TRE 2025 Event Guide

December 2-4, 2025 San Antonio, TX

#TRE25 @therunningevent

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WELC ME Welcome 4 A Note From Christina 4 Meet the Team

RI V E R

6 What to Expect

LK WA

Day 1 Tuesday, December 2

8 Schedule-at-a-Glance

12 River Walk Run + Cleanup

14 C onference & Speakers 20 Featured Sessions 22 Conference Alley

Day 2

22 Opening Party

Wednesday, December 3 26 Morning Activities 28 Exhibitor Directory

Day 3

40 Exhibit Hall Map 42 Switchback at TRE

Thursday, December 4

46 Training Camp Theater: Day One

52 Indie 5K at Hemisfair Park

46 Happy Hours & More

54 Training Camp Theater: Day Two RIVE R WALK

48 Mobile App

54 Jogology Future Leader of the Year Award 56 Industry Awards Dinner 57 Best Running Stores of 2025

Highlights 60 New Product Showcase & Sock Bar

REGISTER NOW

62 TRE LIVE 64 Giving Back 64 Sustainability

RIVER WALK

61 Ambassador Program

therunningevent.com/register

66 2025 Partners 68 Media & Press

LK RIVER WA

70 Your Guide to San Antonio

Thank you to The Running Event 2025 Platinum Sponsors:

LK WA ER RIV

61 Social Media Challenge

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LANDING AT TRE 2025

WELCOME TO T TO WELCOME

A Note From Christina

THE RUNNING EVENT 2025 A note from Event Director Christina Henderson I’ve always loved traditions. Growing up, my family had one of going ice skating at the mall every Christmas Eve. For years, I wouldn’t entertain a different plan. It wasn’t really about the ice skating (I’m not even sure I enjoyed it all that much), but about the comfort of the ritual. As my sisters and I got older, it stopped making sense to keep that tradition, but I’ll always look back on it fondly.

connection. And just as important, there is joy in that connection. Every year, TRE is the place where we get all of that—in the biggest and best way.

Over the years in Austin, we all created our own TRE traditions. For me, it was eating just about every meal at the Hilton lobby bar—most nights a margarita pizza. While yes, I’ll miss those small rituals, I am so excited for the opportunity to create new ones. This year, we get to gather in San Antonio, where we’ll start new traditions while carrying forward the most important one of all: being together.

I’m so excited for this community to experience San Antonio. From the Alamo to the River Walk to the Pearl District’s energy, it’s a vibrant city full of life and culture. I can already imagine us running along the River Walk, grabbing a nightcap in Southtown, and making the kind of memories that stick with you long after the event ends.

If you’ve met me or read one of my past letters, you know how much I believe in the power of gathering.

When we come together, ideas are sparked, innovation happens, and friendships grow. It drives our businesses forward in ways we could never achieve on our own or without that face-to-face

As always, our team is working hard to make TRE the place where the running and outdoor community comes together to learn, connect, and grow. I can’t wait to see you all in San Antonio and create new traditions with you.

Cheers!

Christina

Meet the Team Leadership

Events, Education & Content

Marketing & Partnerships

Brian Cuthbert Group Vice President

Caitlin Ewing Conference Manager

Genae Salinas Senior Marketing Manager

Christina Henderson Event Director

Noelle Maibaum Conference Coordinator

Mikayla Zordan Marketing Coordinator

Hailey Morrill Sales & Event Coordinator

Emma Galeckas Attendee Relations Coordinator

Michael Jacobsen Editor, Running Insight

Regan Buck Senior Marketing Coordinator

Sales Glenn Dulberg Sales Manager Beth Gordon Director, New Business Development Sam Selvaggio Account Executive

4 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

Heidi Johnston Partnerships Project Manager

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What to Expect

WHAT TO

Expect

Bringing The Running Event to a new city marks an exciting milestone for our team and for the running industry. San Antonio offers an incredible, vibrant backdrop for TRE 2025, and we can’t wait for attendees to experience the energy, connection, and inspiration that happens when this community comes together.

Christina Henderson Event Director, TRE

& PEER LEARNING Learning happens everywhere, and at TRE 2025, it will be built into every moment.

Centered around the theme Better Together: Uniting the Running Industry, the 2025 education program will be brought to life through action-driven content and dynamic learning experiences.

Tuesday’s conference sessions will dive into topics like culture and community, consumer behavior, and retail efficiencies, while Training Camp Theater sessions will highlight impactful learnings from all corners of the industry, including athletes, brand leaders, retailers, journalists, and non-profit representatives.

As always, some of the most valuable takeaways will happen outside of session rooms. Organic conversations with retailers, brands, race directors, media, and TRE partner organizations will inspire fresh thinking and new approaches to your business.

Education fuels individual growth, strengthens businesses, and moves the industry forward, which is why learning is a cornerstone of TRE 2025.

BUSINESS BUSINESS

& DISCOVERY

The 2025 exhibit hall will be the largest in TRE’s history. Home to hundreds of leading and emerging brands, attendees will discover “what’s next” in run specialty—from the latest footwear and apparel to innovative retail technology and upgraded accessories.

You’ll find cornerstone brands like HOKA, Brooks, On, ASICS, and Nike, as well as first-time exhibitors like SOAR Running, ANTA, SKIDA, Hollow Socks, and Sweaty Betty. Brands like Bandit, Mount to Coast, and SATISFY will be on the floor, along with outdoor specialty names like Patagonia, Cotopaxi, and prAna. And coming off of its debut standalone spring event, Switchback at TRE will be back for Year Four, with more than 60 outdoor brands showing off their latest gear.

CONNECTION CONNECTION

With more than 100,000 sq. feet of exhibit space, there is a lot to see on the trade show floor. We encourage you to be intentional with your time on the show floor: plan out your days, visit new-to-you brands, join in on the happy hours, and of course, have some fun.

At TRE 2025, inspiration and connection go hand in hand. Our industry is constantly evolving, and more than ever, there is a lot of uncertainty within specialty retail. It’s critical for this community to gather, share ideas, and celebrate wins. Whether it’s a conversation in line to grab lunch or a new-to-you idea during an education session, you’ll find inspiration at TRE—in both expected and unexpected places. Every year, we’re reminded of the magic that happens when the running industry comes together—in the exhibit hall, at the Indie 5K, during the Industry Awards Dinner, and in serendipitous moments throughout the entire event. We encourage you to absorb it all and be open to those unplanned moments, as that’s when true connection happens.

SAN ANTONIO: ANTONIO: SAN

& INSPIRATION

6 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

OUR NEW CITY

For the first time in years, The Running Event is headed to a new city: San Antonio. Known for its vibrant culture and rich history, we have a feeling you’re going to love the Alamo City. From runs along the famous River Walk to delicious meals and can’tmiss historic attractions, you’ll experience everything San Antonio—the seventh-largest city in the US—has to offer. The Henry B. González Convention Center will provide a fresh, modern space for TRE, with the exhibit hall, education sessions, Opening Party, and Industry Awards Dinner all happening in one dedicated section of the venue.

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Schedule-at-a-Glance

SCHEDULESCHEDULEAT-A-GLANCE AT-A-GLANCE Tuesday, December 2

Wednesday, December 3

7:00 AM: River Walk Run + Cleanup

6:00 AM – 7:30 AM: Running Industry Diversity Coalition (RIDC) CommUnity Run

7:00 AM – 6:00 PM: Badge Pick-Up Available 6:30 AM: Morning Vinyasa 9:00 AM – 9:30 AM: Conference Welcome and Coffee* 9:30 AM – 11:00 AM: Conference Deep Dive Sessions* 11:00 AM – 12:00 PM: Conference Lunch* 12:00 PM – 1:00 PM: Featured Session* 1:30 PM – 4:30 PM: Conference Breakout Sessions* 1:30 PM – 4:30 PM: Race Director Summit* Presented by

4:45 PM – 5:30 PM: Afternoon Featured Session OPEN TO ALL BADGEHOLDERS

6:00 PM – 7:30 PM: Opening Party

8:00 AM – 6:00 PM: Badge Pick-Up Available 8:30 AM – 6:30 PM: Exhibit Hall - Day One Hours 9:00 AM – 6:30 PM: Training Camp Theater Sessions 5:00 PM – 6:30 PM: Happy Hour in Exhibit Hall 6:30 PM – 8:30 PM: THE COOKOUT

Thursday, December 4 7:00 AM: Indie 5K at Hemisfair Park 8:00 AM – 3:00 PM: Badge Pick-Up Available 8:30 AM – 4:00 PM: Exhibit Hall - Day Two Hours

Please note: The exhibit hall is not open to attendees on Tuesday.

9:00 AM – 3:30 PM: Training Camp Theater Sessions

HOW TO TRE WEBINAR

6:30 PM – 9:00 PM: 2025 Industry Awards Dinner**

Wednesday, November 19 at 2:00 PM EST Join us for a virtual conversation about what to expect at TRE 2025—and how you can maximize your time in San Antonio. Hear directly from the TRE team about can’t-miss onsite activities, and get a peek into what it’s like to plan the show. Stay tuned for more details and a sign-up link!

8 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

*Included only with All-Access, Non-Exhibiting Company, Exhibitor Conference, and Media passes **Additional cost at time of registration

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CELEBRATE WITH US AT BOOTH #10083 We’d love for you to join us at TRE to raise a glass, share memories, and dream big about the next 10 years together.

Let’s celebrate partnership, innovation, and the amazing community that’s made it all possible.

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DAY 1

River Walk + Cleanup

River Walk Run

+ Cleanup TUESDAY, DEC. 2 7:00 AM / Merida Plaza

Join us for TRE’s River Walk Run + Cleanup!

This year, we’re partnering with Adopt-A-Spot San Antonio to help keep our shared spaces clean and green. Departing from Merida Plaza at the Henry B. González Convention Center, attendees will follow a downtown River Walk loop, passing historic landmarks like the Alamo.

Open to all, participants will depart for a run or walk to explore San Antonio; along the route there will be locations TRE has adopted for cleanup. You’ll have plenty of time to reconnect with old friends and build new relationships, all while exploring our new host city!

In 2024, participants collected more than

650 pounds

The Details: • Meet at Merida Plaza at 6:50 AM! • There will be a pre-set route with two cleanup locations highlighted; participants may stop at the cleanup locations along the way or circle back after their run or walk.

• Bingwa coffee will be available for all participants.

of garbage during the trail cleanup in Austin, TX!

• Trash bags, gloves, and grabbers will be provided at all cleanup locations.

• Sneaker Impact will be onsite to collect any pre-loved sneakers for recycling.

Demo a pair of ASICS sneakers during the run!

The Running Event will donate $1,000 to San Antonio Parks Foundation to support the city’s green spaces.

12 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

The Running Event 2025 education program will center around the theme Better Together: Uniting the Running Industry, and will be brought to life through action-driven content and dynamic learning experiences.

CONFERENCE && SPEAKERS SPEAKERS CONFERENCE

DAY 1

Conference & Speakers

Built on the idea of uniting and supporting the running industry, the program will deliver sessions designed to inspire collaboration and spark meaningful change. Attendees will gain access to actionable insights, diverse perspectives, and innovative approaches that strengthen every part of the run specialty community.

Education sessions will highlight voices from across the industry, including retailers, brand executives, event professionals, non-profit representatives, athletes, journalists, and other leaders shaping the future of running. These conversations and learning opportunities will underscore a powerful truth: We are stronger—and better—together.

TUESDAY, DEC. 2 9:00 AM - 5:30 PM

Henry B. González Convention Center 9:00 AM - 9:30 AM Conference Welcome and Coffee

9:30 AM - 11:00 AM DEEP DIVE SESSIONS The Future of Run Specialty: Athletes, Brands & Retailers in Conversation on Representation, Community & Consumer Loyalty

Planning Your Best Buy: Building Effective Category Strategies Ben Anderson Karnan Associates Maggie Butterfield Karnan Associates David Durkin Karnan Associates

Why Run Clubs Are the New Growth Channel for Retailers: A Boulderthon Case Study Michael Clemons, Moderator

Presented by

Running USA

OPEN TO ALL BADGEHOLDERS

Emilio Anaya

Fleet Feet Boulder

Rewiring the Customer’s Journey: Bridging Expert Fit, Customer Psychology and Retail Experience

Phil Dumontet

Jenna Gawors Confluence Running

Bailey Ness

Matt Gawors Confluence Running

Brooksee

Cooldown Ross Rutherford

Cheribundi

Kaylee Stone Confluence Running

Hiring for the Long Run: Finding the Right People to Sell in Your Store

Are You Running Your Business or Is Your Business Running You?

Karen Barry

The Friedman Group

Anne Schoolcraft

EOS Worldwide

11:00 AM - 12:00 PM • Lunch & Networking

Back for 2025: Race Director Summit, Presented by Race Roster The Race Director Summit will provide race directors and endurance event organizers with strategies, tools, and advice to grow their businesses and deliver first-rate participant experiences. Participants will also have the opportunity to connect with industry peers and learn from each other’s experiences.

14 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

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TUESDAY, DEC. 2 1:00 PM - 1:30 PM • Break

2:15 PM - 2:30 PM • Break 2:30 PM - 3:15 PM CONFERENCE SESSIONS

CONFERENCE && SPEAKERS SPEAKERS CONFERENCE

DAY 1

Conference & Speakers

1:30 PM - 2:15 PM CONFERENCE SESSIONS Fostering Belonging: How Inclusive Retail Drives Loyalty and Connection Justin Yoder LGBTQ Outdoors

Tech, Meet Fashion: Curating a Run Retail Culture Wendy Wheless, Moderator BibRave Pam Hess The Loop Running Supply Co. Ryan Hess The Loop Running Supply Co.

How Run Specialty Retailers are Integrating Hybrid and Remote Employees

The Pedorthic Toolbox: Winning Strategies for Fitting Challenges Teresa Alpert Pedorthic Footcare Association

Turn Momentum Into Profit: Smarter Inventory Across the Seasons Carrie Watson Outside Looks, LLC

The Price of a Pair of Running Shoes: Where Does the Money Actually Go After a Sale?

David Durkin Karnan Associates

Pacing the Transition: Succession Planning for Run Specialty Tom Keenoy Playmakers

Danny Smith, Moderator Running Insight

Bob Kennedy Athletics Annex Running

Jeff Anderson Kelley’s Pace

Josh Levinson Charm City Run

Harry Chandler Charlotte Running Company Mary Sutton Kelley’s Pace

The Doctor Sent Me: How to Become the Trusted Retail Partner for Runners Heather Trainor Big Peach Running Co. Kate Mihevc Edwards, PT, DPT Precision Performance Running Medicine Clinic / RUNsource

Partnerships That Go Beyond the Mile: Four Lessons from a Run Club Leader to Sustain Your Community Joe Robinson WeRun313 Cara Cross Gazelle Sports

RACE DIRECTOR SUMMIT Presented by

16 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

How Retailers Can Turn Race Day Moments Into Foot Traffic, Sales and Community Impact Patrick McInerney Greenfly Adam White RC Outfitters

RACE DIRECTOR SUMMIT Presented by

From new store nuts and bolts to established store growth and best practice strategies, there’s something for everyone at TRE. The diversity of thought and programming provides a place for everyone to leave more knowledgeable and empowered than when they arrived.

- David Durkin, Co-Owner, Karnan Associates

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CONFERENCE && SPEAKERS SPEAKERS CONFERENCE

DAY 1

Conference & Speakers

TUESDAY, DEC. 2 3:15 PM - 3:45 PM • Coffee Break

3:45 PM - 4:30 PM CONFERENCE SESSIONS

3:45 PM - 4:30 PM CONFERENCE SESSIONS The Running Shoe Color Conundrum: Navigating Customer Expectations Kathy Gates The Running Well Store

The Accessible AI Playbook: Practical Tools to Inspire Retailers Rob Anderson Run Free Project Steve DeMoss Big Peach Running Co.

A Deep Dive Into the History of Running Shoe Technology George Lane Superior Foot Supports, LLC / Synergy Health Foot and Ankle, LLC

From Fit to Checkout: Driving Online Sales Without Losing the In-Store Experience

Resilient Leadership: Thriving Beyond Burnout Presented by OPEN TO ALL BADGEHOLDERS

In an era defined by constant change and mounting pressures, leadership in the run specialty industry has never been more challenging—or more essential. This candid conversation brings together female leaders from both leading brands and retailers to explore the rising tide of leadership burnout.

Panelists will share how they are navigating uncertainty from three perspectives: as individuals striving to protect their own well-being, as leaders guiding and sustaining their teams, and as industry voices helping shape the future of run specialty. Attendees will gain practical tools, new perspectives, and renewed energy to lead with resilience— without sacrificing their own passion in the process.

Eric Youngstrom Onramp Funds

RACE DIRECTOR SUMMIT Presented by

18 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

Each year, our education program is built around the real opportunities and challenges specialty retailers face. For 2025, we’re excited to showcase sessions that are not only timely and actionable but also grounded in collaboration and innovation. Guided by our theme ‘Better Together,’ this year’s speakers will offer insights that retailers can immediately apply to strengthen their businesses, their careers, and their communities.

- Caitlin Ewing, Conference Manager, TRE

DAY 1

Conference & Speakers

FEATURED SESSIONS SESSIONS FEATURED ED SESSIONS SESSIONS ED

Featured sessions will be a gamechanger, as they create more opportunities for meaningful networking and deeper connections among retailers, brands, and athletes. This new addition will elevate the experience and take conversations beyond the typical keynote format.

- Noelle Maibaum, Conference Coordinator, TRE

TUESDAY, DEC. 2 Stars at Night Ballroom

12:00 PM - 1:00 PM: U nlocking Consumer Insights for Run Specialty Retail: How to Remain Authentic and Competitive in Today’s Market Presented by: David Durkin

Co-Owner, Karnan Associates

Beth Goldstein Industry Advisor, Apparel & Accessories, Circana

Running has become more than a sport: it’s a pillar of today’s lifestyle and culture. As more runners become new customers, competition for their loyalty has grabbed the attention of the retail world. Join Circana and Karnan Associates for an engaging discussion on the latest data and trends that shape consumer behavior and influence run specialty retail. Beth Goldstein, a footwear and accessories analyst with Circana, will present exclusive top-down insights on current industry market dynamics, followed by a “bottoms up” perspective from David Durkin, co-owner of Karnan Associates, who will offer practical ways retailers and vendors can turn this information into actionable strategies.

Circana and Karnan Associates will identify opportunities for growth and best practices that position your store as a steadfast operator, emerging trend setter, and trusted run specialty partner in your community. Whether you are a retail buyer, marketing professional, experienced store owner, or brand leader, you will walk away with the tools needed to stay ahead of rising consumer expectations and ensure long-term relevance and authenticity in the run specialty market.

4:45 PM - 5:30 PM: B uilt to Perform, Styled to Inspire: How Design and Storytelling Shape the Culture of Running OPEN TO ALL BADGEHOLDERS

Behind every shoe, piece of apparel, or gear that runners love is a design journey that blends creativity, performance, and storytelling. In this session, a panel of industry leaders will share their paths, highlight memorable projects, and explore how innovation continues to shape the future of running.

Design is never just about product. It is about roots, heritage, and cultural influences that shape how people move and express themselves today. This conversation will show how storytelling transforms shopping from a transaction into a meaningful connection.

When retailers carry the design process story from its historical origins through its cultural context, customers leave with more than gear. They leave with a story to share with friends, communities, and platforms like TikTok, creating a cycle of loyalty, pride, and cultural relevance that strengthens both the retailer and the community.

Storytelling Transforms Shopping

Details Carry the Story

When retailers share the story behind design, customers leave with more than a product — they leave with something to retell and pass on.

From materials to lifestyle crossover, thoughtful choices show care and craftsmanship, building loyalty and trust.

Heritage Fuels Relevance Connecting roots, culture, and past inspirations to today’s designs makes products meaningful and keeps brands relevant.

Retailers as Brand Amplifiers Even in a DTC-driven market, specialty retailers remain the heart of community connection. By translating design stories into authentic in-store and local experiences, they amplify a brand’s value in ways DTC cannot replicate — turning transactions into transformative moments that customers carry into their communities and share beyond the store.

20 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

Presented by: Angela Medlin

Director, Apparel and Accessories Design, HOKA

Carson Caprara

Senior Vice President, Footwear and Apparel, Brooks

Jason Faustino Global Director of Energy and Collaborations, Saucony

Kylee Barton Global Head of Product, Altra

Kiera Smalls, Moderator

Executive Director, RIDC

Run your way.

DAY 1

Conference Alley & Opening Party

Conference

ALLEY

During breaks between conference sessions, be sure to stop by the tables set up in the conference area! You’ll get a sneak peek into what these participating brands will be exhibiting on the trade show floor.

Strong as a Mother: Your Complete Pregnancy-toPostpartum Health Program (Developed by Olympic Athletes and Pelvic Health Experts)

By Shannon Rowbury (Author), Jessica Dorrington MPT OCS PRPC (Author)

Find Shannon and her new book in Conference Alley!

OPENING PARTY PARTY OPENING TUESDAY, DEC. 2 6:00 PM - 7:30 PM / The Grotto

TRE’s Opening Party is back— in a brand-new location along San Antonio’s River Walk!

Step into the world of TRE and kick off this year’s event at The Grotto: a waterfront space located on the bottom level of the Henry B. González Convention Center. HOKA, Darn Tough, and Shopify will support in bringing the 2025 party to life with immersive activations and delicious snacks and drinks. You don’t want to miss this year’s TRE kick off!

ALL BADGEHOLDERS are invited to join us for this special evening of community and celebration.

Enjoy complimentary food and beverages while reuniting with fellow attendees, exhibitors, media, and partners.

22 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

TOGETHER

WE

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H E A D B A N D S • H AT S • A P PA R E L

SEE YOU AT

THE RUNNING EVENT BOOTH# 18110 wholesale.junkbrands.com

S TART YO U R ACCO U NT TO DAY.

DAY 2

Morning Activities

Running Industry Diversity Coalition

Powered by:

CommUnity Run WEDNESDAY, DEC. 3 6:30 AM / Merida Plaza

Once again, Day Two of TRE will open with the Running Industry Diversity Coalition (RIDC) and Saucony CommUnity Run! Runners and walkers will meet up at a starting location close to the Henry B. González Convention Center, where the RIDC will kick off the run. Open to all– including the local San Antonio community–experience what has become a favorite TRE tradition while taking steps toward a more equitable and inclusive industry.

Morning Vinyasa WEDNESDAY, DEC. 3 6:30 AM / Henry B. González Convention Center / Room 301A Awaken your body and mind with a refreshing morning yoga flow hosted by prAna. This all-levels class is the perfect way to start your day feeling energized and grounded. The first 30 attendees will receive a prAna yoga mat!

Official Publication of The Running Event Running Insight exists to help the business and sport of running—in all its forms. We work to shine a light on the retailers and brands who help millions of individuals lead healthier, active lives by the work they do within their communities—local and nationwide.

Subscribe to Running Insight to stay on top of all things run specialty retail.

Scan the QR code to subscribe or visit runninginsight.com/subscribe

26 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

SHORT ON DAYLIGHT. NOT ON DEDICATION.

DAY 2

Exhibitor Directory

2025 Exhibit Hall:

Wednesday, December 3 at 8:30 AM marks the opening of the 2025 exhibit hall!

Explore the next few pages to get to know all the brands exhibiting at The Running Event and Switchback at TRE 2025.

Want to connect with these brands in-person? Click below to register!

REGISTER NOW therunningevent.com/register

EXHIBITOR DIRECTORY The Running Event 2025 Platinum Sponsor Scan the QR code for the most up-to-date exhibitor list.

Switchback at TRE Exhibitor NEW

New to TRE* *Has not exhibited in the last three years

PLATINUM SPONSORS #15058

#12059

#10059, 10067

#14093

#11113, 9110

#13119

#7075

#9075

#5119

10 Seconds Booth #17110

3 Dots Design Booth #10103

Acid Running Limited Booth #1075

AKASO Booth #2092

tenseconds.com

3dotsdesign.com

acidrunning.com

akasotech.com

100Percent Booth #5055

361° Booth #18059

Alexander Booth #1082

100percent.com

361usa.com

adidas Running Booth #15058 adidas-group.com

AlexanderUS.com

2before Performance Nutrition Limited Booth #21101

8000Kicks Booth #5101

Aetrex Booth #8067

Aloe Up Booth #2075

8000kicks.com

aetrextechnology.com

2before.com

2XU North America, LLC Booth #1066

910 NINETEN Booth #20078 910.id

2xu.com 28 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

Aion Booth #2077 Aiongear.com

aloeup.com

Alter Ego Running Booth #16099 alteregorunning.com

DON’T RUN AWAY FROM

EXTRA DOLLARS

PFAS-Free fabrics need proper care to maintain performance and last longer.

Nikwax aftercare products are a great add-on sale and will keep customers coming back!

COME SEE THE WORLD’S LEADING AFTERCARE BRAND AT T.R.E BOOTH 6115

DAY 2

Exhibitor Directory

ALTEXA SRL

ARC’TERYX Booth #5111 arcteryx.com

Bandit Running

Body Glide

Booth #1080 hdry.com

Altra

Ashworth Awards

Bare Performance Nutrition

BOGS Footwear

Booth #7093 altrarunning.com

Booth #13096 ashworthawards.com

ALWRLD

ASICS

Booth #10105 alwrld.com

Booth #10059, 10067 asics.com

Amazfit

ATOM Sport

Booth #19111 us.amazfit.com

Booth #16111 atom-sport.es

AMPHIPOD RUNNING GEAR

ATTITUDE

Booth #7067 AMPHIPOD.com

Angglz

Booth #1115 angglz.com

Anita International Booth #19105 anita.com/us

ANTA

Booth #20093 anta.com

ANTEPES

Booth #15080 antepes.com

Archies Footwear

Booth #15110 archiesfootwear.com

Booth #2094 attitudeliving.com

Aurushi Inc. Booth #1097 aurushi.com

Backcountry.com Booth #6062 backcountry.com

Bakline, Inc. Booth #9100 bakline.com

Balega

Booth #13075 balega.com

Balmoral Sports Inc. Booth #3115 balmoralsports.com

Booth #11093 banditrunning.com

Booth #2103 bareperformancenutrition.com

Berghaus

Booth #3081 berghaus.com

Best Day Brewing

Booth #1094 bestdaybrewing.com

BibBoards

Booth #15101 bibboards.com

Birkenstock

Booth #4111 birkenstock.comus

Bivo LLC

Booth #3111 drinkbivo.com

Blumaka

Booth #3102 blumaka.com

Bluubird, Inc. Booth #2123 bluubird.com

BOCO Gear

Booth #10093 bocogear.com

Booth #14068 bodyglide.com

Booth #3074 bogsfootwear.com

Bombas

Booth #20101 bombas.com

Bonzer Athletics

Booth #3063 bonzerathletics.com

Brand Asset Partners

Booth #6055 brandassetpartners.com

Brooks Running

Booth #11113, 9110 brooksrunning.com/en_us

Buckle Scrunchies

Booth #3121 bucklescrunchie.com

Butt Napkins

Booth #2110 buttnapkins.com

CAMP Eyewear

Booth #5087 campeyewear.com

Carbitex

Booth #18103 carbitex.com

Carbs Fuel, LLC Booth #18100 carbsfuel.com

Caterpy

Booth #16081 caterpy.us

Celerant Technology Booth #21104 celerant.com

Centric Software

Booth #2122 centricsoftware.com

CEP

Booth #7058 ceprunning.com

Cheribundi

Booth #17101 cheribundi.com

ChicknLegs

Booth #8111 chicknlegs.com

Chirp

Booth #18111 gochirp.com

30 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

Exhibitor Directory

ChronoTrack

Booth #9105 chronotrack.com

Chubbies Inc Booth #4079 chubbies.com

Ciele Athletics Inc. Booth #6058 cieleathletics.com

Clif Bar / Mondelez International

Booth #4055 mondelezinternational.com

CLOUD SOCK KG group of NJ Booth #19103 cloudsocks.com

Coloro

Booth #2083 coloro.com

COMPRESSPORT Booth #7111 compressport.com

Coolcore

Booth #20081 coolcore.com

COROS Wearables Booth #14111 coros.com

Correct Toes | PR Gear Booth #7054 correcttoes.com

Cotopaxi

Booth #6103 cotopaxi.com

Courier

Booth #19097 couriersocks.com

Craft Sportswear Booth #11085 craftsports.us

Crybaby Nutrition

Booth #19101 crybabynutrition.com

Currex / PowerStep

Booth #13083 foundationwellness.com

Danner

Booth #3084 danner.com

Darn Tough Vermont Booth #12085 darntough.com

Dassault Systèmes Americas Corp.

Booth #4122 3ds.com

Datefix

Booth #15114 datefix.com

Dermatone

Booth #8114 dermatone.com

DexShell

Booth #3101 dexshell.com

Diadora

Booth #15085, 16085 diadora.com

Dr. Squatch

Booth #4102 drsquatch.com

Dr. Tonya Footcare Booth #20114 drtonyafootcare.com

Dry Brew

Booth #4076 drybrew.com

Drymax

Booth #2111 drymaxsports.com

DUER

Booth #3085 shopduer.com

Eagle Peak Canopy Booth #5120 eaglepeak.com

Elastic Suite

Booth #3096 elasticsuite.com

Empowerun

Booth #1055 empowerun.com

ENDVR.io

Booth #5054 endvr.io

Enervit S.p.A Booth #1081 enervit.com

Envoy B2B

Booth #1110 envoyb2b.com

Envoy B2B Studios Booth #1112 envoyb2b.com

ExpertVoice

Booth #5115 expertvoice.com

GORE-TEX Fabrics

Feetures

Booth #14058 feetures.com

Booth #9053 gore-tex.com

Fishe Wear

Greatness Wins Inc.

Booth #2069 fishewear.com

Booth #2085 greatnesswins.com

Flowell

Booth #3122 flowell.com

Greneker Mannequins

Flyshacker Flannel Company Booth #5082 flyshacker.com

Booth #2096 footwave.com

GU Energy Labs Booth #11102 guenergy.com

For the Run Booth #1111 forthe.run

Handful

Booth #2067 handful.com

Forceflex Eyewear

Booth #4096 forceflexeyewear.com

FORM Smart Swim Goggles Booth #17080 formswim.com

FP Movement

Booth #7119 freepeoplewholesale.com

Fractel

Booth #1077 fractel.us

Booth #6102 freeflyapparel.com

Booth #2080 froggtoggs.com

Booth #13074 garmin.com

GOFLUO

Booth #11097 gofluo.com

goodr

Booth #18063 goodr.com

Headsweats

Booth #21114 headsweats.com

heat it US LLC Insect Bite Healer Booth #5083 heat-it.com

Hermanos Koumori

Booth #3055 hermanoskoumori.com

HiRacer

Free Fly Apparel

Garmin International

Grit & Zest Inc Booth #18115 gritandzest.com

FootWave

Booth #6114 fuelin.com

Booth #2058 greneker.com

Booth #17115 gripmore.net

Booth #11075 footbalance.com

Fuelin

Discover GORE-TEX Invisible Fit technology through our “Try It, Feel It” activation.

Slip on HOKA Clifton 9 GTX shoes featuring GORE-TEX Invisible Fit and put them to the test ‘IRL’ with pond stations in the exhibit hall.

gripmore Co., Ltd.

FootBalance

frogg toggs

Step into innovation at TRE!

Booth #1074 en.health1984.com/

HOKA

Booth #13119 hoka.com

Hollow Socks

Booth #4097 hollowsocks.com

HOLO Footwear

Booth #20110 holofootwearinc.com

Honey Stinger EN-R-G Foods Inc. Booth #19086 honeystinger.com

HydraPak

Booth #3103 hydrapak.com

hylo athletics

Booth #10100 hyloathletics.com THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025 31

DAY 2

Exhibitor Directory

Hyperice

Booth #19079 hyperice.com

Hyperlyte Liquid Performance Booth #2081 hyperlyteliquid performance.com

Impact Canopy USA Booth #21081 impactcanopy.com

Injinji Performance Toesocks Booth #11103 injinji.com

Inov8

Booth #15084 inov8.com

INSITE

Booth #4120 insiteinsoles.com

INSTINCT

Booth #7115 instincttrail.com

Janji

Booth #13093 janji.com

JANUARY

Booth #2118 januarylife.co

Jason Markk

Booth #11092 jasonmarkk.com

jbrds

Booth #6100 jbrds.com

JDP Products Booth #20102 zamst.us

Jogology

Booth #12075 jogology.com

JOLYN Clothing Booth #19110 jolyn.com

JUNK Brands

Booth #18110 junkbrands.com

Kahtoola

Booth #4103 kahtoola.com

KALEG

Booth #1093 global.kaleg.com

Kanberra Group, LLC Booth #1113 kanberragel.com

Kane Footwear

Booth #17069 kanefootwear.com

KARHU

Booth #3059 karhu.com

KEEN Footwear

Booth #5075 keenfootwear.com

KENETIK - KETONE Booth #21080 drinkkenetik.com

Ketone-IQ

Booth #15100 hvmn.com

Kindling Snacks

Booth #3100 kindlingsnacks.com

KIPRUN

Booth #20059 kiprun.com

Kizik

Booth #6099 kizik.com

LOWA Boots, LLC Booth #5092 lowaboots.com

lululemon athletica Booth #12111 shop.lululemon.com

Made Plus, Inc. Booth #20105 madeplus.com

Mimikai, Inc (Method Outdoor Collective) Booth #3078 mimikai.com

MizunoUSA

Booth #4067, 5058 mizunousa.com

MORELIFE

Booth #21115 morelifesports.com

Klättermusen AB

Mammut Sports Group, Inc

Booth #4083 klattermusen.com

Booth #4093 mammut.com

Booth #16066 mounttocoast.com

La Sportiva N.A.

Marathon Printing, Inc.

Muscle Rehab

Booth #13111 lasportivausa.com

Booth #14101 marathononline.com

Booth #20087 musclerehab.biz

Langston Group Limited

Marcolin Eyewear

MX3 Diagnostics

Booth #19092 en.langsdom.com

Booth #3058 marcolin.com

Booth #2062 mx3diagnostics.com

LEKI USA

Maurten NA

Booth #16093 maurten.com

Myagi by Rallyware

Booth #11099 lekiusa.com

Lems Shoes

Max Retail

Booth #3093 lemsshoes.com

Booth #7114 maxretail.com

LGBTQ Outdoors

Maxwell Medals & Awards

Booth #1114 lgbtqoutdoors.com

Booth #2114 maxmedals.com

Lightspeed Commerce

Melan Inc

Booth #8053 lightspeedhq.com

Booth #1086 melansuncare.com

Locally

Merrell

Booth #4110 join.locally.com

Booth #7083 merrell.com

LOCK LACES®

MiiR

Booth #12093 locklaces.com

32 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

Booth #15103 miir.com

Mount to Coast

Booth #1123 getmyagi.com

Mykos Footwear / LâMO Booth #4085 lamofootwear.com

Näak

Booth #9101 naak.com

Nathan Sports

Booth #19059 nathansports.com

Native Women Run Booth #1118 nativewomenrun.org

NEDAO

Booth #17097 nedao.com

DAY 2

Exhibitor Directory

nerd belt

Booth #2112 nerdbelts.com

NESTER HOSIERY, LLC

Booth #3080 nesterhosiery.com

NEVERSECOND Booth #13078 never2.com

New Balance

Booth #12059 newbalance.com

Nike

Booth #14093 nike.com

Nikwax North America Booth #6115 nikwax.com

Nite Ize

Booth #4074 niteize.com

NNormal

Booth #16075 nnormal.com

NOMADIX

Booth #2093 nomadix.co

Nonaste

Booth #19115 nonaste.com

Noogs

Booth #2119 noogon.com

norda run

Booth #14075 nordarun.com

Notace

Booth #3119 notace.com

Omni Apparatech

Booth #3054 omniapparatech.com

Omni Promotional Booth #1096 omnipromo.com

On

Booth #5119 on-running.com

OOFOS

Booth #17059 oofos.com

Optio Incorporated Booth #11100 getopt.io

Orange Mud

Booth #18087 orangemud.com

ORTUSEIGHT Booth #19096 ortuseight.com

OS1st Now Foods

Booth #21086 nowfoods.com/sports-nutrition

Nuun Hydration Booth #17074 nuunlife.com

Oiselle

Booth #13097 oiselle.com

Ombraz Armless Sunglasses Booth #4078 ombraz.com

Booth #10083 os1st.com

Osprey Packs

Booth #6111 osprey.com/us/en/

OTIVM, LLC

Booth #3113 otivmfootwear.com

Outopia

Booth #21110 outopia.com

PAHI

Booth #2121 pahiusa.com

34 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

Pao Labs LLC

Pressio USA

Booth #2099 paolabs.com

Booth #13103 us.pressio.com

Paradis Sport

Pro-Tec Athletics

Booth #5080 paradissport.com

Booth #17084 pro-tecathletics.com

Patagonia

Pruzan Ltd.

Booth #5096 patagonia.com

Booth #16097 pruzanrunning.com

Pedorthic Footcare Association

Puma North America Inc.

Booth #1120 pedorthics.org

Peluva

Booth #5116 peluva.com

Pickle Juice

Booth #19087 picklepower.com

PILLAR Performance Booth #14096 pillarperformance.us

Booth #17075 puma.com

Purest Electrolyte

Booth #3114 purestelectrolyte.com

Purra Performance LLC Booth #2063 purraperformance.com

QO Nutrition

Booth #14081 qo-nutrition.com

R.A.D® Pingora

Booth #4098 pingora-gear.com

Ponyflo Hats

Booth #20100 ponyflohats.com

prAna

Booth #6098 prana.com

Precision Fuel & Hydration Booth #4117 pfandh.com

Booth #1085 rad-global.com

rabbit

Booth #15075 runinrabbit.com

Race Entry

Booth #21111 raceentry.com

Race Result Americas Inc. Booth #18101 raceresult.com

RAINS

Booth #4082 rains.com

DAY 2

Exhibitor Directory

Randa Accessories Leather Goods Booth #3059 randa.net

Recover Brands Headsweats

Booth #12103 recoverbrands.com

Revive & Revel Booth #4118 reviverevel.com

RICS Software

Booth #8110 ricssoftware.com

rnnr

Booth #13092 rnnr.com

RNWY

Booth #18097 rnwy.life

ROA

Booth #5085 slamjam.com

Road Runners Club of America Booth #20115 rrca.org

Roam Deodorant Booth #21105 roamfresh.com

Roark Run Amok

Salomon

Booth #7075 salomon.com/us

SaltStick

Booth #20111 aletenutrition.com

SATISFY

Booth #7101 satisfyrunning.com

Saucony

Booth #9075 saucony.com

SAXX

Booth #4075 roark.com

Booth #12102 saxx.com

Rocket Science Sports

Saysh

Booth #16101 rocketsciencesports.com

Booth #17117 saysh.com

ROLL Recovery

SAYSKY

Booth #3067 rollrecovery.com

Booth #6067 saysky.com

Runderwear

Science In Sport

Booth #20085 runderwear.com

Booth #2087 scienceinsport.com/us

Running Industry Diversity Coalition

Sea To Summit

Booth #15119 runningdiversity.com

Running Peas

Booth #21087 runningpeas.com

Ryka

Booth #17103 ryka.com

Salis Electrolytes Booth #17100 getsalis.com

Booth #3097 seatosummit.com

SHENZHEN ETIE TECHNOLOGY LTD. Booth #19100 etietech.com

SHIMADA

Booth #19114 www.smdtrims.com

Shokz

Booth #20067 shokz.com

36 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

Shopify

Booth #16103 shopify.com

Sidas North America Booth #2066 sidas.com

SILO Performance Project Booth #20098 gowithsilo.com

Simco Imported Shoes

Booth #4114 arcopedicousa.com

Skechers

Booth #8059 skechers.com

SKIDA

Booth #21084 skida.com

Skratch Labs

Booth #16102 skratchlabs.com

Sky Manufacturing

Booth #15111 skymanufacturing.com

Smartwool

Booth #6093 smartwool.com

Smellwell World Wide Sweden AB Booth #12097 smellwell.com

Sneaker Impact

Booth #16115 sneakerimpact.com

Sneakers4Good

Booth #10104 sneakers4good.com

SOAR Running Booth #16119 soarrunning.com

Sockwell SWB

Booth #5105 sockwellusa.com

Sound Running

Booth #17111 soundrunning.run

Speedland

Booth #4121 runspeedland.com

SPIbelt

Booth #9067 spibelt.com

Sprints

Booth #15074 getsprints.com

Squirrel’s Nut Butter Booth #7055 squirrelsnutbutter.com

Stio

Booth #3077 stio.com

Stopain

Booth #3062 stopain.com

Storm Care Solutions Ltd

Booth #3075 stormcare.co.uk

Sunski

Booth #5084 sunski.com

Superfeet

Booth #9093 superfeet.com

ANTA C202 7

ANTA C202 G9 2

ANTA C10 PRO 2

DISCOVER ANTA RUNNING AT BOOTH #20093 ANTA.com

@antasportsofficial

DAY 2

Exhibitor Directory

Superieur Electrolytes

Booth #20086 superieurelectrolytes.com

Sur Nutrition

Booth #19085 sur.co

TEVA

Booth #5093 teva.com

Thacker NYC

Booth #5103 www.thackernyc.com

Toray Performance Materials Corporation Booth #1121 toraypmc.com

Tracksmith

Booth #17085 tracksmith.com

The Feed Retail Partnerships

TravelRunner.com

Booth #16100 retailer.thefeed.com

Booth #21113 travelrunner.com

The North Face

Tymewear

Booth #6082 thenorthface.com

Booth #1092 tymewear.com

Sweaty Ponytales

Thorlo / Trimfit Global Inc

TYR Sport Inc.

Booth #2101 sweatyponytales.com

Booth #17096 thorlo.com

Booth #19067 tyr.com

Swift Running

Tien Kang Co., Ltd

UCAN

Booth #21085 swift-running.com

Booth #18114 tienkang.com.tw

Booth #10097 ucan.co

Swiftwick

Tifosi Optics, Inc.

Ultimate Direction

Booth #18093 swiftwick.com

Booth #5067 tifosioptics.com

Booth #19093 ultimatedirection.com

Tailwind Nutrition

Tiger Tail USA

UltrAspire

Suunto USA

Booth #17092 suunto.com

SWEATY BETTY

Booth #2059 sweatybetty.com/us/

VELOUS FOOTWEAR Booth #12079 velousfootwear.com

Vibram

Booth #14110, 14115 vibram.com

VimHue

Booth #10101 vimhue.com

Vinco Performance

Booth #20096 vincoperformance.com

Vivo Barefoot

Booth #14103 vivobarefoot.com

Volumental AB Booth #2055 volumental.com

Vuori

Booth #16058 vuoriclothing.com

Woolloomooloo Shoe Company

Booth #1067 tailwindnutrition.com

Booth #11096 tigertailusa.com

Booth #19084

ultraspire.com

Booth #4104 woolloomoolooshoe.com

Tantrums

Toad & Co

UNIFI | REPREVE Booth #18102 repreve.com

WrightSock

Booth #6104 toadandco.com

Tommie Copper

United Endurance Sports Coaching Academy

Booth #18085 tantrums.run

TAVI | Vooray

Booth #11079 taviactive.com | vooray.com

Teijin Frontier (U.S.A) Inc.

Booth #3118 teijin-frontier-usa.com

TELETIES

Booth #21103 teleties.com

Ten Thousand Booth #19075 tenthousand.cc

Booth #3123 tommiecopper.com

Topo Athletic

Booth #9083 topoathletic.com

Topo Designs

Booth #5099 www.topodesigns.com

Toray International America, Inc. Booth #1119 toray.us/group/tiam/

Booth #2097 uesca.com

UnTapped

Booth #3066 untapped.cc

UP2U

Booth #17114 up2u.co

US Weight

Booth #20084 usweight.com

USWE Sports Booth #3110 uswe.com

Utu Co.

Booth #4100 utu-sun.com

V.O2

Booth #2120 vdoto2.com

VEJA NA

Booth #14085 veja-store.com

Veloci

Booth #20092 velocirunning.com 38 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

Booth #3092 wrightsock.com

XACT NUTRITION Booth #13098 xactnutrition.com

X-BIONIC

Booth #18096 x-bionic.com/en-us

Xelero

Booth #17093 GoXelero.com

Xero Shoes

Booth #18069 xeroshoes.com

XO-Nano Smartfoam Booth #1122 xonanosmartfoam.com

You Again LLC Booth #2115 youagain.co

YY Nation

Booth #4080 yynation.com

Zenone Poles

Booth #5078 zenonepoles.com

ZYM HYDRATION Booth #18092 zym.com

Building Stonger Outdoor Businesses The outdoor industry knows how to navigate tough terrain. It’s what we were built for. But today’s business challenges demand more than endurance. That’s where OlA comes in.

We equip our members with the business intelligence, policy expertise, and sustainability leadership they need to navigate complexity and build a stronger outdoor business.

DAY 2

Exhibit Hall Map

OFFICIAL SHOW FLOOR MAP 2025 Henry B. González Convention Center

Floor plan as of September 26, 2025

CONCESSIONS

1122

1123

2122

2123

1120

1121

2120

2121

1118

1119

2118

2119

1114

1110

1115

2114

1113

2112

1111

2110

2115

3122

3118

3114

3123

4122

3121

4120

3119

4118

3115

2111

3110

3111

1092

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5115

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8114

9110 4110

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11113 12111

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6103

7101

9100

10105 10103 11102

11103 12102

10101 11100

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12103

6099

13098 10097 11096

12097 13096

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2085

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5116

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2103

2099

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1100

1097

5120

3113

TRAINING CAMP THEATER

1096

4121

2080

2081

3083 3080

3081

3078 1077 1075

2074

1066

1067

2066

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4080 4078

2077

1074

7093

6093

9093

10093 11092

11093

12093 13092

11085

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11075

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5087

2083 1081

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4074

3066

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7083

6082

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10083

5080 4079

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5067

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2069

SOCK BAR 1057

1055

2067

2062

2063

3062

3063

2058

2059

3058

3059

2055

3054

6067

6062

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3059

3055

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5054

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9067

10067

6063

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7058

6058

5055

8067

6055

7054

10059

12059

7055

8053

9053

ENTRANCE

40 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

Exhibit Hall Map

Thank you to our Platinum Sponsors

Noteworthy Areas • Training Camp Theater

• Concessions • TRE LIVE

• Switchback

• TRE Booth

• The Sock Bar

12113

13119

15119

14115 15114

16119

17117

16115 17114

17115 18114

18115 19114

19115 20114

20115 21114

16111 17110

17111 18110

18111 19110

19111 20110

20111 21110

21111

19105

20105 21104

21105

11113

21113

12111

11103 12102

12103

13111 14110

13103

11099 11097

14111 15110

15111

14103

15103 16102

16103

17103 18102

18103

19103 20102

14101 15100

15101 16100

16101 17100

17101 18100

18101 19100

19101 20100

13098

16099

12097 13096

13097 14096

11093

12093 13092

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14093

11085

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13083

14085 15084

15085

14081 15080

11079

21115

21103

20101

21101

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16097 17096

17097 18096

18097 19096

19097 20096

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18093 19092

19093 20092

20093

18087 19086

19087 20086

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21087

16085 17084

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18085 19084

19085 20084

20085 21084

21085

20081 21080

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16081 17080

12079 13078

19079 20078

TRE LIVE 11075

12075 13074

13075

14075 15074

15075

16075 17074

14068

17075

17069

19075

20075

19067

20067

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20059

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16066

18063

12059

ENTRANCE

14058

15058

16058

17059

18059

ENTRANCE

THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025 41

DAY 2

Switchback at TRE

Switchback at The Running Event Discover Year Four of the Outdoor Showcase Switchback at TRE will deliver a face-to-face experience for outdoor specialty retailers to discover new products, strengthen relationships, and gain valuable industry insights, all while connecting with leading run and outdoor brands under one roof. An outdoor-focused expansion of TRE’s exhibit hall, the Switchback area serves as a hub for brands in categories like footwear, apparel, packs, gear, and more. Alongside TRE’s impactful education program and curated meetup events, Switchback highlights the continued importance of creating a space where the run and outdoor industries come together.

Scan the QR code to sign up for the latest Switchback news and event updates:

Switchback at TRE continues to thrive as a destination where outdoor and run specialty retailers can find fresh ideas, build meaningful relationships, and discover the latest innovations. As we look ahead to New Orleans in 2026, we’re excited to build on this incredible community.

– CHRISTINA HENDERSON, EVENT DIRECTOR, SWITCHBACK

Join us at the next Switchback event!

Say hello in San Antonio or reach out via email: Ready to Attend? Contact: Emma Galeckas, Attendee Relations Coordinator: egaleckas@divcom.com Interested in Exhibiting? Contact: Beth Gordon, Director, New Business Development: bgordon@divcom.com

Official Switchback Event Partner

42 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

Switchback launched its first-ever standalone event June 16-18, 2025, in Nashville, TN. The debut gathering united hundreds of outdoor specialty retailers, brands, media, and more for three days of discovery and connection.

June 16-18, 2026, we’re taking Year Two of Switchback Spring to New Orleans, LA, a city known for its vibrant culture and hospitality. If you’re interested in learning more about Switchback Spring, visit switchbackevent.com or talk to a TRE team member in San Antonio!

SWITCHBACK AT TRE 2025 EXHIBITORS

5101

3059 6062

3081

3102

5087

3074 4079

6103

3084 3101

4102

3085

3096 4076 5082

4096 6102

5083

4097 3103

4103

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6100

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3100

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4093

4074 3078

3080 5080

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5096 4082

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THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025 43

DAY 2

Switchback at TRE

Switchback at TRE Highlights From exhibit hall happy hours and the Opening Party to the River Walk Run + Cleanup, attending outdoor retailers will have access to everything TRE has to offer, including hundreds of run specialty professionals who face similar business opportunities and challenges.

Can’t-Miss Education Sustainability in the Outdoor Market: Business Value and Consumer Expectations

Turn Momentum Into Profit: Smarter Inventory Across the Seasons

Common Ground: Trails, Public Lands, and the Business Case for Protecting Nature

Fostering Belonging: How Inclusive Retail Drives Loyalty and Connection

Presented by Julie Brown and Kelly Davis, Outdoor Industry Association

Presented by The Conservation Alliance

Leave a lasting impact in San Antonio!

Join the River Walk Run + Cleanup on Tuesday, December 2 to kick off your Switchback at TRE journey by giving back.

Connect with impactful partner organizations:

Presented by Carrie Watson, Outside Looks, LLC

Presented by Justin Yoder, LGBTQ Outdoors

Switchback Hour WEDNESDAY, DEC. 3 4:30 PM / Training Camp Theater

We’ll be gathering outdoor retailers and organizations for a dedicated happy hour on the trade show floor. Stop by for connection, a few special guests, and a preview of Switchback Spring 2026. Stay tuned for more details!

Scan to subscribe to Trailheads

Common Ground: A More Diverse Outdoor Community Emerges

By Marcus Woolf, Trailheads Editor

In August of 2020, Oscar Camejo was diagnosed with type 2 diabetes and hospitalized.

“I had to get my life together,” says Camejo. “That’s when I started hiking, and that led to running. Eventually, I signed up for a 5K, and the rest is history.”

Five years after his diabetes diagnosis, Camejo is not only healthier and 80 pounds lighter, but he’s also an avid trail runner.

He serves as an ambassador for the Atlanta chapter of Black Men Run, a nonprofit organization dedicated to promoting healthy lifestyles among members of the Black community.

members of the LGBTQ+ community, and casual consumers seeking community and serenity rather than competition and an adrenaline rush.

To thrive amid these dramatic changes in participation, businesses must understand the needs and desires of people in these key consumer groups.

Camejo’s story is just one example of how outdoor recreation is attracting a more diverse population.

THE BLACK COMMUNITY Fourteen years ago, Black participants comprised just 6.2% of the total participant base for outdoor recreation, according to OIA’s 2025 Outdoor Participation Trends Report. However, from 2023 to 2024, Black participation grew 12.8%, with 2.3 million more people exploring the outdoors.

The latest research from Outdoor Industry Association reveals notable increases in participation among People of Color,

One reason for the increase is the emergence of industry-wide initiatives and organizations connecting People of Color to

44 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

Switchback at TRE outdoor recreation. The Outdoor Foundation’s Thrive Outside Initiative and the Running Industry Diversity Coalition (RIDC) are breaking down barriers and building lasting connections to the outdoors.

Founded in 2013, the nonprofit organization Black Men Run now has more than 50 chapters in 30 states. “Overall, the motto of Black Men Run is promoting a healthy brotherhood,” says Camejo, who is an ambassador for the organization’s trailrunning initiative TURF (Trail and Ultra Running Fanatics). “We promote health and wellness among black men specifically through running. We like to create safe spaces for fellowship and support.”

In Atlanta, Black Men Run not only hosts running events but also partners with community organizations to promote preventive health practices and address issues such as type 2 diabetes, hypertension, and obesity.

While Black Men Run helps people improve their health, it also enables them to feel more comfortable in the outdoors.

“Often, there is this fear of going into the outdoors alone,” says Camejo. “Unfortunately, in our country, some very tragic things have happened to black men, women, and children when it comes to being outdoors. They wonder if they’ll make it home safely. But races and social events have made the outdoors a more welcoming place.”

As participation has increased, brands have worked harder to engage people in the Black community. “Companies that specialize in gear are definitely looking for more exposure to the Black community,” says Camejo. They’re hosting events, meetups, and expos to showcase their products, says Camejo.

He says that companies must put in the work to really understand and support people in the Black community. “Go beyond the surface-level marketing,” says Camejo. “Authentic partnerships definitely matter. I would say invest in grassroots programs that directly impact the local communities.”

THE LGBTQ+ COMMUNITY Today’s outdoor consumer base is not only more ethnically diverse but also includes a growing number of people from the LGBTQ+ community.

Just before the COVID-19 pandemic and immediately after, there was a significant increase in participation, says Justin Yoder, executive director of LGBTQ Outdoors.

“People no longer had the restaurants, the bars. They were shut down, and getting outside was still something that you could do,” he says. “So that was a huge turning point for our community to get introduced to the outdoors.”

LGBTQ Outdoors began as an Instagram account in 2019 and has since evolved into a nationwide organization with 28 chapters.

Robyn Tackitt serves as an ambassador for LGBTQ Outdoors in Waco, TX. “My job is to create events locally that will get other members of the community to make new friends and feel safe,” says Tackitt. “We’ve been able to get people into the new things that make them feel like they’re doing something worthwhile.”

According to Tackitt, many people in the LGBTQ+ community feel more comfortable in the outdoors when they are part of a group. “We always have the fear that, when we meet a stranger, they’re going to hate us for what we are,” says Tackitt. “To know that you’re going to be welcomed, no matter what, has helped a lot of people break out of their shell and try things they never would have thought of before.”

According to OIA’s 2025 Outdoor Participation Trends Report, “Participants who identify as Lesbian, Gay, Bisexual, Transgender, Queer or Questioning are the most active adult cohort in outdoor recreation.” In 2024, “members of the LGBTQ+ community made up 11.4% of the outdoor participant base (20.6 million people), an increase of 700,000 LGBTQ+ participants since 2023.”

As the outdoor industry works to engage the LGBTQ+ community, it will be important for businesses to signal that they welcome these consumers, says Yoder. He recommends that stores display a pride flag in their windows or on the front door. “Some people might face backlash for that,” admits Yoder, but he says LGBTQ+ consumers will be loyal to businesses that show their support.

THE NEW CONSUMER As the consumer base has become more ethnically diverse and LGBTQ+ friendly, it has also become more “casual.”

“The core outdoor consumer of the past is not the dominant force in the outdoor market today,” OIA reports in its 2025 Outdoor Consumer Trends Report. It notes that, since 2019, “the typical outdoor participant has changed — they participate less frequently, their approaches to outdoor activities are less aggressive.”

Many of these consumers tried outdoor activities for the first time during the COVID-19 pandemic. To escape isolation, people flocked to parks and other open-air spaces, which they considered safe havens. These people were hitting the trail to find happiness rather than physical and mental challenges.

For example, trail running is gaining popularity in part because it serves as a less hardcore alternative to road running, says Steve Holmberg of Insight Accelerator, a consumer research and strategy consultancy for sports and outdoor brands.

“Road running has a seriousness to it,” says Holmberg, explaining that people judge their success based on how fast they run a course. “Trail running provides that opposite opportunity for consumers. It’s a space where you aren’t necessarily judged by your speed.” Instead, trail runners focus more on celebrating the completion of a course and sharing the experience with others.

Because trail running events tend to be casual and social, participation has increased by 231% over the past decade, according to OIA. Across the country, retailers and local organizations have formed hiking, running, and biking clubs that are much more social than competitive. In addition, they host events that cater to a wide variety of interests and ability levels.

In Peoria, IL, RC Outfitters has rebranded its Run309 gathering as RC Athletic Club. “We’re expanding into other hobbies, like yoga,” says Bethany Fosdyck, director of events and community outreach for RC Outfitters. “It doesn’t have to be a run. It could be a walk, it could be a hike, it could be kayaking.” As a result of the rebranding, an event that once drew about 15 people is now attracting around 90 people.

A RESILIENT FUTURE For decades, the outdoor industry focused its attention on “hardcore” consumers. However, the industry’s future success hinges on its ability to serve a more diverse crowd as the country’s demographics shift and consumer priorities change.

As OIA notes in its consumer survey, the expansion of the participant base signals “meaningful opportunities for the outdoor industry to evolve, embrace new audiences, and build a more resilient future.”

On the trails in and around Atlanta, Oscar Camejo can see that future taking shape. “We are opening our doors to people who don’t necessarily look like your typical ultra-runner,” he says.

“When one person goes through the door and has a positive experience, that person tells the next person. Then, the word gets out to say, ‘Hey, you know what? This is a safe place. Let’s all go.’”

Be featured in Trailheads!

We’re looking for outdoor retailers, brands, and organization to share their insights.

Marcus Woolf

Editor, Trailheads

Scan here to submit your story idea:

DAY 2

Training Camp Theater & Happy Hour The Practice of Showing Up: Building Community in Our Industry

THEATER: DAY 1

Located in the exhibit hall, the Training Camp Theater is a space for connection, fresh ideas, and inspiration. Join us Wednesday and Thursday at TRE for presentations and panels with athletes, brand leaders, journalists, and more. These sessions are open to all badgeholders!

Scan the QR code for the full theater schedule, and catch a few of Wednesday’s sessions on this page.

Presented by

Abigail Hollie, Moderator Running Industry Diversity Coalition Alison Mariella Desir Take the Lead Martha Garcia Take the Lead Jessica Murphy BibRave / Take the Lead

Let Them Race: Making Space for All Nick Kovaleski, Moderator A Runner’s Mind

Sessions run from 9:00 AM to 6:30 PM. Cal Calamia non-binary club Sofia Camacho Nike Running NYC

Women Setting the Pace: How Pro Female Runners are Propelling the Running Industry Ashley Mateo, Moderator RunHer Jennifer Lichter Tailwind Nutrition, The North Face

9:00 AM - 9:30 AM Join Mike Cosentino, Founder of Big Peach Running Co., for a sneak peek inside his new book It’s Not the Bricks, It’s the Mortar — Optimize Your Retail Business for Lasting Success. Don’t miss your chance to receive a signed copy of his book, too!

Grace Norman 2XU Allie Ostrander Oiselle

Exhibit Hall Happy Hour We’ll close out Day One with our annual Exhibit Hall Happy Hour!

Expect a lively show floor with interactive activations, delicious snacks, and a variety of drinks to keep the celebrations going.

WEDNESDAY, DEC. 3 5:00 PM - 6:30 PM At participating brands’ booths

46 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

WHERE MILES END, IMPACT BEGINS. Scan To Partner!

JOIN US: At the River Walk Cleanup on Tuesday morning, Dec 2, at the San Antonio Convention Center.

Stop by Booth 16115 and say hi!

DAY 2

The Cookout & Mobile App

THE COOKOUT Hosted by the Running Industry Diversity Coalition (RIDC) WEDNESDAY, DEC. 3 6:30 PM - 10:00 PM / The Skyline: 707 Dawson Street, San Antonio, TX

To communities of color and engaged allies, the RIDC cordially invites you to THE COOKOUT 2025 in San Antonio, Texas during TRE. Grab your plates of flavorful food, enjoy rhythmic music, and connect with the community—all while supporting the RIDC’s mission and celebrating 5 Years of Coalition and Community.

As we mark this milestone, we’re not slowing down—we’re doubling down. This event honors how far we’ve come, reconnects us to the joy that sustains us, and recommits us to the work ahead so we can keep building for the next five years and beyond.

To be invited to THE COOKOUT is to be entrusted with a place at our table, within our community, and alongside our family. This invitation comes with a responsibility: to respect the cultures present and nurture connections that extend beyond this occasion.

Space is limited, so RSVP early—we hope to see you there!

Learn more at runningdiversity.com.

MOBILE MOBIL E APP The Running Event 2025 mobile app will be available mid-November. The app will be your go-to resource in San Antonio and will include all event information, from the daily agenda and conference session schedule to important announcements and updates.

You can also set meetings and connect with brands and/or retailers via this year’s app. We encourage you to pre-plan meetings and start connecting with fellow attendees early to make the most of your time at TRE.

Download the App to:

Scan the QR code or go to therunningevent.com/mobile-app to learn more about this year’s app; when the app is live, direct download links will be added to that same page.

1. View the event schedule, including education sessions and networking events ccess an AI-powered 2. A connection tool to help build new relationships 3. B e notified about booth giveaways, athlete appearances, and other event updates omplete session surveys and 4. C share your feedback

48 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

DAY 3

DAY 3

Indie 5K

THURSDAY, DEC. 4 7:00 AM / Hemisfair Park

Indie 5K

Runners and walkers will take to TRE’s Indie 5K course for a morning of movement and connection. This year, the race is taking place in historic Hemisfair Park, right next to the Henry B. González Convention Center. That’s right—no travel time required!

INDIE 5K DAY-OF SCHEDULE 6:00 AM - 6:15 AM: Meet in your hotel lobby (Marriott Rivercenter, Grand Hyatt, Hilton); a member of the TRE team will be there to lead you to the start area.

7:00 AM: Indie 5K Starts 7:05 AM: Fun Run & Walk Starts (One Mile) After the race: Grab some breakfast and coffee and head over to the expo to demo participating brands’ products!

Hemisfair is a community with residences, local businesses and three public parks in the heart of San Antonio. Redevelopment efforts are designed to transform a vacant space left over from the 1968 World’s Fair into a vibrant, active urban parks district, reintroducing people and a neighborhood back to the downtown core. *Courtesy of hemisfair.org/the-parks

The Indie 5K is included with the purchase of any TRE 2025 pass. Simply opt-in to the 5K when registering.

52 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

Garrett Sage, Owner of iRun Texas, is helping the TRE team organize the Indie 5K! Garrett’s local knowledge will support us in creating the best route and race-day experience possible.

What to Know: he Indie 5K is free and open to everyone at TRE, including T attendees, exhibitors, media, and partners. e’ll be offering a one-mile fun run and walk, beginning five W minutes after the 5K start.

As always, teams are encouraged to participate! New for this year, the fastest retail store team will be recognized at Thursday night’s Industry Awards Dinner! Teams of three are scored using cross country scoring. he course will mostly take place on pavement, so plan T your footwear accordingly! articipants will enjoy free breakfast and coffee P sponsored by Lightspeed, after the event, while also having the opportunity to explore the race expo.

Don’t Miss the Race Expo!

Cross the finish line, grab your coffee and breakfast, and swing by the expo! Meet brands, try out new products, and reconnect with industry friends in a race-like atmosphere before heading back to the convention center for Day Three of TRE.

2025 Indie 5K Sponsors:

THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025 53

DAY 3

Switchback Exhibit Hall: Day at TRE 2

Meant to Move Together: Growing a Family Brand in Run Specialty While Evolving for the Future

THEATER: DAY 2 Scan the QR code for the full theater schedule, and check out a few of Thursday’s theater highlights on this page.

These sessions are open to all badgeholders!

Sessions run from 9:00 AM to 3:30 PM.

Presented by

John Gaither CEO, feetures Joe Gaither CMO, feetures

The Trail Ahead: Consumer and Industry Trends Shaping Trail Running Dylan Bowman Freetrail David Callahan UltraSignup Steve Holmberg Insight Accelerator

Women Reshaping Running Style Lee Glandorf, Moderator The Sweat Lookbook Katie Douglas Running Wylder Jessie Hyman Pruzan Running Hannah Le Buckle Scrunchies Ardith Singh Bandit Running

Jogology’s 2025 Future Leader of the Year Award THURSDAY, DEC. 4 3:15 PM / Training Camp Theater During a dedicated meetup at TRE, Jogology will present its 2025 Future Leader of the Year Award for the second year. This special recognition honors an individual who has been a driving force in the industry; someone who leads with innovation and creates meaningful impact.

This year’s winner will receive a $4,000 cash prize plus $1,000 in Jogology product for the store.

54 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

Scan the QR code to submit a nomination!

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2025

DAY 3

Switchback Industry Awards at TRE Dinner

INDUSTRY AWARDS DINNER

Close out The Running Event with the annual Industry Awards Dinner, taking place Thursday evening after the exhibit hall closes. Join us as we honor industry leaders and celebrate the incredible individuals who make our community so special. Enjoy dinner, drinks, and an evening of recognition and connection. The celebration will wrap up around 9:00 PM. *There is an additional cost to attend this dinner, applied during registrations. Dinner and drinks will be provided.

THURSDAY, DEC 4

6:00 PM - 7:00 PM Cocktail Hour 7:00 PM - 9:00 PM Industry Awards Dinner Stars at Night Ballroom / Henry B. González Convention Center

The Impact Award Presented by:

The evening will open with special awards given by seven leading brands.

To submit a nomination for a 2025 Industry Award, scan the QR code next to the relevant award.

Please note: Nominations close Sunday, October 19.

Stay Out There Award Presented by: Altra is recognizing individuals who ‘Stay Out There’ in their effort to change the shape of running. This award celebrates those who seek to ensure underrepresented communities feel seen, safe, welcome, and inspired to join the running community. These individuals demonstrate on-going courage and commitment to making change in their community.

The Trailblazer Award Presented by: This award celebrates a bold thinker who pushes boundaries and sparks innovation. Their big ideas elevate the industry and redefine what’s possible, while their curiosity and leadership inspire others to think differently across the business. They are challenging the status quo and asking the question, “How can we be better?”.

Run for Good Award Presented by: This award recognizes a retailer who gives kids a running start towards a lifetime of good health through community-based youth running programs.

The Saucony Run for Good Foundation is committed to helping young people reach their full potential.

We recognize the power of running and movement to strengthen bodies, minds, and communities. Saucony Run for Good supports organizations

that create spaces where young individuals can connect, move, and thrive together—because when we run as one, good things happen.

The winner will receive a donation to help introduce even more children to the power of running, creating a happier, healthier future for the local community.

Community Collaboration Award Presented by: The Community Collaboration Award is a meaningful recognition that highlights a run specialty employee who is building intentional partnerships that help expand the reach and relevance of running in their local community.

This award is a testament to how one person’s intentions can help create greater access, representation, and opportunity in both the sport and business of running. It is not about one-time donations or surface-level support. The honoree, through their day-to-day commitments, demonstrates a dedication to listening, learning, and co-creating by working with all communities in ways that strengthen the industry as a whole.

At the RIDC, we believe the future of running is more diverse, inclusive, and community-driven. This award recognizes those turning that belief into action right now, helping shape a stronger and more connected running industry for all.

56 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

Working to make a positive impact is not a one-and-done thing. It’s a journey. One that requires teamwork, commitment and accountability. It demands traveling unexplored paths and blazing new trails and thinking outside the box. And most importantly, it will require a brilliant spirit of collaboration.

The On Impact Award will be given to the retail partner, making significant strides towards transforming run into a more sustainable, diverse, equitable and inclusive community.

Fearlessly Independent Award Presented by: The Fearlessly Independent stay true to who they are in the face of change, adversity, and success. The Fearlessly Independent lead rather than follow, explore rather than settle, and strive rather than hesitate. This award goes to a Fearlessly Independent retailer who embodies the energy and courage that it takes to stand out in the running industry in 2025.

The Ubuntu Award Presented by: Since the inception of The Running Event, Balega has annually presented the Ubuntu Award to recognize a running specialty store for excelling in service and involvement in their local community.

The culture of Balega draws its inspiration from the humanistic philosophy of Ubuntu, which focuses on people’s allegiance and relationship to one another. It is the relationship to our communities that resonates with store owners every day in their hometowns, changing lives and helping to improve the lives of those living in our communities.

BEST RUNNING STORES OF 2025 Congratulations to this year’s Best Running Stores!

Each year, we’re blown away by the dedication and heart these stores bring to their communities. The caliber of past years’ nominees inspired us to evolve the program in 2025, invest more deeply, and raise the bar for how we evaluate and celebrate this incredible industry.

Join us in recognizing the 2025 Best Running Stores at the Industry Awards Dinner on Thursday, December 4. And as always, the evening will close with the Store of the Year Announcement.

Join us for Cocktail Hour ahead of the annual Industry Awards Dinner! Starting at 6 PM, pick up your Best Running Stores plaque, take team photos, and raise a glass to this year’s outstanding achievements. Sip, mingle, and connect with industry peers as we set the stage for an unforgettable evening honoring the people and moments that define our community.

Christina Henderson Event Director, TRE

Meet the 2025 Winners: =PR= Run & Walk

Fleet Feet Nashville

Run Flagstaff

605 Running Company

Fleet Feet Traverse City

Run Hub Northwest

A Runner’s Mind

Fleet Feet Tuscaloosa

Run In

A Snail’s Pace Running Shop

Fleet Feet West Reading

Runner’s Edge MT

Aardvark Sports Shop

Fleet Feet Winston Salem and Clemmons

Runner’s Edge NY

Big Peach Running Co. Bull City Running Co. Charlotte Running Company Charm City Run Confluence Running CT Run Co. Dash Sports

Running Niche

Gazelle Sports

Running Lab

Get Fit

Running Wild

Good Times Running Co.

Running Zone

Grounded Running

RunWell

Independence Run & Hike

Rush Running Company

iRun Texas

Sole Sports Running Zone

Fitness Sports

John’s Run/Walk Shop

Fleet Feet Charleston, Mount Pleasant

Mill City Running

Terra Running Company

Mountain Running Company

The Running Elements

Fleet Feet Davenport

Naperville Running Company

The Running Well Store

Fleet Feet Fayetteville

Pacers Running

Tortoise & Hare Sports

Fleet Feet Fort Wayne

Palmetto Running Company

Trailhead Running Supply

Fleet Feet Gaithersburg

Performance Running Outfitters

Up & Running in Dayton

Fleet Feet Hartford

Playmakers

Waco Running Company

Fleet Feet Lexington

Point 2 Running Company

West Stride

Fleet Feet Louisville

RC Outfitters

Whirlaway Sports Center

Fleet Feet Montclair

Red Coyote Running and Fitness

THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025 57

New Orleans, LA Ernest N. Morial Convention Center

LEARN MORE AT: switchbackevent.com/switchback-spring

JUNE 16-18, 2026

SAVE the DATE

HIGHLIGHTS

New Product Showcase & Sock Bar

NEW PRODUCT PRODUCT NEW EW PRODUCT PRODUCT EW SHOWCASE SHOWCASE This year’s New Product Showcase takes center stage in the main lobby of the convention center—a can’t-miss spot everyone will pass by when entering the exhibit hall. Designed as an interactive space, the New Product Showcase highlights the latest innovations from both established and emerging brands. Attendees can see, touch, and experience each product firsthand before casting their vote for a favorite new product. The winning brand will be revealed Thursday, December 4 at 3:00 PM at the Training Camp Theater and will receive $1,000 to donate to an organization of their choice.

SOCK BAR BAR && SOCK Located in the exhibit hall, be sure to stop by the Sock Bar! Check out brands’ latest sock offerings, and fill out a simple survey to receive a pair of your choice.

60 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

New Product Showcase Sponsors:

Sock Bar Sponsors:

#MyTRE25 Social Media Challenge is back for a second year!

Bring the energy of TRE to life with your best Instagram reel! Show us #TRE25 through your eyes for a chance to win a FREE All Access Pass to The Running Event 2026.

How does it work?

Capture content from all three days at TRE! • Education sessions • TRE LIVE • Exhibit Hall • TRE Events, like the River Walk Run + Cleanup, Indie 5K, Opening Party, and more!

• Any memorable, personal-favorite TRE moments

Qualifications: • Must be registered as a retailer or event professional/race director • Must use hashtag #MyTRE25 so our team sees it Reel submissions close Sunday, Dec. 7. Our team will review and select a winner to be announced Friday, Dec. 12.

#TRE25

Ambassador Program The Running Event’s pilot ambassador program is an opportunity for members of the run specialty community to promote and represent The Running Event through their unique channels and networks.

Teri Akovenko

Marketing Director, Fleet Feet Nashville in Brentwood, Tennessee

Armani McDonald

Store Manager, Charlotte Running Company in Dilworth, North Carolina

As trusted community voices, Ambassadors will help spotlight the value of TRE while sharing authentic event experiences with their communities.

The pilot program is designed to be impactful, collaborative, and mutually rewarding. With that, we're excited to introduce you to TRE's 2025 Ambassadors!

Tara Mooney

Apparel Buyer, West Stride in Atlanta, Georgia

Liz Pagonis

Chief Marketing Officer, Philadelphia Runner in Philadelphia, PA

THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025 61

HIGHLIGHTS

TRE LIVE

TRE LIVE Hosted by:

Tommie Runz Founder and Host, PR Project

Gary Koutsoubos Co-Host, PR Project

Back for the third year, TRE LIVE will be streamed directly from the show floor in a living room-style studio space, featuring interviews with top brands, industry leaders, and athletes. TRE LIVE will again be hosted by PR Project – a media team focused on amplifying the voices of Black, Indigenous, and all People of Color in the running space. FloTrack will be back to stream TRE LIVE on their YouTube and Facebook – all at no cost to viewers. You can also catch all interviews on TRE's website.

TRE LIVE will be streamed throughout Wednesday and Thursday during exhibit hall hours.

Scan to view the full TRE LIVE schedule:

Aaron Barnett Co-Host, PR Project

We are excited to host the third edition of TRE LIVE at The Running Event this year in San Antonio! Over the past two years, TRE LIVE has proven to be a powerful way to extend the energy of TRE beyond the show floor — connecting brands, retailers, and the wider running community in real time. It not only highlights what’s coming to run specialty shops, but also underscores why TRE is such a vital gathering for our industry. TRE LIVE helps open the doors of TRE to the entire running world, making the innovations and conversations happening here more accessible and impactful."

- Tommie Runz

Catch the following brands on TRE LIVE!

62 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

Co-Founder, PR Project & TRE LIVE Co-Host

Built for Doing

HIGHLIGHTS

Giving Back at TRE & Sustainability

Giving Back at TRE Did you know TRE 2025 overlaps with Giving Tuesday? That’s right—Tuesday, December 2 marks Giving Tuesday: a global day of generosity that creates an opportunity for individuals, business, and communities to support and give back to important causes and non-profit organizations.

In the spirit of Giving Tuesday, TRE will have a “Giving Wall” set up throughout each day of the event. On the

wall, you’ll find information about three San Antoniobased non-profit organizations, along with a QR code to their donation page.

Each year, the TRE team looks for opportunities to give back to and support its host city and the people who live there. San Antonio is welcoming the run specialty industry with open arms, and our goal is to say thank you through positive impact and care.

TRE’s Giving Tuesday initiative will support the following San Antonio-based organizations:

Running Down a Dream

San Antonio Parks Foundation

San Antonio Sports ACTIVATE

A nonprofit dedicated to creating a world where every kid has the opportunity to be healthy, fit, and equipped so they reach their highest dreams and aspirations in life.

A non-profit organization whose mission is to support and enhance parks in San Antonio and Bexar County. saparks.org

San Antonio Sports provides free weekly fitness classes along with 5K runs throughout the year to encourage play, exercise, and healthy habits in the community. activate.sanantoniosports.org

rundownadream.org

Sustainability at TRE The Running Event continues to evaluate its environmental impact and explore new ways to be more sustainable. With guidance from partner organizations and the City of San Antonio, we’re taking steps to reduce waste and increase awareness around environmental impact, both at TRE and beyond.

Here are some ways we’re making that happen: The River Walk Run & Cleanup will remove waste from local San Antonio trails and walkways while giving back to the community.

By not carpeting the exhibit hall, TRE avoids the emission of more than 71 metric tons of carbon!

Find compostable utensils in the food court as well as more plantbased menu options.

Unused (and safe) food products will be donated.

Nathan will provide reusable water bottles at their booth to use at the water stations in the convention center.

A limited quantity of finisher medals will be available at the Indie 5K; medals will be made of wood instead of plastic or metal.

TRE has banned paper materials in the attendee bag.

We’re partnering with the Bonneville Environmental Foundation again for TRE 2025!

Attendees can easily reduce their carbon footprint by selecting a carbon offset at checkout when registering. Last year, TRE 2024 attendees purchased 83 carbon offsets, reducing 182,984 pounds of CO2e—equivalent to 220,012 vehicle miles.

64 THE RUNNING EVENT • SAN ANTONIO, TEXAS 2025

As always, the TRE team would like to challenge our attendees and exhibitors to join us in being more sustainable and thoughtful about waste and unnecessary printing at this year’s event.

BOOTH #3113

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HIGHLIGHTS

Thank You to our Partners

THANK YOU YOU TO TO OUR OUR PARTNERS PARTNERS THANK The Running Event is made stronger by our partner organizations. While you’re in San Antonio, take some time to get to know each of these organizations, as their work is critical to the success and progress of our industry.

The American Trail Running Association (ATRA) was formed to serve the mountain, ultra & trail running community. Our mission is to represent and promote mountain, ultra & trail running.

The Conservation Alliance harnesses the collective power of business and outdoor communities to fund and advocate for the protection of wild places.

empowerun’s hope is to be inspired by, engage with, and seek to build our industry together with the unique point of view of the female leader.

For All Mothers+ is on a mission to eliminate the motherhood penalty. The organization is breaking barriers that limit mothers and building a world where they thrive in pursuit of health, career, and personal ambition. It envisions a world where motherhood does not limit a woman’s professional or personal success.

The National Shoe Retailers Association (NSRA) is a non-profit organization dedicated to helping independent shoe store owners improve business performance.

Native Women Run builds and nurtures a community that features and encourages Native women runners on and off the reservation. We strive to increase visibility in the running world nationwide and worldwide for historically excluded runners.

Official Event Partner of Switchback Outdoor Industry Association (OIA) is a member-based collective and passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone.

The Pedorthic Footcare Association (PFA) is the only not-for-profit professional association representing the interests of pedorthic professionals and supporting the pedorthic profession at large.

Leave No Trace (LNT) accomplishes its mission by providing innovative education, skills, research and science to help people care for the outdoors.

LGBTQ Outdoors strive to create a national network of inclusive outdoor spaces and community-based chapters that foster environments of safety, connection, and belonging.

Race Roster was founded by a group of friends with combined interests in running, technology, and event management. After organizing their own 10K in 2010, it was very apparent that the running industry was in dire need of better technology. Since May of 2012, Race Roster has partnered with over 4,000 organizers to grow, manage and execute on race day!

The Magic Boost‘s vision is a track and field media landscape where those covering the sport more fully reflect and resemble the athletes competing in the stadium: youthful, diverse, and innovative.

Rising Hearts is an indigenous led grassroots organization committed to the heart work in elevating indigenous voices, promoting and supporting intersectional collaborative efforts across all forms of movements in cultivating community with the goals of racial, social, climate, and economic justice.

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Road Runners Club of America (RRCA) is the oldest and largest national association of runners and running organizations dedicated to growing the sport of running since 1958.

The Running Industry Association (RIA) is a non-profit organization that supports the brick and mortar running retail channel throughout the US and Canada. The RIA’s sole purpose is to drive the running industry forward.

The Running Industry Diversity Coalition (RIDC) is a 501(c)(3) nonprofit charitable organization that unites the running industry to provide resources, measure progress, and hold the industry accountable to equitable employment, leadership, and ownership positions and improve inclusion, visibility, and access for Black, Indigenous, and People of Color (BIPOC).

Running USA is a non-profit organization committed to the growth and success of the running industry. Our promise is to deliver quality education, exceptional industry content, valuable research and ample networking opportunities.

From the Team

From the #TRE25 Team

WHAT ARE YOU MOST LOOKING FORWARD TO AT THE RUNNING EVENT? “I'm excited to be onsite with my full team. We put so much work into this event year-round, and it's an amazing feeling to get onsite and see it all come to life!"

- CAITLIN EWING, CONFERENCE MANAGER

I’m most looking forward to seeing our partner activations come to life—everything from the new giveback initiatives to the conversations happening in the Training Camp Theater. It’s rewarding to watch months of planning translate into experiences that connect and inspire attendees."

- HEIDI JOHNSTON PARTNERSHIPS PROJECT MANAGER

I most look forward to those first few minutes after the trade show floor opens. The buzz and humming that fills the space – the sound of business happening, of friends reconnecting, of new relationships beginning. It's laugher, of people connecting over shared experiences and building a stronger industry and community."

– CHRISTINA HENDERSON, EVENT DIRECTOR

New products, new products and then more new products. And, of course, story ideas for Running Insight in 2025. Then getting to meet with Danny Smith for our once-a-year editorial staff dinner."

- MICHAEL JACOBSEN, EDITOR, RUNNING INSIGHT

San Antonio’s vibrant culture, the River Walk, its food scene, and scenery should add a lot of energy to the event! Getting to meet people— sharing stories, challenges, ideas—is always one of my favorite parts!"

- GLENN DULBERG, SALES MANAGER

FAVORITE ON-SITE EVENT AT TRE AND WHY? I love the Opening Party!

It kicks off the week of TRE with so much excitement and energy.

Last year, we were in a ballroom, but this year we're taking it outside, which adds a whole new unique vibe. I’m excited to see how this will enhance the experience for TRE attendees. Can't wait to see everyone there!"

- HAILEY MORRILL SALES & EVENT COORDINATOR

One of my favorite TRE moments is opening the exhibit hall doors for the first time. That always feels like a real "we did it!" moment for our team."

- GENAE SALINAS SENIOR MARKETING MANAGER

I think it has to be the Indie 5k! It’s always so fun to get outside and see everyone moving together as a community. I am excited to see our refreshed branding take to life in Hemisfair Park this year!"

– MIKAYLA ZORDAN

MARKETING COORDINATOR

My favorite on-site TRE event is the Industry Awards Dinner!

It’s such a heartfelt celebration of everything that makes our industry so special and is a perfect way to close out TRE." - EMMA GALECKAS, ATTENDEE RELATIONS COORDINATOR

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HIGHLIGHTS

Media & Press at TRE

Media & Press at TRE Media is a key piece of The Running Event. Every year, TRE welcomes editors, writers, and other content creators representing established and emerging publications and channels across the run and outdoor specialty industry.

Below are just a few of the media outlets already registered for TRE 2025. To see the full list, visit therunningevent.com/media-list.

• A Mile. A Minute.

• iRunFar.com

• Adventure World Magazine

• iRunFar/AllGear Digital

• A Matter of Brand

• Jeff Pelletier

• Amby Burfoot

• Lactic Acid with Dominique Smith

• Believe in the Run

• Like the Wind Magazine

• Billy Yang Films

• Magic Boost

• Borderlands Trail Running

• Marathon Handbook

• CBS Austin News (KEYE-TV)

• MARATHON MEDIA

• Conversational Pace

• Marathon Training Academy

• Craig Randall

• Marni On The Move Media

• D3 Glory Days

• Matt B Media

• Easy Run

• Meta Endurance

• Extramilest

• New York Times Wirecutter

• Featherstone Nutrition / Believe in the Run

• Outside, Inc.

• Footwear Insight / Formula4 Media • For The Long Run / Long Run Labs • Formula4 Media • GearJunkie • Half Marathon Guide • HJMT Media • Humble Running • I’ll Have Another with Lindsey Hein Podcast

• RAD Boulder • RadDadBodTV • RoadTrailRun

• Running Shoes World / Fino Media Service • Running Sucks 101 • Running Supply LLC • RunToTheFinish • Slowtwitch.com • Snobette • Tennessee Valley Outsider • The Running Club • Self • Talk Commerce • The Sweat Lookbook • TRAILRUNNINGReview • UltraSignup News • Uphill Athlete • WearTesters / Borderlands • WeeViews

• RUNHER • RUNHOOD – Athletica Company • RUNNEA • Runner’s World • Running Insight • Running Northwest

MEDIA PARTNERS Official Publication of TRE

Official TRE Media Partners

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Interested in applying for a media pass? Looking for media contact details?

Email TRE PR contact Obviouslee at tre@obviouslee.com for support.

TRE is again collaborating with The Magic Boost, a professional development program for young content creators passionate about running. This partnership will connect emerging storytellers, known as Boosters, with TRE’s community of brands, retailers, nonprofit partners, and other industry organizations. These creators will attend and cover TRE 2025 as media professionals, broadening their exposure and experience while bringing fresh perspectives to running as both a sport and industry.

Since its founding in 2021, The Magic Boost has transformed the track and field media landscape by supporting young, diverse, and innovative voices. Through this partnership with TRE, Boosters will have an opportunity to create impactful content that highlights the running industry and expands the sport’s reach to new audiences.

Stay in the know: therunningevent.com Get in touch: info@therunningevent.com Follow along on social: @therunningevent

HIGHLIGHTS

n a S io n o t n A Sights to See See the best of the city with these top free things to do in San Antonio.

The Alamo is a must-see when in San Antonio. Admission to the church and grounds is completely free! While you’re roaming the grounds, look out for Bella, the Alamo cat.

Historic Market Square offers perfect streets for strolling and window shopping at more than 1,000 locally owned stores and vendors, along with live entertainment and food. This is the largest Mexican market outside of Mexico!

The River Walk has something for everyone! During the day, take a riverboat tour, explore public art displays, and grab a bite to eat. At night, the River Walk transforms into a hub for dining and nightlife.

The Japanese Tea Garden, once a limestone quarry,

is now more than a century old and home to stone bridges, waterfalls, and a koi pond. It’s a great place for a walk to decompress after a long day at TRE.

Comanche Lookout Park

offers 4.5 miles of trails that lead to a tower built in 1923. This rumored-to-be-haunted park sits on the fourth-highest point in Bexar County.

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Entertainment Mad Dogs Group – Live Music on the River Walk

Dining Options Cafe Ole Enjoy Tex-Mex cuisine with stunning River Walk views from multi-level seating. With strolling mariachis adding to the atmosphere, you’re sure to have a good time!

Alamo Biscuit Co & Panadería Located inside the Shops at Rivercenter on the River Walk, this all-day café and bakery is perfect for breakfast, a casual snack, or a late-night bite. It’s vegan-friendly, too!

Make Ready Market Just a mile from the convention center, you’ll find this trendy food hall with diverse eateries—perfect for large groups and foodies who want plenty of choices!

Pullman Market Just an eight-minute drive away in the Pearl District, Pullman Market blends specialty groceries with quick-eat options. Think burgers, ceviche, coffee, ice cream, and more in a casual spot set in a vibrant marketplace atmosphere.

Catch live music each day along the River Walk!

From jazz and pop to country and karaoke, Mad Dogs Group venues offer spontaneous, riverside fun throughout the event.

Arneson River Theater – Outdoor Performances This picturesque amphitheater right on the River Walk hosts nearly 200 shows a year—from folkloric dance and live music to plays and opera. With grassy terrace seating and a historic bridge as a backdrop, it’s a magical spot for an evening of culture.

San Antonio Spurs at Frost Bank Center Feel the city’s passion for basketball firsthand! Watching the Spurs is an electrifying experience, full of energy and cheering fans. Spurs games are a must-see for sports lovers visiting San Antonio.

The Bonham Exchange Located in downtown San Antonio, this historic, cozy lounge and bar offers live acoustic music, craft cocktails & mocktails, and a laid-back vibe. It’s the perfect spot for unwinding after a day of business at TRE!

HIGHLIGHTS

Your Guide to San Antonio

A Hometown Running Retailer’s Guide to San Antonio

By Danny Smith

W

hen Garrett Sage moved to San Antonio a decade ago, he assumed he and his wife would eventually relocate to Austin. But the longer Sage stayed in San Antonio, the more he relished the south-central Texas city boasting The Alamo, The River Walk and a criminally underrated culinary scene.

“San Antonio’s in its prime, and we love it,” he says.

Now, Sage, the owner of four iRun locations in San Antonio, is excited to show off his adopted hometown to his run specialty industry peers as the 2025 edition of The Running Event descends on San Antonio December 2-4.

“We have great food, great running paths and the weather will be nice when TRE rolls through town in December,” says Sage, whose newest shop is located about four miles north of the Henry B. González Convention Center.

Leveraging his insider knowledge of San Antonio, Sage shares some local recommendations for his fellow TRE attendees.

The Obvious Spot for a Run: The River Walk. While this popular path can get narrow and “touristy” near the convention center, Sage says it quickly opens up when traveling north or south, which makes it great for logging miles with friends old and new.

A Less Obvious Spot for a Run: Just south of the convention center and across César E. Chávez Blvd., check out the King William Historic District and streets, which are home to historic mansions.

For breakfast: Sage notes the ongoing rivalry between San Antonio and Austin for which Texas city dishes up the best breakfast tacos. Visit Con Huevos Tacos on Houston Street, Sage says, for some of San Antonio’s finest.

For lunch: Carnitas Don Raúl on Jones Ave. is about a mile and a half from the convention center but definitely worth visiting for its authentic Mexican cuisine.

For a mid-day jolt: Sage recommends coffee fiends check out CommonWealth Coffeehouse & Bistro, which has an outpost in Hemisfair next to the convention center.

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For dinner: Sage suggests Bar Loretta in the King William Historic District for a seasonal menu of elevated Texas fare.

For adult beverages: Künstler Brewing is a San Antonio favorite, and its Tap Haus location in Hemisfair serves up some of the brewery’s top drinks in a laid-back beer garden setting.

For evening entertainment: Built around the restored Pearl Brewery, The Pearl is a lively commercial district with chefled restaurants, indie shops and Jazz, TX—a dynamic live music venue.

Courtesy of Pe

arl

For something uniquely San Antonio: While Mi Tierra Cafe y Panaderia on Produce Row is quite touristy, Sage calls this Tex-Mex spot with festive decor and Mexican candies a civic institution.

And if at all possible: Mixtli was San Antonio’s first restaurant to receive a Michelin Star and is a must-go for dinner—if you can score a table. “The best restaurant experience I’ve ever had,” Sage says. Of note, Mixtli’s bar serves up cocktails, agave spirits, and a progressive wine list—no reservation required.