EXISTING, SURVIVING AND SUCCEEDING in a Multicultural Marketplace
MFHA’s MULTICULTURAL MARKETING GUIDE a toolkit to understand the concept of multiculturalism in the foodservice environment
has launched! Go to www.mfha.net to order this unparalleled industry guide to help your business. Be sure to watch the related video and hear what top managers and executives in the industry have to say about the Hispanic market.
“Companies who are successful have learned
“It starts first of all internally, appreciating the
to incorporate cultural competencies into their overall business strategies.”
creativity and passion that comes alive from a diverse workforce and costumer base. It’s not only about selling products – it’s about understanding and appreciating their cultural values.”
Gerry Fernandez Founder and President MFHA
Chris Furman President PepsiCo Foodservice
Marie Quintana Vice President Ethnic Sales Development PepsiCo
“The growth rate for the Hispanic-Latino market is
“The rapid growth of the Hispanic consumer
four times that of the non-Hispanic market. This toolkit provides consumer insights and strategies that are
base has provided us an opportunity and a need to create a long-term initiative in order to
both actionable by your marketing teams and beneficial to your business plans.”
mainstream and institutionalize everything that we do. We call this the “Hispanic Business Vision”.
Tony Suarez Vice President Multicultural Marketing McDonald’s Corporation
COMING SOON: AFRICAN-AMERICAN MARKETING TOOLKIT If you’d like to submit a case study, please contact: Szilvia Szegedi • 401.461.6344 • silvia@mfha.net Sumi H. Paek • 914.253.3318 • sumi.paek@pepsi.com
PEPSI, PEPSI-COLA and the Pepsi Globe design are registered trademarks of PepsiCo, Inc. FRITO LAY and FRITO LAY logo are registered trademarks used by Frito-Lay, Inc. ©2006 Frito-Lay North America, Inc. TROPICANA® is a registered trademark of Tropicana Products, Inc. ©2006 Tropicana Products, Inc. Gatorade and the lightning bolt are registered trademarks of Stokely-Van Camp, Inc. ©2006 The Quaker Oats Co.