Peterborough Presents Brand Manual

PETERBOROUGH

PRESENTS

BRAND MANUAL ©Peterborough Presents 2015

About us

Contents About us................................... 1 Core values............................... 2 Visual identity........................... 3 Naming..................................... 4 Logo: colour & typeface........... 5 Correct use of logo................... 6 Link to our logo / Contact us.... 7 Thank you................................. 8

PETERBOROUGH

PRESENTS

PETERBOROUGH

PRESENTS

is a consortium of diverse local artists, organisations and communities working to grow audiences and participation in the arts in Peterborough by making it more relevant, visible and inspiring.

BRAND MANUAL ŠPeterborough Presents 2015

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Core values

Core values We will build on our brand values:

1. Cooperation 2. Accessibility 3. Imagination

We will protect our brand in order to ensure that it’s core values are maintained, respected and developed in the best way possible however and wherever it might be used in the future.

PETERBOROUGH

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Visual identity

Visual identity Naming Logo Correct usage Colours Typefaces

Our visual identity will represent the brand through critical components: names, logos, typefaces, and colours.

This will form the symbolic embodiment of all the information connected to the company, product or services that we offer.

PETERBOROUGH

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Naming

Naming Our visual identity, known as ‘Peterborough Presents’, is an essential part of our correct marketing. It should not be altered in any way.

In order to maintain brand strength, correct and consistent use is vital.

PETERBOROUGH

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Logo Typeface

PETERBOROUGH

Colour

This is our logo. It must remain as seen, in black and white.

Defined as: black lettering on a white background.

‘PETERBOROUGH’ uses the font Avenir (black). ‘PRESENTS’ uses the font Stag (regular).

The logo can be inverted if necessary, whereby all black parts and lettering become white and all white parts and lettering become black.

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Incorrect usage

Example 2 HELLO THERE EVERYONE, BUT WHAT ABOUT ME? Correct usage

Incorrect usage

Example 3

The logo must be kept in the upright position, it must not be slanted and the tick within the logo should never tilt in a different direction.

(Please see example 3.) n Please ensure that the logo is the same relative size as any logos that may accompany it. n

PETERBOROUGH

Correct usage

Incorrect usage

Correct use of logo

Correct usage

The logo must not be distorted. (Please see example 1.) n The logo must be given an exclusion zone of white space, whereby no other artwork or lettering shall interfere with either the logo or the exclusion zone. The exclusion zone must be larger in size again than the band within the logo where the wording sits.

(Please see example 2.) n

Example 1

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Link to our logo

CLICK HERE TO DOWNLOAD LOGOS ď‚Ž The logo is supplied in eps, jpeg for print, and png and jpeg for web. Please ensure that the correct format is used depending on purpose.

Josie Hickin Peterborough Presents: Programme Manager 01733 864 529 07920 160 510

Contact information

This is the link to the logo in print and web formats:

If you have any further queries or require further information about us, please contact:

josie.hickin@vivacity-peterborough.com If you need any further information on logo usage, please contact Dimension 6000 Design T: 01733 772095 E: hello@dimension6000.com

PETERBOROUGH

PRESENTS

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