designworks newsletter
COLOR F I R S T Q U A R T E R 2 0 2 4
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CLAD &
2024 Design Trends for Windows & Doors
The Pella Trends team are experts at scoping out what future design trends will be popular in the coming year Working year round, they make sure Pella has the information they need to stay relevant in building technology, home design, and furnishings to better help our customers. If you haven’t read the recent article titled “2024 Design Trends for Windows and Doors” written by Nicole Willits, you should take some time to look through it- trust us, you will want to!
TRENDS RECAP
Intentional Design
We will see increasing ceiling heights so that the space lives larger and more comfortably
Contrast Color Combinations
Exterior paint trends are showing a lot of high contrast and simplistic designs There is a subtle warming of the blacks to charcoal grays (Iron Ore) and whites like Drift of Mist
Pushing Design Boundaries
Moving to a more modern design doesn’t mean grilles need to be removed Pella offers custom window shapes and grille patterns that can add character to any design style
Hardware finishes to stand out
With the many different hardware finish options Pella offers, choosing one that contrasts with the window or door color is a great way to make a bold statement
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Inspiration
DESIGN TRENDS
DESIGN SPOTLIGHT
Hellings Builders
When I met Jay Thuer from Hellings Builders at the Hess residence last, it was obvious that this large replacement project would require a good amount of time and attention to detail. The owners wanted to go bold with the new colors, but couldn’t quite picture Navy Blue clad windows on the home. This is when I suggested utilizing Pella DesignWorks to show them the color combination Once they saw the DesignWorks rendering, it was full steam ahead.
Matt Eltringham
Before Rendered
Inspiration
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Replacement
Before
Full Exterior
Rendered
Before
SEGMENT SPECIFIC
Rendering: Lifestyle casements
White exterior
2x3 & 2x2 grilles
Rendering: Reserve Contemporary
Black exterior
Rendered
Inspiration
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SEGMENT SPECIFIC
Inspiration
Remodel
Before
Rendered
Rendering:
Impervia
Brown exterior
Top row grilles
Before Rendered
UTILIZING DESIGN
BE
When price is an objection
When hesitation or indecision is present and a go-back tool is needed
When obvious changes are expressed
Design works is a nice tool to get back into the home.
I like to use it in the showroom and find it most impactful to show once they arrive. I then can recap with the customer and show the physical samples in the showroom to help build the dream for the customer.
63% 63%
Found that presenting in person was the most effective way to sell a job with design
IN CUSTOMER’S HOME AT SHOWROOM ON-SITE
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