Fuel for Brilliant DECISIONS
Fuel for Brilliant DECISIONS Introducing D&M Research
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Research PHILOSOPHY WHAT? We create knowledge
HOW? Market & Social Research
WHY?
To increase the odds in favour of the decision maker!
You are Buying the Why? . . . to increase the odds of a better decision! 2
Your next DECISION
Unknown Knowledge
Existing Knowledge
Experience & expertise Existing Data
Advice of others
New Unknowns require Decision Specific Knowledge
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Our RAISON D’ÊTRE To help clients make better decisions through evidence based research. We understand that at the end of every research project lies important decisions.
Increase the odds of a better decision & a better return on investment of research dollars.
Match our approach, analysis and interpretation of data to these decisions.
Consistently look deeper into business problem to distill decisions that need to be made on the back of research.
Research therefore should deliver more than just great insight.
Research should increase the odds in favour of the decision maker, you!
Strive to ensure knowledge & insight we deliver on every project is decision focused.
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Company PROFILE
Established March 1994 by its founder & current Managing Director, Derek Jones
Completed over 1,500 full service qual & quant ad-hoc & tracking projects
D&M team – 4 Researchers, 2 Analysts, 2 Support
In-house expertise & experience across full breadth of methods & categories
Passionate about research, clients and successful organisations
Mission to “Increase the odds in favour of the decision maker”
Consider ourselves
“Boutique & Unique”
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Boutique & UNIQUE Hands on Seniors = Boutique service
Integrated research process = Big Agency Capability
In-house Researchers
In-house hosting
Seniors that front projects
In house Scripting
In-house Data Analysis
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Measuring our PERFORMANCE We measure our performance after EVERY project
9/10
9/10
OVERALL SATISFACTION
INSIGHTS & RECOMMENDATIONS
85%
IMPLEMENT ALL/MOST RECOMMENDATIONS
Source: D&M CEM 2012/2013 7
Professional ASSURANCE Both ISO20252 & QPMR Accredited Membership of both AMSRS & AMSRO
ISO20252 (Market & Social Research Standard), QPMR (Qualified Practicing Market Researcher, AMSRS (Australian Market & Social Research Society), AMSRO (Australian Market & Social Research Organisations) 8
AWARD Winning D&M Research has won numerous awards for conference presentations and research effectiveness.
Awards include Best Presentation Award, People’s Choice Award (X2), Research Effectiveness Award from the Australian Market and Social Research Society (AMSRS), and CEO of the Year award from The Executive Connection (TEC).
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SAY IT Like It Is! Impressed by previous research done on our behalf and love the passion for the work. Also the interpretation of the results is impressive when compared to other research companies, D&M are far more insightful and therefore useful. The project was handled, professionally, passionately, intelligently and swiftly.
Dave Taylor, Ink Project Fabulous. Totally keen from the first meeting to get to know our brief and help us understand our market. Great team to work with and Derek did a fabulous presentation for us, he knew the results inside out, was clear and articulate, and really helped us put our best foot forward.
Catherine Field, Sony Pictures TV
First time I have worked with D&M. Very professional, precise and involved with the project. Good client servicing throughout and after the project The professionalism and in depth involvement with the project through every process gave me peace of mind that the project was in good hands. No hidden costs.
James Yee, Fox Sports
Handled the project very well, especially given an eleventh-hour rewrite of the questionnaire. They are very responsive and accommodating. Great team, senior led projects, easy to work with and responsive.
Chris Caley, Lendlease
Unanimous positive recommendations from work colleagues. Handled the project thoroughly, graciously, collaboratively and professionally. Incredibly experienced and knowledgeable.
Great brand, very knowledgeable about research, knows our brand. Have been using them for a long time and very happy with previous research. Always consultative, keeping us up to date, result focussed and very easy to work with.
Orlena Steele-Prior, Loud
Anabelle Falk, University of Sydney Union 10
Our CLIENTS
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Good Corporate CITIZEN D&M is Carbon Neutral! and Gives, Supports & does Pro Bono work regularly.
D&M Research joined the NoCO2 Certification Program in 2008, and as a result have abated over 200 tonnes of carbon dioxide equivalent to date, through the procurement of verified carbon offsets and other reduction strategies. This is equivalent to taking over 80 cars off the road for a year! 12
The TEAM
Dedicated Team of
Research Professionals
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Driver Research – IM-EX IM-EX Stands for Implicit-Explicit. IM-EX is a proprietary technique which defines and compares consumers' implicit and explicit drivers of attraction toward a product, service or people in order to better develop strategies to target them.
IM-EX: Compares stated versus derived measures of importance and plots them against each other, to discover not only a hierarchy of what matters, but a classification of drivers by looking at the gaps between the two.
Attractors
Detractors
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Product or service aspects that we simply must have.
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Product or service aspects that we simply do not want to have.
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Product or service aspects we would like to have, but may be willing to compromise on, if other benefits are present.
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Product or service aspects we would rather avoid having, but may be willing to tolerate, if other benefits are present.
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Product or service aspects that we may not even be able to articulate, but will delight us if they are present.
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Product or service aspects that are even more of a turn-off than we are able to articulate and are therefore deal breakers.
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Communications Research – ADSURE Ad-SURE brings the best of ad pre-testing and diagnostic metrics together into one simple research package – without the big price tag.
Benefits • • • • •
Finds the strongest concept – its not about a pass or fail! Aims to optimise the best concept not kill it! Works at the early stage – Does not need completed executions Two methods in one Ad-SURE is affordable
Full Diagnostics Respondents also asked to rate each concept on a number of attributes tailored to your particular campaign including; Likeability, Brand-Fit, Cutthrough, Comprehension, Relevance, Wear-Out and Propensity Lift. 15
Research Communities – MROC MROC (Market Research Online Community) is a type of online community where a targeted group of people are recruited to take part in daily, weekly or monthly research activities around a shared topic of interest, such as a product or category. D&M offers three types of MROCs for different decisions
MROC FOCUS • • • • • •
Suits more focused line of inquiry (specific project) Alternative to traditional Focus Groups Short 1-3 week communities Typically 30-100 members Higher levels of engagement over a shorter timeframe
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Exploration of a topic over an extended but defined period Longer 4-12 week communities Typically 200-300 members Suits exploratory line of inquiry
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Benefits
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Benefits
Larger coverage & sample More time to ask, reflect & probe Quickest MROC
E.g. NPD Testing, Comm’s Development, Needs analysis, QNRE Development
MROC EVOLVE
MROC EXPLORE
National coverage & sample Longer timeframes to allow multiple lines of inquiry Ask, probe, reflect, research Develop new concepts and ideas over a longer period
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Addresses a series of topics over an extended time Ongoing (long term) communities 6 months+ Typically 500 to 1,000+ members Consistent engagement over a longer timeframe Multiple Qualitative and Quantitative projects
Benefits
E.g. Product Launches, Usage Diaries, IHUTs E.g.
24/7 research resource True sense of community with more natural discussions Customer/Category/Longitudinal Studies 16
Public Relations Research – IN-PRESS D&M understands the power of PR and how it can create great exposure and reach for a brand at a fraction of the cost of traditional advertising. Creating a great PR campaign though, requires a story that is engaging to both journalists and consumers. This means having new and engaging content which can be a challenge to generate. This is where In-Press can help.
4 WAYS TO CREATE ENGAGING CONTENT
TOP 5 TIPS FOR PR RESEARCH 1. Make sure the research findings have some relevance to your category.
1. InPRess FLASH 2. InPRess ARENA 3. InPRess DEBATE
4. InPRess STORY
2. Make sure the topic and tone of voice fits your brand. 3. Don’t be afraid to be off beat or quirky – something that will get journalists attention and be of interest to the target consumer. 4. Start with some hypotheses about what type of results would be interesting then formulate your questions from there. 5. Ask too few questions and journalists won’t publish – they need some meat on the bones – ask too many questions that will kill the budget so a balance is required.
Public Relations Research – IN-PRESS
FLASH
“Capture how Australia votes on a single question within 24 hours” - from $995 plus GST
FEATURES
300+ Votes in 24 hours 100,000+ Panel Choose Audience Target
BENEFITS
1. Researcher designed & managed 2. Quick turnaround 3. Choose who you would like to poll from over 30+ demographics 4. Results segmented by key demographics 5. Access to live results 6. Cost effective
Live Results
7. Includes Headline Report
Public Relations Research – IN-PRESS
ARENA
“Meaningful discussions on specific topics” - from $1,750 plus GST
FEATURES
50-100 participants Live for 7 days
Choose Audience Target
BENEFITS
1. Researcher designed & managed 2. Quick turnaround high quantity of posts 3. Choose who you would like to chat from over 30+ demographics 4. Results can be merged by key demographics
5. Access to chats while happening
Live Viewing
6. Cost effective 7. Includes Headline Report
Public Relations Research – IN-PRESS
DEBATE
“Combine a Poll and a follow up Forum to create a meaningful story with both data & substance” - from $2,500 plus GST
FEATURES
300+ poll, 50-100 forum
BENEFITS
1. Researcher designed & managed 2. Quick turnaround & high quality
Live for 7 days
3. Choose who you would like to poll/chat from over 30+ demographics
Choose Audience Target
4. Results can be segmented / merged by key demographics
Live Results & Viewing
5. Access to results / chats while happening 6. Cost effective
7. Includes Headline Report
Public Relations Research – IN-PRESS
STORY
“Ignite your next campaign with representative story of substance” - Average price $5,000* plus GST
FEATURES
BENEFITS 1. Researcher designed & managed
Nationally Representative Scalable Budget
Highly Customisable Senior Researcher
2. Create questions directly relevant to your campaign 3. Scale sample and length according to budget
4. Expert design and advice from a senior researcher to help find the story 5. Accredited sample source 6. 2 Screening questions plus 8 standard demographics 7. Leverage the D&M name
8. Headline Report
* Prices start from $2,500 plus GST for a n=300 sample + 3 minute survey, up to $12,000 plus GST for a n=1,000 sample + 10 minute survey. Average price is $5,000 plus GST for a sample of n=500 + 5 minute survey.
Fuel for Brilliant DECISIONS
CONTACT US D&M Research Pty Limited Newtown Business Centre Suite 104, 1 Erskineville Road NEWTOWN, NSW 2042
HOW TO FIND US
e query@dandmresearch.com.au ph +61 2 9565 2655 fax +61 2 9565 2787 Derek Jones – Principal e derek@dandmresearch.com.au
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Fuel for Brilliant DECISIONS
Fuel for Brilliant DECISIONS Introducing D&M Research
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Fuel for Brilliant DECISIONS
Fuel for Brilliant DECISIONS Introducing D&M Research
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