PDW Clad & Color Q1 2025

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2025 Design Trends for Windows & Doors

The Pella Trends Team is dedicated to identifying and analyzing the latest innovations in window and door design With a keen eye on emerging styles, sustainable solutions, and architectural advancements, the team provides expert insights to help homeowners and professionals make informed design choices By blending aesthetics, functionality, and energy efficiency, Pella continues to shape the future of home design If you haven’t read the recent article titled “2025

Home Design Trends for Windows and Doors” written by Nicole Willits, you should take some time to look through it- trust us, you will want to!

TRENDS RECAP

Indoor-Outdoor Living

A seamless transition between spaces maximizes natural light and fosters a connection with nature, enhancing the sense of tranquility within the home

Sustainable and Natural Materials

Materials such as reclaimed wood, bamboo, and recycled metals are gaining popularity, reflecting a commitment to sustainability and environmental responsibility

Bold Colors and Statement Doors

Incorporating bold entry door colors is becoming a popular way to add personality and curb appeal to homes Vibrant hues like deep blues and even playful reds are being used to make a striking statement

Arches and Curved Designs

Arched windows & doors are making a comeback These designs add a touch of elegance and softness to interiors, creating a more inviting and dynamic space

Branch Bootcamp: Sales Team Training DESIGN

Sales training is a critical component of a successful sales organization, helping to drive higher levels of performance with your team Now is a great opportunity to get your sales teams together for sales training and best practice sharing Bootcamp style meetings provide a great opportunity to bring a varety of different speakers, departments and perspectives to create a succesful colloborative meeting The Cincinnati and Louisville team recently held their yearly branch “Sales Bootcamp” 2 full days of content where they pulled together all segments at the branch (Retail, Trade and Commercial) They also extended the invitation to outside speakers, Pella Corp resourses and other branches with participants from Denver and St Louis joining the meeting

Sales Experience:

Guest Speaker – Sales Body Language and Sales Mindset

Prospecting – Ashley Bailiff (Trade Training Specialist)

Selling with Finance/Customer Journey – Yael Nagger (Denver Training Manager) & Olivia De Bruin (Retail Training Specialist)

Competitive Review: Anderson/Marvin/Provia

Champion/Renewal

DesignWorks: New Innovations with AI Power of Visualization

SEGMENT SPECIFIC

Replacement

Trade

Rep: David Hart - Richmond

Pella Lifestyle Series Double-Hung

Traditional Grilles

Black Exterior

Rep: Donald Ball - Boston

Pella Reserve Traditional Double-Hung

Blue Ash Exterior

Commercial / Multi-Use

BEFORE

Rep: Matthew Biedekapp - Syracuse

Pella Reserve Contemporary Casement Brown Exterior

RENDERED

Single-Family New

BEFORE

Rep: Yashas Sheshadri - Toronto

Pella Reserve Contemporary Casement Black Exterior

UTILIZING DESIGN

Motivate Your Reps with DesignWorks Contests

Competitions encourage reps to incorporate DesignWorks into their sales process, helping customers visualize their projects and increase close rates Offering rewards like gift cards, Pella swag, or recognition for top performers keeps motivation high By implementing creative contests, branch managers can create excitement, improve program adoption, and increase sales success

2024 DESIGNWORKS INNER CIRCLE

Congratulations to the 2024 DesignWorks Inner Circle members on their outstanding sales performance and design usage! We thank you for using design to go above and beyond for your customers!

Participants have met the criteria of: 30% GCR, 20 Design Requests Annually, & $12,500 Gross Yield

Brandon Osburn**

Brittany Coffman*

Colin Winistorfer

Jason Potter

Kelly Turner*

* Indicates the number of times in Inner Circle

Upcoming Dates

Kristen Inge Mikaela Hauschildt*

Nikki Martin

William McGavock

Zachary

March 13th @ 12pm CST: Q1 Lunch & Learn

April 7th @ 11am CST: Q2 New Rep Training

May 29th @12pm CST: Q2 Lunch & Learn

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