Flower B ar
a bes poke s olution for a unique look
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Flower B ar
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A bespoke retail solution
A flexible product offer that can be adapted to local market requirements. The product offer is built on a product group balance, price level balance, stock rotation rates and seasonal merchandising flow
a bes poke s olution for a unique look to increas e the profitability of your point of s ale
Candles, … Candle holders containers 1st price
The Flower Bar concept enables independent multi-brand outlets to promote the essence of the SIA offer, in a dedicated area, in a high quality environment : •
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The es s ence of the S IA offer :
Self training tools are supplied each season to enable partners to master the SIA style : • Floral mood boards • Visual merchandising guidelines
SIA’s main product expertise : flowers & containers, candles & candleholders. • SIA’s added value : a dynamic offer relying on permanent renewal of course, but also using the relaxed idea of a « bar » : this brings to mind happy hours, daily’s special , etc. •
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A dedicated area :
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A high quality environment :
and themes.
15 to 20m², to strengthen the visual impact of the product offer.
a flexible concept using retail fixtures which gives value to products
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Marketing support • Signage & visuals to liven the product offer • W rapping material
medium
medium to high
flowers high price