May-June 2013 issue of Design Matrix

Page 119

I

Highlights

DF 2013 was inaugurated by Mr Rajeev

This year, YES Bank has partnered with

Sethi, Chairman & Founder Trustee,

the IDF for the first time. “We are certain

Virtuous Retail presented “Connecting

The Asian Heritage Foundation. He is a

that IDF will enable the catalysing of an

Communities: The IDF Happy Hour” a

leading designer and is noted internationally

enabling eco-system, apart from fueling

special capsule that was introduced for

for his innovative contribution to preserving

appreciation and demand for design and

the first time wherein ten young Indian

and celebrating the subcontinent’s rich

innovation in India.” avered Rana Kapoor,

designers presented a talk. Further, anoth-

cultural heritage.

Founder, Managing Director & CEO,

er highlight this year was the presentation

Yes Bank.

by Punj Lloyd about creating a cleaner India

The IDF 2013 is enabled by a network of innovative and forward thinking partners

Punj Lloyd, which has been associated

by solving the waste challenge in India’s

who, like IDF, believe that Design matters.

with the IDF since the first edition, pro-

public spaces using design-thinking meth-

YES Bank is IDF’s title partner for 2013, a con-

vides integrated design, engineering, pro-

ods and leveraging the Indian Railways as

tinuation of its support of creative platforms

curement, and construction along with

a platform for innovation and inspiration

across India. This year, IDF also welcomed

project management services in the ener-

by SAAF .SAAF is an initiative launched by

support from Absolut (Pernod Ricard),

gy and infrastructure sectors. “Punj Lloyd

THNK, The School for Creative Leadership

British Airways, Tata Elyxsi, JSW and Xylys.

has been a supporter of IDF from its very

in the Netherlands. THNK and Punj Lloyd

inception. We are committed to support

presented the SAAF initiative in the main

The backbone…

such an endeavour as we understand how

session at IDF 2013 as a panel discussion.

The IDF was founded last year by well known

design can transform the society and the

The initiative dealt with problems in rural

business woman, art collector and design

nation,“ explained Mr Atul Punj, Chairman,

India and ideas of how to improve infra-

aficionado Rajshree Pathy and her daugh-

Punj Lloyd Group.

structure including the Indian Railways.

has evolved into being one of the most

Speakers

to promote innovative design thinking

prominent and influential design events in

The IDF featured over 20 speakers and

and create a high level of consciousness

India. Created by the Coimbatore Centre for

leading experts from multiple design

for the power of design. Our objective is

Contemporary Art (COCCA), the first edition

disciplines. The speakers examined how

to enable strategic alliances, encourage

of the India design Forum held last year in

designs inform the ‘world and change our

dialogue between academia and indus-

New Delhi served as an international design

lives, every day’.

try and facilitate cross-cultural design

“IDF was conceptualised as a catalyst

ter Aishwarya Pathy. In a short span, the IDF

platform bringing together top architects,

Some of the VIP Speakers included

interior designers, product designers from

Thomas

India and the world over, in an exchange of

erwick Studio, a studio formed to make

ideas and design solutions for urban living.

unique design projects happen, famous

The IDF 2013 features talks by highly

French

Heatherwick,Founder,

footwear

designer

Heath-

Christian

thinking and application.” commented Aishwarya Pathy,Co Founder,India Design Forum.

Summing up…

acclaimed design experts from around India

Louboutin, celebrated designer Anouska

Moving from a rich legacy through a

and the rest of the world. ”IDF is a celebration

Hempel, visionary & designer Ross Loveg-

thriving present day scene to a promising

of India’s distinctive design aesthetic and the

rove, Deyan Sudjic, eminent Indian architect

future, the IDF 2013 will present experts

ways in which it continues its conversation

Rahul Mehrotra, Co-founder and Director-

and key players, who examine how design

with the international design world”, said

Droog Renny Ramakers, Nipa Doshi, Sabya-

informs our world and changes our lives,

Rajshree Pathy.

sachi Mukheree and Jonathan Levien.

every day.

MAY-JUNE 2013 • DESIGN MATRIX 117

19_Event Report.indd 117

4/27/2013 9:03:32 PM


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.