Fuel for Brilliant DECISIONS Introducing D&M Research
Fuel for Brilliant DECISIONS
Fuel for Brilliant DECISIONS
D&M: In a nutshell
WHAT? We create knowledge
HOW? Market & Social Research
WHY? To increase the odds in favour of the decision maker!
Fuel for Brilliant DECISIONS
D&M: Our raison d’être We wholeheartedly believe that our reason for being is to help clients make better decisions through evidence based research. We understand that at the end of every research project lies important decisions. Research therefore should deliver more than just great insight, it should increase the odds in favour of the decision maker, you! That’s why we strive to ensure that the knowledge and insight we deliver on every project is decision focused and informs the best decision possible. Renowned for our professional approach, we consistently look deeper into each business problem to better understand the decisions that need to be made on the back of our research. We then match our approach, analysis and interpretation of data to these decisions. Under these conditions we believe that research becomes not only sharper, more relevant and a better ROI, but also fuel for brilliant decisions by you ‐ our client. Further more, D&M has been informing brilliant decisions to brand custodians and marketers like you for over 15 years. Let D&M inform your next brilliant decision!
Fuel for Brilliant DECISIONS
D&M Research: Company Profile
Company History D&M Research was established in March 1994 by its founder and current Managing Director, Derek Jones. The company was founded out of a desire to deliver more than just data and findings and to increase the odds in favour of the decision makers; i.e. our clients. Since 1994 the organisation has grown from a small outfit with 2 staff turning over less than $150K, to 8 staff and a turnover of over $1.5M in 2010.
D&M Today D&M research is best described today as a boutique, full service research agency, passionate about research, clients and successful organisations. Since its inception D&M has developed strong core values around clients, culture, people, and processes which sets a platform for attracting the best people and delivering the best results. Our Vision is to “Increase the odds in favour of the decision maker” while our Mission is “To create knowledge” – we position ourselves as the agency that provides “Fuel for Brilliant Decisions”. D&M has completed over 1,000 full service qualitative and quantitative projects to date covering a wide range of research subjects, respondents, study types and industry sectors, including many Ad-hoc and Tracking studies. D&M currently employs 4 full time researchers, 2 analysts, and 2 support roles. We like to think of ourselves as “Boutique and Unique”, delivering big agency capacity with boutique agency care and client servicing with seniors leading every project.
Fuel for Brilliant DECISIONS
D&M Research: Awards D&M Research is an award winning agency: The peak body in Australia for professional market and social research, the Australian Market and Social Research Society (AMSRS), are responsible for the Research Effectiveness Awards which recognise excellence in market and social research, making a difference to business performance and social policy planning. They also award excellence in research papers at their national conference.
June 2010 Runner-up Commercial Effectiveness Award “Phone Names”
“What Women Want” “What Women Want”
October 2010
CEO of the Year
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Measuring our performance Our Client Experience Monitor 2009-2010 showed that we scored: Over 9 out of 10 on average for overall satisfaction, and Over 8 out of 10 for providing strategic insights and recommendations.
Overall Satisfaction
Insights & Recommendations
Mean = 8.3 / 10 Mean = 9.4 / 10
Fuel for Brilliant DECISIONS
How Did We Handle the Project? Our Clients Say It Best! Visualised below is feedback from our Customer Experience Monitor in our clients words on how we handled the project (larger words equate to more mentions):
Fuel for Brilliant DECISIONS
Why Do Clients Choose D&M? Visualised below is feedback from our Customer Experience Monitor in our clients words on why they chose D&M (larger words equate to more mentions):
Fuel for Brilliant DECISIONS
Our Key Clients
Fuel for Brilliant DECISIONS
Our Key People
Derek Jones: Managing Director
Louise Orrell: Chief Financial Officer / Director
Chris Caley:
Catherine Huntington:
Research Director (Quant)
Research Director (Qual)
Evelyn Colless:
Rex Song:
Senior Scriptwriter
Senior Analyst
Katie Armit: Research Manager
Tiffany Tham: Research Executive
Fuel for Brilliant DECISIONS
Key Personnel – Project Leader
Derek S Jones B.Sc (Psychol). Hons QPMR Managing Director Derek is the Founder and Principal of D&M research. In addition to his stewardship of the company, Derek maintains an active role in providing research services, bringing a wealth of experience and knowledge in advanced research methods to both D&M and its clients. Derek was formally educated as a Psychologist at UNSW, and has the additional qualification of QPMR* from the Australian Market and Social Research Society. He is a regular presenter of research findings to both the corporate and government arenas and is often asked to comment on his research in the press. and is passionate about organisations and how they can have a positive impact on the people that make them. Derek recently won not only the Best Presentation by The Peoples Choice Award at the 2010 AMSRS research conference for his paper on “What Women Really Want form Men” – He was also runner up in the Research Effectiveness Awards under the category of “Commercial Effectiveness” for his work in the Phone Name industry for Jack Singleton. Derek also received the award of CEO of the year from TEC. * Qualified Practising Market Researcher
Fuel for Brilliant DECISIONS
Key Personnel – Senior Quant Researcher
Chris Caley B.A. (Psych). Research Director
and has the additional qualification of QPMR* from the Australian Market and Social Research Society. Chris holds a BA (Psych), from Macquarie University
Chris joined D&M research in 2005 to supplement our research and account management team. Chris is responsible for Quantitative Research at D&M including management of teams, clients. and projects from inception to communication of findings. Chris is experienced in all aspects of market research, and more recently through his prior role as a Technology Analyst, has developed a specialisation in online research and analysis of technology markets. Chris is a member of AMSRS and won Best Paper by a Young Researcher at the 2004 National Conference in Melbourne.
Fuel for Brilliant DECISIONS
Key Personnel – Senior Qual Researcher
Catherine Huntington B.A. (Hons.) Research Director (Qual) Catherine heads D&M's qualitative offering having worked in market research for over twenty years. She has a B.A. (Hons.) from the University of Warwick and a Marketing Diploma from the University of NSW. Catherine has extensive experience in consumer and business-to-business research, mainly as a consultant but also as a research manager. She is primarily a qualitative researcher, but also has a considerable quantitative background. During her career, Catherine has worked on many different types of projects, including; Advertising research and development, Product development, Customer satisfaction and Brand tracking, and across a range of products.
Fuel for Brilliant DECISIONS
Key Personnel – Senior Analysts
Evelyn Colless B.A (Psychology & Statistics) Research Analyst Evelyn holds a B.A. with majors in both Psychology and Statistics providing a perfect basis for the role of a research analyst. Trained at Newspoll after graduating Evelyn has been initiated into research with a high standard of quality control and an enthusiasm for best practice research methodologies. Evelyn has been using Surveycraft since 1991, developing a thorough understanding of the software, and solving difficult analysis requirements. She also has over three years experience in Internet based questionnaire design gained during her time at D&M. Evelyn has been with D&M since 1998, and is responsible for Internet programming and data analysis in Surveycraft, always ensuring the highest quality design goes into field.
Rex Song B.Sc. (Mathematics) Research Analyst Rex completed his Science Degree with a major in Mathematics in 1995 and started his career in Market Research shortly after with Newspoll in 1996. Rex has had an extensive analytical career including roles with Colmar Brunton, Ekas and SPSS. Rex joined D&M in 2007 and brings a new level of analytical skills to the agency, having recently been the Senior Support Consultant at SPSS, supporting companies using Surveycraft throughout the Australasia region. Rex will work along side analyst Guru Evelyn Colless whose focus has moved to on-line scripting, while taking additional responsibility for the overall management of D&M’s analytical functions including our traditional tools and transitions to new technologies such as Desktop Reporter.
Fuel for Brilliant DECISIONS
Fuel for Brilliant DECISIONS
CONTACT US D&M Research Pty Limited Newtown Business Centre Suite 104, 1 Erskineville Road NEWTOWN, NSW 2042 e query@dandmresearch.com.au ph +61 2 9565 2655 fax +61 2 9565 2787
HOW TO FIND US
Derek Jones – Principal e derek@dandmresearch.com.au Full Service Research Chris Caley – Research Director (Quant) e chris@dandmresearch.com.au Catherine Huntington - Research Director (Qual) e catherine@dandmresearch.com.au
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