Design Middle East April 2018

Page 35

Andrea Gullo

What customer wants? The Italian kitchen brand, Officine Gullo has recently opened a new single brand showroom on Jumeirah Beach Road and it’s everything what a dream kitchen could boast of. Andrea Gullo, general manager for Officine Gullo Middle East, says: “The market trend of these days is that the customer always more frequently wants to try the experience of having their proper "restaurant at home", which, among others, has always been the goal of our production. A kitchen that can offer all the qualities requested by top chefs, such as high-quality standard and professional and high-tech performances, but in high aesthetics shape. The added value of the kitchen is its high technology, that allows to improve not only the performance of the product itself but even its safety and the quality of life of the customer, to increase energy savings and reduce management costs.”

Products to watch out for! Popular German brand Teka launched its new range called WISH, which is the most extensive catalogue renewal in the history of the brand incorporating over 100 new products. Tejas A. Shah, marketing manager, Teka ME and UAE, says: “WISH offers built-in household appliances featuring a new design characterised by its emphasis on straight lines, spaciousness, the combination of glass, steel and aluminium and incorporating sophisticated and user-friendly electronics. From energy-saving auto-cleaning ovens, hoods with EcoPower motors to hobs with

MultiSlider and iKnob features, we are giving customers an experience that will stay with them forever.” Tomas Alonso, CEO, BSH Home Appliances Middle East, says: “What we are seeing is an increasing demand for built-in appliances, with design matching kitchen furniture. In 2018, we launched “flameSelect”, which provides precision control of flame in gas hobs with nine steps. Furthermore, thanks to the “perfectbake” and “perfectroast” features, which are available with the IC6 oven, enable the consumer to experience sensor cooking for perfect results.”

Tejas A. Shah

April 2018

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