EXAMPLE

123Examplestreet suburb

Is an outstanding family home in a tranquil setting enhanced by its elevated position

Renovated and adapted for modern family living in the heart of Kew’s legendary school belt, this impressive two-storey Georgian-style home provides space and flexibility in its four-bedroom, plus study, floorplan, with plenty of outdoor entertaining, leafy gardens and heated swimming pool

With three living rooms designed to embrace natural light, views to the Dandenong Ranges and city skyline glimpses, it is just moments to Deepdene Village, local primary schools, elite private schools and trams

472 sqm (approx)

ABOUTKAY&BURTON

As trusted advisors to the most astute private clients, families and institutions, Kay & Burton occupies a rarefied position within the Australian property landscape For more than eight decades, our specialist teams have embraced the opportunity to create enduring value for our clients through a combination of specialist knowledge, impeccable service, trustworthy advice and extraordinary results.

As the advisors of choice for the most coveted property in Australia, we are driven to constantly explore, measure and filter market insights into considered and successful outcomes for clients who rely on our awareness, perspective and judgment

With strategically placed offices throughout Melbourne and Victoria's Mornington Peninsula, our sphere of influence allows our business to do what others can’t – speak with authority, confidence and intelligence to a vast and enviable network of highly engaged buyers around the world Our teams are not bound by geographical or cultural constraints and are connected to ultra-high-net-worth clients across Australia and in Singapore, Hong Kong, China, New York, London and Dubai

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INTERNATIONAL DIVISION

The Kay & Burton International division is recognised for cultivating extraordinary global relationships in order to meet the growing demand for Australian property Under the stewardship of Partner Jamie Mi, our team of bilingual, international specialists holds established connections across more than 50 countries and provides unparalleled experience when navigating the complexities of the international sales process

As members of Hong Kong Chambers of Commerce, Singapore Chambers of Commerce, the American Australian Association in the US and Australia House in the UK, our specialist team has spent decades cultivating the reputation, local knowledge and global network required to consistently achieve exceptional results

JamieMi

Garrick Lim BRUCELI

SophieSu IvyTan

RobertLi Partner & Head Of International Division

International Relationship Manager Assistant Sales Consultant

Partner Senior International Relationship Manager Assistant Sales Consultant

ErickaWong Senior Sales Consultant

CURRENTMARKET

While there was a slight decline in home values and a dip in consumer sentiment due to increasing interest rates, the year ended with a revival of the market Buyers have now accounted for interest rate increases and record-low unemployment rates and rising wages have renewed confidence Several strong results at the end of 2022 illustrated underlying demand and a shortage of supply

The prospects for the local market remain positive for a continued recovery through 2023, driven by ongoing strong economic conditions and a surge in international migration into a clearly under supplied housing market Green shoots are already beginning to show as inquiry levels increase and open for inspections are well attended Astute buyers are disregarding the negative media discourse and seeing the current market as an opportunity to upgrade.

Experts predict the property market will continue its resurgence throughout 2023 as monetary policy and inflationary conditions begin to stabilise The rapid increase of Chinese inbound travel and accompanying property investment is also set to noticeably have a positive impact by Q2

REA Group recently reported that despite national house prices being 4 5 per cent lower than their peak, they are still 28 5 per cent higher than they were at the start of the pandemic The property portal has also reported buyer inquiry at the start of 2023 was up 67 per cent compared to January 2020

While Domain’s recent analysis of Australia’s combined capital house price cycles reveals in the past 30 years the duration and steepness of an upswing were longer and greater than a downturn, meaning for those viewing property as a long-term investment timing becomes less pertinent

The market experienced a unique set of circumstances in 2022, following two years of unprecedented demand and record price growth.

RECENTSALES

123exampleStreet Suburb

X X X

Land size: XXX sqm

$X,000,000

Sold X Month, 20XX

Property description

123exampleStreet Suburb

X X X

Land size: XXX sqm

$X,000,000 Sold X Month, 20XX

Property description

123exampleStreet Suburb

X X X

Land size: XXX sqm

$X,000,000

Sold X Month, 20XX

Property description

CURRENTLISTINGS

123exampleStreet Suburb

X X X

Land size: XXX sqm

$X,000,000

Sold X Month, 20XX

Property description

123exampleStreet Suburb

X X X

Land size: XXX sqm

$X,000,000

Sold X Month, 20XX

Property description

123exampleStreet Suburb

X X X

Land size: XXX sqm

$X,000,000

Sold X Month, 20XX

Property description

TARGETDEMOGRAPHIC

The most likely buyer for your home will be a young family with 2-3 children, with proximity to certain schools being of major importance They might be living locally already and be looking to upgrade/up size however, they could also be coming from a suburb outside Boroondara (typically inner northern suburbs like Richmond, Clifton Hill, Fitzroy or Ivanhoe). They are likely to be seeking a home of greater proportions than what they currently have and be attracted to the lifestyle of Studley Park, Kew, is well known for

Whilst we never like to “pigeon-hole” the buyer it is important that we understand the likely demographic so we can be targeted in our approach.

INDICATIVESELLINGPRICE

It has never been more important to understand the interconnected factors influencing the indicative selling price of your property The availability of similar properties, the comparable price of commensurate homes, and the level of motivation from buyers at key times throughout the year are just some of the considerations taken into account when providing you with an Indicative Selling Price

$X,000,000 – $X,000,000

SALEMETHODS

Experience. Knowledge. Relationships. People.

are achieved through a considered and strategic approach that generates significant interest and a strong competitive environment for your property.

Auction PrivateSale Expressions of Interest PrivateAuction

Selling by auction is widely regarded as the most efficient method to achieving a premium price for your property Armed with the knowledge of a defined auction deadline, buyers are motivated to perform in order to maximise their opportunity to secure the property When sold on the day of the auction, or three business days before or after, the contract is unconditional

A private sale involves quoting a predetermined asking price at the commencement of a marketing campaign As a more subtle approach, the asking price typically allows for a degree of negotiation with a potential purchaser This method of sale, when handled correctly, has the potential to yield exceptional results and should be considered when sellers are prepared to entertain longer campaigns

We recommend a sale by

Expressions of Interest has largely replaced sale by tender as an alternative to auctions Benefitting from private sale negotiation techniques, the Expressions of Interest process involves marketing your home without a defined asking price, within a prescribed closing date All interested parties must register their interest in order to then undertake private negotiations Subject to a range of dynamics, buyers will be asked to compete in a mini-auction or negotiate to achieve a successful outcome

Expressions of Interest

Offering the best opportunity to secure a strong result through competition, a Private Auction affords buyers a level of transparency throughout the sales process With a closing date established at the outset of the campaign, buyers need to register to bid at the event There is no cooling-off period for the buyer should they purchase on auction day or three business days before or after

These are some of the characteristics that have distinguished Kay & Burton for more than 85 years while affording us the opportunity to establish successful campaigns for the most coveted property in Australia. We understand the best outcomes

HOMEPREPARATION

There are few things more important or more central to the sale of your home than desire Connecting emotionally with buyers is the mechanism through which we stimulate their dreams and shape positive first impressions. In partnership with our Concierge team, we work with each of our clients to establish the best approach to home presentation along with the various elements of styling and maintenance required to take the home to market

We understand you intend to:

Paint where necessary

Re-carpet the upstairs bedroom and living area

Spring clean and wash windows inside and out

De-clutter where necessary and reposition some furniture

Check all garden lights are operational

Always extraordinary,our specialist Concierge team delivers a comprehensive ecosystem of services from planning, scheduling and coordinating regular home maintenance, through to improvement works and preparing a property for sale. We are also uniquely placed to offer a range of bespoke services such as property styling, insurance and financial services, butler and housekeeping and interior architecture and design services.

extraordinary,

kay&burtonconcierge

The Kay & Burton Concierge preferred partner network is an exclusive network of qualified professionals and skilled tradespeople subject to the highest service standards and professional codes of conduct Our partner network spans a diverse range of services including but not limited to;

Arborist & Tree Services

Bathroom/Kitchen

Renovations

Blind Installation & Repairs

Carpenter/Builder/ Handyman

Catering & Private Chefs

Carpet Cleaning

Cleaning (including oneoff vacate cleans)

Conveyancing

Downsizing & Decluttering

Electrician & Plumber

Garden Maintenance

Gutter Cleaning

Heating & Cooling Services

Home Lending Solutions

Home Security

Insurance Services

Interior Design,

Architecture & Styling

Painting

Pet Concierge

Pool Cleaning,

Maintenance & Safety

Property Styling

Removalists, Packing & Storage

CAMPAIGN RECOMMENDATIONS

MARKETING&PR

Integral to the success of our marketing and public relations efforts is our in-house marketing and communications team. Distinguished by their youthful perspective on luxury and a desire to disrupt archaic systems and attitudes, our team manages a comprehensive ecosystem of marketing touch points across digital and social media, email, print and public relations. Having cultivated relationships with premier media partners around the world, we currently enjoy more than a 50% share of PR voice domestically and the fastest growing and most highly engaged Instagram presence within our competitive set

Having also developed the most successful email marketing program within our industry, with average open and click through rates twice and five times the industry average respectively, our team has the capability and experience to connect with the most spirited and discerning buyers around the world

Kay & Burton has long been known for its ability to connect extraordinary campaigns with highly engaged buyers. A successful marketing campaign should not only sustain interest and competition, but stimulate the dreams of buyers, move them emotionally and create a truly compelling story that brings your property to life.

PHOTOGRAPHY&FILM

Since our inception, Kay & Burton has been synonymous with exquisite photography and considered story telling As one of the most critical elements of all marketing campaigns, capturing the true essence of a property is only possible by understanding its unique character and narrative Working with a team of Australia’s leading photographers and cinematographers, our marketing team collaborates with our sales agents to create visceral images and films that connect emotionally with buyers

Insights generated throughout the course of our campaigns confirm that considered film and image making attracts 300% more traffic to a listing while generating 1200% more shares that text and static image content combined When utilised for paid and earned online marketing, moving image results in 47% increase in click-through rates

Film Partner

SIRAP Motion Lab is Kay & Burton’s exclusive film production partner Founded in 2013 by Paris Thomson, SIRAP produces moving image for beautiful brands across the premium, design and good living industries while creating a visual experience that generates an emotional connection with your home

Photography Packages

For decades, Kay & Burton has been synonymous with exquisite photography, presenting each home in its best light To capture your home, we have selected

Image Factory

REAONLINE

Kay & Burton offers the highest exposure and most effective advertising solution on the No. 1 real estate portal in Australia.

PREMIERE+ audiencemaximiser

Kay & Burton only offers the highest profile listing product, REA Premier+

A premiere positioning for the life of the listing

Have your property seen first in search results

Premiere listings recieve 2 3x more enquiries than a standard listing Rotate to the top of search results every 15 days

Reach a global audience with REA’s international network

Two eBrochures (day 1 and day 25)

With Audience Maximiser, you can reach Australia’s largest, most engaged pool of buyers beyond their search on realestate.com.au

Audience Maximiser can deliver an increase of 56% on average in property page views Your property will be displayed to active buyers while they browse websites including news.com.au, Facebook and Instagram, linking back to your listing to drive more buyer enquiries

DOMAINONLINE

Kay & Burton only offers the highest profile listing product, Domain Platinum:

Unlimited listing duration (until sold). Deliver one eBrochure (day 10) directly into the inbox of registered buyers with interest in your suburb

Perfectly complements the realestate com au audience with the high-net-worth audience synonymous with Domain.

Top position in search results, rotating back to the top every 7 days

Largest listing card available to stand out from the crowd

Domain’s data allows us to target buyers with desirable demographic and behavioural profiles, which indicate an interest and intention to purchase property, and Facebook’s audience will extend your campaign reach

Social Boost’s targeting balances a highintent audience and maximises the number of times the ad is displayed and seen on Facebook

Domain’s audience of 8.7 million Australians means there are valuable buyers to be reached in every suburb.

domainplatinum

Socialboost

internationalportals

Kay & Burton offers a carefully curated collection of international real estate portals to amplify your property to a global audience.

Purchased as a bundle, each portal reaches a unique high-net-worth audience in its own right, enhancing the exposure of your property beyond our borders and introduces a new buyer segment to your campaign Our partnership with Leverage Real Estate provides syndication across some of the worlds largest and most respected news, business and property websites

Juwai is the world’s No 1 Chinese international property portal

2 2M Chinese customer visits per month

Luxury

The No 1 portal for luxury properties online, presenting more multimillion-dollar estates than any near-peer, and distinguished as a leader in the industry

200K monthly site visits

Curated properties from a global network of independent brokerage firmsthat sell over $15B in real estate annually

612,706 monthly impressions & 64,698 monthly engagements

The largest online publisher of original business news and financial information

178 6M monthly page views & 51 2M monthly site visits

Engaging with the world’s most desirable audience with the largest purchasing power and highest net worth

11 3M monthly page views

Engages the most influential minds and shapes the world through its news coverage and analysis

104M monthly site visits & 29M monthly visits

The largest luxury property site in China and the Asia Pacific region, reaching millions of elite customers globally

26 9M monthly page views & 2 05M monthly site visits

A leading site in business news, investment tools and data with journalists reporting from the US and Europe

172M monthly page visits & 28 4M monthly visitors

kay&burtonacquire

Kay & Burton Acquire digital marketing uses sophisticated intention data to identify users that match the buyer profile of your property, targeting those buyers anywhere they appear online through various channels and formats

The critical component of our digital technology is its ability to re-target potential buyers by repeatedly placing your property in front of them wherever they reappear online across any channel. These channels include Display, Film, Facebook, Instagram and Native advertising

Key Features:

21 or 28 day targeted campaign. 24/7 real-time performance report. Data-driven prospecting for new active and passive buyers, matching your home’s likely demographics (location, net worth, income, age, interests etc)

Multiple creative executions across leading media channels and websites

Retargeting of engaged buyers across their devices to ensure maximum cut-through

Real estate magazines are an excellent medium to reach both passive and active buyers, and remain a key platform in the multi-channel promotion of your property

Capturing your property through exquisite photography and considered story telling will bring your home to life across the pages of these well-known and established publications, connecting you to the right buyers

Kay & Burton has extensive experience in tailoring a real estate magazine campaign that will attract suitable buyers for your home

Key stats:

78% of active buyers use print. One in two high-net-worth individuals read the Financial Review every month. One in two Domain magazine readers are more likely to have more than $500k worth of investments

Proposedmarketing schedule

sales&marketing

calendar October – November 2023

PROFESSIONALFEES

At Kay & Burton we believe in structuring a selling fee that reflects the achievement of the best sale price possible for your property in the market at that time

Kay & Burton does not receive any advertising rebates under any circumstances and all advertising is passed on to you at net cost In light of this approach, the standard fee is XX (XX% GST Inclusive)

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