ST YLE & BEAUT Y
What’s Your
SHOPPING FOOTPRINT Support the brands that support the world. By Manal Al Dabbagh
Many designers and clothing companies are looking for ways to have a positive impact on the world with their products. Whatever your conviction in how to make the world a better place, you can choose to have a positive impact by what you choose to buy.
Daniel Goleman, in his book “Ecological Intelligence,” has three simple rules:
Environment Sustainability and Fair Trade NUMA COLLECTION (UAE)
FASHION COMPASSION (UAE)
Every statement piece at Numa is handcrafted by a team of artisans. When you hear Numa, you automatically know that your unique piece was made with respect for people, animals and the planet.
Fashion Compassion recently launched in Dubai’s Bambah Boutique. Their sustainability stamps include vegan fashion an artisanal revising craft. The online boutique sources fashionable clothing and accessories worldwide.
Web: numacollection.com
PRANA (USA)
KNOW YOUR IMPACT, FAVOR IMPROVEMENT AND SHARE WHAT YOU LEARN. Goleman’s book aims to show how understanding the negative effects of the choices we make when shopping, can prompt something positive. It simply requires an incentive for change.
38 DESTINATION SHARQIYA DECEMBER 2016
Web: bambah.com / fashioncompassion. co.uk
BRAIN TREE THOUGHTFUL CLOTHING (UK)
My personal favorite, prAna is a pioneer in fair trade practices and also focuses on using environmental materials. They carry athletic and everyday apparel for women and men.
Brain Tree uses different materials that are environmentally sourced, such as organic cotton, bamboo and hemp. They also have a strict employment code of conduct and animal welfare policy.
Web: prana.com
Web: braintreeclothing.com