CAPTRUST FINANCIAL ADVISORS

Building a Brand Identity

CAPTRUST relocated their Lehigh Valley financial advisor group into the newly constructed Tower 6, a 12-story office building in the growing urban center of Allentown. The interior fit-out began with space planning the vacant shell to create the ultimate workplace within this state-of-the-art corporate center. Occupying the full 9th floor, the layout included additional area to accommodate the firm’s planned growth.

The contemporary interior style presents CAPTRUST as a progressive firm clients can trust. The interiors maintain a professional ambiance while leaving a memorable impression. Architectural elements draw you into spacious open office areas and eccentric lighting design highlights coworking space and team meeting zones. The café boasts expansive views of the downtown. CAPTRUST branding is reinforced throughout.