Starting from the natural city entry point of Kolding train station, we would like to nudge people into a visual treasure hunt of the city’s possibilities. Abandoned storefronts, closure signs and closure sales evoke a feeling of a ”dying town”. By using graphic gems to highlight available spaces, we aim to nudge people into seeing them as spaces of opportunity rather than unused spaces. On each gem there will be a link to a website, which will enable people to connect to a network with incentives encouraging them to establish businesses there.
Gems of Kolding
How might we draw people into Kolding’s spaces of opportunity?