VEW Show Overview 9-16-15

International Vision Expo West 2015 Show Overview & Events Schedule As of 9/15/2015

TABLE OF CONTENTS Full details about each initiative can be found on the corresponding page listed PAGES 2-13

TOPIC EVENT LISTING/SCHEDULE-AT-A-GLANCE Listed in date/time order

14-17

EVENT DETAILS Detailed information on some of the events from schedule-at-a-glance

18-19

EXHIBIT HALL, FLOOR PLAN AND NAVIGATION Map Information by level

20-22

EDUCATION PROGRAM HIGHLIGHTS & CLINICAL HIGHLIGHTS Anterior Segment Glaucoma Pharmacology Dispensing Essentials Practice Management Crowd Sourced Learning Hands-On Workshops Sports Vision

Global Contact Lens Forum Retail Track Keynote Series Spectacle Lens Expert Track

ATTENDEE PROGRAMS Alumni Program First Time Attendee Rewards Program New Products and Show Specials

Loyal Attendee program Student Program Young Professionals Club

23-24

Attendee Advisory Board Job Link OPTImum Program

25-27

AFFILIATE PARTNERS Full list of all partners including new: COA, COVD, SAO, NewGradOptometry.com

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SOCIAL MEDIA Visionaries Community #VISIONEXPO

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EXHIBITOR VALUE Free Customer Invitations Vision one2one Free Customer Success Specialist

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MEDIA & PRESS VALUE

31

ABOUT US

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FUTURE DATES

Free Media Relations/PR Customer Xperts Sponsor Opportunities

1

Free OPTImum Referral New Exhibitor program New Product Gallery

EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details TUESDAY, SEPTEMBER 15 7:00 AM – 8:00 AM

COVD Applied Concepts Breakfast Complimentary breakfast for all registered attendees Level 1, Room 706 (Marco Polo)

8:00 AM – 5:00 PM

COVD Applied Concepts Course Implementing a Practical and Effective Program of Vision Therapy in an Existing Optometric Office (Registration required) Level 1, Room 704 (Marco Polo)

8:00 AM – 5:00 PM

Data Communication Standards Meeting Level 1, Roomy 202 (Sands)

11:30 AM – 6:00 PM

the future in focus: Showcasing Game Changing Eye Care Technologies* Level 1, Room 701 & 801 (Marco Polo)

3:30 PM – 5:30 PM

The Vision Council MLM Meeting

By Invitation Only Level 1, Room 302 (Sands)

10:30 PM – 11:30 PM

Conference Advisory Board Cocktail Reception The Palazzo Hotel, LAVO

WEDNESDAY, SEPTEMBER 16 7:00 AM

Prevent Blindness Swing Fore Sight* Spanish Trail Country Club, Las Vegas, NV

7:00 AM – 1:30 PM

Global Contact Lens Forum* Level 1, Room 503 (Casanova) This program is endorsed by: British Contact Lens Association (BCLA) and Contact Lens Society of America (CLSA) Supported by: Alcon, Bausch + Lomb, Johnson & Johnson Vision Care Media Partner: Contact Lens Spectrum

7:00 AM – 5:30 PM

Media & Press Center and Press Conferences Open Level 1, Room 102 (Sands)

7:00 AM – 6:00 PM

Education Open Level 1

7:00 AM – 8:00 AM

COVD Applied Concepts Breakfast Complimentary breakfast for all registered attendees Level 1, Room 706 (Marco Polo)

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EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details WEDNESDAY, SEPTEMBER 16 (CONTINUED) 8:00 AM – 5:00 PM COVD Applied Concepts Course Implementing a Practical and Effective Program of Vision Therapy in an Existing Optometric Office (Registration required) Level 1, Room 704 (Marco Polo) 8:00 AM – 6:00 PM

C&E Vision Meeting Level 1, Room MR101 (Hall G)

8:30 AM – 10:00 AM

The Vision Council Lens Processing Technology Division Meeting

By Invitation Only Level 1, Room 901 (Galileo)

10:30 AM – 12:00 PM

The Vision Council Lens Division Meeting Level 1, Room 401 (Sands)

11:00 AM – 6:00 PM

Hotel Shuttles Level 1

12:00 PM – 5:00 PM

OWA Board Meeting Level 1, Room 403 (Sands)

12:00 PM – 5:00 PM

COR Meeting and Luncheon Level 1, Room 1003 (Galileo)

12:30 PM – 3:00 PM

The Vision Council Eyewear & Accessories and SRD Division Eyewear and Retail Technology Summit (Members only) Level 1, Room 401 (Sands)

1:00 PM – 3:00 PM

The Vision Council Lens Technical Committee Meeting

By Invitation Only Level 1, Room 404 (Sands)

1:30 PM – 3:00 PM

The Vision Council Optical Lab Division’s Steering Communications Meeting Level 1, Room 903 (Galileo)

1:30 PM – 5:15 PM

Ocular Surface Disease and Wellness Symposium Level 1, Room 505 (Casanova) Supported by: Alcon, Allergan, Shire Media Partner: Primary Care Optometry News

3:30 PM – 6:00 PM

The Vision Council Board of Directors Meeting

By Invitation Only Level 1, Room 404 (Sands)

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EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details WEDNESDAY, SEPTEMBER 16 (CONTINUED) 3:00 PM – 4:30 PM The Vision Council Government and Regulatory Affairs Update

By Invitation Only Level 1, Room 901 (Galileo) 4:00 PM – 7:00 PM

VM Live Presentation and Cocktails Level 1, Room 1006 (Galileo)

6:30 PM – 9:30 PM

The Vision Council Optical Lab Division th 16 Annual Hall of Fame Banquet (Ticket Required) Treasure Island, Ballroom ABC

THURSDAY, SEPTEMBER 17 7:00 AM – 8:00 AM

The Vision Council Lab Division Breakfast Level 1

7:00 AM – 6:00 PM

Education Open Level 1

7:30 AM – 10:30 AM

Hotel Shuttles – Inbound Level 1

7:30 AM – 6:00 PM

Media & Press Center and Press Conferences Open Level 1, Room 102 (Sands)

8:00 AM – 6:00 PM

C&E Vision Meeting Level 1, Room MR101 (Hall G)

8:00 AM – 6:00 PM

ODX – OD Excellence Meeting Level 1, Room MR101 (Hall G)

8:00 AM – 1:30 PM

The Vision Council Lab Division Meeting and Luncheon Level 1, Rooms 401 and 403 (Sands)

9:00 AM – 10:00 AM

Press Conference – Cerium Visual Technologies Press Conference Room, Level 1, Room 102

9:30 AM

Voting Begins for the Vision Choice Awards Level 2, Lobby, New Product Gallery

9:30 AM – 6:00 PM

Exhibition Open Level 2

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EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details THURSDAY, SEPTEMBER 17 (CONTINUED) 9:30 AM – 6:00 PM The Social Media Zone Sponsored by CooperVision Level 2, Lobby 9:30 AM – 6:00 PM

Club Vision Member Lounge Member lunch served 12:00 PM – 1:30 PM Level 2, Booth #21130 *Please pick up your lunch voucher in the Club Vision Member lounge before 1:00 PM

9:30 AM – 6:00 PM

OPTImum Member Lounge Member lunch served 12:00 PM – 1:30 PM Level 2, Booth #18130

9:30 AM – 6:00 PM

The Vision Council Member Lounge Level 2, Booth #LP6121

9:30 AM – 6:00 PM

Job Link Level 2, Local Eye Site, Booth #25130

10:00 AM – 11:00 AM

Emerging Utility of Ultra-Widefield Imaging in Clinical Practice | Speaker: Rishi P. Singh Sponsored by: Optos Level 2, Booth #4121, Medical & Scientific Theater

10:00 AM–11:00 AM

Job Link Optometrist Speed Meeting Session Level 2, Local Eye Site, Booth #25130

10:00 AM – 4:00 PM

Celebrity Appearance – Chris Cranage: Ms. Fitness Philadelphia Level 2, R&R Imports Inc., Booth #24077

11:00 AM – 12:00 PM

The Power Hour with host, Dr. Gary Gerber* Interviews with Tony Hawk, Tom Laughran, and Anne Marie Luthro Level 2, Essilor Booth #LP11065

11:15 AM – 11:45 AM

Job Link Session: Hiring Level 2, Local Eye Site, Booth #25130

11:30 AM – 12:30 PM

Power Lunch: Marketing Your Practice from the Inside Out | Speakers: Carl Spear, OD and Dr. Katie Gilbert Spear, OD Sponsored by: SolutionReach Level 2, Booth #4121, Medical & Scientific Theater

11:45 AM – 12:00 AM

Press Conference – Eyewear Designs Level 2, Eyewear Designs, Booth #18015

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EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details THURSDAY, SEPTEMBER 17 (CONTINUED) 12:00 PM – 1:30 PM The OWA Connection Series Presents: “Getting Four Generations Working Together” Pre-Registration Required Level 1, Room 804 (Marco Polo) 12:00 PM – 2:00 PM Celebrity Appearance – Tony Hawk Level 2, Booth #18015, Eyewear Designs 1:00 PM – 2:00 PM

Power Lunch: The Benefits and Dangers of Blue Light Sponsored by: Crizal PreVencia Level 2, Booth #4121, Medical & Scientific Theater

1:00 PM – 2:00 PM

Celebrity Appearance – Rick Hopper (as seen on Shark Tank) Level 2, Readerest Booth #22110

1:15 PM – 2:15 PM

Job Link Optician Speed Meeting Session Level 2, Local Eye Site, Booth #25130

1:30 PM – 2:30 PM

State of the Eye Care Industry Address* Level 1, Room 503 (Casanova) In Collaboration with: Bausch + Lomb, Essilor, Luxottica Media Partner: Vision Monday

1:30 PM – 5:00 PM

Think About Your Eyes Meeting Level 1, Room 403 (Sands)

2:30 PM – 3:30 PM

The Office of the Future | Speakers: Benjamin Hakoun CEO of Sylvain Jaboeuf, North American Director Sponsored by: FittingBox Level 2, Booth #4121, Medical & Scientific Theater

3:00 PM – 5:00 PM

The Suites’ Buyer Bellini Toast The Venetian Hotel, Levels 35 & 36, The Suites

3:30 PM – 6:30 PM

Hotel Shuttles – Outbound Level 1

4:00 PM – 5:00 PM

Is OCT Right for Me? | Speaker: Dr. Robert Prouty Sponsored by: OptoVue Level 2, Booth #4121, Medical & Scientific Theater

4:00 PM – 6:00 PM

The Galleria Appreciation Event Level 2, The Galleria Lounge, Booth #G25052

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EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details THURSDAY, SEPTEMBER 17 (CONTINUED) 5:00 PM – 7:00 PM Women in Optometry – Negotiating: The Art of the Deal (By Invitation Only) Level 1, Room 901 (Galileo)

6:00 PM – 8:00 PM

Think About Your Eyes Partner Meet-Up Level 1, Room 403 (Sands)

6:00 PM – 8:00 PM

Labapalooza 2015 (By Invitation Only) Register Here Presented by: Vision Monday, LabTalk & The Vision Council Optical Lab Division Premium Sponsors: Coburn Technologies, Digital Vision Inc., iCoat, Salem Vision, Santinelli International, Trivex, and Ultra Optics nd Rockhouse (The Venetian Hotel, 2 level of The Grand Canal Shoppes)

6:00 PM – 9:00 PM

Alcon Air Optix® Colors Education Salon* Mandalay Bay Resort & Casino

9:00 PM – 10:00 PM

New Exhibitor Mixer (Open to all Attendees and Exhibitors) Bellagio, HYDE

9:00 PM – 12:00 AM

Bad Habits “Eye Docs of Rock” Party – Vision Expo Opening Night Party* Sponsored by: GOLD - Vision Source, Costa, & MacuHealth; SILVER - REM Eyewear & Marco; BRONZE - Essilor & Ocuco Supported by: Think About Your Eyes Hard Rock Cafe

FRIDAY, SEPTEMBER 18 7:00 AM – 6:00 PM

Media & Press Center and Press Conferences Open Level 1, Room 102 (Sands)

7:00 AM – 6:00 PM

Education Open Level 1

7:30 AM – 10:30 AM

Hotel Shuttles – Inbound Level 1

8:00 AM – 9:00 AM

Press Conference – Costa Sunglasses Press Conference Room, Level 1, Room 102

8:00 AM – 6:00 PM

C&E Vision Meeting Level 1, Room MR101 (Hall G)

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EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details FRIDAY, SEPTEMBER 18 (CONTINUED) 8:00 AM – 6:00 PM ODX – OD Excellence Meeting Level 1, Room MR101 (Hall G) 9:30 AM – 2:00 PM 9:30 AM – 6:00 PM

Voting Open for the Vision Choice Awards Level 2, Lobby, New Product Gallery Exhibition Open Level 2

9:30 AM – 6:00 PM

The Social Media Zone Sponsored by CooperVision Level 2, Lobby

9:30 AM – 6:00 PM

Club Vision Member Lounge Member lunch served 12:00 PM – 1:30 PM Level 2, Booth #21130 *Please pick up your lunch voucher in the Club Vision Member lounge before 1:00 PM

9:30 AM – 6:00 PM

OPTImum Member Lounge Member lunch served 12:00 PM – 1:30 PM Level 2, Booth #18130

9:30 AM – 6:00 PM

The Vision Council Member Lounge Level 2, Booth #LP6121

9:30 AM – 6:00 PM

Job Link Level 2, Local Eye Site, Booth #25130

10:00 AM – 11:00 AM

Eyewear for a Visually Challenging World | Speaker: Steve Klein, OD Sponsored by: Zeiss Level 2, Booth #4121, Medical & Scientific Theater

10:00 AM–11:00 AM

Job Link Optician Speed Meeting Session Level 2, Local Eye Site, Booth #25130

10:00 AM – 4:00 PM

Celebrity Appearance – Chris Cranage: Ms. Fitness Philadelphia Level 2, R&R Imports Inc., Booth #24077

11:15 AM – 11:45 AM

Job Link Session: Hiring Level 2, Local Eye Site, Booth #25130

11:30 AM – 1:30 PM

IDOC Luncheon Level 1, Room 402 (Sands)

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EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details FRIDAY, SEPTEMBER 18 (CONTINUED) 11:30 AM – 12:30 PM Power Lunch: Managing Presbyopic Patients with Variable Power Optics | Moderator: Frank Giammanco | Speakers: Dr. Rob Stevens, Dr. Graeme Mackenzie, Mike Ferrara, Ed De Gennaro, MED, ABOM Sponsored by: Focuss Level 2, Booth #4121, Medical & Scientific Theater 12:00 PM – 1:00 PM

Young Professionals Club Lunch* nd Grimaldi’s (2 Floor near Palazzo Casino Floor Escalators)

12:30 PM – 2:00 PM

ADO Practice Solutions Session – “Preparing For & Passing Audits” Level 1, Room 406 (Sands)

1:00 PM – 2:00 PM

AR for the Real World | Speaker: Jeff Hopkins Sponsored by: Zeiss Level 2, Booth #4121, Medical & Scientific Theater

1:30 PM – 2:30 PM

Safilo Presents: Kids By Safilo* Level 1, Room 701 (Marco Polo)

1:15 PM – 2:15 PM

Job Link Optometrist Speed Meeting Session Level 2, Local Eye Site, Booth #25130

1:30 PM – 2:30 PM

The HOW? Behind The WOW! at retail Supported by: Essilor Media Partner: Eyecare Business Level 1, Room 503 (Casanova)

2:00 PM—4:00 PM

Celebrity Appearance – Wee Man from Jackass Level 2, VonZipper Booth #17111

2:30 PM – 3:30 PM

Spectacle Lens Solutions for a Digital World | Speaker: Jeff Hopkins Supported by: Zeiss Level 2, Booth #4121, Medical & Scientific Theater

2:30 PM – 3:30 PM

The Power Hour with host, Dr. Gary Gerber* Interviews with Marc Ferrara, Jeremy Poincenot, and LaShanda Reed-Larry Essilor Booth #LP11065

3:00 PM – 5:00 PM

The Suites’ Buyer Bellini Toast The Venetian Hotel, Levels 35 & 36, The Suites

3:00 PM – 5:00 PM

Tura Inc. – 30 Anniversary Celebration Level 2, Tura Inc., Booth #16021

th

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EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details FRIDAY, SEPTEMBER 18 (CONTINUED) 3:30 PM – 6:30 PM Hotel Shuttles - Outbound Level 1 4:00 PM

Vision Choice Awards Announced* Level 2, Lobby, New Product Gallery

4:00 PM – 5:00 PM

Sunglasses & The Science of Light Sponsored by: Costa Level 2, Booth #4121, Medical & Scientific Theater

4:00 PM – 5:30 PM

A&A Happy Hour Level 2, A&A Optical Company, Booth #18042

4:00 PM – 6:00 PM

edCFDA Panel Event and Reception* Level 2, The Galleria Lounge, Booth #G25052 Media Supporter: 20/20

4:30 PM – 6:30 PM

SCCO Reception presented by the MBKU Alumni Association The Yard Bird (Venetian Restaurant Row)

5:30 PM – 7:00 PM

UHCO (University of Houston College of Optometry) Alumni & Friends Reception Level 1, Room 904 (Galileo)

5:30 PM – 7:00 PM

OWA Red Carpet Networking and Raffle Event Pre-Registration Required Level 1, Room 804 (Marco Polo)

5:30 PM – 7:30 PM

The Vision Council Sunglass & Reader Division Happy Hour Bouchon in the Venetian (Venezia Tower)

5:30 PM – 7:30 PM

The PECAA Cocktail Party at Vision Expo West RSVP Here The Venetian Hotel, Zeffirino Restaurant VIP Room

6:00pm – 7:30pm

Young Professionals Club Member Reception nd The Palazzo Hotel, Double Helix Bar, 2 Floor above the casino next to Christian Louboutin and Diane von Furstenberg

6:00 PM – 8:00 PM

ODs on Facebook Party* Title Sponsors: EUROPA (Cinzia), Envolve & Vision Source Silver Sponsors: ABB Optical & Marco Ophthalmic Inc The Venetian Hotel, TAO, Opium Room

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EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details FRIDAY, SEPTEMBER 18 (CONTINUED) 6:00 PM – 8:00 PM Vision Source Member Reception* The Venetian Hotel, Public House (Restaurant Row) 9:00 PM – 1:00 AM

SATURDAY, SEPTEMBER 19 7:00 AM – 5:00 PM

The Party at Vision Expo West* Sponsored by: Marchon, VSP Optics Group, Eyefinity and Altair Paris Hotel Pool

Education Open Level 1

7:30 AM – 9:30 AM

The Ritz-Carlton Leadership Center Presents – Memorable Customer Service Level 1, Room 503 (Casanova) Supported by: Eyefinity Media Partner: Eyecare Business

7:30 AM – 10:30 AM

Hotel Shuttles - Inbound Level 1

7:30 AM – 5:00 PM

Media & Press Center and Press Conferences Open Level 1, Room 102 (Sands)

8:00 AM – 6:00 PM

C&E Vision Meeting Level 1, Room MR101 (Hall G)

9:30 AM – 5:00 PM

Exhibition Open Level 2

9:30 AM – 5:00 PM

The Social Media Zone Sponsored by CooperVision Level 2, Lobby

9:30 AM – 5:00 PM

Club Vision Member Lounge Member lunch served 12:00 PM – 1:30 PM Level 2, Booth #21130 *Please pick up your lunch voucher in the Club Vision Member lounge before 1:00 PM

9:30 AM – 5:00 PM

OPTImum Member Lounge Member lunch served 12:00 PM – 1:30 PM Level 2, Booth #18130

9:30 AM – 5:00 PM

The Vision Council Member Lounge Level 2, Booth #LP6121

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EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details SATURDAY, SEPTEMBER 19 (CONTINUED) 9:30 AM – 5:00 PM Job Link Level 2, Local Eye Site, Booth #25130 10:00 AM —11:00 AM

Is Your Ideal Patient Finding You Online?

Sponsored by: imatrix Level 2, Booth #4121, Medical & Scientific Theater

10:00 AM —11:00 AM

YPC Advisory Group Meeting The Vision Council Lounge, Booth #LP6121

10:00 AM –11:00 AM

Job Link Optometrist Speed Meeting Session Level 2, Local Eye Site, Booth #25130

10:00 AM – 4:00 PM

Celebrity Appearance – Chris Cranage: Ms. Fitness Philadelphia Level 2, R&R Imports Inc., Booth #24077

11:15 AM – 11:45 AM

Job Link Session: Hiring Level 2, Local Eye Site, Booth #25130

12:00 PM – 1:00 PM

Optometry and Optician Student Lunch Sponsored by: National Vision Inc. Level 1, Room 901 (Galileo)

12:00 PM – 1:30 PM

Attendee Advisory Board Meeting Level 1, Room 404 (Sands)

12:00 PM – 3:00 PM

Mimosa and Champagne Toast Level 2, PFO Global Inc., Booth #16109

1:15 PM – 2:15 PM

Job Link Optometrist Speed Meeting Session Level 2, Local Eye Site, Booth #25130

3:00 PM – 4:00 PM

Student Education: Choose Your Own Adventure: Part II Sponsored by VSP Level 1, Room 901 (Galileo)

3:30 PM – 6:30 PM

Hotel Shuttles - Outbound Level 1

3:30 PM – 6:30 PM

Airport Shuttles - Outbound Level 1 to McCarran International

4:00 PM — 5:00 PM

SOLN Meeting Level 1, Room 705 (Marco Polo)

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EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details SATURDAY, SEPTEMBER 19 (CONTINUED) 4:30 PM – 6:00 PM PUCO (Pacific University College of Optometry) Alumni & Friends Reception nd The Palazzo Hotel, Double Helix Bar, 2 Floor above the casino next to Christian Louboutin and Diane von Furstenberg.

4:30 PM – 6:00 PM

Arizona College of Optometry Alumni & Friends Reception nd Grimaldi’s (2 Floor, near Palazzo Casino Floor escalators)

4:30 PM – 6:00 PM

Western University of Health Sciences School of Optometry Alumni Reception Stripburger (Fashion Show Mall, across the strip from The Venetian)

5:00 PM – 7:00 PM

2nd Annual Breton Communications VIP Canadian Champagne Party* The Venetian Hotel, Level 1, Room 801 (Marco Polo) RSVP Here Sponsored by: Transitions, WestGroupe, OCUCO, Essilor, Marchon, Hilco Vision, Centennial, Hello Doris, and Younger Optics

5:30 PM – 7:30 PM

Venice Beach Street Party Sponsored by Spectera Vision Laboratory and Vision Ease The Palazzo Hotel, LAVO

6:30 PM – 8:30 PM

Optometry and Optician Student Party nd Rockhouse (The Venetian Hotel, 2 level of The Grand Canal Shoppes) Sponsored by: Optometric Insights

9:00 PM

Young Professionals Club & Student Vegas Club Crawl nd Check-In will be at Rockhouse (The Venetian Hotel, 2 level of The Grand Canal Shoppes). Travel around Vegas via a party limo bus with stops at the Vegas Sign, LIGHT Nightclub, and Chateau Nightclub

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EVENT DETAILS In alphabetical order.

Dates, time and location in event listing/schedule-at-a-glance SPOTLIGHT: Vision Expo Opening Night Party with the Bad Habits Eye Docs of Rock Vision Expo is proud to work with Bad Habits to make this the official Vision Expo Opening Night Party! Get your wristbands from one of the sponsor's booths. Get to the party early for an OPEN BAR from 9-10!

Sponsored by: GOLD - Vision Source, Costa, & MacuHealth; SILVER - REM Eyewear & Marco; BRONZE - Essilor & Ocuco; Supported by: Think About Your Eyes ADO Practice Solutions invites you to “Preparing For & Passing Audits”, a complimentary workshop from 12:30pm – 2:00pm. Compliance and audit experts will demonstrate how the increased focus on compliance and audit activity, as well as changes in reimbursements, are affecting the way optometry must practice to fully participate in eye care moving forward.

Enjoy lunch, network and walk away with valuable information to help you prepare and successfully pass HIPAA, Medicare and Meaningful Use audits. *By invitation only. Limited to 100 seats Alcon Air Optix® Colors Education Salon The Air Optix Colors Education Salon is a FREE, interactive certificate program and social engagement for Contact Lens Technicians and other eye care office staff. The AOC Education Salon will provide you the knowledge, tools, and confidence to succeed with color contact lenses to help grow your practice. This fun and interactive 90-minute course includes food and refreshments in a unique social environment. This event will be held at the Mandalay Bay Hotel. Pre-registration is required. Not for Credit.

Presented by: Alcon nd

2 Annual Breton Communications’ VIP Canadian Party Breton Communications in collaboration with International Vision Expo and Conference West invite you to a VIP Cocktail Reception on Saturday, September 19th, 2015 from 5:00 pm to 7:00 pm. Come and celebrate with your Canadian friends and colleagues attending Vision Expo West. Wine and hors d’oeuvres will be served! RSVP for the event here: https://bretoncommunications.wufoo.eu/forms/please-fill-out-this-form-to-reserve/ Limited to 200 invitations.

COVD Applied Concepts Course—Implementing a Practical and Effective Program of Vision Therapy in an Existing Optometric Office Presenter: Carl G. Hillier, OD, FCOVD This two-day seminar will provide optometrists and their therapy staff the foundational knowledge and practical skills necessary to treat common functional problems within the visual system. In addition to the treatment of patients with binocular dysfunction, poor saccadic development, and delayed accommodative skills, visual perceptual delays will be also be specifically covered. COVD’s Applied Concepts Course is offered separately from Vision Expo West Education. Registration required through COVD, visit VisionExpoWest.com/COVDACC

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EVENT DETAILS (continued) In alphabetical order. Dates, time and location in event listing/schedule-at-a-glance. edCFDA Panel Event and Reception As the optical industry sails into shifting waves of consolidation and expansion, noted eyewear designers from the edCFDA dive in with provocative insights on navigating the creative and competitive challenges of today's optical market. The Panel will be moderated by 20/20's James Spina. The panelists are: Shane Baum, Gai Gherardi, Blake Kuwahara, Robert Marc, Christian Roth & Selima Salaun NEW! Free Food Friday (And now Thursday and Saturday) To thank our conferees* for their loyalty over the years, we are happy to offer free food options anywhere on the exhibit floor during show hours on Thursday, Friday or Saturday. Use this as an opportunity to re-energize, relax and network during Vision Expo West. You must register on or before September 15, 2015 in order to receive this offer when you arrive onsite at Vision Expo West. For more information, visit www.VisionExpoWest.com/freefood *For paid CE participants only, not including OPTImum or Club Vision who have complimentary food options in their respective lounges. the future in focus: Showcasing Game Changing Eye Care Technologies www.thefutureinfocus.com Last year, "the future in focus" drew over 130 attendees. More than 75% of them found the information presented "fresh and new," and 97% said they'd return in 2015. Those who attend this year's program will be treated to many surprises, including two new innovations that are certain to generate explosive growth for the optical industry over the next decade. View last year’s event here: https://vimeo.com/129853268 Job Link Job Link at Vision Expo West, powered by Local Eye Site is a program designed to help connect job seekers and employers. Speed dating sessions will take place daily and sessions will be offered for optometrists and opticians.

Information sessions will be held daily to help employers learn best practices in hiring. Resources will be available throughout the three days to offer advice on resumes, job searching, interviewing, and other inquiries to help advance in your career. Find out more at www.LocalEyeSite.com/JobLink.

ODs on Facebook Party http://on.fb.me/ODsonFacebook Vision Expo has teamed with Alan Glazier, OD, founder of ODs on Facebook, to host a happy hour event for eye th care professionals to grab a drink and connect at TAO, Opium Room in The Venetian. In its 4 year, hundreds of ECPs and vendors who are part of the group grab a drink before heading out for the evening.

Title Sponsors: Envolve, EUROPA (Cinzia) & Vision Source Silver Sponsors: ABB Optical & Marco Ophthalmic Inc Optometry and Optician Student Party Open to students who attended student educational events at Vision Expo, students are invited to Rockhouse to mix and mingle with peers before heading out on the town.

The Party at Vision Expo West The Party at Vision Expo West is the BIGGEST party in Las Vegas. Over 7,000 Vision Expo attendees come to party using the entire outdoor property at the Paris Hotel. Walk to paths to see multiple live acts, Vegas performers and bar destinations. You may get a pass to The Party at Vision Expo West by visiting their booth anytime on Friday.

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EVENT DETAILS (continued) In alphabetical order. Dates, time and location in event listing/schedule-at-a-glance.

Prevent Blindness Swing Fore Sight - www.preventblindness.org/swingforesight Join the 8th Annual Swing Fore Sight Golf Outing in conjunction with Vision Expo West at the world renowned Spanish Trail Country Club designed by legendary architect, Robert Trent Jones, Jr. Registration and breakfast begin at 6:00 am, Shotgun start at 7:00 am, lunch and awards presentation immediate following.

The HOW? Behind the WOW! at retail RETAIL is not a four-letter word. RETAIL supports your practice. Some of the strongest retail trends are already in place in your practice; make more of them. For example, YOU are local. "Shopping Local" is desirable to communities. Be sure you're seen as a great doctor and a great place to shop for all eye wear and eye care needs.

Convenience is the biggest driver to any location and YOU own the “One-Stop-Shopping" model! Let your patients fully cross the "vision care" task off their list rather than making multiple stops.

Speaker: Anne Marie Luthro, AML Insights Supported by: Essilor Media Partner: Eyecare Business The Ritz-Carlton Leadership Center Presents – Memorable Customer Service The Ladies and Gentlemen of The Ritz-Carlton take service excellence to the highest levels every day. You must have your "Radar on-Antenna Up" and stay in the moment to extend personal service. This program shows you The Ritz-Carlton method for fulfilling not only the expressed but also the unexpressed wishes and needs of your customers. You will be introduced to the skills needed for authentic customer engagement. You will learn about the importance of personalized experiences that will surprise and delight your customers and can impact your bottom line.

Speaker: Joseph Quitoni, Corporate Director, Culture Transformation, The Ritz-Carlton Leadership Center *Complimentary breakfast will be served from 7:00am – 7:30am.

Supported by: Eyefinity Media Partner: Eyecare Business Safilo Presents: Kids by Safilo A ground-breaking eyewear project devoted to 0-8 year olds, conceived for children’s needs designed with a medical approach, engineered with advanced technologies and materials and…powered by kids.

Speakers Include: Henri Blomqvist, Global Commercial Director of Safilo Group; Bruce Abramson, Director of Brand Management, Proprietary Brands, Safilo North America; David B. Granet, MD FACS FAOO FAAP, Anne, F, Ratner Professor of Ophthalmology & Pediatrics, Director of Pediatric ophthalmology & Adult Ocular Re-Alignment Services, Ratner Children’s Eye Center & Shiley Eye Institute, University of California San Diego, Founding Co-Chair, WSPOS Presented by: Safilo State of the Eye Care Industry Address Moderator: Kirk Smick, OD, FAAO Panelists: Howard Purcell, OD, FAAO, Senior Vice President of Customer Development, Essilor of America, Inc.; Holly Rush, President, Luxottica Wholesale North America; Rob Meyering, Vice President, Medical Relations and Operations, Bausch + Lomb In Collaboration with: Bausch + Lomb, Essilor, Luxottica Media Partner: Vision Monday

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EVENT DETAILS (continued) In alphabetical order. Dates, time and location in event listing/schedule-at-a-glance.

Vision Choice Awards Attendees can view entries and vote for the best new product featured in the New Product Gallery as part of the Vision Choice Awards. Votes can be cast by ballot throughout the show and all those who vote will be automatically entered to win a $500 exhibit hall shopping spree. Voting ends at 2:00 p.m. on Friday of Vision Expo’s exhibition. The Vision Choice Award and the shopping spree winner will be announced at 4:00 p.m. the same day.

Vision Source Member Reception Join hundreds of your fellow members, staff and key vendors at this cocktail party scheduled at Public House in the Venetian Hotel just steps from the Vision Expo exhibit hall. RSVP during online registration. You will need to enter your Vision Source office ID during registration to see the option to RSVP for the party.

Women In Optometry – Negotiating: The Art of the Deal Join Women In Optometry® as we delve into the art and techniques of negotiation. We will explore some proven strategies that can contribute to a successful negotiation. Whether you’re looking for a job, a raise, an associate, a contract or lease, negotiating opportunities are everywhere. Join us for a lively and valuable facilitated, smallgroup discussion using ideas developed by LeanIn.Org and supplemented by WO research and editors.

By Invitation Only – for more information, email glazarus@jobson.com Young Professionals Club Lunch & Party The Young Professionals Club (YPC) is a FREE club for practitioners who have been in the profession for five years or less. The club offers access to resources and benefits that provide members an advantage to excel in their careers – including: FREE Exhibit Hall Entry to International Vision Expo East and West, Deep Education Course Discounts, Exclusive Club Member Events at International Vision Expo and around the country. ODs receive member discounts on Think About Your Eyes Doctor Locator listing and subscriptions to Allergan OPTOMETRY JUMPSTART®, NewGradOptometry.com, New OD magazine, and Vision Voice, a monthly e-newsletter for eyecare professionals. In addition to the Vision Voice subscription, New Dispensers receive a subscription to New Dispenser publication. We’re expanding to include industry professionals 30 and under. For questions about the YPC, contact Kristen Reynolds at KReynolds@thevisioncouncil.org. Register for membership at www.VisionExpoWest.com/YPC. Young Professionals Club & Student Vegas Club Crawl Young Professionals Club members and students are invited to the Vegas Rockstar VIP Club Crawl. The night includes a luxurious Limo Party Bus (with an open bar) a stop at the Vegas Sign, and two of the most exclusive clubs in Vegas. Reserve your spot for $20 and International Vision Expo will cover the rest (normal cost is $99).

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EXHIBIT HALL & FLOOR PLAN

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EXHIBIT HALL & FLOOR PLAN (CONTINUED) LEVEL 1:    

Education Shuttle Bus Taxi Stand Coffee Shop

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Attendee, conferee and exhibitor registration Eyewear & Accessories, The Galleria, Lenses & Processing Technology, Medical & Scientific, Low Vision and Contact Lens Pavilions Lounges o Club Vision o OPTImum o The Vision Council Member Lounge o The Galleria Lounge Access to Venetian & Palazzo Hotels and Restaurant Row

LEVEL 2

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BADGES & BADGE PICK-UP Use the “Express Badge” Registration Desks to simply have the barcode from your registration confirmation (letter or email), scan it and print your badge!

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EDUCATION PROGRAM HIGHLIGHTS VisionExpoWest.com/Education Advanced Ocular Care/Eyetube OD is the clinical education video sponsor for International Vision Expo West DISPENSING ESSENTIALS 12 hours - Build a solid foundation of skills and knowledge in this diverse track that covers core competencies in 4 key areas for today’s hybrid Optician- Clinical, Technical, Fashion, and Sales. This program can also be used to efficiently and effectively cross-train all members of the Optical team.

Supported by: Essilor Media Partner: Eyecare Business PRACTICE MANAGEMENT 19 hours - The business of your business- Practice management is a specific and critical operational role that is often undervalued. Build or fine-tune your expertise in business strategy and planning, goal setting, time management , benchmarking and delegation. Equally important is crafting an exit strategy beginning with a practice transition plan and valuation.

Media Partner: Optometric Management FREE EDUCATION! OCULAR SURFACE DISEASE AND WELLNESS SYMPOSIUM 3 hours - Why should your ocular practice mirror a preventative care model? The Ocular Surface Disease and Wellness Symposium teaches you how to follow this approach to diagnose and treat your patients. As a part of this expansive program, you will also gain expertise in recognizing dry eye diseases – allowing you to expand the quality and consistency of care you are providing by following easy-to-use dry eye disease recommendations.

Supported by: Alcon, Allergan, Shire Media Partner: Primary Care Optometry News RETAIL TRACK 6 hours - Learn how to think like a 5-star retailer. Successfully transition your patient to a shopper and keep those eyewear purchases in your business. Learn how to attract and engage shoppers and build your business with key retail tactics to create the perfect buying experience.

Media Partner: Eyecare Business CROWD SOURCED LEARNING 31 hours - Effective learning is no longer a passive experience. Communicate and interact with your instructor and fellow classmates using mobile polling technology. International Vision Expo helps put you in the driver’s seat to enhance your learning outcomes.

Media Partner: Invision Magazine FRAME BUYERS CERTIFICATE PROGRAM 10 hours - Modernize how you manage, monitor, position and promote your sunwear and frame inventory.

Become more strategic with the business of frame buying. Elevate your confidence while increasing dispensary profits. Complete 8 hours of courses within the program to earn your Frame Buyer’s Certification.

Supported by: The Vision Council Eyewear and Accessories Division Media Partner: Eyecare Business

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EDUCATION PROGRAM HIGHLIGHTS (CONTINUED) FREE EDUCATION! THE GLOBAL CONTACT LENS FORUM 6 hours - The Global Contact Lens Forum is a "meeting within a meeting" at International Vision Expo. Some of the most highly respected leaders in the contact lens field share their expertise, combining the latest scientific content with critical business strategies. Content covers topics from profitability, disease and technology, as well as forecasting the future of the contact lens industry.

This program is endorsed by the British Contact Lens Association (BCLA) and the Contact Lens Society of America (CLSA).

Supported By: Alcon, J&J Vision Care, Bausch + Lomb Media Partner: Contact Lens Spectrum KEYNOTE SERIES 7 hours - Dynamic and relevant keynote presentations are led by visionaries inside and outside of the optical industry. Discover concepts that can differentiate you and your business.

Supported By: Essilor, Eyefinity In Collaboration with: Bausch + Lomb, Essilor, Luxottica Media Partner: Eyecare Business, Vision Monday MEDICAL & SCIENTIFIC THEATER 11 Hours - Booth #4121 - Located in the Medical & Scientific Pavilion The Medical & Scientific Theater is your destination for supplier-endorsed, free education focused on medical and scientific topics. Many of the courses are approved for credit and are conveniently located on the exhibit floor in the Medical & Scientific Pavilion.

SPECTACLE LENS EXPERT TRACK 12 hours - There are more lenses, materials and designs available than ever – and customization offers endless opportunities to provide the most optimized vision for every need. Optometrists, Opticians and Technicians will learn and share together how these new lens offerings can protect patients from blue light, UV and digital eye strain. Doctor driven prescribing and Optician reinforced recommending of these innovative lens technologies assures the best possible patient outcomes.

Supported by: Essilor Media Partner: Vision Care Product News

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CLINICAL PROGRAM HIGHLIGHTS ANTERIOR SEGMENT 35 hours - Learn the details of diagnosing and treating anterior segment disease cases caused by a variety of conditions ranging from trauma, infection, and general health problems.

GLAUCOMA Designed and taught by world-class experts, these courses advance your ability to detect and monitor glaucoma without referring your patients to a specialist. With the entire population at risk of developing this disease, from babies to senior citizens, the opportunity for you to apply new knowledge and skills to grow your practice is substantial.

HANDS ON WORKSHOPS 8 hours - Workshops have limited seating to support an immersive, intimate learning environment. Roll up your sleeves and get hands-on with state-of-the-art products and procedures including an amniotic membrane session as well as one on injectables - the future of drug delivery in eyecare. Maximize your skills by immediately practicing what you are learning.

PHARMACOLOGY 11 hours - Explore new drug development and pharmacology as well as the evolution of generic medications and their impact on prescribers and patients.

POSTERIOR SEGMENT AND MACULAR DEGENERATION 30 hours - Understand how to integrate state-of-the-art medical eyecare into your practice. Make an investment in the technology and education that will allow you to test, diagnose, and manage medical conditions of the posterior segment, without referring your patient to a specialist.

SPORTS VISION 6 hours - Increase your profits by adding a sports vision specialty. Understand how to test, treat and train athlete -from weekend warriors and little league to the elite pros. Topics include techniques to enhance visual skills in athletes, modern testing of sports related visual performance and how to correctly screen, diagnosis and manage concussion.

SYSTEMIC DISEASE AND NEURO 16 hours - As the primary eye care providers, optometrists are on the front-lines of many systemic and neuroophthalmic conditions such as diabetes, thyroid eye disease and Sjogren's syndrome. These courses provide an update on the latest treatments as well as strategies for maintaining better systemic control and coordinated care between the primary care provider and the optometric physician.

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ATTENDEE PROGRAMS In alphabetical order.

ALUMNI PROGRAM Search for fellow alumni when you login to My Show.

International Vision Expo works with the official American Optometric Student Association (AOSA) optometry schools around the country and in Canada to offer programs for alumni of the schools such as free registration, 10% off education and alumni receptions. If you are interested in information about if your school is offering these benefits, contact Kristen Reynolds at KReynolds@thevisioncouncil.org or 703-548-0627.

ATTENDEE ADVISORY BOARD Industry professionals working in all areas of the ophthalmic profession intended to be a non-biased, non-partisan group focused on addressing the major challenges and opportunities facing the ophthalmic community and defining market and technological trends that can lead to identifying strategic directions.

EDUCATION REWARDS Sign up, Shop the Show, Get Rewarded!

Pre-registered conferees are invited to participate in our onsite Education Rewards Program. Spend at least $10,000 with any of our 500+ exhibitors on the show floor and receive 6 FREE hours of education to be used at International Vision Expo East or West 2016.

FIRST TIME ATTENDEE REWARDS PROGRAM First time attendees are invited to collect signatures from participating exhibitors in order to receive prizes.

Visit 10 Exhibitors = $100, Visit 20 Exhibitors = $200.

JOB LINK With Local Eye Site, an online career center for ECPs, who also have a booth on the Show Floor.

LOYAL ATTENDEE PROGRAM Attendees (5+ consecutive years) or those from many of our valued partners are invited to Club Vision Lounge (Media Supporter: Invision), open from 9:30am – 6:00pm with lunch served from 11:30am –1:30pm.

NEW PRODUCTS & SHOW SPECIALS  Listed in the show directory (print), Vision Expo Mobile (app) & My Show Planner (website)  Events, parties, seminars, demonstrations, free gifts, contests, raffles, and celebrity appearance. Listed in the show directory (print), Vision Expo Mobile (app) & My Show Planner (website) OPTIMUM PROGRAM  Key decision-makers/buyers, lab owners/directors and top level management, $1M OD Practices  Amenities include: intimate lounge, custom badge, early/late access to exhibit hall, OPTImum check-in desk, discounted education, free exhibit hall pass, personal call from OPTImum concierge, exhibitor passport STUDENT PROGRAM Get a head start on your career. Meet other students and make connections with doctors and manufacturers that will last for years to come.

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ATTENDEE PROGRAMS In alphabetical order. (CONTINUED) VISIONARIES COMMUNITY The Visionaries Community is a free and exclusive online community for eye care professionals to connect with like-minded professionals 365 days a year.

By creating an account in Visionaries, members can:  Learn from and share ideas with visionaries who are thought leaders in disease diagnosis and treatment  Transform your retail business performance with visionary solutions that elevate your success  Join other visionaries who set eyewear trends and launch new brands YOUNG PROFESSIONALS CLUB The Young Professionals Club (YPC) is a FREE club for practitioners who have been in the profession for five years or less. The club offers access to resources and benefits that provide members an advantage to excel in their careers – including: FREE Exhibit Hall Entry to International Vision Expo East and West, Deep Education Course Discounts, Exclusive Club Member Events at International Vision Expo and around the country. ODs receive member discounts on Think About Your Eyes Doctor Locator listing and subscriptions to Allergan OPTOMETRY JUMPSTART®, NewGradOptometry.com, New OD magazine, and Vision Voice, a monthly e-newsletter for eyecare professionals. In addition to the Vision Voice subscription, New Dispensers receive a subscription to New Dispenser publication. We’re expanding to include industry professionals 30 and under. For questions about the YPC, contact Kristen Reynolds at KReynolds@thevisioncouncil.org. Register for membership at VisionExpoWest.com/YPC.

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AFFILIATE PARTNERS Affiliate partners represent state optometric associations, colleges, professional societies and trade associations, alliances and buying groups and charities come together with their members and prospects to network, hold meetings and events, share ideas and deliver education to better the ophthalmic industry as a whole.

Networking and relationship building is a critical benefit at International Vision Expo, serving as a hub for industrywide partnerships. From early morning until late at night, thousands of like-minded professionals, buying groups, associations and alliances co-locate meetings; participate in Continuing Education, host events and network.

State Optometric Associations  AZOA – Arizona Optometric Association Media Partners  20/20  20/20 America Latina  20/20 Europe  Advanced Ocular Care / Eyetube.net  Advanstar  B2Eyes Magazine  Capsule Dot Clip  ClipInfo.ca  Contact Lens Spectrum  Eidos Optikey Editori  Envision  Envue  Eyecare Business  EyeCare Professional Magazine  Eyeline Magazine  EyeZone Magazine  Franja Ocular  Franja Vision  Imagen Optica  Inform Optique  Invision Magazine  Lab Mail  L'Essentiel de l'Optique  LookVision Portugal  New Dispenser Supplement  New OD  Ophthalmology Times  Ophthalmology Web

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NOA – Nevada Optometric Association

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Opt!k Magazine Optical Lab Products Optical News Daily Optical Prism Optician Optometric Management Optometry Times Optometry Today Optometry Web Otica Revista PentaVision Prevent Blindness America Primary Care Optometry News Review of Optometric Business Review of Optometry Sunglasses Tech Magazine Totally Optical VCPN Vedere International Vedere Italia View Magazine Vision Monday VisionPlus Arabia VisionPlus India VisionPlus SE Asia Women's Wear Daily

AFFILIATE PARTNERS Professional Organizations  ABO/NCLE - American Board of Opticianry & National Contact Lens Examiners  ADO Buying Group  Block Business Group  C&E Vision Buying Group  CIOF/SIOF  CLI – Contact Lens Institute  CLSA – Contact Lens Society of America  COA -- Commission for Opticianry Accreditation  COVD – College of Vision Development  EPON  Eye Recommend Network  IDOC – Independent Doctors of Optometric Care  Infinity Vision Alliance  Just Ask Where  MAFO  NAO - National Academy of Opticianry  Networked Eyecare Alliance/ODs on FB  NOA  OAC - Opticians Associations of Canada  OANY – Opticians Association of New York  OCRT – Optometric Council on Refractive Technology  OD Excellence  ONS -- Ocular Nutrition Society

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Student and Young Professionals Organizations  AOSA – American Optometric Student Association  AZCOPT – Arizona College of Optometry  New OD  NewGradOptometry.com  NFOS – National Federation of Opticianry Schools  OptometryStudents.com

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The Alliance Buying Group Opticians Association of Canada OPTImunich ORS -- Optometric Retina Society OSI – Optometric Services Inc. of Canada OSSO -- Ocular Surface Society of Optometry OWA -- Optical Women’s Association PECAA – Professional Eyecare Associates of America PERC – Professional Eyecare Resource CoOp SAO – Society to Advance Opticianry SILMO SNAPP The Alliance The Optical Group of Canada The Optical Vision Site The Optometric Council on Refractive Technology Villavecchia Buying Group Vision Care Venture Vision Management Group Vision Source VOSH International Wenzhou Int'l Optics Fair WOV – Women of Vision

SCCO – Southern California College of Optometry SOLN – Student Optometric Leadership Network UCB – University of Berkeley College of Optometry Western U – Western University of Health Science School of Optometry

SOCIAL MEDIA View all social media channels, or filter by clicking on icons.

Twitter Facebook Instagram LinkedIn YouTube Pinterest Google+ Periscope

twitter.com/VisionExpo; @VisionExpo; #VisionExpo facebook.com/VisionExpo instagram.com/IntlVisionExpo linkedin.com youtube.com/IntlVisionExpo pinterest.com/visionexpo plus.google.com/+IntlVisionExpo

11,500+ followers 45,000+ followers 485+ followers 3,000+ followers 73,000+ views 200+ pins 26,000+ views

@VisionExpo

VISIONARIES COMMUNITY The Visionaries Community is the new free and exclusive social community of eyecare professionals, industry leaders and visionaries that fosters valuable, relevant connections to educate + share + inspire.

Participating members will have the ability to post content, audio, video and images as well as ask each other questions to facilitate engagement about the eyecare industry.

Members will also be able to comment on other peoples posts to start a dialogue as well as share content they find intriguing to Twitter, Facebook and Google+.

By creating an account in Visionaries, members can:  Learn from and share ideas with visionaries who are thought leaders in disease diagnosis and treatment  Transform your retail business performance with visionary solutions that elevate your success  Join other visionaries who set eyewear trends and launch new brands Join the Visionaries Community at www.VisionariesCommunity.com YOUNG PROFESSIONALS CLUB GROUPS International Vision Expo has groups just for YPC members.

Join the conversation at www.facebook.com/groups/YPCVE/

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EXHIBITOR VALUE FREE MARKETING/PROMOTION  CUSTOMER INVITATION PROGRAM Request a digital hot button for your website, email, or printed ticket.

Invites are customized to your pavilion and include a 3D map and free customer registration  NEW PRODUCT LISTINGS Promote what’s new, from a brand new product, to a new license or upgrade!  SHOW SPECIALS Promote your booth/company/brand by announcing events, contests, demos, research findings and more via your Exhibitor Dashboard  SALES AND CUSTOMER SERVICE REPRESENTATIVES INCENTIVE PROGRAM We’ve designed an incentive program specifically for you; drive additional traffic to your booth by inviting your best customers to the show—at NO COST…and earn money doing so! Each customer that you register through the program will receive free exhibit hall admission to the show ($150 value). For every customer registered that has not attended Vision Expo West in the past two years, you’ll earn $25, receive $40 when your customer attends an education course onsite. You’ll receive a check post show based on your verified registrations.

CUSTOMER SUCCESS SPECIALIST  Stacey DiMaggio and Kirsten Hudock serve as another resource to inform exhibitors about Show Special and New Product listings, the Customer Invitation Program, PR, important deadline reminders and more. nd rd th  Dedicated welcome letters to new and 2 , 3 and 4 year exhibitors plus a new exhibitor webinar CUSTOMER XPERTS  Provide support to exhibitors on site, in order to meet exhibitor needs expectations FREE MEDIA RELATIONS  Request pre-registered media list to email with product information/press release  Post press release  Host a press conference  Place press kits in press office (Room 102) CONCIERGE ELITE Using a mobile device or PC, exhibitors can:  Check the status of their freight delivery from the loading dock  Receive email or text alerts for freight notifications  Submit service requests  Review orders  Checkout of the show International Vision Expo is rolling out a Concierge Elite program with Freeman. Exhibitors benefit because they no longer need to walk to the service desk to ask questions, check freight or order additional services — they can do so from their booth or hotel and spend their time on more valuable activities like networking or meeting with customers. Exhibitors control the type and frequency of notifications they receive (text or email) and can add additional contacts to receive notifications as well. Show Management benefits by gaining increased visibility into the status of exhibitor activities and is able to provide a better level of customer service to improve the exhibitors’ experience at their show.

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EXHIBITOR VALUE (CONTINUED) OPTIMUM REFERRAL PROGRAM Refer customers into the program. New attendees may have the opportunity to be hosted. Participants include Vision Monday’s Top 50, Canada Top 20 Retailers, $1 Million+ OD Practices and international attendees with an emphasis on Canada and Latin America. OPTImum participants receive concierge service and special benefits.

NEW EXHIBITOR PROGRAM  Rewards Program: OPTImum and first time attendees are incentivized to visit new exhibitors  Service: Series of resources including dedicated webpage, welcome letter, onsite Ambassador to answer questions or help with issues, dedicated emails/newsletters, webinar, team courtesy calls, special badges and more  Promotion: Mention in attendee communications, designation in online directory, printed directory, signage, booth “New Exhibitor” easel; press emails and releases NEW PRODUCT GALLERY  Purchase a showcase to enter to win Best New Product as part of the Vision Choice Awards.

VISIONARIES COMMUNITY The Visionaries Community is the new free and exclusive social community of eyecare professionals, industry leaders and visionaries that fosters valuable, relevant connections to educate + share + inspire.

We are offering you the chance to connect with your target audience about your product or service 365 days a year.

Participating members will have the ability to post content, audio, video and images as well as ask each other questions to facilitate engagement about the eyecare industry.

Members will also be able to comment on other peoples posts to start a dialogue as well as share content they find intriguing to Twitter, Facebook and Google+.

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MEDIA GUESTS All media requests should be sent to Rachel Spencer at rachel@visitaccess.com BARTER PROGRAM International Vision Expo works with more than 50 global publications on barter agreements that provide mutually beneficial brand exposure opportunities.

COMPLIMENTARY REGISTRATION Members of the media who qualify will receive free exhibit hall registration, and unlimited access to attend all education sessions at no charge.

GALLERY AND NEWS The International Vision Expo website contains links to photo and video galleries, a social hub, and show news, exhibitor news and other newsletter updates.

YOUTUBE VIDEO SHARING International Vision Expo provides links to videos shot and edited live from the conference.

THIRD PARTY AUDIT International Vision Expo uses a third party, Exhibit Surveys, to audit attendance scans in order to report accurate verified attendance. International Vision Expo’s reported attendance only includes attendees (education and exhibition only). Audits are made available to the public on at VisionExpo.com, under Exhibitors.

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ABOUT US International Vision Expo is a complete optical event that is essential for your business. The energetic show floor is a comprehensive showcase presenting the latest trends from the finest brands in high-fashion eyewear and accessories.

You’ll discover the most eye care products in one place: an unprecedented scope of leading edge diagnostic and medical equipment, and innovative lens and processing technology.

The continuing education covers the full scope of disease awareness, diagnosis and management, as well as clinical applications of lenses, frames and other products. Informative classroom instruction connects to hands-on learning among the expansive exhibits. International Vision Expo offers exclusive business solutions to increase efficiency, improve practice management and provide comprehensive patient care.

All disciplines in the ophthalmic community enjoy an informative, resourceful experience essential for personal and professional growth and business success in a destination brimming with allure, excitement, and sensational opportunities day and night, Las Vegas.

Reed Exhibitions & The Vision Council International Vision Expos, the worldwide conference and exhibition for eye care and eyewear, are trade-only events which draw more than 30,000 eye care professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used

by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. Each year The Vision Council reaches millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships.

Please Support Official International Vision Expo Exhibitors We ask eye care professionals attending our event to support the manufacturers and suppliers who officially exhibit on the show floor and in The Suites at the Sands Expo and Convention Center. We understand that other manufacturers may wish to set appointments to preview their collections and equipment off site. Please respect the commitment of time, money, personnel and support for the entire industry by choosing to honor appointments with the 475+ suppliers who exhibit at International Vision Expo. International Vision Expo would not be the largest fashion and medical eyecare event in the Americas without their participation.

Brand Trademarks  Vision Expo Mobile  Job Link  Visionaries Community

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FUTURE DATES INTERNATIONAL VISION EXPO EAST Javits Center, NYC, NY, USA VisionExpoEast.com 2016 Exhibition: April 15-17 Education: April 14-17 2017 Exhibition: March 31-April 2 Education: March 30-April 2 2018 Exhibition: April 20-April 22 Education: April 19-April 22 2019 Exhibition: March 22 – 24 Education: March 21 – 24 2020 Exhibition: March 20 – 22 Education: March 19 – 22

INTERNATIONAL VISION EXPO WEST Sands Expo & Convention Center, Las Vegas, NV, USA VisionExpoWest.com 2015 Exhibition: September 17-19 Education: September 16-19 2016 Exhibition: September 15-17 Education: September 14-17 2017 Exhibition: September 14-16 Education: September 13-16 2018 Exhibition: September 27- 29 Education: September 26- 29 2019 Exhibition: September 19 - 21 Education: September 18 - 21 2020 Exhibition: September 24 – 26 Education: September 23 – 26

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