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“The best way for Latin American homeowners to maximize their rental or vacation property's profitability with little work and no stress.”
The Problem
William Ugalde Software Engineer
Owns one (1) apartment
Owners like William have two options:
• Full time as a software engineer.
• Married and has a child.
• Bought an apartment as an investment.
• Needs to maximize his rental income to pay the mortgage and make a profit.
• Does not have a much free time as he must balance work and daily life demands.
Option 1 Long Term Residential Rental
• Low fixed income
• Finding the right tenants for your home is often long and draining
• Stuck in a binding contract without being able to enjoy the asset
• Hard to evict
• Risk of non-payment and delinquent tenants
Does not maximize return on investment
Option 2 Short Term Rental
ü Higher income potential
• Allow for personal use
• Easier to keep up with repairs
• Less impacted by Covid 19 and economic recession
• Owner must manage commercial and rental operations
“According to The Telegraph, short-term rentals can bring in around 30% higher profits than long-term lets.”
Generating higher revenue requires know-how and technology tools.
Operating a short-term rental requires a lot of work.
Rental property owners want to (1) maximize the return of their real estate investment (2) with little work and no stress.
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2
TAM (Total Addressable Market) Worldwide SAM (Serviceable Addressable Market) LATAM SOM (Serviceable Obtainable Market) Self Contained Units in LATAM (Entire Home) Vacation Rental Segment Revenue The Opportunity $107B $14.9B $10.4B 2026 Is this problem worth solving? By 2026 the segment’s revenue will reach $107B. We are focusing on LATAM, which will become a $14.9B market opportunity. 622K Units 70 % of units = entire homes estimate LATAM projections were estimated by RentalQuest based on Airdna data 2 3
The Opportunity
There is NO incumbent property management leader in the region.
Why LATAM & why now?
LATAM is the world's fastest-growing region in terms of short-term rental supply.
LATAM’s property management landscape is very fragmented.
2021 supply share of 50+ property hosts was 3.2% in LATAM compared to 22% in USA & Canada.
Vacation rental map of the word source data
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1 2 3 4
The Opportunity
USA & Canada
2021 Rentals: 1.2M Growth on 2019: 0.4%
Europe
Europe UK France Italy
Listings: 90K+ Listings: 6.1K+ Listings: 5.2K+ Listings: 2.5K+
2021 Rentals: 3.2M Growth on 2019: 0.1%
Asia
2021 Rentals: 923K Growth on 2019: -6.8%
Listings: 30K+
Leader
Latin America
2021 Rentals: 740K Growth on 2019: 10.2%
Africa
2021 Rentals: 200K Growth on 2019: 9.8%
Oceania
2021 Rentals: 130K Growth on 2019: -10.5%
Listings: 1K+
?
Vacation rental map of the word source data 3 5
The Solution
We are a virtual property management company that helps LATAM homeowners maximize their property's profitability with little work and no stress.
We generate demand on the internet
• Create listings using industry best practices with professional photography and must book written content.
• List properties on the key sites like Airbnb, Vrbo and Booking.com and use best practices to secure top rankings on each site.
• Set smart rates that will optimize revenue via the use technology and market intelligence.
Option 2+
Short Term Rental
Professionally Managed
We aim to become the “Vacasa” of the region, but with a more scalable and profitable approach (no “boots” on the ground).
Owner maximizes profitability without worries Take care of the guests
• Respond to guest inquiries, confirm bookings, and provide, guest support.
• Provide virtual concierge services.
• Respond to guest reviews.
Coordinate on-the-ground operations
• Check in & check out.
• Fast communication with Housekeeping services.
• Feedback on property repairs and improvements
• Coordination of maintenance support.
• Support from a dedicated advisor that speaks their language, will get to know them, and understands their business.
• Access to online tools in the local language to monitor the property’s performance and do tasks such as making a reservation for personal use, blocking a date, etc.
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6
•
•
• Time constrained
•
• Deal in local terms (language, currency, local knowledge)
• Works with a home team for on site activities
Solution
is our secret recipe? We
deliver
1 4 5 1 3 4 5 People + Processes + Technology + Analytics
The
What
have launched a virtual ecosystem formed by people, processes, technology, and analytics designed to (1) satisfy the needs of an underserved property owner market segment and (2)
5-star guest experiences.
market
leisure and unmanaged
Guests Owners 1 Reach the right guest 2 Provide the elements to convince them to rent 5 Wow them with the experience 3 Rent them ther right property at the right price 4 Solve their lodging needs 4 Solve their problem 5 Wow them with the experience 1 Reach the right owners 2 Convince them to sign with us 3 Rent their property at the right price Maximize owners’ rental profitability with little work and no stress. Deliver 5 star guest experiences.
Target market: LATAM cost conscious revenue focused property owners who can benefit from short term rental property management services. Target
: Mainstream
business travelers that are looking for short to midterm stays in LATAM.
The cost-conscious revenue-focused Latin American rental property owner
Profit driven & cost-conscious
Wants guidance and support
feel understood
Needs to
distribution
pricing
value proposition 5 7
Personalized owner support Unbeatable cost World-class marketing,
&
Unique
The Solution
Technology plays a big role in our solution. We are applying technology in the following areas: (1) distribution, (2) revenue management, (3) operations, and (4) owner services.
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Revenue management Owner support
operations (Scheduling & Quality Assurance) 8
Distribution Hotel
Leadership Team
Luis D. Anglada Founder & CEOOnline travel executive with 25+ years of experience:
• NH Hotels, SVP eCommerce & Marketing
• Best Day Travel, VP of Marketing
• Expedia, VP of Lodging
• Apple Leisure Group, Sr. Director of Product Management
Co founder & Head of Engineering
Creator of cutting edge technology with 10+ years of experience and a proven track record:
• Pixel 506, Sr. Engineer Lead
• Costa Rica Vacations, Sr. Software Engineer
• Fuzion Soft, Sr. Software Engineer
• Avantica, Software Engineer
Head of Operations
Dynamic hospitality sales, marketing & operations professional with 15+ years of experience:
• Sandy Point Resorts, Director of Sales & Marketing
• Expedia Inc., Associate Market Manager
• Hacienda Pinilla Hotel & Villas, Tour & Travel Manager
• The Oaks, Short Term Rental Operations Manager
We have assembled a world-class team to pull this off.
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We know what best-in-class execution at a global level looks like.
“I am very thankful for your help and professionalism. Everything has been very clear from the beginning.
I am impressed by the team’s dedication to meet and exceed guest expectations and hard work to increase sales. I also find the performance reports very useful.
I am thinking of investing in another unit, and if I do, I will ask rentalQuest to manage it”<
GUESTS Can we acquire shortterm rental properties? 3 Units 14 Units 28 Units 46 Units Q4, 2020 H1, 2021 H2, 2021 H1, 2022 Units Can we rent the properties and make money for the owners? $8K $56K $115 K $145 K Q4, 2020 H1, 2021 H2, 2021 H1, 2022 Can RentalQuest generate revenue? $1K $9K $26K $35K Q4, 2020 H1, 2021 H2, 2021 H1, 2022 Traction How are we doing so far? Early reactions have been extremely positive, and the numbers validate our concept.
we operate the rentals and exceed customer expectations? Gross Bookings Revenue
Can
Can we satisfy the owners?
4.7
108
(Current customer)
Go-to-Market Strategy
We are reaching guests through key distribution partners. A combination of onlinemarketing and outbound sales feeds a robust lead pipeline of property owners.
Property owners Guests
Wedge strategy
Online marketing
Outbound sales (Cold Calls)
Word-of-mouth
Direct to consumer
Distribution cost: Approx. 15% of gross bookings (Not included in our fee)
Cost of Acquiring a Customer (CAC) 2022: USD $500
If we focus on serving the needs of cost conscious revenue focused LATAM owners, and we do it extremely well; we shall be able to grow very quickly within the segment.
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We
Competition Unlike traditional property managers, RentalQuest provides world-class (1) marketing, distribution, pricing, and (2) personalized
support
unbeatable cost. The cost-conscious revenue-focused Latin American rental property owner Benefits RentalQuest International Local property managers Lockey Stay in Costa Rica 47 30K 300 80 360 150 LATAM USA, CA, MEX, BZE, CR Mexico Mexico City & Others Tulum & Mayan Riviera Los Sueños, CR Virtual Full Service Virtual Mix Full Service Full Service 10% 25% - 30% 14% V:10% F:20% 25% + Monthly fee 20% + Monthly fee World-class marketing distribution & pricing ✔ ✔ ❌ ❌ ❌ Personalized owner support ✔ ❌ ❌ ❌ ✔ Unbeatable cost ❌ ❌ ✔ ❌ ❌ 1210
compete with international and local property managers. For our target segment, we are the best option to maximize their rental or vacation property's profitability with little work and no stress.
owner
at an (3)
We charge owners 10% of gross bookings for our virtual property management services. We also sell ancillary services to our guests. There is no upfront cost for property owners. Business Model Gross bookings $700M Average commission 10% Revenue $70M+$30M 25K Available Listings 272 Sellable Nights per Year 65% Occupancy Rate $ 160 Average Daily Rate $700M Gross Bookings (2027 forecast) (+ $30M Cleaning Fees, Ancilliary Items & Other Services) All amounts in USD 2027 projections NOTE: Our fees don´t include travel agency commissions. Owner pays for our management fee + travel agency commissions (Approximately 15%). (4% SOM Share) 1311
A Model That Scales 0.14 K 1 K 4 K 10 K 18 K 25 K $0.1 M $1 M $7 M $24 M $59 M $100 M $0.3 M $3 M $9 M $21 M $39 M $54 M 0.00 K 5.00 K 10.00 K 15.00 K 20.00 K 25.00 K 30.00 K $0.0 M $20.0 M $40.0 M $60.0 M $80.0 M $100.0 M 2022 2023 2024 2025 2026 2027 Properties Revenue Total expenses Properties, revenue & total expenses Our business model scales thanks to our “no boots on the ground ” approach, combined with right technology, people, processes, and analytics. 2027 Lifetime (years) 2.8 Revenue $ 13.3 K - Lodging commissions 9.5 K - Cleaning commissions 0.5 K - Professional photos 0.1 K Ancillary items commissions 3.2 K Cost of Goods Sold $.8 K - Cost of professional photos 0.1 K Per unit software tools costs 0.7 K Gross Profit $ 12.5 K Gross profit margin 94% Customer Acquisition Cost (CAC) $ 1.8 K Gross Profit – CAC $ 10.7 K Unit economics 0.1 K 1 K 4 K 10 K 18 K 25 K 1412
Investment All amounts in USD Seed round Q1 Q4 2022 2022 Q4 2023 Expected 2023 Year-end Results • 1K Properties Managed • USD $9 M GB Test hypothesis and finetune the model Scale up 140 Properties managed $200K Safe with a valuation cap Pre-seed investment (1 to 4 investors) We are looking to raise $200K from one to four investors (minimum $50K) to build a portfolio of 140 managed properties with $600K gross bookings. Investment Valuation cap Commited Up to 100K $1.5M $50K $101K - $200K $2M 1513
Pre-Seed
Use of Proceeds
We will use the $200K to kick-start our expansion in Mexico, improve our technology, and strengthen the team.
$200K
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16
Pre-seed round Tech improvement Expansion Team growth
Huge market opportunity.
Why Invest?
Very fragmented market with no incumbent leader in the region is fertile ground to catapult growth.
Seasoned management team with unbeatable experience in the industry.
Proprietary technology and the know-how to evolve it.
Scalable and asset-light model with no-boots on the ground.
Captive market of high-margin ancillary revenues.
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Interested in
an investor? Contact us at: luisang@rentalquest.com +506 8473 7090 18
becoming
Jose Roldán Co-Founder & CTO
Ismael Villalta Online Marketing Manager (Outsourced)
la O Reservations
Customer Service
Pablo De
&
Content Writer (Outsourced) TBD Administration
Org chart Q1 Q2 Q3 Q4 Current Full Time 7 8 11 11 7 Part Time 1 3 3 3 3 Total 8 11 14 14 10 Headcount Q2 Q3 Q3 Q3 Part-time Full-time Outsourced New 19
Marianela Bermudez Operations Specialist
Assistant
Templates sin usar
20
& CEO Jose Roldán Co Founder & CTO Alejandra Vega Director of Sales TBD Sales Executive David Peralta Social Media (Outsourced) Ismael Villalta Online Marketing Manager (Outsourced) David Acosta COO Reservations & Customer Service Walter Mata Reservations & Customer Service Isaac Alfaro Reservations & Customer Service TBD Reservations & Customer Service Pablo De la O Reservations & Customer Service Operations Marianela Bermudez Operations Specialist Revenue / Account Management Aaron Buchsbaum Director of Revenue & Account Management Liz Ibarra Onboarding Specialist TBD Account Manager Content Writer (Outsourced) TBD Administration Assistant Org chart Q1 Q2 Q3 Q4 Current Full Time 7 8 11 11 7 Part Time 1 3 3 3 3 Total 8 11 14 14 10 Headcount Q3 Q2 Q3 Q3 • Part time • Full-time • Outsourced • New 21
Luis Anglada Founder
The Solution
We are a virtual property management company that helps LATAM homeowners maximize their property's profitability with little work and no stress.
Option 2+ Short Term Rental Professionally
Managed
1
We generate demand on the internet
• Create listings using industry best practices with professional photography and must book written content.
• List properties on the key sites like Airbnb, Vrbo and Booking.com and use best practices to secure top rankings on each site.
• Set smart rates that will optimize revenue via the use technology and market intelligence.
How does it work?
Take care of the guests
• Respond to guest inquiries, confirm bookings, and provide, guest support.
• Provide virtual concierge services.
• Respond to guest reviews.
Coordinate on-the-ground operations
(no “boots” on the ground). =
• Check in & check out.
• Fast communication with Housekeeping services.
• Feedback on property repairs and improvements
• Coordination of maintenance support.
Owner maximizes profitability without worries
• Support from a dedicated advisor that speaks their language, will get to know them, and understands their business.
• Access to online tools in the local language to monitor the property’s performance and do tasks such as making a reservation for personal use, blocking a date, etc.
2 3 4
We aim to become the “Vacasa” of the region, but with a more scalable and profitable approach
224
The Opportunity
Why LATAM & why now?
Europe
Europe UK France Italy
Listings: 90K+ Listings: 6.1K+ Listings: 5.2K+ Listings: 2.5K+
There is NO incumbent property management leader in the region.
Listings: 30K+
LATAM is the world's fastestgrowing region in terms of short-term rental supply.
Leader
USA & Canada
2021 Rentals: 1.2M Growth on 2019: 0.4%
2021 Rentals: 3.2M Growth on 2019: 0.1%
Asia
2021 Rentals: 923K Growth on 2019: -6.8%
Latin America
2021 Rentals: 740K Growth on 2019: 10.2%
Africa
2021 Rentals: 200K Growth on 2019: 9.8%
LATAM’s property management landscape is very fragmented.
Vacation rental map of the word source data
Oceania
2021 Rentals: 130K Growth on 2019: -10.5%
Listings: 1K+
3
1 2 3
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Use of Proceeds All amounts in USD 13 We will use the $200K to kick-start our expansion in Mexico, improve our technology, and strengthen the team. 22% 40% 25% 13% $200K Pre-seed round $200K Marketing & growth Technology General & administrative Operations account management & customer support 24