nudge-toolbox-group-11

We designed and implemented a weekly socialising and planning-activities event for parents and children in the area.

To acommpany this, we also designed a toolbox of communication products using insights from ”nudge” and the intervention experiments we conducted over the past week. These tools are for the social organisation OMRÅDESEKRETARIATET to facilitate the following behaviours: - parents come to the weekly event - co-creation and planning activity occurs during the event - people return to the event every week.

Nudge Toolbox

How might we get more residents in Sønderparken, Fredericia to organise community activities together at their Pavillion?

The Residents change their behaviour because they are offered a low-barrier event with high incentive to attend, which is communicated by our tools 1. The weekly event is appealing to busy parents. There is free coffee, juice and cake and it is child-friendly: kids are provided with art materials and toys.

2. The residents discover the event via effectively positioned attractive posters that are automatically understood 3. At the event, the timetable and suggestion box facilitate conversations about planning future activities.

4. After the event, the children are given the gift of stickers to take to their house as constant reminders of the event.

5. The organisation use our visual measuring tool to see the impact of the nudge strategies on attendance.

The World needs easy tools to create communities The problems in this area include high unemployment and addiction. This is partly due to lack of empowerment and feeling disconnected. Greater empowerment and connectedness can be achieved by creating a sense of community through neighbours coming together and organising activities.

We observed there are few residents actively involved in the area. They are mainly older Danish residents.

Most activities are organised by the organisation rather than the residents Observed Behaviour: - The organisation currently wwcommunicates by putting up posters in staircases and newsletters in mailboxes.

- We carried out an experiment using this method and found this attracted 10 residents in the area who were parents.

- When the residents attended the casual event they had a great time and made connections, exchanged skills and talked about how to improve the community.

We are aiming to get parents in the area to plan activities together at the pavillion.

Target Behaviour: - Parents come to the weekly social event.

- At the event they communicate their skills, their experiences and plan activities.

- They return to the pavillion the following week.

We designed a pinboard-measuring-tool to record the number of attendants at the event. This is to measure the impact of the intervention over time.

We are designing a pin board measuring tool for the organisation to put up in the Pavillion where they can measure how many new vs. returning participants and volunters come to each activity over time.

This is in order to visualise the impact of the different nudge techniques.