1 minute read
MARKETING&PR
from EXAMPLE
by Marketing
Integral to the success of our marketing and public relations efforts is our in-house marketing and communications team. Distinguished by their youthful perspective on luxury and a desire to disrupt archaic systems and attitudes, our team manages a comprehensive ecosystem of marketing touch points across digital and social media, email, print and public relations. Having cultivated relationships with premier media partners around the world, we currently enjoy more than a 50% share of PR voice domestically and the fastest growing and most highly engaged Instagram presence within our competitive set
Having also developed the most successful email marketing program within our industry, with average open and click through rates twice and five times the industry average respectively, our team has the capability and experience to connect with the most spirited and discerning buyers around the world
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PHOTOGRAPHY&FILM
Since our inception, Kay & Burton has been synonymous with exquisite photography and considered story telling As one of the most critical elements of all marketing campaigns, capturing the true essence of a property is only possible by understanding its unique character and narrative Working with a team of Australia’s leading photographers and cinematographers, our marketing team collaborates with our sales agents to create visceral images and films that connect emotionally with buyers
Insights generated throughout the course of our campaigns confirm that considered film and image making attracts 300% more traffic to a listing while generating 1200% more shares that text and static image content combined When utilised for paid and earned online marketing, moving image results in 47% increase in click-through rates
Film Partner
SIRAP Motion Lab is Kay & Burton’s exclusive film production partner Founded in 2013 by Paris Thomson, SIRAP produces moving image for beautiful brands across the premium, design and good living industries while creating a visual experience that generates an emotional connection with your home
Photography Packages
For decades, Kay & Burton has been synonymous with exquisite photography, presenting each home in its best light To capture your home, we have selected
Image Factory
