Karen Hollingsworth Miller Listing Presentation

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2024Top Producers

Ashley J. McMillan Joan B. Goode
Jane Lemmond
Marcy Basrawala
Margo Wells
Sarah Curme
Gabi Culpepper
Kathy Lancaster
Shelly Rydell
Grier Team Winnie Simmons Ducie Stark
Vicky Mitchener President
Andrea Roether
Bonnie Stroup Tcherkezian
Sarah Szczodrowski VP of Sales & Training
Meghan Lluberas
Jimmy Rountree VP of Sales
Karen Hollingsworh Miller
Megan Despard Sherry George
Katie Catron
Jeff Murdock
Carol Davis
Michael Nester Annie Daughtrey
Jason Noblitt
Perry Silver Tim Hansley
Suzanne Coddington

$862,141,337

2024 Breakdown of Total Transactions

15 Steps to SOLD!

Offers

I will be your guide in looking through all presented OFFERS. There are many things to consider and price is just one of them. I will help you decide which one best accommodates your needs and timeline.

Negotiating

One of the top reasons to hire a licensed broker is for the next step: NEGOTIATING. I am aware of market trends in our area and can help negotiate the best offer for your home based on the current market and your needs.

Inspections

Once the offer is accepted it is time for INSPECTIONS. These will take place within the first 2-10 days after an offer is accepted, or during the due diligence period. The buyer will pay an inspector to look through the entire property and list all things the home could need. Big and small things will be on the list. The report will be sent to the buyers for review with their agent. Buyers may or may not try to negotiate items for repair on the list. Once all parties have an agreement, we move on to the next step: APPRAISAL.

Appraisal

If the buyer is utilizing a loan, then an APPRAISAL will be ordered by the loan officer. These are often chosen at random from a pool of appraisers. The goal is to have the appraisal come in at or above the purchase price of the contract so the mortgage lender will approve the loan. It is important the home be in tip top shape at the time of the appraisal.

Title & Utilities

The TITLE company will make sure the home title is clean for the closing. This means they will look over all paperwork to be sure there are no liens on the property, no extra names on the title, and prepare for closing. They will work with the lender to ensure everything is ready for closing day.

You will want to schedule the transfer and/or shut off all UTILITIES for closing day or the day after. This should be set-up at least 2 weeks prior to closing.

Final Walk-Through

The buyers will do their FINAL WALK-THROUGH up to 4 days prior to closing. This is to make sure all negotiated items have been completed, that the home is clean, and all is as it should be.

Closing

Congratulations, you have made it to closing day! CLOSING is when the necessary paperwork to complete the transaction is signed. The papers are signed at the real estate attorney’s office and the title is transferred from the seller to the buyer. Once funded, the buyer receives the keys, and the seller receives payment for the home.

Marketing & Advertising

DIGITAL MARKETING

Digital announcements are created and sent to thousands of agents in the Charlotte area about new listings, Broker Tours, price reductions, etc. Additionally, monthly newsletters are sent out each month to approximately 20,000 DM contacts & over 100 agents’ contact lists.

Your home will be listed in the Canopy Multiple Listing Service (CMLS). This is the best source for selling your home since every licensed broker can access this information and the data will syndicate to public websites.

MARKETING BROCHURE CANOPY MLS VIRTUAL TOURS

Our digital & print brochures are prepared specifically for your home and will include photos, noteworthy features, a square footage diagram, MLS sheet, disclosures, and other information a buyer would need to make a buying decision for your home. The digital brochure is uploaded to your listing page on dickensmitchener.com as well as included in MLS and ShowingTime.

FOR SALE SIGNS

We will place a Dickens Mitchener For Sale sign on your property. We can also place listing flyers in an Info Box in your yard.

Virtual tour & professional photos can be taken of your home. This tour will be added to MLS and the photos will be utilized in all marketing efforts.

Marketing & Advertising

These may be held at any time on an “as needed” basis. Once an Open House is scheduled, it will be entered into MLS and will appear on the DM website, as well as all MLS feeds on other large search sites. DM features all Open Houses on social media accounts every Friday for the upcoming weekend.

Our marketing department will create custom marketing materials for your listing. Custom pieces are designed in house and will be mailed to specific lists that cater to our marketing plan/schedule.

Broker events may be held to introduce your home to other local agents in the Charlotte area and around your home. We have a database comprised of thousands of Charlotte agents that we can select from to invite to your home. Once scheduled, this event will go into our company calendar which is emailed out to our agents weekly.

When you visit dickensmitchener.com you get immediate access to more than 14,000 resale listings through the Canopy Multiple Listing Service, as well as an up-to-the minute database of new listings, coming soon listings, new construction listings, and open houses. It also features virtual tour videos of Dickens Mitchener listings.

Find Us On Social Media

Follow us for: community updates, giveaways, featured listings & more!

Dickens Mitchener is social! Our marketing team includes a social media coordinator who blogs weekly and posts new listing features, exclusive video walkthroughs, neighborhood highlights, giveaways & more. It’s our goal to use social media to showcase the uniqueness of the DM team and what it’s really like to live in the Queen City!

Our Facebook content is seen by roughly 44,000 people each week, and we can further that reach by using boosted post campaigns directly targeting certain audiences to extend beyond our network. We post a variety of content including Listing of the Week, Virtual Tours, Just Listed Homes, and DM Hot Spots to all of our social media platforms. Visit our social media networks and follow along to discover more about Dickens Mitchener!

HIGH PROFILE MEDIA PROMOTION

luxuryportfolio.com

Our advertising relationships with media outlets like The Wall Street Journal, Juwai, the leading overseas real estate media property website in mainland China, and our own magazine, which is distributed in 70 countries and mailed directly to an extremely exclusive list of our agents’ hand-selected top clients, provide a powerful and unmatched mix of promotion for your property.

We also enable our agents to utilize sophisticated digital advertising tools, including email marketing opportunities that target other agents around the world to share significant listings, and banner ad technology that strategically reaches luxury homebuyers browsing online.

luxuryportfolio.com

LUXURY IS OUR BUSINESS

A property such as yours requires a tailored and strategic approach to pricing, marketing and negotiation. Luxury Portfolio International® members represent a level of expertise which gives you the confidence that comes from working with the very best.

We work with our members by tracking the latest trends in real estate, design, travel and lifestyle to help us understand how to best position a property and effectively reach today’s affluent consumer. A sound marketing plan requires knowing your buyer, and we know them better than anybody.

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