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About Me
• Studied Psychology and Sociology at Appalachian State University
• Graduated from the French Culinary Institute (FCI) in 2005. Studied Classic French Cuisine and Techniques at the French Culinary Institute, New York, New York.
• In addition to her love of architecture and design, April knew she wanted to work in real estate after many cross country relocations with her husband and their two children. April has first hand experience when it comes to making big life decisions and she is eager to go above and beyond to help her clients find their dream home and make the transition as smooth as possible.
• April has been married for sixteen years to her husband, Chip, a professional sports & entertainment executive. Together, they have two teenagers and a Cavapoo, Roxy.
Fun Facts
• April is a classically trained French chef and has worked in two high end New York City restaurants, and has lived to tell about it.
Milestones & Memberships
• Canopy Multiple Listing Services
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• Member of Hound Ears Country Club in Boone, NC
• April has lived in many major cities including, Seattle, San Francisco Bay Area, New York City, Miami, and now, Charlotte.
• April loves to travel and has been to twelve countries and four continents. April’s favorite stops have been, Tokyo, Japan, Puglia, Italy, Sydney, Australia, and Christchurch, New Zealand.
• She has a house in the mountains where she loves to hike, paddle-board, as well as play tennis and pickleball with her family and friends.
• Her goal is to one day have a home in Italy and spend her free time cooking and swimming in the sea.
• April served four years on the Board of the Children’s Health Guild in Orinda, CA., a suburb of San Francisco. During her third year on the board she was elected President, and together with her team raised hundreds of thousands of dollars for children and families in the Bay Area.
HOME SELLERS: HERE’S WHAT THE NAR SETTLEMENT MEANS FOR YOU
As a home seller, you have a wide range of choices when it comes to listing your home. Agents who are REALTORS® are a trusted source of advice and stand ready to help you navigate this complex process and make the choices that work best for you. NAR’s recent settlement has led to several changes related to broker commissions that benefit sellers, and we wanted to clearly lay them out for you
Here is what the settlement means for home sellers:
• You still have the choice of offering compensation to buyer brokers. You may consider doing this as a way of marketing your home or making your listing more attractive to buyers.
• Your agent must conspicuously disclose to you and obtain your approval for any payment or offer of payment that a listing broker will make to another broker acting for buyers.
• This disclosure must be made to you in writing in advance of any payment or agreement to pay another broker acting for buyers, and must specify the amount or rate of such payment.
• If you choose to approve an offer of compensation, there are changes to how this can happen.
• You as the seller can still make an offer compensation, but your agent cannot include it on a Multiple Listing Service (MLS) MLSs are local marketplaces used by both buyer brokers and listing brokers to share information about properties for sale.
• Your agent can advertise your listing via off-MLS platforms such as social media, flyers and websites.
• You as the seller can still offer buyer concessions on an MLS (for example, concessions for buyer closing costs)
These settlement practice changes will go into effect August 17.
Here is what the settlement doesn’t change:
• Agents who are REALTORS® are here to help you navigate the process of selling your home and are ethically obligated to work in your best interest.
• Compensation for your agent remains fully negotiable, and if your agent is a REALTOR®, they must abide by the REALTOR® Code of Ethics and have clear and transparent discussions with you about compensation. When finding an agent to work with, ask questions about compensation and discuss what you would like to offer buyers.
• You have choices Work with your agent to understand the full range of these choices when selling your home, which will help you make the best possible decision for your needs.
More details about these changes and what they mean can be found at:
facts.realtor
Marketing & Advertising
DIGITAL MARKETING
Digital announcements are created and sent to thousands of agents in the Charlotte area about new listings, Broker Tours, price reductions, etc. Additionally, monthly newsletters are sent out each month to approximately 20,000 DM contacts & over 100 agents’ contact lists.
Your home will be listed in the Canopy Multiple Listing Service (CMLS). This is the best source for selling your home since every licensed broker can access this information and the data will syndicate to public websites.
MARKETING BROCHURE CANOPY MLS VIRTUAL TOURS
Our digital & print brochures are prepared specifically for your home and will include photos, noteworthy features, a square footage diagram, MLS sheet, disclosures, and other information a buyer would need to make a buying decision for your home. The digital brochure is uploaded to your listing page on dickensmitchener.com as well as included in MLS and ShowingTime.
FOR SALE SIGNS
We will place a Dickens Mitchener For Sale sign on your property. We can also place listing flyers in an Info Box in your yard.
Virtual tour & professional photos can be taken of your home. This tour will be added to MLS and the photos will be utilized in all marketing efforts.
Marketing & Advertising
These may be held at any time on an “as needed” basis. Once an Open House is scheduled, it will be entered into MLS and will appear on the DM website, as well as all MLS feeds on other large search sites. DM features all Open Houses on social media accounts every Friday for the upcoming weekend.
Our marketing department will create custom marketing materials for your listing. Custom pieces are designed in house and will be mailed to specific lists that cater to our marketing plan/schedule.
Broker events may be held to introduce your home to other local agents in the Charlotte area and around your home. We have a database comprised of thousands of Charlotte agents that we can select from to invite to your home. Once scheduled, this event will go into our company calendar which is emailed out to our agents weekly.
When you visit dickensmitchener.com you get immediate access to more than 14,000 resale listings through the Canopy Multiple Listing Service, as well as an up-to-the minute database of new listings, coming soon listings, new construction listings, and open houses. It also features virtual tour videos of Dickens Mitchener listings.
Find Us On Social Media
Follow us for: community updates, giveaways, featured listings & more!
Dickens Mitchener is social! Our marketing team includes a social media coordinator who blogs weekly and posts new listing features, exclusive video walkthroughs, neighborhood highlights, giveaways & more. It’s our goal to use social media to showcase the uniqueness of the DM team and what it’s really like to live in the Queen City!
Our Facebook content is seen by roughly 44,000 people each week, and we can further that reach by using boosted post campaigns directly targeting certain audiences to extend beyond our network. We post a variety of content including Listing of the Week, Virtual Tours, Just Listed Homes, and DM Hot Spots to all of our social media platforms. Visit our social media networks and follow along to discover more about Dickens Mitchener!
