The
GLOBAL Seafood Marketplace
2026
Exhibitor Brochure 21-23 APRIL 2026 / BARCELONA, SPAIN FIRA BARCELONA GRAN VIA VENUE
seafoodexpo.com/global
#SEG26
PART OF A GLOBAL SEAFOOD PORTFOLIO
Produced by:
Official Media
A Member of:
Contents
3
Grow Your Business in the Global Seafood Market (2025 Edition Overview)
4
Visitor Profile
5-6
Why Exhibit: Seafood Expo Global
7
Why Exhibit: Seafood Processing Global
8
Exhibitor Satisfaction
9
Plan Your Stand
10
Upgrade Your Exhibitor Visibility Package
11
Marketing Opportunities
12
Onsite Experiences
13-14 Seafood Expo: A World of Seafood 15
22
Contact Information
Where the Global Seafood Industry Meets to Do Business Seafood Expo Global/Seafood Processing Global, the world's LARGEST seafood trade event, brings together buyers and suppliers from around the globe to source products, explore new business opportunities and markets, network and stay up to date on the latest industry trends and topics. Grow your brand’s reach across the global seafood market in just three days by exhibiting at The Global Seafood Marketplace. [Seafood Expo Global/Seafood Processing Global] is the most important seafood exhibition, where all sectors meet in one place, which is extremely valuable for all sector players.” – Karl Hjálmarsson, 2025 Exhibitor, Iceland Seafood International, Iceland
2025 Edition Overview The world’s largest and most diverse seafood trade event closed its 31st edition in May of 2025.
TOTAL ATTENDANCE:
35,300+
SEAFOOD INDUSTRY BUYERS AND SUPPLIERS REPRESENTING
154
COUNTRIES INCLUDING
2,189
EXHIBITING COMPANIES ACROSS
87
COUNTRIES COVERING
51,217
M2 OF EXHIBIT SPACE
3
Visitor Profile It's a really easy opportunity to see the right folks, global leaders in the industry for seafood, all in one place. You can't really ask for more.” – John Pollock, 2025 Key Buyer, Jetro Restaurant Depot, United States
97%
say the Expo is of importance to their business
TOP VISITOR INDUSTRIES 4%
2%
2%
5%
26% Import/Export 17% Distributor/Wholesaler 15% Retail 11% Processing 6% Foodservice/Catering 6% Transportation/Cold Storage/Services 6% Aquaculture 5% Fishing Company 4% Brokerage/Trading 2% Equipment/Packaging 2% Research/Education/Government
26%
6% 6% 6%
17%
11% 15%
88%
of 2025 visitors plan to return in 2026
89%
TOP 5 REASONS VISITORS ATTEND
1
2
3
4
5
TO MEET with suppliers and vendors
TO NETWORK and build connections
TO DISCOVER new products and innovations
FOR LEARNING and education
TO ADVANCE their careers
TOP 10 VISITING COUNTRIES
99%
were satisfied with the Expo
of visitors looking to meet with suppliers met their objective
88%
are involved in or influence purchasing decisions
1 Spain 2 Italy 3 Norway 4 France 5 United Kingdom 6 Netherlands 7 Germany 8 United States 9 China 10 Iceland 44
*Based on 2025 post-event survey and visitor registration data.
Why Exhibit: The largest concentration of opportunities in the seafood business per square meter in the world.” – Jan Simon, 2025 Key Buyer, Bidfood Czech Republic, Czech Republic
WHO ATTENDS SEAFOOD EXPO GLOBAL? Decision makers from across the global seafood market attend the world’s LARGEST seafood trade event every year, coming from business categories such as: AIRLINE
BAR/CLUB
DISTRIBUTOR
CATERING FIRM
E-COMMERCE
HOTEL
IMPORT/EXPORT
SCHOOL
FAST FOOD
GROCERY
GOVERNMENT/MILITARY
43%
HOSPITAL
RESORT
SUPERMARKET
In 2025,
WHOLESALE
Frozen Seafood Fresh Seafood Aquaculture/Farm-Raised Seafood Canned Seafood Value-Added Seafood
TOP SPECIES TYPES 6. Squid 7. Mackerel 8. Crab 9. Salmon-Atlantic 10. Mussels
*Based on 2025 post-event survey and visitor registration data.
5
AND MORE!
$2.5 million
TOP PRODUCT TYPES
1. Cod 2. Salmon 3. Shrimp 4. Tuna 5. Octopus
RESTAURANT
of visitors reported an annual seafood purchase of more than
TOP PRODUCTS & SPECIES VISITORS PURCHASE
1. 2. 3. 4. 5.
CRUISE LINE
Why Exhibit: The Seafood Expo Global is a powerful reminder of how innovation, sustainability, and collaboration are shaping the future of the seafood industry. A great event!” ” – Ashley Spink, 2025 Exhibitor, Tri-pack Packaging Systems Ltd, United Kingdom
KEY BUYER PROGRAM Seafood Expo Global has a long-standing Key Buyer Program designed to cater to the needs of high-volume seafood buyers in retail, foodservice and distribution. Through this dedicated initiative, exclusive benefits and opportunities are arranged to increase the value and efficiency of attending the world’s LARGEST seafood Expo. The 2025 Key Buyer Program brought 683 high-volume seafood buyers to the event to:
• Source new products • Maintain current business relationships • Connect with potential new suppliers
Sample list
HIGH-VOLUME BUYERS THAT ATTENDED IN 2025 • AEON Topvalu Co., Ltd.
• Farmfoods
• Metro
• Agrohub
• Flunch Agapes Restauration
• Migros
• Fozzi Group • GateGroup
• Musgrave Retail Partners
• Grand Frais
• Nomad
• Gruppo Pam
• Ocado Retail Ltd.
• Hana Group
• Ocean Basket
• Hatten Shoji Europe
• PFD Food Services
• HelloFresh
• Reach Food Group
• I Love Poke
• REWE
• Iberostar
• Sainsbury's
• IKEA
• Sam's Club
• IPC EMEA/Subway
• Scamark - Leclerc
• Coop
• Kaufland
• Sodexo
• Coopérative U Enseigne
• KellyDeli
• SPAR
• Kesko
• Sysco
• Costco
• La Sirena
• Tesco
• Edeka
• Lidl
• Thammachart
• Elior
• Lulu Group
• Waitrose
• Eroski
• Marks & Spencer
• Wegmans
• Agromousquetaires • Ahold Delhaize • Alcampo • Aldi • Amrest • Auchan • Bidfood • Bidfresh • CGCJapan CO., LTD. • Compass Group • Conad • Condis
66
• Morrisons
See the full list
OF 2025 SEAFOOD KEY BUYERS
Why Exhibit: Seafood Processing Global, co-located with Seafood Expo Global, serves the global market for seafood processing equipment, services, packaging, logistics and more. As a part of the world’s LARGEST seafood trade event, no other industry event offers the opportunity to showcase processing equipment, technologies and services to a larger professional seafood audience.
WHO SHOULD EXHIBIT? COMPUTERS, SOFTWARE AND INFORMATION SYSTEMS CUTTING MACHINERY, TECHNOLOGY FREEZING SYSTEMS
CONTAINERS, TOTES
DISPLAY CASES, LIVE TANKS
LABELING EQUIPMENT AND SUPPLIES
PACKAGING MACHINERY
REFRIGERATION SYSTEMS AND SUPPLIES
SLICERS, TEMPERERS, FORMERS WAREHOUSING, COLD STORAGE
SCALES
TRUCKS, CARGO CONTAINERS, CARGO HANDLING AND MORE!
Seafood Processing Global brings qualified buyers of seafood processing equipment, packaging, machinery, logistics and services from around the world, who come looking for innovative solutions to their many processing and logistical needs.
TOP 6 PRODUCTS & SERVICES BUYERS LOOK FOR: 1. 2. 3. 4. 5.
Services Packaging Materials & Equipment Transportation/Logistics/Cold Storage Primary Processing Equipment Refrigeration/Freezing Equipment & Supplies
6. Aquaculture Supply (Fish Feed & Nutrition)
In 2025,
74%
of all Seafood Expo Global exhibiting companies visited Seafood Processing Global
NEW FOR 2026! AQUACULTURE INNOVATION ZONE Aquaculture is the fastest-growing sector in global seafood production—and technology is driving its next leap forward. The 2026 edition of Seafood Expo Global/Seafood Processing Global presents the Aquaculture Innovation Zone: a powerful new platform for companies at the forefront of Aquatech, AI and sustainable aquafeed to connect with the global seafood industry.
LEARN MORE ABOUT THE
AQUACULTURE INNOVATION ZONE
7
Photo rendering for illustrative purposes only. Final design will vary.
Exhibitor Satisfaction
Seafood Expo Global / Seafood Processing Global is the premier event for anyone involved in the seafood industry. It brings together key players from across the world, offering unmatched opportunities to discover new products, forge meaningful partnerships, and stay ahead of global market trends. The scale, organization, and quality of attendees make it an essential annual
98%
of exhibitors say the Expo is of importance to their business
destination for our business. ” – Surendra Shetty, 2025 Exhibitor, Lake Treasure LTD – Lake Bounty Group, Uganda
Exhibitors expect to generate an average
$500,000+
in sales from exhibiting
97%
of exhibitors were satisfied with the Expo
88%
WHY
of exhibitors plan to return in 2026
EXHIBIT? 81%
of exhibitors looking to meet with and sell to current customers met their goal
See Who EXHIBITED IN 2025 2025 EXHIBITORS
2025 EXHIBITORS
8
71%
of exhibitors looking to increase awareness of their brand/ products/services met their goal
*Based on 2025 post-event survey data.
Plan Your Stand Seafood Expo Global/Seafood Processing Global is THE place for the world's seafood industry to meet.” – Andy Gray, 2025 Exhibitor, Seafish, United Kingdom
STAND SPACE Exhibitors of The Global Seafood Marketplace benefit from the event organizer’s decades of expertise in planning world-class seafood trade events. The Expo team partners with official vendors that work closely with exhibiting companies to meet their exhibiting needs and create attractive and engaging stands to match any company’s branding, vision and budget.
Click here to see the
SEAFOOD EXPO GLOBAL/ SEAFOOD PROCESSING GLOBAL BUDGET GUIDE
9
Exhibitor Visibility Packages Looking to boost your Company Profile visibility and connect with buyers before, during and after the Expo? Exhibitor Visibility Packages are designed to help you make the most of your presence at Seafood Expo Global/ Seafood Processing Global.
View A Comparison Document of the Standard and Premium Exhibitor Visibility Package Options
AT THE 2025 EXPO: OVER
16,300
EXHIBITORS AND ATTENDEES USED THE DIGITAL PLATFORM
THE EXHIBITOR LIST WAS VIEWED MORE THAN
55,700 TIMES
EXHIBITORS WHO UPGRADED TO A PREMIUM OR PREMIUM PLUS PACKAGE EXPORTED
170
LEADS ON AVERAGE
10
These packages feature your company profile and additional exposure across the Expo’s Digital Platform (desktop and mobile app), Event Website, Expo Today and SeafoodSource’s Supplier Directory. Your exhibit space contract includes a Standard Exhibitor Visibility Package, which offers basic information for your exhibitor listing such as your company name, city, state, country, booth number and up to 5 product categories. Upgrading your Exhibitor Visibility Package allows you to enhance your company profile on the Digital Platform, giving you the opportunity to interact with attendees via live chat before and during the event, schedule onsite meetings and export contacts and leads before the Expo even begins. This is your opportunity to build relationships early and increase your reach. By upgrading to a Premium or Premium Plus package, you’ll gain additional exposure and features.
•
The Premium option allows you to export contacts made through the Digital Platform.
•
The Premium Plus package provides the added benefit of positioning your company at the top of the exhibitor search list and gives you the ability to download leads directly from the desktop before the event. This top-tier option is limited to just 16 companies, so act quickly!
Marketing Opportunities I use the mobile app to look for booths. The interactive map is great! It does let you see exactly where the booth is, and it helps kind of plan your trip and your meeting sequences.” – John Pollock, 2025 Key Buyer, Jetro Restaurant Depot, United States
Exhibitors can further increase their brand’s visibility before, during and after the Expo with a wide variety of sponsorship opportunities. The Event Sales team works closely with exhibiting companies to develop a package that fits an individual exhibitor’s needs and budget to maximize their ROI.
SEAFOOD EXCELLENCE GLOBAL AWARDS
Exhibitors’ top products are submitted into this prestigious awards competition to be recognized on the seafood’s world stage! All products submitted for entry are featured in a highly visible and sought-after location on the Expo floor, with special recognition given to competition finalists and winners.
View the full list
OF AVAILABLE MARKETING OPPORTUNITIES Ready to start planning your
marketing strategy? CONTACT THE SALES TEAM NOW
11
Onsite Experiences It's phenomenal the amount of traffic we have received so far. And yeah, we're very happy to be here. And we'll definitely be back next year because it's been a very successful show.” – Hein Kramer, 2025 Exhibitor, Kramer’s Seafood, Netherlands
Seafood Expo Global/Seafood Processing Global keeps attendees energized and engaged by offering a variety of educational and networking opportunities to take part in throughout the full three days of the Expo.
CONFERENCE PROGRAM
More than 20 educational sessions presented by top industry experts on some of the most relevant and pressing issues affecting seafood today.
CONNECTING WOMEN IN SEAFOOD RECEPTION & NETWORKING EVENT
Located in Hall 1, this event allows for elevated networking opportunities with women and peers in the seafood industry. This event is free for all badge types and open to all!
THE INNOVATION THEATER
Take advantage of the opportunity to showcase your products live! Whether it is a Chef Demonstration or a Product Presentation, this NEW theater located in Hall 1 offers increased exposure for your business.
1212
Photo rendering for illustrative purposes only. Final design will vary.
SEAFOOD EXPO A World of Seafood
Seafood Expo Events & Industry Media Resources
Market to a Global Seafood Audience seafoodexpo.com | info@seafoodexpo.com
The Seafood Marketplace for The Seafood Marketplace for
NORTH AMERICA
NORTH AMERICA 15-17 MARCH 2026
GLOBAL
BOSTON, USA
The
GLOBAL Seafood Marketplace
21-23 APRIL 2026 BARCELONA, SPAIN
The Seafood Marketplace for
ASIA
2–4 SEPTEMBER 2026 SINGAPORE
MEDIA SEAFOODSOURCE.COM
Scan the QR code to access this document online
• LARGEST DATABASE of seafood professionals worldwide • TOP SEAFOOD BUYERS from target industries • OVER 3,500 exhibitors worldwide • SEAFOOD SPECIFIC • PRE-EVENT, AT-EVENT & POST-EVENT marketing opportunities available
Everyone is in one place for a pivotal couple of days, an amazing place to make new connections, meet with current clients and learn!” – Adam Smith, Arctic Fisheries, United States
• Largest seafood trade event in North America with 20,066 seafood professionals from 111 countries in attendance • More than 1,215 exhibiting companies featuring seafood products, equipment and services from 51 countries • Seafood Excellence Awards recognize the best new retail and foodservice products • 78% of visitors are from North America • Conference Program addresses market-specific topics *Results based on 2025 post-event data
Seafood Expo Global/Seafood Processing Global is the premier event for anyone involved in the seafood industry. It brings together key players from across the world, offering unmatched opportunities to discover new products, forge meaningful partnerships, and stay ahead of global market trends.” – Surendra Shetty, Lake Trasure LTD – Lake Bounty Group, Uganda
Getting to meet customers, buyers, suppliers and everyone within the industry face to face... makes all the difference. Seafood Expo Asia has been totally valuable, totally worthwhile, and absolutely no regrets. We are totally satisfied with our experience here.” – Scott Maltby, Global Division Manager, Shiino Foods Co, Ltd., Japan
We feel we get a good return of our advertising investment. The site brings us closer to our customers and potential customers.” – Stella Björg Kristinsdóttir, Marel
• Largest seafood trade event in the world gathering 35,389 seafood professionals • More than 2,189 exhibiting companies featuring seafood products, equipment and services from 87 countries • Attendees come from 154 countries • Seafood Excellence Global Awards recognize the best seafood products each year • Conference Program addressing global seafood topics and trends *Results based on 2025 post-event data
• 94% of exhibiting companies consider the trade event important to their business • Over 270 exhibiting companies from 42 countries • Industry professionals from 75 countries • Free business matchmaking program to match and meet with high volume buyers and importers • Provides valuable market expertise through educational programs relevant to the Asian market *Results based on 2025 post-event data
• The ONLY official media for Seafood Expo events • Offers exclusive global reporting, consumer trends and insightful analysis you can trust • Provides educational and business resources • 63,000+ daily newsletter subscribers • 1,000+ high volume buyers subscribed to SeafoodSource News • 200,000+ monthly visitors averaged in 2025 *Based on January - September 2025 analytics and subscriber data
13
SEAFOOD EXPO A World of Seafood
Find new customers for your products, equipment or services at these leading international seafood expositions. Advertise to thousands of buyers around the world who visit the Seafood Expo websites and rely on SeafoodSource.com for industry news, business resources and expo coverage. Diversified provides a truly global marketing solution to help grow your seafood business. SEAFOOD EXPO NORTH AMERICA AND SEAFOOD PROCESSING NORTH AMERICA BOSTON, USA | seafoodexpo.com/north-america Seafood Expo North America/Seafood Processing North America is the unmatched destination for meeting face-to-face with buyers, finding new customers and launching products in the North American seafood market.
90%
of exhibitors plan to return next year
90%
of visitors involved in or influence purchasing decisions *Results based on 2025 post-event data
SEAFOOD EXPO GLOBAL AND SEAFOOD PROCESSING GLOBAL BARCELONA, SPAIN | seafoodexpo.com/global Seafood Expo Global/Seafood Processing Global is where your company will find direct access to tens of thousands of top buyers and new customers from around the world. Seafood Expo Global/Seafood Processing Global is the world’s largest seafood industry event connecting the global market.
88%
of exhibitors plan to return next year
88%
of visitors involved in or influence purchasing decisions *Results based on 2025 post-event data
SEAFOOD EXPO ASIA SINGAPORE | seafoodexpo.com/asia Seafood Expo Asia is your direct channel into the lucrative Asian seafood market. Exhibiting at Seafood Expo Asia puts your products in front of the right high volume seafood buyers representing supermarkets and retail, restaurants and hotels, importers, exporters, distributors and wholesalers from across Asia.
88%
of exhibitors were satisfied with the quality of visitors to their stands
96%
of visitors considered the event important to their business *Results based on 2025 post-event data
SEAFOODSOURCE.COM The ONLY official media of Seafood Expo events SeafoodSource is the leading digital platform for trusted news, in-depth analysis, market trends, Seafood Expo updates, and educational content tailored to the global seafood industry. Maximize year-round visibility with a customized SeafoodSource advertising solution designed to align with your budget and strategic objectives. Tap into our extensive professional network to elevate your brand, boost website traffic, attract qualified leads, and stay ahead of your competitors. PART OF A GLOBAL SEAFOOD PORTFOLIO
73,000+ SeafoodSource News Subscribers from all over the world
1,000+
High volume buyers subscribe to SeafoodSource News *Based on 2025 analytics and subscriber data Produced by:
A Member of:
14 Official Media
21-23 APRIL 2026 / BARCELONA, SPAIN FIRA BARCELONA GRAN VIA VENUE
The
GLOBAL Seafood Marketplace 2026 Exhibitor Brochure
READY TO LEARN MORE ABOUT EXHIBITING AT THE WORLD'S LARGEST SEAFOOD TRADE EVENT?
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#SEG26
PART OF A GLOBAL SEAFOOD PORTFOLIO Produced by: A Member of:
Official Media