1 minute read
kay&burtonacquire
from EXAMPLE
by Marketing
Kay & Burton Acquire digital marketing uses sophisticated intention data to identify users that match the buyer profile of your property, targeting those buyers anywhere they appear online through various channels and formats
The critical component of our digital technology is its ability to re-target potential buyers by repeatedly placing your property in front of them wherever they reappear online across any channel. These channels include Display, Film, Facebook, Instagram and Native advertising
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Key Features:
21 or 28 day targeted campaign. 24/7 real-time performance report. Data-driven prospecting for new active and passive buyers, matching your home’s likely demographics (location, net worth, income, age, interests etc)
Multiple creative executions across leading media channels and websites
Retargeting of engaged buyers across their devices to ensure maximum cut-through
Real estate magazines are an excellent medium to reach both passive and active buyers, and remain a key platform in the multi-channel promotion of your property
Capturing your property through exquisite photography and considered story telling will bring your home to life across the pages of these well-known and established publications, connecting you to the right buyers
Kay & Burton has extensive experience in tailoring a real estate magazine campaign that will attract suitable buyers for your home
Key stats:
78% of active buyers use print. One in two high-net-worth individuals read the Financial Review every month. One in two Domain magazine readers are more likely to have more than $500k worth of investments
