www.designlabland.se
Chief Editors note Editorial Dlabs activities 2011 Swedish Lapland Tourism @ Wilderness Fair 2011 The cell @ Stockholm, Brussels, Nolia Fair, Lule책 Airport ... Portrait of a young talent Norrbotten @ ICSB 2011 Swedish Lapland Solander Science Park The Wind Power Centre of the Barents Region Spaceport Sweden ICEHOTEL Kiruna DARE About Dlab on Display
Chief Editors note
Sustainable Philosophy:
We dig where we stand and use our local raw materials, skills and production channels.
Design Focus:
Interior design with high fashion level.
ACTION BY PASSION!
The name Designlabland is a combination of the words Design Laboratory in Swedish Lappland. Development Project Designlabland ran between 1997 – 2010. Then we managed to create good examples of strategic design solutions for companies and organizations in Norrbotten. Young designers were trained, with a unique event method, to become part of an emerging design market in northern Sweden. But the county is still very conservative and male-driven. Therefore we created the new project – Dlab on display. The aim is to support young creators to be professional and to educate organizations and companys to see the potential win-win in collaboration with designers. This will not work until the organizations and companys are willing to invest in creative small business. The strategy is to display different cases on events/fairs in Sweden and Europe. With Action & Passion Designlabland have created winwin design cases for the ICSB participant in The Norths/ Norrbottens exhibition. And this magasin is all about Dlab behind the scenes. The process have proceed since January. And it is many meetings, brainstorms and sketches later we now can show the result at Waterfront and at Nordic Seas icebar. Core vaules during the designprocess have been: Nature, Power & Renewal. So I proudly present the first design strategic attempt to show a smart, modern and exciting picture of Swedish Lapland.
Editorial
Editor in Chief/Project Manager
Sara Json Lindmark
Economic Manager
Irma Perdal Riptjärn
Economic assistant
Juliana Bergman
Art & Creativ Director Fashion & Workshop Director Styling Fashion Designers Koreography
Johan Unga Linda Backman Linda Backman, Mimmi Björklund, Anja Lundström Erik Törnqvist/Erik Noveau, Klara Nordström, Mimmi Björklund, DeepSurface Lisa Larsson
Make Up Artist
Amanda Karlsson
Hair Artist
Emma Johansson
Design Action ’the future blows’ Textwriters Photography Documentation pictures
Illustrations
atelier goupal & Paragon Light & Media Sara Json Lindmark, Jan Unga Sanna Dahlén/Design Noir, Karl-William Sandström/Kontrast, Per Lundström Johan Unga / atelier goupal, Linda Backman, Sara Json Lindmark, Erik Törnqvist, Mimmi Björklund Linda Backman/Linda Backman
Dlabs activities 2011
EU commissionaires Marita Ulvskog & Olle Ludwigsson visiting Dlabs showroom, Shopping 31 march 2011. Local TV / SVT Nordnytt, covered the event.
Project indicators until 15/6 2011 (Total project period 2011 - 01 - 01 - 2013 - 12 - 31)
Young creators: 20 (10) * New / jobs: 5 Number of start-ups: 5 (3 self-employed) Start-up companies with a shared / mixed ownership: 2 (0) Designaktions: 2 / year (1) Enterprises, organizations: 18 (13) Concepts for information about design & creative industries: 1 (App G) Exhibitions / events: 6 (2) Digital exhibition concept: 1 (1) Prototype: 15 pieces, of which 10 are introduced to the market (7) Homepage: 1 (1) Event/digital magazine : 6 (1) Newsletter: 6 (1 news)
*Designlablands young creators atelier goupal / Johan Unga: Creative Director Dlab, artist/designer, Luleå Linda Backman / Linda Backman: Fashion & Workshop Director Dlab/
illustrator / deigner, Piteå Juliana Bergman: Social Entrepreneur- with special skills in economics, administration, marketing, Korpilombolo Andreas Matti / Paragon Light & Media: Mediaproducer / Light Designer Erik Törnqvist / Erik Noveau: To be: Fashion Designer / Illustrator, Luleå Mimmi Björklund: To Be: Fashion Designer / Stylist, Piteå Anja Lundström: To Be: Textile / Fashion Designer, Piteå Klara Nordström: To Be: Fashion Deigner / dancer, Luleå Per Lundström:To Be: Nature - & Product Photographer, Luleå Camilla Berglund: To Be: Experience Producer, Piteå
Swedish Lapland Tourism @ Wilderness Fair 2011
Swedish Lapland Tourism @ Wilderness Fair 2011
Dagens Industri reports about LKAB’s participation in the fair.
The cell @
Stockholm, Brussels, Nolia Fair, Lule책 Airport ...
Media Meeting Lule책 2010 Norrbottniabanan Nolia 2011
Lule책 Airport Christmas Calender 2010
CDT Brussels 2010
Scandic Malmen Stockholm 2010
Synergyeffects Smart Textiles Event Acusticum, Pite책, 2010.
The Swedish Fashion Councils Trendguide, 2012. Dlabs ecological USB stick in wood incorporated in the trendguide. NSD, 17 march, 2011.
Portrait of a young talent
Per Lundström
A new talented nature & product photographer in Swedish Lapland! Who is the young talanted photographer Per Lundström?
comes from Kiruna and my mother from Piteå. A nice mix of places to go in between. I have always loved to go up to the cabin in Abisko, where the family resides. Going up to the mountain cabin for skiing, fishing and recreation are tremendous. I can´t imagine living anywhere else just for its proximity to the stunning scenery here in Swedish Lapland.
Why choose to live in northern Sweden?
What is your passion?
I´m 26 years old and comes from Luleå in beautiful Norrbotten. Today I works in the company Norrmejerier. I love my job at the dairy factory and when I’m not working I am out in nature photographing. I have lived all my life in northern Sweden. I was born in Boden, but moved fairly quickly to Luleå where my parents wanted to settle. My dad
My greatest passion in life is to go up to the mountains and just breath. Doing exactly what you feel for. Getting into the car and go up ”inde-
finitely” or on holiday and enjoy the journey to the mountains and the wilderness . When you have passed Kiruna and begin to see mountain birch trees, is a great feeling. Waking up in the house with good weather, summer or winter is wonderful. Whether you go fishing or skiing. Or, open the door, look around and let nature decide!
How would you like to develop your photographic skills?
It always shows up new situations that trigger one to learn more about photography. Lately I have been fascinated by lightning and flash functions. Now I´m going to do more missions to the Finnish Levi-which has built up an impressive tourist industry based on nature and culture in Finnish Lapland. But above all, I always bring the camera on all the exciting places and adventures that appears.
You have just joined Convoy (self employment). Why and how does it work? I discovered this type of business organization through a colleague at work who told me about it because it would mean less ”paperwork” if you want to start your own business. It all started when I received an inquiry about taking wedding photos. Then I was offered a small photo jobs in Levi and this encouraged me to start my own. The choice of Convoy was easy because due to various complicated paperwork. I would never managed it myself. Convoy principle is to ”do what you are good at and let us do the rest”, in a superb form of self-employment enterprises. Great!
Portrait of a young talent
Portrait of a young talent
Portrait of a young talent
’A dream image is a mountain motif reside in the Kiruna mountains, a hut or a tent in the foreground with a illuminated person with the powerful auroras borealis above ... ’
What image do you dream about taking?
A dream image is a mountain motif reside in the Kiruna mountains, a hut or a tent in the foreground with a illuminated person with the powerful auroras borealis above ...
What is your dream photo assignment?
Honestly I do not really know. I get so happy every time someone asks me to take a picture or use an image that I have already taken. But one dream photo assignment would be to take pictures for a nature photography magazine!
What would you wish Designlabland to help you with?
It is fun and exciting every time Designlabland contacts me! And it is especially gratifying when someone would like to use a picture showing the Swedish Lapland. Collaboration with Designlabland is a great way to get PR and developed my creative entreprenurship. It is great with your project!
Norrbotten @ ICSB* 2011 Nature Power Renewal
DESIGN BASE The Cell
COMPANYS/ORGANISATIONS
Norrbotten County Counsil, County Administrative Board of Norrbotten, ICEHOTEL, Spaceport Sweden, Solander Science Park, Kiruna City Move, LKAB, The Wind Power Centre of the Barents Region, E-Health, Swedish Lapland Tourism, LTU-DARE, Progressum
North Swedens Design Concept
Creating the design concept for North Sweden Designlablands team started with the core values: –nature, power and renewal. In the North we are experts in digging where we stand. From the LKAB mine to outer space. Designlabland (www.designlabland.se) is a EU-project that creates a strategic platform for young entrepreneurs within the creative field. In our designlaboratory in Swedish Lapland we create cases together with companys/organisations like: ICEHOTEL, Norrbotten County Counsil, Spaceport Sweden, Solander Science Park, Kiruna City Move, LKAB, The Wind Power Centre of the Barents Region, E-Health, Swedish Lapland Tourism, Trendgruppen, Kristallen in Lannavaara, Eco Last and so on. In The North Sweden stand You will actually step in to an ice inspired landscape buildt by The Cell – a display cub in 100% recyclable PET plastic. The Cell is a designprototyp created by Designlablands team and it is locally produced by Samhall in Boden. The Cell kan be as flexible and playful as your mind.
North Swedens Design Concept
CORE VALUES
*International Council for Small Business
Process A very important part of the creative process is the ability to close down the brain controlling parts and to play. The Cell – Dlabs flexibel PET cubes are inspired from the playfulness of Lego and the komplex world of the organic life.
Initial sketch of the exhibition , ICSB
Swedish Lapland Mission: Create a spectacular and beautiful entrance. Result: Lapporten is one of Swedish Lapland’s most beautiful scenerys. Therefore we printed the young creator Per Lundström’s picture of Lapporten at the entrance of North Swedens exhibition.
Mission: Show how E-health works live. Result: On the right side behind Lapporten the visitor will meet a live nurse that conects the visitor to a Digital Dr. at Sunderby Sjukhus, Luleå. The nurse is allso wearing a Dlab prototype - a spaceinfluenced uniform.
’Lapporten’ Photo: Per Lundström
Mission: Show a beautiful view of Swedish Lapland through the concept of ”The colors of...”
Result: On the left side behind Lapporten the visitor will meet Swedish Lapland Tourism and their concept of The Colors of Swedish Lapland .
Solander Science Park Mission: Visually explain the process of making BIO DME fuel of pulp. Result: At Solander Science Park exhibition booth the visitor will walk in to the forest and the Bio Gas Factory in Pite책 that converts pulp to BIO DME.
Mission: Result:
Create a giveaway that makes people talk about the Solander Science Park slogan � The Future is black�. A energy can that is offered to the visitor in the ICEBAR.
Designaction
Mission:
Create a fresh image of the windmills for The Wind Power Centre of the Barents Region.
Result:
Designaction at the windmillpark, with the young creator Andreas Matti/Paragon Light & Media and atelier goupal The action resulted in the movie �The Future Blows�.
Windgoddess Photosession Mission: Create a modern picture of the windmills for The Wind Power Centre of the Barents Region. Result:
A fashion photograph by the young creators Sanna DahlĂŠn, Linda Backman & Anja LundstrĂśm (stylists), Amanda Fors (model).
The Wind Power Centre of the Barents Region
Add Value Sweden AB Bronsyxegatan 11 213 75 MALMÖ Tel +46 40 671 19 40 Fax +46 40 671 19 48 info@addvalue.org www.addvalue.org
Återförsäljare: Designlabland
Tryckfärg: cmyk
Etikett: Vindkraftcentrum Etikettmaterial: Heltäckande Order nr: Datum: 2011-05-19 Korrektur: NL
Mission: Creating a clean modern giveaway that captures the power of the northern wind. Result:
The workshop resulted in a vaterbottle with the Wind Goddess.
Spaceport Sweden Mission:
Design a window looking out in space.
Result:
A window of cubes with pictures from Spaceport Sweden. And a image photography of Space Girl – Karin Nilsdotter (Director Spaceport Sweden).
Space Girl Photosession (11 may)
SPACE GIRL – Karin Nilsdotter, Director Spaceport Sweden Photo: karlwilliam.se, shutterstock.com Styling & design: Linda Backman & DeepSurface
Dlab goes to ICEHOTEL (maj 2011)
ICEHOTEL and Yngve Bergqvist – its creator – have always been a great inspiration for Dlab to dig where we stand and build a creative platform for young talented designers/artists.
Dlab goes to ICEHOTEL (maj 2011)
Dlab meets Arne Bergh-Creative Director, ICEHOTEL, maj, 2011
ICEHOTEL have built a indoor hotel that will be open the year around. Theme for 2011 is “Industry”.
Icebar
After a inspiring tour in the melting ICHOTEL and guiding of Arne Bergh we find the ultimate solution of bildning a miniicebar at the Creative Sweden Fair ICSB, Waterfront. The reult is ice-blocks in exactly the same shape and measures as the cell. 375 x 375 mm.
Icebar Mission: Design a ICEBAR in the center of the stand that works as the ’wall of fame’ for all participant partners. Result:
A bar of The Cell with printed logotypes and a ’mountain’ of icecubes showing giveaways like the Solander Science energy cans.
Two sides will consist of the ’wall of fame’.
The ICEbar will be ’walled’ in by walls of the cell.
Kiruna Mission: Design a interactive way of telling the story of Kiruna City Move. Result:
Printing a air photo of Kiruna on separate cubes that the visitor can move and play with.
gruv bild
Malmförädlingsverk
1910
Nivå m
1900
0
1920
1930
1940 1950
142
Järnväg till Narvik
1960
230 275 320
1965 1970
420
1980
540
1990
CA-uppfordring
2000
2005
Etageuppfordring
Undersökningsort 1060 m Undersökningsborrning
Havsnivån
740 775
Buffertfickor
1045 m huvudnivå (transportnivå)
1045
Krossning 1175
Malmkropp
1365 m Ny huvudnivå (transportnivå)
1365
Krossning
Kiruna - city of extremes There is no other city in the world where one on a crystal-clear February day, with snow crunching under your feet and frost as a backdrop, can experience a rocket launch live. Esrange Space Center is located approx 4 miles northeast of Kiruna. Rocket fuel draws grayish-white streaks on its way towards the clear blue sky. In addition to sending rockets to study weightlessness or measuring the ozone layer there is an intensive satellite operation going on at Esrange. Satellite data from around the world are received by the giant satellite dishes and other antennas used to monitor and control satellites. These space-related activities generate about 500 permanent high-tech jobs in Kiruna. The Institute for space physics a few miles outside the city center complements these ventures with research and training. A clear proof of Kirunas wishes to maintain its leading edge position in space development is the city’s international contacts with companies that want to launch space tourists. In direct cooperation with the company Virgin Galactic there are ongoing plans to build the world’s second space port - Spaceport Sweden. The first construction of a space port is taking place in the New Mexico desert called Spaceport America. There one is expecting that the space tourism will create 5000 new jobs! There is no other city in the world where one on a summernight under the midnight sun can be part of the branding of reindeer calves. In the sunny slopes you can enjoy the balmy night winds that sweep away the mosquitoes that otherwise plague both humans and animals. In the compound below a few months old calves are running around and mooing after their cows. The peculiar mooing is easily recognized by the mother who seeks out her calf, who directly gets right under his mothers belly and pushes with his nose against cows udder and voraciously consumes the fat nutritious milk. The calf also creates economy for its owner the sami herdsman. Kiruna is surrounded by samivillages engaged in reindeer husbandry. This ancient industry is forced to fight an unequal battle with the new times and the high-tech businesses that are taking place 1000 meters beneath the city. The reindeer husbandry will have to give way to the mine’s expansion which will affect the migrationroutes. LKAB’s iron ore mine has for over 100 years delivered prosperity to Kiruna and Sweden. The iron-rich ore has been converted into small balls called pellets, which, like butter on bread has been adapted to the customer’s production devices. This far-sighted business model generates billions in annual profits to the community, as long as the demand continues. The mining company is trying to get more women into their production. The women and young people of Kiruna who may work for LKAB will obviously take slices of the cake. The wage levels in Kiruna speak for itself. The declining unemployment figures are further evidence of this. Everything would be hunky-dory in this unique city north of the Arctic Circle, in the same northern latitude as the Mackenzie River Delta of Alaska; if not the extremes posed to it for those who are democratically elected to determine the future of the city. Customer demand for more ore, much more ore, means that the city must move so that production can go on and expand.
In today’s Kiruna there is no Hjalmar Lundbohm. The Patron who built Kiruna at the turn of the century and made the city a place that gave its citizens a quality of life and the values of a good society. A community called the model city. The new city plan took into account that people would have to build and live with as little annoyance as possible from the troublesome cold and snowy winds. Lundbohm also created the world’s most modern school that would assist the mine with skilled workers. Cultural life flourished as well as the voluntary sector in order to provide people with meaningful recreation. The ”moving of the city” or urban regeneration as politicians likes to call it has broken down. For seven years, a discussion on urban relocation, for and against the new city centre, has created an apathetic mood, few of Kirunas inhabitants care today. The Baby-boomer generation, who has retired, mostly living in the so-called Lombolo-area shrug when you ask questions about moving of the city. They are more worried about the fact that there are no apartments for their children. Here they say that politicians have failed miserably. Young people who were invited to the debate on moving of the city has resignated, the views they expressed, seems to have slipped through the cracks. Those who have jobs wants to move to their own apartment. Now they reluctantly still live in their old bedroom in their parents’ house. The recent discussion regarding moving of the city and to build the new city center near the cemetery is perhaps indicative of an issue that died long ago. The thing that could lift the entire Orefields, no one dares talk about. The mining centers should be moved to Lappesuando, municipal boundary between Kiruna and Gällivare. On both sides of the Kalix River an attractive city would emerge. The question regarding the Hospital would take a new turn. LKAB could freely produce several times more ore in the old city centre. LKAB could invest their billions to build a new city instead of moving two. Here a city could be built that would take up the fight with Lulea of becoming county seat. House of Parliament for the Sami Parliament would be the start of this. With substantial investments in cultural and sports facilities, the added attraction of the new city could help the population increase significantly.
Jan Unga Processing officer / clerk Swedish Agency for Economic and Regional Growth
DARE Mission: Design a interactive way of presenting the DARE philosopy (invented by professor Håkan Ylinenpää) where a entrepreneur have to work with the head, heart and feets to create a successful business.
Result:
Agency9
”How much can we grow in Lannavaara” / Jenny Söderström CEO
Kristallen Stensliperi
Agency9
Nothing is impossible! Combining company & local development.
Kristallen Stensliperi
Agency9
Technologies bridges distance Collaboration AND selfreliance
Kristallen Stensliperi
Sell, sell, sell & develop relationship with customers
Specialized in staffing & recruitment of young staff
High-performance web-based 3D-solutions for mapping, geographic IT and CAD.
Kristallen Stensliperi
Continued growth in other cities & countries through specializing in young staff.
Mission: Create jobs for young people. Challenge the traditional with talented employees & have fun
Agency9
Make progress your passion Success comes with the thrill of risktaking
Studentconsulting
The DARE Project
Develops: Entrepreneurial competence + culture
International growth in a global world Be the best in your niche
Studentconsulting
The DARE Project
Business planning & action Team building & networking Innovation
Core Values: Result, Commitment, Simplicity & Team.
Studentconsulting
The DARE Project
Passion Entrepreneurial role Risktaking
Studentconsulting
The DARE Project
Opportunity recognition Creativity
A pilar of swivel cubes with photos of the five different companys/projects: Kristallen, Studentconsulting, DARE, Agency 9. The visitor can turn the cubes and find different combinations of the entrepreneurs answers / pictures of how they think, feel and act.
Located in Lannavaara, 140 km NE of Kiruna Production & design of gems/juvels.
Space & iceinspired fashionevent @ Nordic Sea Mission: Design a event in collaboration with ICEHOTEL at Nordic Sea, 16 june, that will capture the spirit and business/projects from the North Sweden/Norrbotten.
Result:
The ICSB delegates will enjoy a sparkling space inspired fashionevent with icedrink and Sapmi slowfood at ICEHOTELs bar at Nordic Sea, at the evening of the 16 th! The event is part of Designlablands Design Actions where we designstrategically combines creators, companys and locally raw materials/commoditys/services with the latest trends and technology like LED lights and livebroadcasting. They will meet fashionartworks on live models / designtalents, listen to sounddesign and mingle with our partners: Norrbotten County Counsil, County Administrative Board of Norrbotten, ICEHOTEL, Spaceport Sweden, Solander Science Park, Kiruna City Move, LKAB, The Wind Power Centre of the Barents Region, E-Health, Swedish Lapland Tourism, LTU-DARE, Progressum It will be an iceclear event with raw nature, space power and innovative style!
The young to be stylist Mimmi Bjรถrklund searching for material to the Nordic Godess Show, february, 2011
Mine Goddess
Mission: Create a image of the power of the mine and the strong women buildning the life of north.
Result:
Image photo of Mine Goddess.
Fashion & workshopdirector Linda Backmans sketch of the Mine Godess, march, 2011
Photo: Sanna Dahlén Styling: Linda Backman & Mimmi Björklund Model: Frida Sandström
Mission: Find an ecological alternativ of printing of the Norths partners company/project information
Result:
Dlab designed a USB stick in shape of a creditcard. The USB stick also works as Dlabs digital magasine No 8s cover. And why not let it be a necklace?
About Dlab on Display Project Manager: Sara Json Lindmark Concrete action: This will be achieved through the display features: the former designed mobile showroom concept named The Cell (display cubes in 100% recyclable PET), and the Luxury Box of Swedish Lapland - Gift Boxes in various sizes with Norrbotten food / products.
Philosophy: Growth & attractiveness of the county through passionate Norrbotten design creators.
Aims: based on a strategic design formula experiment presented exciting new products, services and new businesses.
Further aims: Through prototyping create case in cooperation with the selected company
/ organization in Norrbotten. The Design action is shaped by local ingredients, the specific Norrbotten environments. The prototypes should preferably be based on wood, rubber, steel, textile, LED lighting and digital techniques and Norrbotten food.
Long term goal: to create growth through creative input of the creators of the county. Audience: Norrbotten companies & organizations, and young creatives.
In all actively engaged ether carefully selected young Norrbotten creators. We work with photographers, stylists, furniture & fashion designers, graphic designers, producers, technicians, film makers, choreographers, models, hostesses and others.
Sustainable Philosophy: We dig where we stand and assume Norrbotten raw materials, skills and production channels.
Design Focus: Interior design with a high fashion level. Concrete prototypes: fair stands, furniture, garments, fashion / promotional events, corporate
gifts, trade show digital magazine / television broadcasting, design workshops / action.
Activities / semester 2011-2013 WORKSHOP DESIGN ACTION - Events & Exhibitions - EVALUATION / ANALYSIS www.designlabland.se
Project Owner: Designlabland Economic Society Funded by: County Administration of Norrbotten, County Council of Norrbotten Municipality of Lule책, European regional devolpment fund.
Key words: Action by passion!
Food Godess Photo: Sanna Dahlén Styling: Linda Backman & Mimmi Björklund Model: Anna-Maria / Stockholmsgruppen
Contact Visit Dlab: Shopping plan 7 Postal adress: Designlabland, Storgatan 51, 972 31 Lulå, Sweden Information: info@designlabland.se Project manager: Sara Json Lindmark, sara@designlabland.se, Cell Phone: +46 (0)70 – 648 49 69 Economic manager: Irma Perdal Riptjärn, irma@designlabland.se, Cell Phone: +46 (0)70 – 658 21 37 Economic manager assistent: Juliana Bergman, juliana@designlabland.se Art & Creative director: Johan Unga / atelier goupal, johan@designlabland.seCell Phone: +46 (0)70 – 966 98 49 Fashion & Workshop Direcctor: Linda Backman, linda@designlabland.se