COLUMNIST
LEADERSHIP KATHLEEN PROVOST
A New Generation of Volunteers Change seen as an opportunity
A
BY KATHLEEN A. PROVOST, CFRE, MAdEd
Kathleen A. Provost 12
FOUNDATION Magazine
May/June 2022
s a professional fundraiser, I sometimes wonder — if change is good, why is it so difficult? In my article entitled The Great Awakening (Jan/Feb 2022 issue), I talked about the learning coming after weathering this COVID storm, this new post pandemic era. At times, I think “change” implies what we used to do was not good, or not good enough. But keep in mind that change may also provide us with the opportunity to question our purpose and allow us to ask “how can we improve something” in a manner that reflects current realities, or priorities. Every year, at the end of April, we celebrate “National Volunteer Week”. I believe this year was not like any other. In 2022, our awareness for a need to explore new options and new foundationmag.ca