THE PAMPERED PET DIMELSA PALOS _ GR 321: PACKAGING DESIGN 1 _ INSTRUCTOR: CHAMINDRI WIJEMANNE
SECTION ONE: CONCEPT DEVELOPMENT
Page 2 of 34
SECTION ONE CONCEPT DEVELOPMENT _ BRAINSTORM _ MOODBOARD _TYPEBOARD _MARKET RESEARCH
PROJECT 2: THE PAMPERED PET | SPRING 2014
SECTION ONE: CONCEPT DEVELOPMENT | BRAINSTORM
PROJECT 2: THE PAMPERED PET | SPRING 2014
Page 3 of 34
SECTION ONE: CONCEPT DEVELOPMENT | MOODBOARD
PROJECT 2: THE PAMPERED PET | SPRING 2014
Page 4 of 12
SECTION ONE: CONCEPT DEVELOPMENT | TYPEBOARD
PROJECT 2: THE PAMPERED PET | SPRING 2014
Page 5 of 34
SECTION ONE: CONCEPT DEVELOPMENT | MARKET RESEARCH
Page 6 of 34
THE PAMPERED PET
PROJECT
YEAR FOUNDED
FOUNDERS
THE PAMPERED PET
DIRECT COMPETITORS
Branding and Packaging System for The Pampered Pet.
INDIRECT COMPETITORS
2011
USP
Marisela & Xulian Lazo
Paws for Elegance, Doggie Depot, Heads & Tails Pet Grooming
PetSmart, Petco, Pet Food Express
_A personalized experience for every pet. _Skilled and trained employees who put the pet’s happiness and well-being first.
COMPANY BACKGROUND
_Deluxe services for pet owners that treat their pets as family.
Marisela worked in the pet grooming industry for over 20 years while Xulian was an engineer. However, their love of pets and passion for excellent service helped them finally decide to open their own grooming business full time in Brentwood, CA in 2011. They wanted to be able to provide a unique grooming and spa where clients would be able to ensure their pets would be spoiled and pampered by a truly caring team. They strive to make every visit personable and fit the needs of each pet and take great pride in their services. CURRENT PRODUCTS,
SERVICES
Pet grooming, self-service pet wash, upgraded spa & grooming services, clothing boutique,
PACKAGING, & BRANDING
nail salon, and hair color salon.
PRODUCT LINE
Grooming essentials for self-service pet wash and for upgraded spa services, deodorizing powder and perfume, aromatherapy candles, bowties, hair bows, bandanas, gourmet treats and gourmet cakes.
APPLICATION USAGE
_ Pet shampoos, conditioners, moisturizers lotions, perfume, combs, scissors, & towel
_ Personalized carriers for self-service grooming or for upgraded pet grooming
_ Nail files, polishes
_ Shopping bags, hang tags, hand stamp
_ Candles
DESIGN OBJECTIVES
_ Boxes for treats & cakes
To redesign The Pampered Pet identity giving it a luxurious, classic modern feel while still maintaining the customized experience that the brand currently provides to its clientele.
KEY ADJECTIVES
THEME
PRICE RANGE
TARGET AUDIENCE
_ genuine
_ detailed
_ fashionable
_ comfortable
_ classic
_ luxurious
_ compassionate
_ skillful
_ high-quality
_ modern
_ doting
_ personal
“Personalized classic modern luxury”
Starts at $65 for a regular bath for a small breed dog or cat. Higher quality, upscale prices.
_ 30-45 year-old upper middle class individuals or newly married couples with no children that have extra money to spend on their beloved pets. _ Fashionable and stylish people who care about what how they look and how their pets feel. _ Educated professionals that drive luxury and vintage cars and wear designer clothing. _ Individuals that are into classic looks and treatments as well as having a passion for modern furniture and architecture with an interest in the arts.
D I M E L S A PA LO S | P a g e 1 o f 2
PROJECT 2: THE PAMPERED PET | SPRING 2014
D I M E L S A PA LO S | P a g e 2 o f 2
SECTION TWO: BRANDING
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SECTION TWO BRANDING _ LOGO SKETCHES _ PRELIMINARY LOGO OPTIONS _ FINAL LOGO
PROJECT 2: THE PAMPERED PET | SPRING 2014
SECTION TWO: BRANDING | LOGO SKETCHES
PROJECT 2: THE PAMPERED PET | SPRING 2014
Page 8 of 34
SECTION TWO: BRANDING | PRELIMINARY LOGO OPTIONS
Page 9 of 34
THE
PAMPERED PET
EST. EST.
THE
PAMPERED PET
THE
THE
THE
PAMPERED PET
PAMPERED PET
PAMPERED PET
EST. 2009
est. 2009
est. 2009
EST. 2009
MPERED PE E PA T TH spa, grooming, & boutique
THE
THE
MPERED PET PAMPERED PET PAMPERED PET PAspa spa & grooming salon spa & grooming salon & grooming salon
PERED PET PAM pet spa, grooming, and boutique est. 2009
THE
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THE
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T
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PAMPERED P E HE S PA , G RO O M I N G , A N D B O U T I Q U E
THE
T
PERED PET PAM S PA & G RO O M I N G S A L O N
EST.
THE
PAMPERED PET
THE
PAMPERED PET EST. 2009
PROJECT 2: THE PAMPERED PET | SPRING 2014
THE
THE
PAMPERED PET
PAMPERED PET
Est. 2009
Est. 2009
THE
PERED PET PAM S PA & G RO O M I N G S A L O N
THE
PERED PET PAM S PA & G RO O M I N G S A L O N
PERED PET PAM P E T S PA , G RO O M I N G , A N D B O U T I Q U E E S T. 2 0 0 9
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EST.
THE
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THE
EST. 2009
THE
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THE
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EST. 2009
2009
MPERED P E PA THSPA, GROOMING, AND BOUTIQUEET
THE
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THE
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THE
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THE
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SECTION TWO: BRANDING | PRELIMINARY LOGO OPTIONS
n
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PROJECT 2: THE PAMPERED PET | SPRING 2014
U
M
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Est. 2009
M
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Est. 2009
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B R E N T W O O D, C A
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B
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Est. 2009
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SPA & GROOMING SALON
Est. 2009
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Est. 2009
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O
D
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Est. 2009
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Est. 2009
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est. 2009
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MPERE
M P E RE D
A
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Est. 2009
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SPA & GROOMING SALON
Est. 2009
PET
T
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A
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D
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M P E RE P E T
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Page 10 of 34
U E
•
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O
Page 11 of 34
P E T
T H E
P
D
SECTION TWO: BRANDING | FINAL LOGO
M P E RE A
S PA & G ROOMI N G S ALON BRENTWOOD, CA
T H E
P T H E
P E T
SPA & GROOMING SALON BRENTWOOD, CA
S PA & G ROOMI N G S ALON
EST. 2009
BRENTWOOD, CA
P
E
M P E RE A
D
P
EST. 2009
PROJECT 2: THE PAMPERED PET | SPRING 2014
P E T
D
M P E RE A
M P E RE A
D
P
EST. 2009
SECTION THREE: PACKAGE DESIGN
Page 12 of 34
SECTION THREE PACKAGE DESIGN _ CONCEPT SKETCHES _ COMPUTER ROUGHS _ FINAL PACKAGE REFINEMENTS _ FINAL DIELINES
PROJECT 2: THE PAMPERED PET | SPRING 2014
SECTION THREE: PACKAGE DESIGN | CONCEPT SKETCHES : CONCEPT 1
PROJECT 2: THE PAMPERED PET | SPRING 2014
Page 13 of 34
SECTION THREE: PACKAGE DESIGN | CONCEPT SKETCHES : CONCEPT 1
PROJECT 2: THE PAMPERED PET | SPRING 2014
Page 14 of 34
SECTION THREE: PACKAGE DESIGN | CONCEPT SKETCHES : CONCEPT 2
PROJECT 2: THE PAMPERED PET | SPRING 2014
Page 15 of 34
SECTION THREE: PACKAGE DESIGN | CONCEPT SKETCHES : CONCEPT 2
PROJECT 2: THE PAMPERED PET | SPRING 2014
Page 16 of 34
SECTION THREE: PACKAGE DESIGN | CONCEPT SKETCHES : CONCEPT 3
PROJECT 2: THE PAMPERED PET | SPRING 2014
Page 17 of 34
SECTION THREE: PACKAGE DESIGN | CONCEPT SKETCHES : CONCEPT 3
PROJECT 2: THE PAMPERED PET | SPRING 2014
Page 18 of 34
M P E RE P E T
T H E
A
Page 19 of 34
D T H E
SHAMPOO HYDRATING FORMULA
D RY & I R R I TAT E D S K I N
S PA & G R O O M I N G S A L O N
BRENTWOOD, CA
BRENTWOOD, CA
EST. 2009
EST. 2009
ing Gent avish lem eR a Th
M Y DOG IS SURELY NOT MY
ing Gent avish lem eR a Th
E XT RAVAG A N T
E X T R AVA G A N T
BOW TIE
WHOLE LIFE
BOW TIE
CRAFTED FOR DOGS
BUT HE MAKES MY
LIFE WHOLE
COMPOSED OF FULLY
PERFECTLY CRAFTED
D R Y C L E A N O N LY F A B R I C
W I T H A DJ U STA B L E ST RA P
100% COTTON SIZE MEDIUM
CRAFTED FOR DOGS
T O R E L I E VE
S PA & G R O O M I N G S A L O N
n
S U L FAT E , PA RA B O N S , PETROLEUM EXTRACTS, O R P R O PY L E N E G LYCO L
SKIN SOOTHING
M P E RE
P E T
WITHOUT ANY
harming Fel low eC Th
A
D
OATMEAL, ALOE VERA, TEA TREE OIL, WHEAT, & CHAMOMILE EXTRACT
M P E RE
n
INGREDIENTS
A
P E T
HYDRATING FORMULA
T O R E L I E VE
DRY & IRRITATED SKIN
EST. 2009
D
SKIN SOOTHING
SHAMPOO
P
BRENTWOOD, CA
P
S PA & G R O O M I N G S A L O N
T H E
P
SECTION THREE: PACKAGE DESIGN | COMPUTER ROUGHS
CRAFTED FOR DOGS
PROPERTY OF:
COMPOSED OF FULLY
PERFECTLY CRAFTED
D RY C L E A N O N LY FA B R I C
W I T H A DJ U S TA B L E S T R A P
100% COTTON SIZE MEDIUM
DUKE
PROPERTY OF:
DUKE
PROPERTY OF:
TOBY
8 OZ | 236 ML
THE DOG IS THE GENUINE
THE DOG IS THE GENUINE
GENT LEMAN I D E S IRE TO GO HIS HEAVEN
GENT LEMAN I DESIRE TO GO TO HIS HEAVEN
M P E RE
HYDRATING FORMULA
T O R E L I E VE DRY & IRRITATED SKIN
INGREDIENTS
OATMEAL, ALOE VERA, TEA TREE OIL, WHEAT, & CHAMOMILE EXTRACT
WITHOUT ANY
SULFATE, PARABONS, PETROLEUM EXTRACTS, OR PROPYLENE GLYCOL
SKIN SOOTHING
SHAMPOO CRAFTED FOR DOGS
avishing Gentlem eR a Th
ssy Darli e Cla ng Th
n
SHAMPOO
EST. 2009
WHOEVER SAID
DIAMON DS ARE A GIRL’S
BEST FRIEND NEVER HAD A
DOG
E XT RAVAG A N T
BOW TIE CRAFTED FOR DOGS
HYDRATING FORMULA
T O R E L I E VE D RY & I R R I TAT E D S K I N
PROPERTY OF:
BELL A
8 OZ | 236 ML
PROJECT 2: THE PAMPERED PET | SPRING 2014
n
avishing Gentlem eR a Th
SKIN SOOTHING
n
avishing Gentlem eR a Th
BRENTWOOD, CA
avishing Gentlem eR a Th
T H E
P E T
S PA & G R O O M I N G S A L O N
n
A
INSTEAD OF MANS
D
P
INSTEAD OF MANS
E X T R AVA G A N T
BOW TIE CRAFTED FOR DOGS
T H E RAV I S H I N G G E N T L E M A N
SHAMPOO CRAFTED FOR DOGS
SENSITIVE SKIN THE INDULGING PRINCE
MILO
PROPERTY OF:
SHAMPOO CRAFTED FOR DOGS
INVIGOR ATING THE CHARMING FELLOW
SHAMPOO CRAFTED FOR DOGS
REJUVENATING THE TRENDSETTING BUDDY
ASSORTMENT p e Pam ered Pet Th T H E
P E T
P
D
A
M P E RE
dulging P r inc e In e Th
n
vishing Gentle ma Ra he
T
SENSITIVE SKIN
SKIN SOOTHING
SHAMPOO
SHAMPOO CRAFTED FOR DOGS
CRAFTED FOR DOGS
SENSITIVE SKIN
SKIN SOOTHING
SHAMPOO
SHAMPOO
HYDRATING FORMULA
HYDRATING FORMULA
T O R E L I E VE
T O R E L I E VE
DRY & IRRITATED SKIN
DRY & IRRITATED SKIN
INGREDIENTS
INGREDIENTS
OATMEAL, ALOE VERA, TEA TREE OIL, WHEAT, & CHAMOMILE EXTRACT
OATMEAL, ALOE VERA, TEA TREE OIL, WHEAT, & CHAMOMILE EXTRACT
WITHOUT ANY
WITHOUT ANY
SULFATE, PARABONS, PETROLEUM EXTRACTS, OR PROPYLENE GLYCOL
SULFATE, PARABONS, PETROLEUM EXTRACTS, OR PROPYLENE GLYCOL
e Pampered Pet Th
etting B udd rends eT y Th
harming Fell eC ow Th
ZEUS
PROPERTY OF:
I N V I G O R AT I N G
CAKE IS BAKED WITH
R E J U V E N AT I N G
SHAMPOO
SHAMPOO
CRAFTED FOR DOGS
CRAFTED FOR DOGS
INVIGORATING
REJUVENATING
SHAMPOO
SHAMPOO
DEODORIZING FORMULA
HYDRATING FORMULA
T O R E L I E VE
T O R E L I E VE
DRY & IRRITATED SKIN
DRY & IRRITATED SKIN
INGREDIENTS
PEANUT BUTTER
e Pampered Pet Th
PROJECT 2: THE PAMPERED PET | SPRING 2014 PACKAGE CONTAINS FOUR 2oz BOTTLES SHAMPOO CRAFTED FOR DOGS
SKIN SOOTHING
CRAFTED FOR DOGS
SHAMPOO EST. 2009 BRENTWOOD, CA
S PA & G R O O M I N G S A L O N
INGREDIENTS OR COLORS
NO ARTIFICIAL
CRAFTED FOR DOGS
DOG CAKE
INGREDIENTS
OATMEAL, ALOE VERA, TEA TREE OIL, WHEAT, & CHAMOMILE EXTRACT
OATMEAL, ALOE VERA, TEA TREE OIL, WHEAT, & CHAMOMILE EXTRACT
WITHOUT ANY
dulging P r inc e In e Th
WITHOUT ANY
SULFATE, PARABONS, PETROLEUM EXTRACTS, OR PROPYLENE GLYCOL
SULFATE, PARABONS, PETROLEUM EXTRACTS, OR PROPYLENE GLYCOL
EST. 2009
BRENTWOOD, CA
P COOKIES BAKED WITH
COCO
A
D
T H E
P E T
S PA & G R O O M I N G S A L O N
INGREDIENTS OR COLORS
NO ARTIFICIAL
M P E RE
PROPERTY OF:
APPLE OATMEAL
oiled P rin ces e Sp s Th
oiled P rin ces e Sp s Th
CRAFTED FOR DOGS
COOKIES oiled P rin ces e Sp s Th EST. 2009
BRENTWOOD, CA
P
dulging P r inc e In e Th
P E T D
T H E
dulging P r inc e In e Th
S PA & G R O O M I N G S A L O N
A
M P E RE
APPLE OATMEAL
COOKIES CRAFTED FOR DOGS
SECTION THREE: PACKAGE DESIGN | COMPUTER ROUGHS
Page 20 of 34
T H E
DIAMONDS
TO RE STORE SOFTNESS & MOISTURE
I N G R E D I E NTS
A R E T R U LY A G I R L’S
A LO E , OAT P R OT E I N S , C A C T U S & S I L K P R OT E I N , & CALENDULA EXTRACT
NEVER OWNED A
WITH O UT ANY
B E ST F R I E N D
DOG
REJUVENATING
SHAM POO
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
P THE MORE & MORE
PROPERTY OF:
SOFTNESS & MOISTURE
Z O EY
TO RESTORE
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
T H AT I LO V E M Y
DOG
PROPERTY OF:
AND NEUTRALIZE ODORS
TO BY
TO FRESHEN
CRAFTED FOR DOGS
CRAFTED FOR DOGS
SHAM POO
SHAMPOO
SHAM POO
247 93 9 1 1
TO FRESHEN
I N G R E D I E NTS
B A K I N G S O DA , W H E AT, ODOR-REMOVING FORM, & PROTEIN EXTRACTS
P E T
T H E
D
P
AND NEUTRALIZE ODORS
S PA & GR O O M I NG S A LO N BRENTWOOD, CA
SHAM POO
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
REMARKABLE FORMULA
PROPERTY OF:
FRAGILE & TENDER SKIN
ZEUS
TO Q U E N C H
P
M P E RE
T H E
P
A
S PA & G R OOMI NG S ALON
S PA & G R OOMI NG S ALON
BRENTWOOD, CA
BRENTWOOD, CA
EST. 2009
EST. 2009
eP Th
recious Sweethe art
INVIGORATING
SHAMPOO
I N V I G O R AT I N G
A HOUSE IS NOT A
R EAL HOM E
WITHOUT A HAPPY
DOG
CRAFTED FOR DOGS
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
DEODORIZING FORMULA
PROPERTY OF:
AND NEUTRALIZE ODORS
L U CY
TO FRESHEN
8 OZ | 236 ML
8 OZ | 236 ML
SENSITIVE SKIN
SENSITIVE SKIN
SHAM POO
M P E RE A
EST. 2009
SENSITIVE SKIN
SHAMPOO SILK PROTEINS, ALOE, TEA TREE OIL, YUCCA, & CHAMOMILE EXTRACT
SENSITIVE SKIN
SHAMPOO CRAFTED FOR DOGS
WITH O UT ANY
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
REMARKABLE FORMULA
PROPERTY OF:
FRAGILE & TENDER SKIN
CO CO
TO Q U E N C H
INVIGORATING
LOVE IS HOW
EXC ITE D
SHAMPOO
MY ADORABLE
DOG HOME IS WHEN I GET
CRAFTED FOR DOGS
I N V I G O R AT I N G
I N G R E D I E NTS
SHAM POO
TO Q U E N C H
FRAGILE & TENDER SKIN
I N V I G O R AT I N G
oiled P rinc e Sp ess Th
REMARKABLE FORMULA
recious Sweethe art
SHAM POO
BRENTWOOD, CA
I N V I G O R AT I N G
eP Th
S PA & GR O O M I NG S A LO N
I N V I G O R AT I N G
P E T
T H E
D
P
SHAM POO
SHAM POO
SENSITIVE SKIN
SHAM POO
SENSITIVE SKIN
CRAFTED FOR DOGS
PROJECT 2: THE PAMPERED PET | SPRING 2014
INVIGORATING
SHAMPOO CRAFTED FOR DOGS
SHAM POO
SENSITIVE SKIN
SHAMPOO
SHAM POO
dulging P ri nce e In Th
SENSITIVE SKIN
SENSITIVE SKIN
CRAFTED FOR DOGS
SHAM POO
SENSITIVE SKIN
SHAMPOO
harming Fell eC ow Th
SHAM POO
8 OZ | 236 ML
oiled P rinc e Sp ess Th
P
P
I N V I G O R AT I N G
WITH O UT ANY
P E T
WITH O UT ANY
M P E RE
D
CRAFTED FOR DOGS
A
P E T
SHAMPOO
I& SA H LOVE ANDSOME DOG
D
SENSITIVE SKIN
ALL YOU NEED
T H E
dulging P ri nce e In Th
REMARKABLE FORMULA
SENSITIVE SKIN
SHAMPOO
SENSITIVE SKIN
SENSITIVE SKIN
SHAM POO
EST. 2009
EST. 2009
EST. 2009
DEODORIZING FORMULA
M P E RE
BRENTWOOD, CA
BRENTWOOD, CA
SHAMPOO A
S PA & G RO O MI N G S ALO N
EST. 2009
SPA & GRO O MING SA LO N
INVIGORATING
M P E RE
BRENTWOOD, CA
M P E RE
T H E
P
SHAM POO
R E J U V E N AT I N G R E J U V E N AT I N G
REJUVENATING
7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
A
A
SPA & GRO O MING SA LO N
P E T
SPA & GROOMING SALON
SHAM POO
rendsetting Bud eT dy Th
T H E PA M P E R E D P E T
M P E RE
D
R E J U V E N AT I N G
SHAM POO
7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
SKIN SOOTHING
SILK PROTEINS, ALOE, TEA TREE OIL, YUCCA, & CHAMOMILE EXTRACT
DEODORIZING FORMULA
8 OZ | 236 ML
R E J U V E N AT I N G
CRAFTED FOR DOGS
SPA & GROOMING SALON
247 93 910
LI FE WHOLE
A
SHAM POO
SHAM POO
T H E PA M P E R E D P E T
avish Gentlem eL an Th
BUT HE MAKES MY
S K I N S O OT H I N G
REJUVENATING
CRAFTED FOR DOGS
WHOLE LI FE
WITH O UT ANY
HUMANS THAT I ENCOUNTER THE MORE
ashionable D eF oll Th
SHAMPOO
FRAGILE & TENDER SKIN
CRAFTED FOR DOGS
MY DOG I S S U R E LY N O T M Y
SHAM POO
SKIN SOOTHING
I N G R E D I E NTS
SHAMPOO
8 OZ | 236 ML
S K I N S O OT H I N G
SHAM POO
ptown Darl ing
TO Q U E N C H
INVIGORATING
T H E
B A K I N G S O DA , W H E AT, ODOR-REMOVING FORM, & PROTEIN EXTRACTS
CRAFTED FOR DOGS
CONDITIONED FORMULA
T H E
AND NEUTRALIZE ODORS
harming Fell eC ow Th
T H E
P
S K I N S O OT H I N G
WHOEVER SAID
8 OZ | 236 ML
eU Th
P
T H E T H E
P
T H E
SHAM POO
B E LLA
TO R E LI EVE
S K I N S O OT H I N G
D R Y & I R R I TAT E D S K I N
ashionable D eF oll Th
CONDITIONED FORMULA
SHAM POO
PROPERTY OF:
T H E
P T H E
P T H E
SHAMPOO
TO FRESHEN
I N G R E D I E NTS
EST. 2009
REJUVENATING
DEODORIZING FORMULA
P E T
H Y D R AT I N G F O R M U L A
M P E RE
SHAM POO
D
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
R E J U V E N AT I N G
BRENTWOOD, CA
CRAFTED FOR DOGS
WITH O UT ANY
R E J U V E N AT I N G
INVIGORATING
SHAMPOO
P E T
O AT M E A L , A LO E V E R A , T E A T R E E O I L , W H E AT, & CHAMOMILE EXTRACT
A
EST. 2009
D
SHAMPOO
I N G R E D I E NTS
EST. 2009
P E T
P E T
SKIN SOOTHING
BRENTWOOD, CA
EST. 2009
D
D
TO R E L I EVE
S PA & GRO O M IN G S A LO N
BRENTWOOD, CA
S PA & G R OOMI NG S ALON
EST. 2009
D R Y & I R R I TAT E D S K I N
P
S K I N S O OT H I N G
SHAM POO
BRENTWOOD, CA
H Y D R AT I N G F O R M U L A
T H E
SHAM POO
S K I N S O OT H I N G
SHAM POO
ptown Darl ing
S PA & GRO O M IN G S A LO N
SHAM POO
S K I N S O OT H I N G
M P E RE A
eU Th
BRENTWOOD, CA
SHAM POO
M I LO
M P E RE
I N V I G O R AT I N G
PROPERTY OF:
SOFTNESS & MOISTURE
TO RESTORE
A
SHAM POO
CONDITIONED FORMULA
M P E RE
I N V I G O R AT I N G
SHAM POO
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
S PA & G ROOM I NG S A LON
SKIN SOOTHING
SHAM POO
WITH O UT ANY
SPA & GRO O MING SA LO N A
8 OZ | 236 ML
S K I N S O OT H I N G
8 OZ | 236 ML
SHAMPOO
R E J U V E N AT I N G
EST. 2009
DOG
CRAFTED FOR DOGS
SHAM POO
DU KE
BRENTWOOD, CA
EST. 2009
ADOPT A LOVING
R E J U V E N AT I N G
PROPERTY OF:
TO R E LI EVE
S PA & GR O O M IN G S ALO N
BRENTWOOD, CA
SHAM POO
CHILDREN ARE FOR PEOPLE WHO CAN’T
P E T
H Y D R AT I N G F O R M U L A
D R Y & I R R I TAT E D S K I N
S PA & GR O O M IN G S ALO N
INSTEAD OF MANS
A LO E , OAT P R OT E I N S , C A C T U S & S I L K P R OT E I N , & CALENDULA EXTRACT
REJUVENATING
D
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
G E NTLE MAN I DESIRE TO GO TO H I S H EAVE N
SOFTNESS & MOISTURE
I N G R E D I E NTS
P E T
CRAFTED FOR DOGS
rendsetting Bud eT dy Th
D
O AT M E A L , A LO E V E R A , T E A T R E E O I L , W H E AT, & CHAMOMILE EXTRACT
SHAMPOO TO RE STORE
TH E DOG IS THE GENUINE
P E T
SHAMPOO
I N G R E D I E NTS
WITH O UT ANY
REJUVENATING CONDITIONED FORMULA
P E T
SKIN SOOTHING
D R Y & I R R I TAT E D S K I N
M P E RE A
D
TO R E L I EVE
M P E RE A
D
avish Gentlem eL an Th
M P E RE P E T
EST. 2009
EST. 2009
H Y D R AT I N G F O R M U L A
A
D
P E T
BRENTWOOD, CA
BRENTWOOD, CA
SKIN SOOTHING
M P E RE
S PA & G R OOMI NG S ALON
S PA & G ROOM I NG S A LON
SHAMPOO
A
P E T
P
M P E RE
D
A
Page 21 of 34
D
P
SECTION THREE: PACKAGE DESIGN | FINAL PACKAGE REFINEMENTS
SHAM POO
SECTION THREE: PACKAGE DESIGN | FINAL PACKAGE REFINEMENTS
Page 22 of 34
EXTRAVAGANT
B OW T I E CRAFTED FOR DOGS
P T H E
T H E
P
P
T H E
dulging P ri nce e In Th
oiled P rinc e Sp ess Th
SPA & GROOMING SALON
T H E PA M P E R E D P E T
P
247 939 4 0 7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
T H E
M P E RE
P E T
EST. 2009
A
D
BRENTWOOD, CA
P E T
P E T
oiled P rinc e Sp ess Th
S PA & GRO O M I N G S A LO N
M P E RE
S PA & G R O O M I N G S A LO N
S PA & G R O O M ING S ALO N
BRENTWOOD, CA
BRENTWOOD, CA
EST. 2009
EST. 2009
rendsetting Bud eT dy Th
ashionable D eF oll Th
P E T
D
M P E RE A
M P E RE A
D
CRAFTED FOR DOGS
dulging P ri nce e In Th
CO O KI E S
A
D
APPLE OATMEAL
SPA & GR O O MING SA LO N BRENTWOOD, CA EST. 2009
avish Gentlem eL an Th
B OW T I E
DOG CAKE
WA R M & D R Y
CRAFTED FOR DOGS
CRAFTED FOR DOGS
TOWE L
EXTRAVAGANT
PEANUT BUTTER
WA R M & D R Y
S P O N G E L I K E M AT E R I A L
PROPERTY OF:
WAT E R A F T E R B AT H T I M E
M I LO
TO S OA K U P
CRAFTED FOR DOGS
TOWE L
PERFECTLY CRAFTED
S P O N G E L I K E M AT E R I A L
PROPERTY OF:
WAT E R A B S O R B I N G TO W E L
WAT E R A F T E R B AT H T I M E
ZOEY
SIZE MEDIUM
TO S OA K U P
PERFECTLY CRAFTED
SIZE MEDIUM WAT E R A B S O R B I N G TO W E L
CRAFTED FOR DOGS
COOKIES ARE BAKED WITH
PROPERTY OF:
INGREDIENTS OR COLORS
CO CO
M P E RE
P E T
T H E
A
D
P
NO ARTIFICIAL
247 93 930
S PA & G R O O M I N G S A LO N BRENTWOOD, CA
EST. 2009
7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
SPA & GROOMING SALON
T H E PA M P E R E D P E T
TH E DOG IS THE GENUINE G E NTLE MAN I DESIRE TO GO TO H I S H EAVE N INSTEAD OF MANS
BRENTWOOD, CA EST. 2009
S PA & G R O O MI N G SALON BRENTWOOD, CA
TO E N R I C H
& CONDITION DRY SKIN
I N G R E D I E NTS
J A S M I N E , R O S E M A R Y, ANTIOXIDANTS, SAGE, & O M E G A FAT T Y A C I D S
LI FE WHOLE
CRAFTED FOR DOGS
BRENTWOOD, CA
CRAFTED FOR DOGS
R EAL HOM E
WITHOUT A HAPPY
DOG
P
I N G R E D I E NTS
DISINFECTING
OINTMENT
P ALL YOU NEED
I& SA H LOVE ANDSOME DOG
M P E RE
BRENTWOOD, CA
EST. 2009
STERILIZING FORMULA
TO C LEAN S E
IN-BETWEEN WASHES
I N G R E D I E NTS
WHITE TEA, MYRTLE, TUBEROSE, GERANIUM, & Y L A N G -Y L A N G O I L S
oiled P rinc e Sp ess Th
DISINFECTING
OINTMENT CRAFTED FOR DOGS
LOVE IS HOW
EXC ITE D MY ADORABLE
DOG HOME IS WHEN I GET
PROPERTY OF:
PERFECTLY CRAFTED
D R Y C L E A N O N LY F A B R I C
DU KE
W I T H A D J U S TA B L E S T R A P
BRENTWOOD, CA EST. 2009
P
S PA & G R O O MI N G SALON
C O M P O S E D O F W H O L LY
100% COTTON
SPA & GROOMING SALON
CRAFTED FOR DOGS
M P E RE
T H E
CANDLE
A
A
M P E RE
P E T
ENCHANTING
TO C LEAN S E
IN-BETWEEN WASHES
WHITE TEA, MYRTLE, TUBEROSE, GERANIUM, & Y L A N G -Y L A N G O I L S
P E T
E U C A LY P T U S , G I N G E R , C Y P R E S S , S P E A R M I N T, & BASIL ESSENTIAL OILS
A HOUSE IS NOT A
A
EST. 2009
D
& BOOST PERFORMANCE
I N G R E D I E NTS
recious Sweethe art
STERILIZING FORMULA
dulging P ri nce e In Th
D
TO U PLI FT
eP Th
BRENTWOOD, CA
P
S PA & G R O O MI N G SALON EST. 2009
ENLIVENING FORMULA
SPA & GROOMING SALON
INSTEAD OF MANS
CRAFTED FOR DOGS
M P E RE
T H E
CANDLE
WHOLE LI FE
BUT HE MAKES MY
G E NTLE MAN I DESIRE TO GO TO H I S H EAVE N
P E T
E U C A LY P T U S , G I N G E R , C Y P R E S S , S P E A R M I N T, & BASIL ESSENTIAL OILS
ENCHANTING
OINTMENT
TH E DOG IS THE GENUINE
M P E RE
D
I N G R E D I E NTS
MY DOG I S S U R E LY N O T M Y
A
P E T
TO U PLI FT
& BOOST PERFORMANCE
harming Fell eC ow Th
MOISTURIZING
A
D
ENLIVENING FORMULA
P
EST. 2009
avish Gentlem eL an Th
T H E
DOG
NOURISHING FORMULA
T H E
ADOPT A LOVING
CRAFTED FOR DOGS
M P E RE
T H E
CANDLE
P
THERAPEUDIC
A
P E T
LAVENDER, JASMINE , CLARY SAGE, AMBER, & CHAMOMILE EXTRACT
CHILDREN ARE FOR PEOPLE WHO CAN’T
P E T
I N G R E D I E NTS
rendsetting Bud eT dy Th
D
& RELIEVE ANXIETY
D
TO U N W I N D
T H E
RELAXING FORMULA
avish Gentlem eL an Th
P
P
T H E
T H E
SPA & GROOMING SALON
SPA & GROOMING SALON BRENTWOOD, CA EST. 2009
24793 920
DOG
EST. 2009
7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
SPA & GROOMING SALON
T H E PA M P E R E D P E T
PROJECT 2: THE PAMPERED PET | SPRING 2014
SIZE MEDIUM
THE MORE & MORE
NEVER OWNED A
247 93 9 5 0
A R E T R U LY A G I R L’S
B E ST F R I E N D
7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
CRAFTED FOR DOGS
M P E RE
SPA & GROOMING SALON
OINTMENT
A
T H E PA M P E R E D P E T
BRENTWOOD, CA
MOISTURIZING
DIAMONDS
DOG
J A S M I N E , R O S E M A R Y, ANTIOXIDANTS, SAGE, & O M E G A FAT T Y A C I D S
WHOEVER SAID
CHILDREN ARE FOR PEOPLE WHO CAN’T
I N G R E D I E NTS
ptown Darl ing
ADOPT A LOVING
S PA & G R O O MI N G SALON
eU Th
247 93 9 51
DOG
TO E N R I C H
& CONDITION DRY SKIN
7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
T H AT I LO V E M Y
NOURISHING FORMULA
SPA & GROOMING SALON
CRAFTED FOR DOGS
M P E RE
T H E PA M P E R E D P E T
CANDLE
A
DOG
THERAPEUDIC
HUMANS THAT I ENCOUNTER THE MORE
avish Gentlem eL an Th
LAVENDER, JASMINE , CLARY SAGE, AMBER, & CHAMOMILE EXTRACT
THE MORE & MORE
P E T
I N G R E D I E NTS
ashionable D eF oll Th
P E T
& RELIEVE ANXIETY
ZEUS
D
TO U N W I N D
D
RELAXING FORMULA
PROPERTY OF:
HUMANS THAT I ENCOUNTER THE MORE
INGREDIENTS OR COLORS
T H AT I LO V E M Y
OUR CAKE IS BAKED WITH
NO ARTIFICIAL
THE CHARMING FELLOW
SHAMPOO CRAFTED FOR DOGS
REJUVENATING THE TRENDSETTING BUDDY
T H E
P E T
P
D
mpered P e Pa et Th
ASSORTMENT
OINTMENT CRAFTED FOR DOGS
avish Gentlem eL an Th
dulging P ri nce e In Th
SENSITIVE SKIN
SKIN SOOTHING
SHAMPOO
SHAMPOO CRAFTED FOR DOGS
CRAFTED FOR DOGS
SKIN SOOTHING
SENSITIVE SKIN
SHAMPOO
SHAMPOO
H Y D R AT I N G F O R M U L A
REMARKABLE FORMULA
TO R E LI EVE
TO Q U E N C H
FRAGILE & TENDER SKIN
D R Y & I R R I TAT E D S K I N
I N G R E D I E NTS
I N G R E D I E NTS
O AT M E A L , A LO E V E R A , T E A T R E E O I L , W H E AT, & CHAMOMILE EXTRACT
SILK PROTEINS, ALOE, TEA TREE OIL, YUCCA, & CHAMOMILE EXTRACT
WITH O UT ANY
WITH O UT ANY
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
mpered P e Pa et Th
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
rendsetting Bud eT dy Th
harming Fell eC ow Th
mpered P e Pa et Th
R E JUVE NAT I NG
INVIGORATING
SHAMPOO
SHAMPOO
CRAFTED FOR DOGS
CRAFTED FOR DOGS
INVIGORATING
REJUVENATING
SHAMPOO
SHAMPOO
DEODORIZING FORMULA
CONDITIONED FORMULA
TO RESTORE
TO FRESHEN
AND NEUTRALIZE ODORS
SOFTNESS & MOISTURE
I N G R E D I E NTS
I N G R E D I E NTS
A LO E , OAT P R OT E I N S , C A C T U S & S I L K P R OT E I N , & CALENDULA EXTRACT
B A K I N G S O DA , W H E AT, ODOR-REMOVING FORM, & PROTEIN EXTRACTS
WITH O UT ANY
WITH O UT ANY
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
P E T
P
D
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
T H E
mpered P e Pa et Th
SHAMPOO CRAFTED FOR DOGS
I NVIGORATI NG
PROPERTY OF:
TO BY PROPERTY OF:
M P E RE
B E LLA
THE INDULGING PRINCE
eU Th
oiled P rinc e Sp ess Th
ptown Darl ing
MOISTURIZING
DISINFECTING
OINTMENT
OINTMENT
CRAFTED FOR DOGS
CRAFTED FOR DOGS
STERILIZING FORMULA
NOURISHING FORMULA
TO E N R I C H
mpered P e Pa et Th
dulging P ri nce e In Th
THE UPTOWN DARLING
SHAMPOO CRAFTED FOR DOGS
SENSITIVE SKIN
M P E RE
A
R E JUVE NAT I NG SENSITIVE SKIN
avish Gentlem eL an Th
MOISTURIZING
THE LAVISH GENTLEMAN
mpered P e Pa et Th A
mpered P e Pa et Th
CRAFTED FOR DOGS
SHAMPOO
INVIGORATING
CRAFTED FOR DOGS
ASSORTMENT
CRAFTED FOR DOGS
SHAMPOO
SKIN SOOTHING
OINTMENT CRAFTED FOR DOGS
PROJECT 2: THE PAMPERED PET | SPRING 2014 PACKAGE CONTAINS FOUR 2 OZ BOTTLES
SHAMPOO CRAFTED FOR DOGS
SKIN SOOTHING
CRAFTED FOR DOGS
SHAMPOO ASSORTMENT EST. 2009
BRENTWOOD, CA
SPA & GROOMING SALON
CRAFTED FOR DOGS
SHAMPOO
ASSORTMENT
CRAFTED FOR DOGS
OINTMENT ASSORTMENT EST. 2009
BRENTWOOD, CA
S PA & GRO O MING S ALO N
CRAFTED FOR DOGS
SHAMPOO
rendsetting Bud eT dy Th
harming Fell eC ow Th
OINTMENT CRAFTED FOR DOGS
SHAMPOO
TO C LEAN S E
& CONDITION DRY SKIN
IN-BETWEEN WASHES
I N G R E D I E NTS
I N G R E D I E NTS
J A S M I N E , R O S E M A R Y, ANTIOXIDANTS, SAGE, & O M E G A FAT T Y A C I D S
WHITE TEA, MYRTLE, TUBEROSE, GERANIUM, & Y L A N G -Y L A N G O I L S
THE SPOILED PRINCESS
DI S I N FECTI NG OINTMENT CRAFTED FOR DOGS
SECTION THREE: PACKAGE DESIGN | FINAL PACKAGE REFINEMENTS
Page 23 of 34
SECTION THREE: PACKAGE DESIGN | FINAL DIELINES
P SHAM POO
T H E
REJUVENATING
SHAMPOO CONDITIONED FORMULA
TO RESTOR E
D R Y & I R R I TAT E D S K I N
DOG
I N G R E D I E NTS
WITHOUT A HAPPY
O AT M E A L , A LO E V E R A , T E A T R E E O I L , W H E AT, & CHAMOMILE EXTRACT
WITH O UT ANY
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
DEODORIZING FORMULA
PROPERTY OF:
AND NEUTRALIZE ODORS
LU CY
TO FRESHEN
SHAM POO
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
I N V I G O R AT I N G
SHAM POO
8 OZ | 236 ML
eP Th
WITH O UT ANY
I N V I G O R AT I N G
eU Th
H Y D R AT I N G F O R M U L A
PROPERTY OF:
D R Y & I R R I TAT E D S K I N
B E LLA
TO R E LI EVE
ptown Darl ing
SHAM POO
SPA & GROOMING SALON 7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
CRAFTED FOR DOGS
CRAFTED FOR DOGS
NEVER OWNED A
DOG
7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
INVIGORATING
SHAM POO
SHAM POO
SHAM POO
SHAM POO
7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
247 93 910
T H E PA M P E R E D P E T 7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
247 93 9 1 1
CRAFTED FOR DOGS
EST. 2009
CONDITIONED FORMULA SOFTNESS & MOISTURE
I N G R E D I E NTS
P E T
T H E
D
P
TO RESTOR E SPA & GROOMING SALON BRENTWOOD, CA
SHAM POO
SENSITIVE SKIN P
P T H E
SPA & G ROOMING SALON BRENTWOOD, CA
SPA & G ROOMING SALON
WITH O UT ANY
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
T H E
I& SA H LOVE ANDSOME DOG
FRAGILE & TENDER SKIN
ZEUS
SHAM POO
P T H E
SENSITIVE SKIN
SHAMPOO CRAFTED FOR DOGS
REMARKABLE FORMULA
PROPERTY OF:
FRAGILE & TENDER SKIN
CO CO
TO Q U E N C H
SHAM POO
SENSITIVE SKIN
SENSITIVE SKIN
oiled P rinc e Sp ess Th
WITH O UT ANY
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
EXC ITE D MY ADORABLE
DOG HOME IS WHEN I GET
SHAM POO
R E J U V E N AT I N G
SHAM POO
SENSITIVE SKIN
SHAM POO SENSITIVE SKIN
SHAM POO
SHAM POO CRAFTED FOR DOGS
T H E PA M P E R E D P E T SPA & GROOMING SALON 7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
rendsetting Bud eT dy h T
REJUVENATING
oiled P rinc e Sp ess Th
SENSITIVE SKIN CRAFTED FOR DOGS
R E J U V E N AT I N G
ashionable D eF oll Th
REJUVENATING
LOVE IS HOW
8 OZ | 236 ML
SHAMPOO
Z O EY
M P E RE
P E T
SILK PROTEINS, ALOE, TEA TREE OIL, YUCCA, & CHAMOMILE EXTRACT
PROPERTY OF:
SOFTNESS & MOISTURE
TO RESTORE
DOG
D
A
EST. 2009
I N G R E D I E NTS
CONDITIONED FORMULA
T H AT I LO V E M Y
8 OZ | 236 ML
BRENTWOOD, CA
TO Q U E N C H
CRAFTED FOR DOGS
SENSITIVE SKIN
SPA & GROOMING SALON
FRAGILE & TENDER SKIN
SHAM POO
HUMANS THAT I ENCOUNTER THE MORE
SHAM POO
SHAM POO
REMARKABLE FORMULA
REJUVENATING
THE MORE & MORE
EST. 2009
PROPERTY OF:
TO Q U E N C H
SENSITIVE SKIN
SHAMPOO
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
EST. 2009
BRENTWOOD, CA
REMARKABLE FORMULA
8 OZ | 236 ML
SENSITIVE SKIN
A LO E , OAT P R OT E I N S , C A C T U S & S I L K P R OT E I N , & CALENDULA EXTRACT
ashionable D eF oll Th
WITH O UT ANY
M P E RE
P E T
CRAFTED FOR DOGS
A
D
SENSITIVE SKIN
SHAMPOO
M P E RE A
P E T
SILK PROTEINS, ALOE, TEA TREE OIL, YUCCA, & CHAMOMILE EXTRACT
ALL YOU NEED
D
I N G R E D I E NTS
dulging P ri nce e In Th
SENSITIVE SKIN
TO Q U E N C H
FRAGILE & TENDER SKIN
SHAM POO
EST. 2009
REMARKABLE FORMULA
M P E RE
BRENTWOOD, CA
M P E RE
SHAM POO
S PA & G R O O M I N G S A LO N
SHAMPOO
SHAMPOO
A
SPA & GROOMING SALON
REJUVENATING
SENSITIVE SKIN
R E J U V E N AT I N G R E J U V E N AT I N G
S K I N S O OT H I N G
S K I N S O OT H I N G
CRAFTED FOR DOGS
A
M I LO
SPA & GROOMING SALON
avish Gentlem eL an Th
SHAM POO
247 93 9 1 7
PROPERTY OF:
SOFTNESS & MOISTURE
TO RESTORE
T H E PA M P E R E D P E T
SKIN SOOTHING
SPA & GROOMING SALON
CONDITIONED FORMULA
P E T
T H E PA M P E R E D P E T
247 93 9 1 6
B E ST F R I E N D
8 OZ | 236 ML
SKIN SOOTHING
T H E PA M P E R E D P E T
harming Fell eC ow Th
A R E T R U LY A G I R L’S
EST. 2009
EST. 2009
D
SHAM POO
CRAFTED FOR DOGS
DIAMONDS
8 OZ | 236 ML
recious Sweethe art
INVIGORATING
SKIN SOOTHING
SHAM POO
BRENTWOOD, CA
P
R EAL HOM E
S PA & G R O O M I N G S A LO N BRENTWOOD, CA
S PA & G R O O M I N G S A LO N
T H E
TO R E L I EVE
A HOUSE IS NOT A
DOG
WITH O UT ANY
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
WHOEVER SAID
CRAFTED FOR DOGS
ADOPT A LOVING
M P E RE
SHAM POO
P
P T H E
SHAM POO
I N V I G O R AT I N G
H Y D R AT I N G F O R M U L A
SHAM POO
A
R E J U V E N AT I N G
T H E
SHAM POO
I N V I G O R AT I N G
CRAFTED FOR DOGS
SHAMPOO
ptown Darl ing eU Th
S K I N S O OT H I N G
INVIGORATING
SHAM POO
SKIN SOOTHING
SHAM POO
B A K I N G S O DA , W H E AT, ODOR-REMOVING FORM, & PROTEIN EXTRACTS
recious Sweethe eP art Th
S K I N S O OT H I N G
TO FRESHEN AND NEUTRALIZE ODORS
I N G R E D I E NTS
EST. 2009
SHAM POO
DEODORIZING FORMULA
BRENTWOOD, CA
M P E RE
P E T
INVIGORATING
P E T
EST. 2009
A LO E , OAT P R OT E I N S , C A C T U S & S I L K P R OT E I N , & CALENDULA EXTRACT
SPA & GROOMING SA LON
A
P E T
P E T BRENTWOOD, CA
I N G R E D I E NTS
M P E RE D
D
S PA & G R O O M IN G S A LO N
SHAMPOO
A
CHILDREN ARE FOR PEOPLE WHO CAN’T
D
M P E RE
A
REJUVENATING
D
SOFTNESS & MOISTURE
rendsetting Bud eT dy h T
P
S K I N S O OT H I N G
EST. 2009
T H E
EST. 2009
EST. 2009
BRENTWOOD, CA
P
P
BRENTWOOD, CA
BRENTWOOD, CA
SHAM POO
SHAM POO
T H E
P
P T H E
P
T H E
SHAM POO
I N V I G O R AT I N G
T H E
S PA & G RO O M I NG S ALO N
S PA & G RO O M I NG S ALO N
S K I N S O OT H I N G
8 OZ | 236 ML
S PA & G R O O M I N G S A LO N
M P E RE
T H E
D U KE
INSTEAD OF MANS
A
SHAM POO
P
P
D R Y & I R R I TAT E D S K I N
M P E RE
R E J U V E N AT I N G
T H E
T H E
PROPERTY OF:
TO R E LI EVE
A
SHAM POO
CRAFTED FOR DOGS
H Y D R AT I N G F O R M U L A
G E NTLE MAN I DESIRE TO GO TO H I S H EAVE N
R E J U V E N AT I N G
SHAMPOO
TH E DOG IS THE GENUINE
SHAM POO
SHAM POO
I N V I G O R AT I N G
SHAM POO
I N V I G O R AT I N G
S K I N S O OT H I N G
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
I N V I G O R AT I N G
8 OZ | 236 ML
SHAM POO
WITH O UT ANY
S K I N S O OT H I N G
TO BY
TO FRESHEN
SHAM POO
EST. 2009
SKIN SOOTHING
P E T
BRENTWOOD, CA
EST. 2009
PROPERTY OF:
AND NEUTRALIZE ODORS
I N G R E D I E NTS
O AT M E A L , A LO E V E R A , T E A T R E E O I L , W H E AT, & CHAMOMILE EXTRACT
S PA & G R O O M I N G S A LO N
BRENTWOOD, CA
DEODORIZING FORMULA
TO R E L I EVE
D R Y & I R R I TAT E D S K I N
M P E RE
P E T
H Y D R AT I N G F O R M U L A
S PA & G R O O M I N G S A LO N
WITH O UT ANY
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
M P E RE
A
D
LI FE WHOLE
M P E RE
P E T
BUT HE MAKES MY
A
avish Gentlem eL an Th
D
CRAFTED FOR DOGS
WHOLE LI FE
P E T
SHAM POO
MY DOG I S S U R E LY N O T M Y
D
B A K I N G S O DA , W H E AT, ODOR-REMOVING FORM, & PROTEIN EXTRACTS
INVIGORATING
EST. 2009
SHAMPOO P E T
AND NEUTRALIZE ODORS
BRENTWOOD, CA
D
TO FRESHEN
P E T
DEODORIZING FORMULA
I N G R E D I E NTS
SPA & GROOMING SA LON
SKIN SOOTHING
A
D
P E T EST. 2009
harming Fell eC ow Th
M P E RE D
D
BRENTWOOD, CA
SHAMPOO
A
R E J U V E N AT I N G
M P E RE
A
S PA & G R O O M IN G S A LO N
INVIGORATING
Page 24 of 34
SHAMPOO
T H E PA M P E R E D P E T SPA & GROOMING SALON 7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
dulging P ri nce e In Th
SENSITIVE SKIN
SHAMPOO
24793914
CRAFTED FOR DOGS
T H E PA M P E R E D P E T SPA & GROOMING SALON 7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
24793915
CRAFTED FOR DOGS
PROJECT 2: THE PAMPERED PET | SPRING 2014
247 93 9 1 2
T H E PA M P E R E D P E T SPA & GROOMING SALON 7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
247 93 9 1 3
SECTION THREE: PACKAGE DESIGN | FINAL DIELINES
RELAXING FORMULA
CANDLE
EST. 2009
ENLIVENING FORMULA
harming Fell eC ow Th
TO U PLI FT
& BOOST PERFORMANCE
I N G R E D I E NTS
E U C A LY P T U S , G I N G E R , C Y P R E S S , S P E A R M I N T, & BASIL ESSENTIAL OILS
DOG
T H E
S PA & GR O O M I N G S A LO N BRENTWOOD, CA EST. 2009
CHILDREN ARE FOR PEOPLE WHO CAN’T ADOPT A LOVING
DOG
A
S PA & GR O O M I N G S A LO N BRENTWOOD, CA
CRAFTED FOR DOGS
ENCHANTING
CANDLE
M P E RE
EST. 2009
MY DOG I S S U R E LY N O T M Y
WHOLE LI FE
BUT HE MAKES MY
LI FE WHOLE
CRAFTED FOR DOGS
A
M P E RE
P E T
oiled P rinc e Sp ess Th
BRENTWOOD, CA
THERAPEUDIC
T H AT I LO V E M Y
D
oiled P rinc e Sp ess Th
SPA & G R OOM IN G SA LON
rendsetting Bud eT dy Th
LAVENDER, JASMINE , CLARY SAGE, AMBER, & CHAMOMILE EXTRACT
P E T
T H E
D
P
& RELIEVE ANXIETY
I N G R E D I E NTS
M P E RE A
CRAFTED FOR DOGS
P E T
TO U N W I N D
CRAFTED FOR DOGS
CANDLE
M P E RE
D
APPLE OATMEAL
CO O KI E S
THERAPEUDIC
P
LAVENDER, JASMINE , CLARY SAGE, AMBER, & CHAMOMILE EXTRACT
A
T H E
DOG IS WHEN I GET HOME
I N G R E D I E NTS
HUMANS THAT I ENCOUNTER THE MORE
P
EXC ITE D MY ADORABLE
THE MORE & MORE
T H E
& RELIEVE ANXIETY LOVE IS HOW
ashionable D eF oll Th
P E T
TO U N W I N D
D
RELAXING FORMULA
P
Page 25 of 34
S PA & GR O O M I N G S A LO N BRENTWOOD, CA
247 93 930
& BOOST PERFORMANCE
I N G R E D I E NTS
7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
E U C A LY P T U S , G I N G E R , C Y P R E S S , S P E A R M I N T, & BASIL ESSENTIAL OILS
SPA & GROOMING SALON
T H E PA M P E R E D P E T
NOURISHING FORMULA
J A S M I N E , R O S E M A R Y, ANTIOXIDANTS, SAGE, & O M E G A FAT T Y A C I D S
CANDLE
A HOUSE IS NOT A
R EAL HOM E
WITHOUT A HAPPY
DOG
S PA & GR O O M I N G S A LO N BRENTWOOD, CA EST. 2009
CRAFTED FOR DOGS
eU Th
ptown Darl ing
MOISTURIZING
OINTMENT CRAFTED FOR DOGS
WHOEVER SAID
DIAMONDS A R E T R U LY A G I R L’S
B E ST F R I E N D NEVER OWNED A
DOG
A
M P E RE
P E T
I N G R E D I E NTS
recious Sweethe art
D
TO E N R I C H
& CONDITION DRY SKIN
eP Th
ENCHANTING
T H E
TO U PLI FT
M P E RE
P E T
ENLIVENING FORMULA
A
P
CO CO
T H E
PROPERTY OF:
INGREDIENTS OR COLORS
NO ARTIFICIAL
D
COOKIES ARE BAKED WITH
P
EST. 2009
S PA & GR O O M I N G S A LO N BRENTWOOD, CA
J A S M I N E , R O S E M A R Y, ANTIOXIDANTS, SAGE, & O M E G A FAT T Y A C I D S
MOISTURIZING
OINTMENT
P
TH E DOG IS THE GENUINE G E NTLE MAN I DESIRE TO GO TO H I S H EAVE N
247 939 40 7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
SPA & GROOMING SALON
T H E PA M P E R E D P E T T H E
I S LOVE DOG
P E T BRENTWOOD, CA
& A HANDSOME
D
P
I N G R E D I E NTS
WHITE TEA, MYRTLE, TUBEROSE, GERANIUM, & Y L A N G -Y L A N G O I L S
dulging P ri nce e In Th
DISINFECTING
OINTMENT
ALL YOU NEED
I& SA H LOVE ANDSOME DOG
M P E RE
S PA & GR O O M I N G S A LO N BRENTWOOD, CA EST. 2009
CRAFTED FOR DOGS
ALL YOU NEED
M P E RE
STERILIZING FORMULA
TO C LEAN S E
IN-BETWEEN WASHES
I N G R E D I E NTS
WHITE TEA, MYRTLE, TUBEROSE, GERANIUM, & Y L A N G -Y L A N G O I L S
OUR CAKE IS BAKED WITH
NO ARTIFICIAL
INGREDIENTS OR COLORS
PROJECT 2: THE PAMPERED PET | SPRING 2014
PROPERTY OF:
ZEUS
oiled P rinc e Sp ess Th
DISINFECTING
OINTMENT CRAFTED FOR DOGS
P E T
T H E
A
D
P
EST. 2009
A
T H E
P
TO C LEAN S E
S PA & G ROOM IN G S A LON
EST. 2009
P E T
STERILIZING FORMULA
IN-BETWEEN WASHES M P E RE A
BRENTWOOD, CA
D
CRAFTED FOR DOGS
M P E RE
S PA & GR O O M I N G S A LO N
INSTEAD OF MANS
CRAFTED FOR DOGS
PEANUT BUTTER
DOG CAKE
A
P E T
TO E N R I C H
& CONDITION DRY SKIN
I N G R E D I E NTS
avish Gentlem eL an Th
T H E
NOURISHING FORMULA
D
dulging P ri nce e In Th
dulging P ri nce e In Th
EST. 2009
S PA & GR O O M I N G S A LO N BRENTWOOD, CA
LOVE IS HOW
EXC ITE D MY ADORABLE
DOG IS WHEN I GET HOME
EST. 2009
SECTION THREE: PACKAGE DESIGN | FINAL PACKAGE REFINEMENTS
P
P
T H E
P
M P E RE
S PA & G R O O M I N G S A LO N
S PA & G ROOM ING S ALON
SPA & G R O O MI N G SA LO N
SPA & G R O O MI N G SA LO N
BRENTWOOD, CA
BRENTWOOD, CA
BRENTWOOD, CA
BRENTWOOD, CA
EST. 2009
EST. 2009
EST. 2009
EST. 2009
rendsetting Bud eT dy Th
DELIGHTLING
CRAFTED FOR DOGS
CRAFTED FOR DOGS
CRAFTED FOR DOGS
B OW T I E
B OW T I E
CHILDREN ARE FOR PEOPLE WHO CAN’T
MY DOG I S S U R E LY N O T M Y
ALL YOU NEED
DOG
LI FE WHOLE
B OW T I E
G E NTLE MAN H I S H EAVE N
PERFECTLY CRAFTED
M I LO
W I T H A D J U S TA B L E S T R A P
SIZE MEDIUM
harming Fell eC ow Th
rendsetting Bud eT dy Th PROPERTY OF:
D R Y C L E A N O N LY F A B R I C
C O M P O S E D O F W H O L LY
PROPERTY OF:
PERFECTLY CRAFTED
D R Y C L E A N O N LY F A B R I C
TO BY
W I T H A D J U S TA B L E S T R A P
100% COTTON
SIZE MEDIUM
C O M P O S E D O F W H O L LY
PROPERTY OF:
PERFECTLY CRAFTED
D R Y C L E A N O N LY F A B R I C
ZEUS
W I T H A D J U S TA B L E S T R A P
100% COTTON
247 93 922
7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
SPA & GROOMING SALON
SPA & GROOMING SALON
T H E PA M P E R E D P E T
247 93 921
T H E PA M P E R E D P E T
247 93 920 7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
SPA & GROOMING SALON
T H E PA M P E R E D P E T
PROJECT 2: THE PAMPERED PET | SPRING 2014
C O M P O S E D O F W H O L LY
100% COTTON
7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
SIZE MEDIUM
247 93 923
W I T H A D J U S TA B L E S T R A P
7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
PERFECTLY CRAFTED
D U KE
dulging P ri nce e In Th
PROPERTY OF:
D R Y C L E A N O N LY F A B R I C
harming Fell eC ow Th
C O M P O S E D O F W H O L LY
& A HANDSOME
BUT HE MAKES MY
rendsetting Bud eT dy Th
avish Gentlem eL an Th
avish Gentlem eL an Th
INSTEAD OF MANS
I S LOVE DOG
WHOLE LI FE
ADOPT A LOVING
I DESIRE TO GO TO
CRAFTED FOR DOGS
dulging P ri nce e In Th
TH E DOG IS THE GENUINE
MAGNIFICENT
SPA & GROOMING SALON
B OW T I E
dulging P ri nce e In Th
harming Fell eC ow Th
FASHIONABLE
T H E PA M P E R E D P E T
avish Gentlem eL an Th
EXTRAVAGANT
100% COTTON
A
P E T
P E T
T H E
P
M P E RE
D
A
CRAFTED FOR DOGS
D
P E T
P E T
T H E
M P E RE D
D
A
B OW T I E
CRAFTED FOR DOGS
CRAFTED FOR DOGS
M P E RE
MAGNIFICENT
B OW T I E
B OW T I E
CRAFTED FOR DOGS
A
DELIGHTLING
FASHIONABLE
B OW T I E
T H E
EXTRAVAGANT
Page 26 of 34
SIZE MEDIUM
WAT E R A F T E R B AT H T I M E
TO S OA K U P
S P O N G E L I K E M AT E R I A L
M I LO
PROPERTY OF:
CRAFTED FOR DOGS
TOWE L
PERFECTLY CRAFTED
WAT E R A B S O R B I N G TO W E L
SIZE MEDIUM
rendsetting Bud eT dy Th
WA R M & D R Y
EST. 2009
BRENTWOOD, CA
SPA & G ROO M IN G SA LO N
T H E
P
WAT E R A F T E R B AT H T I M E
TO S OA K U P
S P O N G E L I K E M AT E R I A L
Z O EY
PROPERTY OF:
CRAFTED FOR DOGS
TOWE L
WAT E R A B S O R B I N G TO W E L
PERFECTLY CRAFTED
SIZE MEDIUM
ashionable D eF oll Th
EST. 2009
BRENTWOOD, CA
WA R M & D R Y
P M P E RE
S PA & G R OOM I N G S ALO N
T H E
A
T H E
P E T
P
D
eU Th
oiled P rinc e Sp ess Th
ptown Darl ing
MOISTURIZING
DISINFECTING
OINTMENT
OINTMENT
CRAFTED FOR DOGS
CRAFTED FOR DOGS
STERILIZING FORMULA
NOURISHING FORMULA
mpered P e Pa et Th
TO E N R I C H
mpered P e Pa et Th THE UPTOWN DARLING
MOISTURIZING
CRAFTED FOR DOGS
M P E RE
THE MORE & MORE
A
mpered P e Pa et Th
ASSORTMENT
SPA & GROOMING SALON
T H E PA M P E R E D P E T
DOG 247 939 51
7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
ASSORTMENT M P E RE
ASSORTMENT
OINTMENT
SPA & GROOMING SALON
24793 95 0
T H E PA M P E R E D P E T
CHILDREN ARE FOR PEOPLE WHO CAN’T
ADOPT A LOVING
DOG
HUMANS THAT I ENCOUNTER THE MORE
T H AT I LO V E M Y
P E T P E T
7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
PROJECT 2: THE PAMPERED PET | SPRING 2014 D D
CRAFTED FOR DOGS
OINTMENT mpered P e Pa et Th EST. 2009
BRENTWOOD, CA
SPA & GROOMING SALON
A
CRAFTED FOR DOGS
OINTMENT
OINTMENT CRAFTED FOR DOGS
PROPERTY OF:
B E LLA
TO C LEAN S E
& CONDITION DRY SKIN
IN-BETWEEN WASHES
I N G R E D I E NTS
I N G R E D I E NTS
J A S M I N E , R O S E M A R Y, ANTIOXIDANTS, SAGE, & O M E G A FAT T Y A C I D S
THE SPOILED PRINCESS
WHITE TEA, MYRTLE, TUBEROSE, GERANIUM, & Y L A N G -Y L A N G O I L S
DI S I N FECTI NG OINTMENT CRAFTED FOR DOGS
T H E PA M P E R E D P E T SPA & GROOMING SALON 7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
247 93 9 6 0
SECTION THREE: PACKAGE DESIGN | FINAL DIELINES
Page 27 of 34
P E T
P
D
T H E
M P E RE
A
EST. 2009
BRENTWOOD, CA
P E T D
avish Gentlem eL an Th
dulging P ri nce e In Th
SENSITIVE SKIN
SKIN SOOTHING
SHAM POO
SHAMPOO CRAFTED FOR DOGS
CRAFTED FOR DOGS
SKIN SOOTHING
SENSITIVE SKIN
SHAMPOO
SHAMPOO
H Y D R AT I N G F O R M U L A
REMARKABLE FORMULA
TO R E L I EVE
TO Q U E N C H
FRAGILE & TENDER SKIN
D R Y & I R R I TAT E D S K I N
I N G R E D I E NTS
I N G R E D I E NTS
O AT M E A L , A LO E V E R A , T E A T R E E O I L , W H E AT, & CHAMOMILE EXTRACT
SILK PROTEINS, ALOE, TEA TREE OIL, YUCCA, & CHAMOMILE EXTRACT
WITH O UT ANY
WITH O UT ANY
T H E
P
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
TO RESTORE
TO FRESHEN
SHAMPOO
SHAMPOO
SHAM POO CRAFTED FOR DOGS
SHAMPOO
rendsetting Bud eT dy Th
harming Fell eC ow Th
RE JUVE N ATI N G
INVIGORATING CRAFTED FOR DOGS
INVIGORATING
M P E RE
D
P E T
A
EST. 2009
BRENTWOOD, CA
mpered P e Pa et Th
S PA & G R O O MIN G S A LO N
mpered P e Pa et Th
REJUVENATING
DEODORIZING FORMULA
CONDITIONED FORMULA
AND NEUTRALIZE ODORS
SOFTNESS & MOISTURE
I N G R E D I E NTS
CRAFTED FOR DOGS
GOODNESS
PERSONALIZED
GOODNESS
mpered P e Pa et Th
mpered P e Pa et Th
S PA & G R O O M IN G S A LO N
REJUVENATING
mpered P e Pa et Th
SHAMPOO CRAFTED FOR DOGS
I NVIGORATI NG
mpered P e Pa et Th
THE TRENDSETTING BUDDY
SHAMPOO CRAFTED FOR DOGS
CRAFTED FOR DOGS
THE CHARMING FELLOW
TO BY
SENSITIVE SKIN
PERSONALIZED
PROPERTY OF:
SHAMPOO CRAFTED FOR DOGS
SKIN SOOTHING
M P E RE
GOODNESS
THE INDULGING PRINCE
SHAMPOO CRAFTED FOR DOGS
mpered P e Pa et Th A
GOODNESS
PROJECT 2: THE PAMPERED PET | SPRING 2014 PACKAGE CONTAINS FOUR 2 OZ BOTTLES
THE LAVISH GENTLEMAN
CRAFTED FOR DOGS
SHAMPOO ASSORTMENT EST. 2009
BRENTWOOD, CA
SPA & G R OOM IN G SA LON
CRAFTED FOR DOGS
SHAMPOO
ASSORTMENT
T H E
P
I N G R E D I E NTS
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
S U L FAT E , PA RA B O N S, PETROLEUM EXTRACTS, O R P R O P Y L E N E G LY C O L
A LO E , OAT P R OT E I N S , C A C T U S & S I L K P R OT E I N , & CALENDULA EXTRACT
B A K I N G S O DA , W H E AT, ODOR-REMOVING FORM, & PROTEIN EXTRACTS
WITH O UT ANY
WITH O UT ANY
247 93 970 7720 BRENTWOOD BLVD. BRENTWOOD, CA 94513
SPA & GROOMING SALON
T H E PA M P E R E D P E T
CRAFTED FOR DOGS
CRAFTED FOR DOGS
SHAM POO
SHAMPOO
INVIGORATING
RE JUVE N ATI N G
D
P E T
EST. 2009
M P E RE
A P
M P E RE
T H E
D
P E T
A
EST. 2009
BRENTWOOD, CA
SPA & G RO O MIN G SALO N
CRAFTED FOR DOGS
PERSONALIZED
dulging P ri nce e In Th
BRENTWOOD, CA
CRAFTED FOR DOGS
SENSITIVE SKIN
avish Gentlem eL an Th
SPA & G RO O MIN G SALO N
CRAFTED FOR DOGS
SHAMPOO
SKIN SOOTHING
PERSONALIZED
rendsetting Bud eT dy Th
harming Fell eC ow Th CRAFTED FOR DOGS
SHAM POO
T H E
P
SECTION THREE: PACKAGE DESIGN | FINAL DIELINES
Page 28 of 34
SECTION FOUR: PACKAGE PHOTOS
Page 29 of 34
SECTION FOUR PACKAGE PHOTOS
PROJECT 2: THE PAMPERED PET | SPRING 2014
SECTION FOUR: PACKAGE PHOTOS
PROJECT 2: THE PAMPERED PET | SPRING 2014
Page 30 of 34
SECTION FOUR: PACKAGE PHOTOS
PROJECT 2: THE PAMPERED PET | SPRING 2014
Page 31 of 34
SECTION FOUR: PACKAGE PHOTOS
PROJECT 2: THE PAMPERED PET | SPRING 2014
Page 32 of 34
SECTION FOUR: PACKAGE PHOTOS
PROJECT 2: THE PAMPERED PET | SPRING 2014
Page 33 of 34
SECTION FOUR: PACKAGE PHOTOS
PROJECT 2: THE PAMPERED PET | SPRING 2014
Page 34 of 34