MarketingPlanProposal
30 0 RIDGECREST DRIVE
PresentedBy
TED WIGHT +
STEPHANIE OLIVER
At Sotheby'sInternationalRealty,weare curatorsof theunique?connectingSt.Louis' most distinctivehomeswiththebuyers whoappreciatetheirvalue
Stephanie Oliver Ted Wight
LuxuryRealEstateAdvisor
STEPHANIE OLIVER
LuxuryRealEstateAdvisor
Stephanie Oliver, a devoted mother and involved member of Ladue, brings her vibrant energy to the community
Starting her journey in 2002, sheswiftly roseto prominenceas oneof St. Louis?s premier Realtors. Backed by a degree in economics and expertise in financial planning, Stephanie Oliver brings a dynamic and innovative perspectivetothereal estateindustry.
StephanieOliver hasprovidedluxuryresidential servicesasatopreal estateadvisorfor over twodecades,withmore than$300Minlifetimesales,andanaveragesalepriceof over $2M
TED WIGHT
Ted has sold real estate for over 20 years with Dielmann Sotheby?s International Realty Ted is consistently a top-agent intheregion
Checkout Ted?spopular blog:stlouisstyleandhisInstagramsiteswithover 20,000followers
Ted?saveragesalespriceisthe3rdhighest intheregionfor 2025
TedreceivedhisMBAfromWashingtonUniversity
Team members, Claudia Diel and Ryan Falk, have supported Ted for over 9 years They are licensed agents and full-timeemployees.
$5,650,000
SALES PRICE
1LochinvarDrive
MarketingPlan
300 RIDGECREST DRIVE, SADDLEBROOKE
UNIQUE PROPERTY FEATURES:
- Newer Construction Compound with Brick and Stone Exteriors
- 10 69 Acres Situated atop Prestigious Saddlebrooke
- Restoration Hardware Inspired 5
Bedroom,7 Bathroom Main Residence w/ Theatre,Arcade,and Upper Level Kitchen,Pet Mud Room,Control 4 Smart House Sound,Surveillance, Lighting, & HVAC
- Pool Complex:
- 30?x70?Beach Entry Heated Pool with Lounge Deck & Fountains
- One-Bedroom,One Bathroom Pool House with Kitchen & Living Room
- Covered Kitchen with Pizza Oven,Grill,Griddle, Refrigeration,Icemaker, Bar,& Motorized Screens
- Sunken Firepit Lounge
RECOMMENDATIONS/ CONSIDERATIONS:
- We recommend a July 1st launch
- Complete roof & door replacements
- Paint the wall in the arcade entry
- Touch up paint where necessary
- Basketball Auditorium (designed for versatile repurposing)
- Go-Cart Track
- RV Area with Electric Hook Ups
- Bon Fire Lounge
- 4-Car Attached Garage
- 2-Car Tandem Garage with Upper Level Recreation Den
- Porte Cochere
- Whole Property Generator
- Whole Property Fencing with Motorized Gates
- 50-Year Architectural Shingle Roof
- Consider accessory staging in entry hall,dining room and vaulted great room with larger art work, display accessories and possibly plants
- Consider adding carpet or finish to the garage loft steps and staging the loft with den furniture
- Consider offering the house as furnished or turn-key (turn-key includes all items for daily living? kitchen ware,etc )
PRICING RECOMMENDATION:
- We do not have access to the Springfield MLS for comparable sales. We recommend utilizing the appraisal to define the pricing strategy
TARGETED LISTS: We will curate target lists for direct mail, email, events,and social media for the categories below:
- LISTS
- Luxury Brokers in Local and Adjacent Markets
- Lifest yles: Golf,gardening, fishing,tennis,swim, hiking, cycling,yoga,wine, health, fitness,exotic motors,yachting, boats,pro athletes
- Corporat e Execut ives
- Local Cit ies: Branson,Table Rock Lake,Osage County, Springfield
- Adjacent Cit ies: St Louis, Chicago,Kansas City, Little Rock,Memphis,Nashville, Louisville
- Privat e Air FBO's
- Geot arget ed Propert ies (Emails and USPS) for locations defined above for:
- SFRProperty values of $2M
- Medium-high sell score
POTENTIAL COLLABORATORS/ INFLUENCERS IDEAS:
- Air Stream Springfield - ask if they are interested in cooperative advertising by loaning an AirStream for the duration of our listing
- Exotic Motors - Ferrari/ Lamborghini event in Stl 7/ 23 stock brochures,Video on screen,or SIRmerch/sway bags?
- Restoration Hardware - ask for social media post,newsletter & event options
- Meghan King (RHOC TV personality) & real estate advisor for DSIR: video post
- Kim Adams (Wife of Pro Baseball Athlete) & real estate advisor for DSIR: video post
6/ 23 WEEK PROFESSIONAL PHOTOGRAPHY/ VIDEOGRAPHY:
- Interior Photos/ Video
- Exterior Photos/ Video
- Drone Photos/ Video
- Twilight Photos/ Video
- Floor Plans
CUSTOM PRESENTATION ASSETS:
- 12-Page color cardstock booklet brochure-printed and digital
- Features & Amenities
- Floor Plans
- Survey-do you have one?
- Direct Mail Postcards
- Video Brochures for Air Lobbies and Events
DIRECT MAIL/ DISTRUBUTION
- Email and direct mail of brochures and/or postcards
EVENTS
- Collaborate with appropriate Luxury Lifestyle events Consider Ferrarri/ Lamborghini Event 7/ 23 in St Louis
- Consider an invite-only property event
ONLINE DISTRIBUTION
- FaceBook/ Instagram Groups (submit listing to the FB/ IGaccounts below:)
- BallerProperties,100K Followers
- The Millionaires Mindset, 898K Followers
- The realamericanmansion, 13K Followers
- ig mansions,925K Followers
- MLS,Realtor com,WSJ com,NYTcom, Zillow,Trulia, 30+ sites
- oliverandassociatesstl com,tedwightrealestate com
PUBLIC RELATIONS: We will distribute a press release to our media connections,including but not limited to WSJ,NYT,SIR,Robb Report,Luxury Homes,Mansion Global,DuPont Registry
PRINT ADVERTISING (SEE MEDIA PLACEMENT/ OPTIONS)
CLIENT TOURS
- Listing Agent Accompany for all showings
- Create staggered viewing dates monthly for vetted client tours
- For important cases,can Scott Minner provide a tour?
- All showings will be recorded through Showing Time Service All notifications & feedback are automatically emailed to you for review
COMMUNICATION
- You will receive bi-weekly reports,providing you feedback from showings,marketing activities,and tracking of market activity.
COMPENSATION
We recommend a listing agent fee is 5%,plus an agreement to compensate a buyer's agent - typically 15%2.0% at this price level.
HYBRID-SPONSORED MARKETING
- We anticipate an annual marketing budget of $25,000 - $50,000 to properly position the property
- Ted Wight and Stephanie Oliver will provide photography, creative design,brochure printing, mailing, local print, and digital marketing
- Ted Wight and Stephanie Oliver will create and manage the elevated print and digital media schedules,ad placements,and accounting In such arrangement,seller shall remit 1/ 2 of the annual budget in advance payable to Stephanie Oliver or Ted Wight,at the execution of the listing agreement and at the six-months milestone.Any unused portion of the pre-paid marketing funds shall be credited to seller at closing
HEADLINE OPTIONS:
- For your 1of 1
- For the Connoisseur of life,an ideal home is in perfect harmony with its surroundings
- A unique home is both a private retreat and a public statement
- Inspiring homes have views as expansive as your vision
- For your piece of paradise
- For your dream home
- For your dream view
- For your view from the top
- For your sanctuary
- For your elevated views
- For your private oasis
Curators ofthe Unique
Albania, Andorra, Anguilla, Antigua and Barbuda, Argentina, Aruba, Australia, Austria, Bahamas, Barbados, Belgium, Belize, Bermuda, Bonaire, Brazil, British Virgin Islands, Bulgaria, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia, Curaçao, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Fiji, Finland, France, French Polynesia, Germany, Gibraltar, Greece, Grenada, Guadeloupe, Guatemala, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Kazakhstan, Latvia, Lebanon, Liechtenstein, Lithuania, Luxembourg, Macau, Malaysia, Malta, Mauritius, Mexico, Monaco, Montenegro, Morocco, Netherlands, New Caledonia, New Zealand, Nicaragua, Panama, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saint Barthelemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Saint Vincent and the Grenadines, Saudi Arabia, Serbia, Seychelles, Singapore, Sint Maarten, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Trinidad and Tobago, Turkey, Turks and Caicos Islands, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Venezuela, Vietnam