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Clinics Programme
The 2022 programme ran virtually from October to December. It presented a series of six workshops covering essential hard and soft skills for documentary filmmakers and creators of factual content.
Clinic 1 - Reach Your Audience
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Saturday 1 October 2022
Guests: Sue May, film publicist (Avatar, Loimata: The Sweetest Tears, Poi
E: The Story of Our Song) and interim komiti (committee) member serving as kaiwhakahaere (executive director) at Aotearoa Screen Publicists
Collective Rachael Penman, general M=manager and festival producer at Doc Edge.
Description: Discoverability is the current buzzword. Publicity is key to helping your audiences discover your film. Rachael and Sue give you ideas on knowing and finding your audiences – all the elements that intrigue and enable discovery: film title, trailer, images, poster, tagline, synopsis, story angles – valuable assets every film festival needs you to provide with your film.
