MARKET RESEARCH
2022 Giving Report I
BY SHANNON CRAIG
Unprecedented strain meets new opportunities for Canadian charities
ISTOCK/ LIGHTCOME
t’s no surprise that charities have had a rough ride since the start of the pandemic. It started with the cancellation of critical inperson fundraising events, leaving charities scrambling to make up for lost revenue. Some charities were forced to quickly pivot programs and services online, while others who offer critical frontline services incurred unexpected costs such as Personal Protective Equipment (PPE) or plexiglass to stop the spread of COVID-19. Now, more than two years into the global health crisis, charities are still contending with the ripple effect of the pandemic as many organizations continue to face higher than normal demand, while donations have declined or flattened as inflation and economic uncertainty mounts. To understand both the challenges and opportunities currently facing charities, CanadaHelps recently published The Giving Report 2022, an annual publication which highlights giving trends and data to gain insights into our current situation. Highlighted in this year’s report are results of an Ipsos poll commissioned by CanadaHelps which shared worrying results. Conducted in January 2021, the poll found that 11 percent of Canadians currently rely on charities to meet basic needs such as food and housing.
foundationmag.ca
May/June 2022
FOUNDATION Magazine
29
