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INUDGEYOU.com SILLE KRUKOW MA/ VISUAL COMMUNICATION DESIGN / CHOICE ARCHITECT

ANDREAS MAALØE JESPERSEN RESEARCH ASSISTENT

Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


ISSP SITUATED BEHAVIOR

INUDGEYOU

RESEARCH

SOLUTIONS

DNN Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


TRYING TO CHANGE BEHAVIOR..

Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


WITH THE APPROACH

Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


DIAGNOSE What do the client want? What do the target group want?

Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


TARGET GROUP

? Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


SETTING TARGETS FOR EXPOSURE & CONTENT Whats our story? What hit-rate are we aiming for?

Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


DEVELOP SOLUTIONS PAY OFF VIRAL ELEMENT SOCIAL MEDIA EVENTS / COMPETITIONS OUTDOOR & POS

Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


EVALUATE Counting hits and exposure

Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


ATTENTION & VISIBILITY

BEHAVIOR CHANGE

Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


WHAT QUALIFIES A NUDGE? It creates a measurable change i behavior!

Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


SET BEHAVIOR TARGETS

DIAGNOSE THE BEHAVIOR

DEVELOP SOLUTIONS

ITIRATE/IMPROVE

Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen

TEST/ CREATE EFFECT


SET BEHAVIOR TARGETS What´s the target behavior ? What´s the target volume? ( xx% increase/decrease/ change )

Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


TARGET BEHAVIOR “Getting more people to use the bus”

TARGET VOLUME “xx % increase in Danes using the bus”

Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


DIAGNOSE THE BEHAVIOR What´s the observed behavior ? ( Observing the entire chain of contexts )

What´s the target behavior ? What are the barriers?

Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


TARGET GROUP

Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


OBSERVED BEHAVIOR

TARGET BEHAVIOR

Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen

BARRIERS


DEVELOP BEHAVIORAL SOLUTIONS FIND EXSISTING SOLUTIONS TO THE BARRIERS IN THE SITUATION (Similar barriers, but not necerssarly similar situations )

CREATE BEHAVIORAL CHANGING SOLUTIONS

Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


TEST PROTOTYPE SET TEST PARAMETERS TARGET BEHAVIOR SET TEST PARAMETERS TARGET VOLUME TEST

Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


DESIGNING CHOICE ARCHITECTURE

BEHAVIOR CHANGE

Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen


INUDGEYOU.COM

Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen

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