MARKETING PROPOSAL
Thank you for considering us for the purpose of assisting you in the process of marketing and selling your property.
We are dedicated REAL ESTATEprofessionals extraordinaire that work full time at making certain our clients get the VIPservice and detail oriented attention they need and deserve. As per your request, we are delighted to present a customized marketing proposal for your home.
Sincerely,
MichelleJones
- About Our Team
- Our Community Impact
- About Dielmann Sotheby's Seller Services
- Marketing Overview Digital & Print
- Marketing Pre-Qualifying Buyers
- Our Value Proposition
Whatittakestobeanexceptional REALTORisloveandunderstanding foryourcommunity.
A
N OT E FROM M I CH EL L E J ON ES
It is always an honor to be a part of our clients' journey,and we look forward to discussing how to help you make your next best move! Your goals are our goals: to experience the most valuable service from now to closing with 5 star results My real estate career began 11years ago with the downsizing of print advertising and the dissolution of a printing division Goodbye salary/ bonus/ insurance/pension - HELLOFULL COMMISSION! As a single mom with a mortgage and 2 kids that had moved 27 times due to a military involved family,I was a natural fit for real estate and needed to get my new career rolling! To date,many elated clients have been moved, and I have been grateful to have only received 5 star reviews! My goal is to earn your five star review as well With almost 15 years of sales management included inside of 25 years of advertising sales experience in with an art/ business background,I apply many transferable skills and life lessons to the field of real estate and marketing Promoting many businesses of various sizes within the challenges of an ever-changing economy has emphasized three main building blocks to mutually profitable partnerships:
1 BRAND your property and product with a clear message to set it apart and attract the best buyer match
2 Provide VIP customer service and communication to build relationships into successful long-term partnerships
3.Be INDISPENSABLEto our clients, our team and our partners.It only takes a little more effort to go from being GOOD to the being THEVERYBEST! Make your best move now, and let my team take you home today!
OUR TEAM
"MAKE YOUR BEST MOVE NOW"
Who We Are:
- 118 full time licensed agents and 6 office and marketing managers
- Hundreds of years of combined real estate experience
- Consistent top producers
What We Offer:
- Highly effective,master negotiations
- Aggressive, comprehensive,and targeted marketing
- The experience that comes with closing thousands of collective transactions.
- We work with integrity, are confidential and employ a strong work ethic
- We create a fun and professional 5 star experience for all price ranges
- We use cutting edge technology to offer sellers a modern alternative to other often outdated and low-tech approaches
ABOUT OUR TEAM
Caroline is the Designated Broker for Dielmann Sotheby?s International Realty,and has been a realtor for over 9 years She has a history of leadership and high end service
Tyler is our Director of Marketing,and he sets up all marketing materials Tyler helps make sure every detail of the property inside and out looks amazing in print so we look our best! Printing includes brochures, postcards,etc that may be something the buyer wants to hang onto and makes the listing stand out above the rest!
Allyson is our Transaction Coordinator,and she helps keep compliance documents in line once we go under contract Allyson has extensive experience with top realtors,and is a major asset to our 5 star processes for our clients
Frank is our photographer, and he is amazingly gifted in bringing our listings to life in still shots and videos Frank has been featured in many historic property sites and recognized for his photographic skills On the weekends,you may catch him photographing the Milky Way and beautiful nature photos!
VIP VISION
DELIVERING CONCIERGE LEVEL SERVICE, ALWAYS VIP VISION STATEMENT: Who We Are?
The goal is to be your Real Estate solution for life!
Tagline: Make Your Best Move Now! VIP MASTER MISSION STATEMENT: What We Do? PAIRING FABULOUS PEOPLE WITH THE FINEST PROPERTIES! BUILDING LIVES TOGETHER ONE PROPERTY AT A TIME!
WHAT IS MOST IMPORTANT TO YOU?
In select ing a t op producing t eam t o represent you and your home, what are t he 3 t o 5 most import ant aspect s you are looking for?
We have learned to tailor our services to fit our valued clients?needs as one size does not fit all. We run our business based on a client-centric approach that ensures you are at the center of our business.
DIFFERENTIATION: WE ARE PRESENT!
- Entire team of agents for the price of one
- Full-time marketing staff that advertises your home everyday until it is sold
- Unsurpassed coverage and responsiveness with 24/ 7 availability via call,text and email
- Client centric approach that focuses on creating a positive experience and ensures the client is at the center of our business
- With over 100 years of combined real estate experience, we are experts in our field and offer unmatched experience and knowledge
- Creation of high quality marketing assets by way of an extensive marketing budget for both print and web exposure
- Professional feedback and comprehensive marketing reports
OUR COMMUNITY IMPACT
"We're all in this together.Each and every one of us can make a difference by giving back."
- BEYONCE
On a daily basis, we see the importance of home ownership in our clients?lives We feel everyone should have that security and sense of peace. The Sotheby?s International Realty® brand is proud to partner with New Story, a non-profit organization that puts 100%of donations toward transforming dangerous living environments into safe communities We pioneer market-based solutions that empower families to buy land, secure home financing, and build generational wealth
ADDING EASE TO YOUR SALE
While there are many steps in the selling process,you need only concern yourself with a few key moments.We?ll keep our communication transparent throughout the transaction,and if you would like to go deeper into the details, we?re at your beck and call
PRE-MARKET
PRE-MARKETING SERVICES
- Evaluate the physical condition of the property and prepare recommendations for marketing
- Provide bids and supervise repair work, if needed
- Provide updated Price Opinion, if needed
- Coordinate staging, if applicable
- Schedule Inspections
High Qualit y Asset s
- Professional Photography Aerial Stills/Drone
- Detailed Floor Plan
- Property Video
- 3D Virtual Tour
- Look Book
- Property Website
- Evaluate the physical condition of the property and prepare recommendations for marketing
- Provide bids and supervise repair work, if needed
- Provide updated Price Opinion ,if needed
- Coordinate staging, if applicable
- Schedule Inspections
THERE IS AN ART TO STAGING
How You Live in Your Home and How You Market Your Home are Two VERY Different Things
There is an art to understanding how to depersonalize your home just enough to create appeal to the widest range of buyers
Below are examples of how we have reimagined rooms to capture the best photo images,giving our clients a visual advantage in the competitive on-line shopping experience.
- Room by Room Review
- Written Review Notations to
- provide clear direction
- Repositioning of Furniture to create best spacial presentation
- Discussion of Updates that contribute to your Best Return
THERE IS AN ART TO STAGING
Leverage Your Home?s Best Asset s by Creat ing t he Good Visual Int erest t hat will Connect wit h Your Buyer
Removing personal possessions and creating some empty space allows a potential buyer to connect with your home, visualizing how they will ?ll the space and make it their own.
- Determine the Best Asset or focal point of each room
- Position furniture & items to create the best visual flow
- Highlight areas of potential ?memory making?events for emotional connection
- Determine necessary changes to create maximum appeal
ATTRACTING BUYERS
Pricing your property competitively will generate the most activity from agents and buyers
Pricing your property too high may make it necessary to drop the price below market value to compete with new,well priced listings
The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today?s market
Buyers make their pricing decision based on comparing your property to other properties sold in your area
Historically,your first offer is usually your best
It is very important to price your property at competitive market value when we finalize the listing agreement.
SELLER?S MARKET
In a market with rising home values - If a seller wants a price that?s ahead of the market,the market may go up enough to make that price attractive for buyers Time can cure some mistakes and make people look smart
BUYER?S MARKET
If sellers fall behind a market with falling home values,they can end up chasing the market down because home values are always falling faster than their price reductions.
PRE-QUALIFYING BUYERS
Amy Hess of Flat Branch Home Loans is my premiere lending help pre-qualify potential buyers.Amy is always available to review offers and supporting financial data to help ensure we are negotiating with ready,willing and able buyers
Area Sales Manager Flat Branch Hom e Loans
PROCESS MANAGEMENT
We manage the entire real estate process for you from beginning to end Our documented processes and procedures have been battle tested over thousands of transactions allowing for smooth,efficient escrows We will not let up on any of our marketing efforts until your property has closed escrow
PREPARATION ESCROW
- Pre-Marketing Services
- Marketing Assets - Marketing Strategy - Reporting & Feedback - Property Showings - NegotiateOffers
PREPARATION
- Manage Disclosures
- Escrow Process
- Final Documentation
THE REAL ESTATE PROCESS IN 18 1 STEPS
There are 181steps typically taken by a full service real estate brokerage during the various stages of a successful residential real estate transaction in return for their sales commission Depending on the transaction,some steps may take minutes,hours or even days to complete, while others may not be needed More importantly,these services reflect the level of skill, knowledge and attention to detail required in today?s real estate transaction, underscoring the importance of receiving help and guidance from someone who fully understands the process.
PRE-LISTING ACTIVITIES
1 Make an appointment with the seller for listing presentation, shoot photo of the front of the house for the Comparable Market Analysis report
2 Send the seller a written or e-mail confirmation of listing appointment and call to confirm
3 Review pre-appointment questions
4 Research all comparables that are currently listed properties
5 Research sales activity for the past 18 months from MLS and public records databases
6 Research Average Days on Market for properties of this type, price range and location
7 Download and review property tax roll information
8 Prepare CMAto establish fair market trade
9 Obtain a copy of subdivision plat/complex lay-out
10 Research property's ownership and deed type
11 Research property's public record information for lot size and dimensions
12 Research and verify legal description
13 Research property's land use coding and deed restrictions
14 Research property's current use and zoning
15 Verify legal names of owners) in county's public property records
16 Prepare listing presentation package with above materials and Realist information
17 Perform exterior Curb Appeal Assessment of subject property
18 Compile and assemble formal file on property
19 Confirm current public schools and explain impact of schools on market value
20 Review listing appointment checklist to ensure all steps and actions have been completed
LISTING APPOINTMENT PRESENTATION
21 Give the seller an overview of current market conditions and projections
22 Review agent's and company's credentials and accomplishments in the market
23 Present company's profile and position or "niche" in the market
24 Present CMA results to the seller,including Comparables, Solds,Current Listings and Expireds
25 Offer pricing strategy based on professional judgment and interpretation of current market conditions
26 Discuss goals with the seller to market effectively
27 Explain market power and benefits of Multiple Listing Service (MLS)
28 Explain market power of web marketing,IDXand KWLS
29 Explain the work the brokerage and agent do "behind the scenes" and agent's availability at all times
30 Explain agent's role in taking calls to screen for qualified buyers and attempt to protect seller from curiosity seekers
31 Present and discuss strategic marketing plan
32 Explain different agency relationships and determine seller's preference
33 Review and explain all clauses in Listing Contract and Addendum Obtain Seller's signature
THE REAL ESTATE PROCESS IN 18 1 STEPS
ONCE PROPERTY IS UNDER LISTING AGREEMENT
34 Review current title information
35 Research overall and conditioned square footage
36 Measure interior room sizes or see #39
37 Confirm lot size via owner's copy of certified survey,if available
38 Note any and all unrecorded property lines,agreements and easements
39 Obtain house plans,if available,and make a copy
40 Order plat map for retention in property's listing file
41 Prepare showing instructions for buyer's agents and agree on showing time window with the seller
42 Obtain current mortgage loan(s) information: companies and loan account numbers
43 Verify current loan information with lenders)
44 Discuss assumability of loan(s) and any special requirements
45 Discuss possible buyer financing alternatives and options with the seller
46 Review current appraisal,if available
47 Identify Homeowner Association manager,if applicable
48 Verify Homeowner Association fees with managermandatory or optional,current annual fee
49 Order copy of Homeowner Association Bylaws,if applicable
50 Research electricity availability and supplier's name and phone number
51 Secure an energy audit with an Energy Inspector,if home is 10 or more years old
52 Calculate average utility usage from last 12 months of bills
53 Research and verify city sewer/septic tank system
54 Water system: calculate average water fees or rates from last 12 months of bills
55 Well Water: confirm well status,depth and output from Well Report
56 Natural Gas: Research/verify availability and supplier's name and phone number
57 Verify security system,current term of service and whether it is owned or leased
58 Verify if the seller has current termite inspection report, otherwise,get one ordered
59 Ascertain need for lead-based paint disclosure
60 Prepare detailed list of property amenities and assess market impact
61 Prepare detailed list of property's personal property Inclusions and Conveyances with Sale
62 Compile list of completed repairs and maintenance items
63 Send "Vacancy Checklist" to the seller,if property is vacant
64 Explain benefits of Home Owner Warranty to the seller
65 Assist the sellers with completion and submission of Home Owner Warranty Application
66 When received,place Home Owner Warranty in property file for conveyance at the time of sale
67 Have an extra key made for the lock box if applicable
68 Verify if property has rental units involved And if so:
69 Make copies of all leases for retention in the listing file
70 Verify all rents and deposits
71 Inform tenants of listing and discuss how showings will be handled
72 Arrange for installation of yard sign
73 Assist the seller with completion of Seller's Disclosure forms
74 "New Listing Checklist" completed
75 Review results of Curb Appeal Assessment with the seller and provide suggestions to improve saleability
76 Review results of Interior Decor Assessment and suggest changes to shorten time on the market
77 Load listing into transaction management software program
78 Prepare MLSProfile Sheet - Agent is responsible for "quality control" and accuracy of listing data
79 Enter property data from Profile Sheet into MLS database
THE REAL ESTATE PROCESS IN 18 1 STEPS
80 Proofread MLSdatabase listing for accuracy - including proper placement in mapping function
81 Add property to company's Active Listings list
82 Provide seller with signed copies of Listing Agreement and MLS Profile Sheet Date Form for proofing
83 Take additional photos for upload into MLS and use in flyers
ONCE PROPERTY IS UNDER LISTING AGREEMENT
84 Create print and Internet ads with the seller's input
85 Coordinate showings with owners,tenants and other Realtors; return all calls including weekends
86 Install electronic lock box,if authorized by owner
87 Prepare mailing and contact lists
88 Generate letters and combine with contact lists
89 Order "Just Listed" labels and reports
90 Prepare flyers
91 Review comparable MLS listings regularly to ensure property remains competitive in price,terms,conditions and availability
92 Prepare property marketing brochure for seller's review
93 Arrange for printing or copying a supply of marketing brochures or look books
94 Place marketing brochures in all of the company agents mail boxes
95 Upload listing to company and agent websites,create dedicated property website
96 Mail out "Just Listed" notice to all neighborhood residents
97 Advise Network Referral Program of listing
98 Provide marketing data to buyers coming through international relocation networks
99 Provide marketing data to buyers coming from referral network
100 Provide "Special Feature" cards for marketing,if applicable
101 Submit ads to company's participating real estate websites
102 Convey price changes to all groups promptly via MLS
103 Reprint/supply brochures promptly as needed
104 Review and update loan information as required
105 Feedback e-mails sent to buyer's agents after showings
106 Review market statistics
107 Discuss feedback from showing agents with seller to determine if changes will accelerate the sale
108 Place regular weekly update calls to seller to discuss marketing and pricing
THE OFFER AND CONTRACT
109 Receive and review all Offer to Purchase contracts submitted by buyers or buyer's agents
110 Evaluate offers) and prepare a "net sheet" on each for the owner for comparison purposes
111 Counsel seller on offers Explain merits and weaknesses of each component of each offer
112 Contact buyer's agents to review buyer's qualifications and discuss offer
113 Deliver Seller's Disclosure to buyer's agent or buyer upon request and prior to offer,if possible
114 Confirm buyer is pre-qualified by calling Loan Officer
115 Obtain pre-qualification letter on buyer from Loan Officer
116 Negotiate all offers on seller's behalf,setting time limit for loan approval and closing date
117 Prepare and convey any counteroffers,acceptance or amendments to buyer's agent
118 Distribute copies of contract and all addendums to closing attorney or title company
119 When Offer to Purchase contract is accepted and signed by seller,deliver to buyer's agent
120 Record and promptly deposit buyer's earnest money in escrow account
121 Disseminate "Under Contract Showing Restrictions" as the seller requests
122 Deliver copies of fully signed Offer to Purchase contract to the seller
123.Deliver copies of Offer to Purchase contract to selling agent
THE REAL ESTATE PROCESS IN 18 1 STEPS
124 Deliver copies of Offer to Purchase contract to lender
125 Provide copies of signed Offer to Purchase contract for office file
126 Advise seller in handling additional offers to purchase submitted between contract and closing
127 Change status in MLS to "Pending"
128 Update transaction management program to show "Pending"
129 Review buyer's credit report results - advise seller of worst and best case scenarios
130 Provide credit report information to the seller,if property will be seller-financed
131 Assist buyer with obtaining financing,if applicable and follow-up as necessary
132 Coordinate with lender on Discount Points being locked in with dates
133 Deliver unrecorded property information to buyer
134 Order septic system inspection/zoning inspection,if applicable
135 Receive and review septic system report and assess any possible impact on the sale
136 Deliver copy of septic system inspection report for the lender and buyer
137 Deliver Well Flow Test Report copies to lender,buyer and property listing file
138 Verify termite inspection record
139 Verify mold inspection ordered,if required
TRACKING THE LOAN PROCESS
140 Confirm verifications of deposit and buyer's employment have been returned
141 Follow loan processing through to the underwriter
142 Contact lender weekly to ensure processing is on track
143 Relay final approval of buyer's loan application to the seller
HOME INSPECTION
144 Coordinate buyer's professional home inspection with the
seller
145 Review home inspector's report
146 Explain the seller's responsibilities with respect to the loan limits and interpret any clauses in the contract
147 Ensure seller's compliance with Home Inspection Clause requirements
148 Recommend or assist the seller with identifying and negotiating with trustworthy contractors to perform any required repairs
149 Negotiate payment and oversee completion of all required repairs on the seller's behalf,if needed
THE APPRAISAL
150 Schedule appraisal
151 Provide comparable sales used in market pricing to appraiser
152 Follow-up on appraisal
153 Enter completion into transaction management program
154 Assist seller in questioning appraisal report if it seems too low or is not accurate
CLOSING PREPARATIONS AND DUTIES
155 Ensure contract is signed by all parties
156 Coordinate closing process with buyer's agent and lender
157 Update closing forms and files
158 Ensure all parties have all forms and information needed to close the sale
159 Determine all parties will be available for the closing,suggest a power of attorney be selected,if needed
160 Confirm closing date and time and notify all parties
161 Assist in solving any title problems (boundary disputes, easements,etc )
CERTIFICATES
162 Work with buyer's agent in scheduling and conducting buyer's final walk-through prior to closing
163 Research all tax,HOA,utility and other applicable pro-rations
THE REAL ESTATE PROCESS IN 18 1 STEPS
164 Request final closing figures from closing agent (attorney or title company)
165 Receive and carefully review closing figures to ensure accuracy of preparation
166 Forward verified closing figures to buyer's agent
167 Request copy of closing documents from escrow officer
168 Confirm buyer and buyer's agent have received title insurance commitment
169 Provide Home Owners Warranty for availability at closing
170 Review all closing documents carefully for errors
171 Forward closing documents to absentee seller as requested
172 Confirm all of the parties have received their closing package from escrow
173 Provide earnest money deposit check from escrow account to closing agent
174 Coordinate this closing with the seller's next purchase and resolve any timing issues
175 Have a "no surprises" closing so that the seller receives a net proceeds check at closing
176 Refer the sellers to one of the best agents at their destination,if applicable
177 Change MLSstatus to Sold Enter sale date,price,selling broker and agent's ID numbers,etc FOLLOW UP AFTER CLOSING
178 Answer questions about filing claims with Home Owner Warranty company,if requested
179 Attempt to clarify and resolve any conflicts about repairs if the buyer is not satisfied
180 Respond to any follow-up calls and provide any additional information required from office files
181 MAKECERTAIN OURCLIENTS AREMORE THAN SATISFIED!
