PETERBOROUGH
PRESENTS
BRAND MANUAL ©Peterborough Presents 2015
About us
Contents About us................................... 1 Core values............................... 2 Visual identity........................... 3 Naming..................................... 4 Logo: colour & typeface........... 5 Correct use of logo................... 6 Link to our logo / Contact us.... 7 Thank you................................. 8
PETERBOROUGH
PRESENTS
PETERBOROUGH
PRESENTS
is a consortium of diverse local artists, organisations and communities working to grow audiences and participation in the arts in Peterborough by making it more relevant, visible and inspiring.
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Core values
Core values We will build on our brand values:
1. Cooperation 2. Accessibility 3. Imagination
We will protect our brand in order to ensure that it’s core values are maintained, respected and developed in the best way possible however and wherever it might be used in the future.
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Visual identity
Visual identity Naming Logo Correct usage Colours Typefaces
Our visual identity will represent the brand through critical components: names, logos, typefaces, and colours. This will form the symbolic embodiment of all the information connected to the company, product or services that we offer.
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Naming
Naming Our visual identity, known as ‘Peterborough Presents’, is an essential part of our correct marketing. It should not be altered in any way.
In order to maintain brand strength, correct and consistent use is vital.
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Logo Typeface
PETERBOROUGH
Colour
This is our logo. It must remain as seen, in black and white. Defined as: black lettering on a white background. ‘PETERBOROUGH’ uses the font Avenir (black). ‘PRESENTS’ uses the font Stag (regular). The logo can be inverted if necessary, whereby all black parts and lettering become white and all white parts and lettering become black.
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Incorrect usage
Example 2 HELLO THERE EVERYONE, BUT WHAT ABOUT ME? Correct usage
Incorrect usage
Example 3
The logo must be kept in the upright position, it must not be slanted and the tick within the logo should never tilt in a different direction. (Please see example 3.) n Please ensure that the logo is the same relative size as any logos that may accompany it. n
PETERBOROUGH
Correct usage
Incorrect usage
Correct use of logo
Correct usage
The logo must not be distorted. (Please see example 1.) n The logo must be given an exclusion zone of white space, whereby no other artwork or lettering shall interfere with either the logo or the exclusion zone. The exclusion zone must be larger in size again than the band within the logo where the wording sits. (Please see example 2.) n
Example 1
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Link to our logo
CLICK HERE TO DOWNLOAD LOGOS ď‚Ž The logo is supplied in eps, jpeg for print, and png and jpeg for web. Please ensure that the correct format is used depending on purpose.
Josie Hickin Peterborough Presents: Programme Manager 01733 864 529 07920 160 510
Contact information
This is the link to the logo in print and web formats:
If you have any further queries or require further information about us, please contact:
josie.hickin@vivacity-peterborough.com If you need any further information on logo usage, please contact Dimension 6000 Design T: 01733 772095 E: hello@dimension6000.com
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