THE KEE
KNOW - ENGAGE - EXECUTE The Kee Knowledge - Engage - Execute
Hotel Guests are More Likely to Pay $$ Extra for a Better -Quality Drink
When asked: “How likely are you to pay extra for a better-quality drink when on a trip?”, guests responded very likely/likely in each segment shown below:
Wine Program
Wine Fact Sheets here and distributor Information link here
Restaurants & Bars
House Wine Brands: Only approved brands
Select one of these brands or mix and match, no need to print in menus, no need to have more than 3 selections
Sycamore Lane
Pinot Grigio, Chardonnay, Pinot
Noir, Merlot, Cabernet Sauvignon
Trinity Oaks
Pinot Grigio, Chardonnay, Pinot Noir, Merlot, Cabernet Sauvignon
Restaurants & Bars
Sparkling Wines: 2 mandates by the glass
Brut or rose
750ml or 187ml
Recommendation
(1) 750 ml and (1) 187ml
Brut or rose
750ml or 187ml
Ruffino Prosecco
Chandon
Restaurants & Bars
White Wines: 5 mandates by the glass
*if offering Moscato category - Seven Daughters only approved
Chateau
Ste Michelle Riesling
Terlato
Pinot Grigio
*Moscato
Whispering Angel
Rose
Kim Crawford
Sauvignon Blanc
Wente
Chardonnay
Central Coast or Morning Fog
Restaurants & Bars
Red Wines: 6 mandates by the glass
Meiomi
Pinot Noir
California
Erath
Pinot Noir
Oregon
Marques de Riscal
Crianza or Reserva Rioja, Spain
Gerard Bertrand Change
Merlot South Of France
Wente
Cabernet Sauvignon
Southern Hills or Wetmore Vineyards
Justin Cabernet Sauvignon
Paso Robles
Private Dining & Events
*House Wine Brands: Only approved brands to be used
* Upscale properties can opt to offer only Premium, Super Premium and Ultra Premium selections, and not have in Private Dining menu, however this brands are to be offered as house options if requested
Sycamore Lane
Pinot Grigio, Chardonnay, Pinot Noir, Merlot, Cabernet Sauvignon
Trinity Oaks
Pinot Grigio, Chardonnay, Pinot Noir, Merlot, Cabernet Sauvignon
Private Dining & Events
Premium Wine Selections
* Properties must select Mondavi at least 4 varietals of Hayes Ranch and/or Robert
Ruffino Sparkling
Pinot Grigio
Hayes Ranch*
Rose, Pinot Grigio, Chardonnay
Merlot, Cabernet Sauvignon, Red Blend
Seven Daughters Moscato
Robert Mondavi*
Rose, Pinot Grigio, Chardonnay
Merlot, Cabernet Sauvignon, Red Blend
Private Dining & Events
Super Premium Wine Selections
Chandon
Sparkling
Wente
Sauvignon Blanc, Chardonnay, Merlot, Cabernet Sauvignon
Terlato
Pinot Grigio
Whispering
Angel Rose
Kim Crawford
Sauvignon Blanc Meiomi Pinot Noir
Private Dining & Events
Ultra Premium Wine Sections
Prisoner Wine Company
The
Saldo
Marques de Riscal
Red Crianza, Reserva
Sauvignon Blanc, Verdejo, Rueda
Justin Cabernet Sauvignon Paso Robles
Chenin Blanc, Zinfandel, Red Blend, Shiraz Unshackled
Sauvignon Blanc, Chardonnay, Pinot Noir, Red Blend, Cabernet Sauvignon
Prisoner
Chardonnay, Pinot Noir, Red Blend, Cabernet Sauvignon
Spirits and Non-Alcoholic
Restaurants & Bars Back Bar Mandates
Restaurants & Bars Drink Rail
Private Dining & Events – Spirits Options
Signature Drinks & Bars
Restaurants & Bars – Signature Drinks
Restaurants & Bars and Private Dining & Events
Mixers
Restaurants & Bars and Private Dining & Events
Water & Flavored Waters
Restaurants & Bars and Private Dining & Events
Flavored Waters
Driftwood team collaborated with FIU and Bacardi to develop new Bar Training
Marketing Tools
Where do my photos live?
Hotel Photos & Logos
How do I save them?
Blaze
What is an activations calendar, how do I use it?
MASTER MARKETING CALENDAR 2024
Monthly activations recap, what is it and how do I do it?
November Marketing Report
Detail Event Recap Activation P&L
My property Folders
• Properties with Mkt Manager
• Weekly 515 & Monthly Reporting
• Others : Food And Beverage / Region /
Activations & F&B Links
Wine Fact Sheets here and distributor Information link here
Activations 2024
February 23rd
2nd Follow up call with all F&B to review progress Activations, Non-Alcoholic, Barrel Program
March 8th
3rd Follow up call
Signature Drinks, Upcoming Features, Menus
March 15th
Due: Restaurant & Bars Compliance with Back Bar and Drink Rail
Properties to send pictures of rails and back bar
March 22nd
4th Follow up call with F&B, GM and Regionals
Private Dining & Events, Crafted & Signature Bars & Activations
April 1st
Due: Full Compliance – Wines, Spirits, Cocktails and Non-Alcoholic Restaurants & Bars: menus for wines and signature drinks in place
Private Dining & Events: Beverage menus in place
Properties to send menus
April 5th
Final call with Properties and Driftwood Corporate Executive Team
Properties to review their compliance and menus