS
WORLD WINE EDUCATORS
David Glancy, MS, CWE; Erika Frey; Jimmy Smith, DipWSET; Francis Moynihan, DipWSET; Monica Marín, DipWSET; Dilek Caner, MW; Sandra Fernández Gaytán, CWE, CSS, CWP; Yoshiko Akehi and winery guides represent 1,000+ pages about Spain’s pago culture
GUIDED CLASSROOM STUDY
Masterclasses feature tastings of 30+ GPE wines
VIEW THE GLOBAL MEDIA KIT
RIAS BAIXAS: ROAD SHOW TOUR 2023
Gregory +Vine has been the US agency of record for D.O. Rías Baixas for a decade. Our goal has been to elevate Albariño wines of Rías Baixas by reputation and sales to the ranks of world-class white wines. Since 2015, Rías Baixas has far outperformed other premium wines, reaching a record 14% growth (by value) in 2022, comparable only to export wine leader, New Zealand Sauvignon Blanc.
Our 2023/2024 campaign celebrates the origins of Albariño through an integrated PR focus on winery events, direct-to-consumer sales promotion and trade education to reinforce current releases and emerging sur lías, añada and espumoso styles. In fall 2023, 17 wineries traveled to Miami and DC (the first winemaker tour since 2018), and a record 23 wineries are scheduled for the West Coast tour in June 2024. To honor a decade of partnership, G+V re-imagined the illustrated map of Rías Baixas in art, wine and history, drawing praise for creativity in experiential, POS and digital work.
MASTERCLASS & WINEMAKER TOUR
Trade, consumer, media experiences
HIGH IMPACT MATERIALS & SIGNAGE
Pull-out banners, illustrated map, posters, postcards, tasting books, table signage,, website landing pages with click-to-sell, retail POS
PR & DIGITAL PROMOTION
Instagram campaign, e-newsletter, website and landing pages
CELEBRITY CHEF COOKBOOK
12 Chefs cookbook with top Chefs nationwide (50MM unique impressions)
MEDIA PARTNERSHIPS & EDUCATION
GIESEN 0%: AGENCY OF RECORD
Gregory +Vine has been the US agency of record for New Zealand-based Giesen 0% since 2022. The G+V team has helped solidify Giesen 0% as the premium market leader for NAwines — and the fastest growing 0% brand — through a dynamic PR campaign to educate and inform sober-curious audiences. G+V has supported the launch of four new Giesen 0% wines since spring 2022, including the highly anticipated Sparkling Brut 0%, which debuted fall 2023.
The December 2023/Dry Jan 2024 program resulted in a 200% increase in editorial mentions over the previous year (source: Meltwater audit). G+V recruited celebrated Dry Jan author Hilary Sheinbaum and Mixologist Pam Wiznitzer to support earned PR efforts, resulting in 2.2 billion impressions in just 45 days. Additional tactics included a three-city media tour with Winemaker Duncan Shouler; a national wellness survey; influencer engagement and a dedicated sampling campaign. The 2024 Dry Jan campaign was a great example of agency collaboration with the Giesen 0% team in New Zealand and the US to exceed year-over-year benchmarks.
DRY JAN MEDIA & CELEBRITY OUTREACH
Mixologist Pam Wiznitzer led a custom mailer, NA cocktail guide & 0% Cocktail Class Webinar for national press
INFLUENCER & PR CAMPAIGN
A celebration of the New Year with Giesen 0% Sparkling Brut through Dry Jan with 0% Premium Red & 0% Sauvignon Blanc
DUNCAN SHOULER
LA, NYC, Nashville media events, broadcast interviews
HAPPY HOURS WITH GIESEN WINEMAKER
“SomebrandsIhave recommendedthatbest approximatewineareNew Zealand’sGiesen0%”
“Giesen'srangeofalcohol-removedstill winesarethebesttastingandcomparable towineswithalcohol,”saysHilary Sheinbaum,authorofTheDryChallenge, whocountsthebrand’sRieslingasher currentNAwhitewinefavorite.”
DRY JANUARY 2024
Select Press Hits: Giesen 0%
“Inthepastnon-alcoholicwines havereceiveda‘badrap’because theyeithertastetoothinortoo sweet–likedrinkinggrapejuice. Thegoodnewsistheyaregetting better,andsomeoftheGiesen winesareatestamenttothis”
“Ittastesliketherealthing, andyouseriouslydon’teven missthealcohol”
“Agreatalcohol-freewineto introducepeopletothese typesofwines.”
“Giesenstoodoutas anotherwidelyavailable andtotallydelicious purveyorofdealcoholized winesthattaste(almost)as goodastherealthing.”
2.2 BILLION
TOTAL MEDIA IMPRESSIONS
12/15/23 - 2/1/2024
A BENCHMARK YEAR
200% increase EARNED PR PLACEMENTS
0% LEADER
SOCIAL + PR PLACEMENTS
VINS DU LANGUEDOC: TASTE WITH US
Sunny, warm and welcoming, Languedoc is characterized by a diversity of terroir from more than 20 appellations with a wide array of red, white, rosé and sparkling choices; a tremendous quality-to-value proposition; and a youthful energy defined by up-and-coming winemakers working an astonishing one-third of France’s organic acreage. Much of this is new to the U.S. market: our goal is to reinforce positive perceptions and grow the region’s business footprint as the French wine region to watch.
As the US Agency of record for Conseil Interprofessionnel des Vins du Languedoc (CIVL) since 2022, G+V is charged with driving image and market share for growers, winemakers and négociants. Programs include a trade education campaign that launched at SOMMCon 2023 with stops in Boston, NYC, DC and Chicago in partnership with energetic speakers who attracted full-house crowds. The region has reported a 17% increase in U.S. export growth by value, a truly exciting outcome — and all the inspiration we need for another campaign year!
More than 500 trade guests attended a Vins du Languedoc event in Fall 2023.
PR
THAT DRIVES THE LANGUEDOC BRAND
Top media placements: Wine Spectator, Wine Enthusiast, SOMM Journal, Forbes, SevenFifty, Vinepair, InsideHook, Medium, The Vintner Project…230+ articles in 2023!
"With a wide swath of vineyards, southern France remains the source of some of the tastiest wine values
CUSTOM MATERIALS & SIGNAGE
A bright, vibrant creative approach matches the wines and the people behind them.
DAOU FAMILY ESTATES: AGENCY OF RECORD
Driven from their childhood home in Lebanon by the trauma of war, Daniel and Georges Daou have realized an American dream on DAOU Mountain in the Adelaida District of Paso Robles. DAOU Family Estates has become one of the fastest-growing fine wine brands in the U.S. and beyond. As agency of record since 2021, G+V has worked with DAOU on all aspects of media relations, new product samplings, media tours and creative lifestyle partnerships that showcase the DAOU brothers’ zest for life and a winning approach to reaching wine lovers of all ages. G+V has organized celebrity activations such as the Daily Front Row Fashion LAAwards; media partnership with the NBA Milwaukee Bucks; and a Hamptons Influencer House that go well beyond traditional wine PR.
2023 was truly a vintage year for DAOU PR encompassing the 10th anniversary bottling of DAOU Soul of a Lion, celebrity endorsement at the Fashion LAAwards and the acquisition of DAOU Family Estates by TreasuryWine Estates. DAOU is a category comms leader in the ultra-premium California wine sector; the agency had already achieved a 55% increase in editorial lifestyle mentions (2.6 earned PR impressions) over the previous year by September 2023.
DAOU TOP PRESS - A RECORD YEAR
6.2 BILLION
TOTAL MEDIA IMPRESSIONS!
428 PLACEMENTS
Digital, Print, TV
289%
OVER PERFORMANCE PR GOAL
DAOU Vineyards in Paso Robles…
No. 1 Tasting room in the country
NEW PRODUCT SAMPLING
National outreach for Soul of a Lion, Patrimony, DAOU Rosé, Boduyguard
THE DAOU STORY
2023 Feature stories about Georges and Daniel DAOU included an exciting new business chapter following the TreasuryWine Estates acquisition in November 2023
LUXURY ACTIVATIONS
EDUCATION
DAILY FRONT ROW PARTNERSHIP
Agency recommended and led all celebrity PR activation for Fashion LAAwards, NYFW Bash, Hamptons House and targeted celebrity sample seeding
FAMILY ESTATE SOIREE: PRESS TRIP
DAOU invited press members to experience life on DAOU Mountain for the 10th Anniversary of Soul of a Lion
ECHOLANDS: AGENCY OF RECORD
G+Vhas been the PRand branding agency of record for Echolands since the winery debuted in 2020. Co-owned by Doug Frost, MS, MW — one of only three individuals to hold both titles — Echolands Winery is based in the Walla Walla Valley of Washington State.
2023 and 2024 have been groundbreaking years for Echolands with the appointment of head winemaker, Brian Rudin, and the opening of their new Mill Creek winery and hospitality center to the public. Echolands Estate features state-of-the-art sustainable design and breathtaking views of the Blue Mountains. Through a dedicated, holistic pitching approach, our team has managed all aspects of national and regional PR and branding — including press outreach, interviews and press tours; website development; social media; media kit and trade education; and label strategy and design across multiple estate tiers. Press highlights have included Forbes, Wine Enthusiast, Men’s Journal, Wine & Spirits Magazine, Decanter and more. We’re proud to be a true business partner for Walla Walla’s most exciting new winery.
ECHOLANDS WINERY OPENING
93pts.
ECHOLANDS ESTATES OPENING 2024
“Visiting Doug Frost’s new winery in Walla Walla”
PRESS TOURS & INTERVIEWS
MEDIA KIT & TRADE COMMUNICATIONS
WEBSITE BUILD & BRAND IDENTITY
PR & COMMS STRATEGY
Gregory +Vine is the PR& strategy agency for DeutschWine & Spirits, the 4th largest importer in the country. Top brands include a diverse portfolio such as Josh Cellars, Bib & Tucker, GrayWhale Gin, Clos de los Siete and [yellowtail].
Agency scope spans a complete spectrum from messaging strategy to communications training materials and media toolkits. G+V is responsible for all associated written and visual content creation.
View our work on the Deutsch Family Media portal.
YARDEN WINE IMPORTS: AGENCY OF RECORD
Gregory +Vine is the PR& strategy agency forYardenWine Imports, encompasses Golan Heights Winery and Galil Mountain Winery in the Heights and Upper Galilee regions of Israel. Golan Heights Winery is considered Israel’s leading winery in quality, technological innovation and new variety development. The Yarden portfolio includes the leading brands of Yarden, Yarden Cru Elite, Gilgal and Mount Hermon. Founded in 1983, Golan Heights Winery is celebrating 40 years of winemaking and has played a significant role in developing Israel’s reputation for quality winemaking on the world wine stage.
View our work on the Yarden Wine Imports Website.
YARDEN WINES WEBSITE RELAUNCH 2024