Cover Story
GREAT MINDS: Jakob Johannsen and Philipe van der Loo
Quooker Flex Chrome
der Loo says: “For example, for offices and F&B, Quooker’s Nordic Twin tap collection with high capacity chillers is the most popular one. We can serve 100ºC boiling, chilled, and sparklingly water – all filtered for 200-300 people with a single Quooker system. In private residences, a few years ago we came to the market with integrated taps meaning ‘one tap that offers all’. Recently, we added a tap that has a pull-out hose and this has quickly become the most popular from our range. We also introduced a range of sleek matte black taps that have a very Nordic/Scandinavian feel to them, which have been very well received.”
“We have recently launched the Flex in black colour and we are super excited with the launch of the Fusion in Patinated brass in 2020 – it will be an art piece,” van der Loo adds. He is working towards the expansion of the brand. van der Loo affirms: “We are focussing on further growing in the UAE and the rest of the region. Within Quooker globally we have recently branched out to Hong Kong as a gateway to the rest of Asia. We know our products will be very popular there as people drink a lot of tea and boil water for sterilisation. Quooker taps fit right into that
tradition and can help bring easy accessible clean water there. Today Quooker is present in 12 countries.” van der Loo is optimistic and feels that further awareness will help them in attaining a greater market share. He signs off on a positive note: “While Quooker is growing rapidly, there are many consumers that aren’t yet aware of its convenience and other benefits. This offers huge potential for Quooker as we are top of the line in making multi-functional innovative taps. We are working on some truly game-changing innovations that are guaranteed to change the market as we know it.”
December 2019
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