Mag No 10

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Designlabland magazine

E-HEALTY DESIGN LAB designlabland

NO 10 2012

WWW.DESIGNLABLAND .SE

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Enjoy Norrbotten boast..

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In a E-Health bar!

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INDEX EDITORIAL Editor in Chief/Managing Director: Sara Json Lindmark Economic Manager: Irma Perdal Riptjärn Economic assistant: Juliana Bergman Creative Director: Linda Backman Styling: Linda Backman Designers: Dlab team, Linda Backman, Hampshire Productions, Suspekta Saker Make Up & Hair stylist: Caroline Alm ( Cau +Co ) Text writers: Sara Json Lindmark, Linda Backman Photography: Sofia Wellborg, Sanna Dahlén/Design Noir, Torbjörn Svalbro, Hampshire Productions Snapshots: Linda Backman, Sara Json Lindmark

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CONTENT 3 Index 4 Chief Editors Note 6 Workshop documentation/Edible jewels 9 Moodboard /Edible jewels 14 Lookbook pictures/ Edible Jewels 20 Design Action: Light/print/roof installation 26 Event/VITALIS 2012 IN GBG 28 Before Dlab: Norrbotten @ vitals 2011 30 Moodboard/VITALIS 40 Dlab building day @ VITALIS 61 WebbTV Norrbotten @ VITALIS 62 The fair is on! 66 Dlab interview: Bill Crounse, Microsoft & Agneta Granstrรถm, NLL

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Gerilla PR @ Vitalis Gala dinner Norrbotten pre mingel Norrbotten goes neon disco Norrbotten ad in VITALIS Magazine 2012 Dlab interview: Maria Lawino Johnson Dlab photo talent: Torbjรถrn Svalbro Dlab + Torbjรถrn Svalbro= Aurora Fabric Facts Designlabland Contact AD: Are you a dlab creator? Funders +APPENDIX I: Norrbotten E-Health bar menue +APPENDIX II: Stockholm Furniture Fair Bilaga

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CHIEF EDITOR´S NOTE We are a eHealty DesignLab! E-health is about finding functional and attractive solutions to solve peoples health problems with digital technology. In other word a dream case forDesignlabland that always strives to combine humanistic quests with modern techniques. And since this year's primary trend is PURE (read more about in Appendix: DESIGN WEEK 2012) we got the perfect mission to design Norrbottens stand/event for the E-health fair Vitalis, 17-19 April (Swedish Exhibition Centre Gothenburg). The purpose of the collaboration stand/event was to show another win win designcase where young creators gets the chance to visualize companies/organizations activities. But also to show the complex designprocess based on qualitative interviews, meetings, mobile- and mail conversations.

Sara Json Lindmark LuleĂĽ 3 June 2012

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E-HEALTH BUSINESS works as an ecological solution to health problems – instead of moving patiens they can get medical assistance through their computers.

E-health is also

about the patiens getting help faster and safer. Instead of serching endless not quality assured links on the internet they will have licenced doctors validated answers. 7


WORK SHOP EDIBLE JEWELS

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ission/CASE:

Creating exciting pictures that capture the jewel concept and food art.

Purpose: Show the win-win between creators and the local gourmet company Hemmagastronomi

Result: Eidable jewels in shape of 100% Valhrona chocolate pie charts in northern light colours + product pictures in fashion magazine standard.

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Location: AteljĂŠ Grodan

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MOODBOARD EDIBLE JEWELS

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model 1 MARIA!

STYLING SKETCHES edible jewels

model 2 BJÖRN!

model 3 KLARA!

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EDIBLE JEWELS

Eidable earring: Northern light coloured 100% Vahlrona chocolate Model: Bjรถrn Elgerd, Yuniik models

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EDIBLE JEWELS By: Designlabland, Photography: Designoir, Styling: Linda Backman Edible jewels: Hemmagastronomi, Model: Klara Lindstrรถm Hair & make up: Carro Alm

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Model: Klara Lindstrรถm

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Eidable earring: Northern light coloured 100% Vahlrona chocolate Model: Maria Lawino Johnson

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Eidabel rings: Northern light coloured mint jello

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DESIGN ACTION! LIGHT/PRINT/ ROOF INSTALL ATION 22


M

ission/CASE: Create a flexible light and print roof installation.

Purpose: Get attention from a distance in big buildnings/ conference/ commercial places.

Result:

A steel and plexiglass installation that is superflexible and safe. It can promote/express ANY type of company/organisation through LED lights, adhesive printings, decorations and so forth in big facilities. Produced by Reklamcity in Ă–jebyn, PiteĂĽ.

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Diameter: 3 500

Hรถjd: 5 00

(mm)

LOGGA

VISITKORT

Hampshire productions is a part of:

GO

LOGGA

BUSINESS

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Laboration at Reklamcity

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EVENT VITALIS 2012 IN GBG

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W

e started the process already in 2011 with a brief meeting with Ulrika Backeström eventmanager at Norrbotten County Council Regional Development. Then we started to contact and interview the leaders and market managers from each of the ten organisations/companies/projects. Next up Dlab presented a first sketch of the designplan for Vitalis for all participants of the event. Then projectleader Ulrika Backeström presented the misson and the background in develeoping the Norrbotten E-health collaboration that took place last year 2011 at Vitalis. Backeströms purpose was to create a stand/event that lifted all the high standard competence/services that Norrbotten can present in the E-health genre. This since the conclusion from last year was that few visitors at Vitalis entered the Norrbotten stand- consisting of traditional solutions with printed cardbords with aluminium frames.

The designprocess - Pedagogic Visualization The goal for Vitalis was to pedagogically and esthetically show the county’s phenomenal ability to create distancespanning technologies in improving health care, social- and education services.

The organic circle of life became our designbase: both in intellective and graphical sense. This since the key word for the event was collaboration. In researching the field of health care we found great inspiration in Florence Nightingale (1820-1910) that used the rose diagram. The earliest known pie chart is generally credited to William Playfair’s Statistical Breviary of 1801. This invention was not widely used at first; the French engineer Charles Joseph Minard was one of the first to use it in 1858. It has been said that Florence Nightingale invented it, though in fact she popularised it. Hans Rosling is our modern inspiration in using graphic design showing statistics. E-health business works as a ecological solution to health problems – instead of moving patiens they can get medical assistance through their computers. E-health is also about the patiens getting help faster and safer. Instead of serching endless not quality assured links on the internet they will have licenced doctors validated answers.

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BEFORE DLAB:

vinter.

NORR BOTTEN @ VITALIS 2011

Långa avstånd – nära till samverkan. Besök Norrbotten i monter F03:22.

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The Rose Diagram by Florence Nightingale (1820-1910)

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Moodboard DLAB @ Vitalis 2012 Kretslopp -cirkel Urban gardening We are all connected -Kretskort Ljusdesign -rรถntgen Tree of life Mother Earth Future - Rymden Higctech

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DLAB BUILDING DAY 1 @ VITALIS

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E

-Health bar

We wanted both the stand participants and the visitors to feel an ease to meet and start talking. The name of the stand runs from the swedish question: ”Är du e-hälsobar?” In other words- are You open to socialize in an relaxed Ehealth environment? So the design of the eight individual companys/organisations/ projects ”bar counters” were shaped in a circle around the centerpiece consisting of an icesculpture from Icehotel in Jukkasjärvi. The challenge was to not block the ecological energy of the circle with any big walls - witch is the more common strategy in fair stands. The purpose of the plexi and steel construction crowning the stand was to create attention at the altitude (to create the visitors curiosity from distance. Creative Director Linda Backman choosed the aurora borealis (Northern Light) colour spectra for the graphic design. The subtile patterns in each pie chart is black-and –white X-ray photos. And the visitors was not only able to look att prints of the aurora but also to actually EAT the Northern Light coloured pie chart made of 100% Valhrona chocolate. To drink we offered lingon-and bluberry juice from Jokk.

Designlablands partners Vitalis:

ALEC 2012, the Center for Innovation and E- Health at Luleå University of Technology (EIC), Compodium, Health Solutions, Innovation Sluss Norr, InternetBay, IT Norrbotten, Kommunförbundet Norrbotten, County Council of Norrbotten, Smärt Rehab i Samverkan NLL.

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Logotype

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E

vent mission: NORRBOTTEN BOAST!

To be able to market any kind of business, idea, project – well anything: you have to be able to find the core. So we started researching the E-health business in general. After that we studied the different partners webbsites to learn more before having personal meetings with keypersons of our partners. Then we summarized to be able to pose the the best questions in our qualitative interviews. Everyone got the task to write a boast. Some partners already knew their boasts – and some didn´t.

WebbTV/Vitalis

The initiative from Bengt Grahn at Compodium to make livestreaming from the stand – proved to be a success. Then we got attention and a natural activity in the stand. The PR consultant Thomas Riklund arranged interesting people to intervju live at the stand. For exampel a dialogue between Bill Crounse Senior Director Worldwide Health for the Microsoft Corporation* and Agneta Granström counsilor at Norrbottens County Council. In close and deep communication with finally find some copy boast for all partners. This proved to be an excellent way of training all participants to communicate their core to be able to boast about Norrbotten and our sucessful E-health collaborations between patients, county council, municipality and medical professionals. WATCH THE INTERVIEWS HERE: http://webbtv.compodium.se/vitalis2012/ Tisdag 2012-04-17 E-hälsobar Norrbotten (20:54) Onsdag 2012-04-18 E-hälsobar Norrbotten (43:01) Torsdag 2012-04-19 E-hälsobar Norrbotten (28:06)

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WEBB TV NORR BOTTEN @VITALIS 2012

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THE FAIR IS ON!

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DLAB TEAM 2012

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DLAB INTER VIEW 68


Bill Crounse Microsoft & Agneta Granstrรถm NLL Bill Crounse, MD is Senior Director Worldwide Health for the Microsoft Corporation. He is responsible for providing worldwide thought leadership, vision, and strategy for Microsoft technologies and solutions in the healthcare provider industry. He received his B.S. Degree at the University of Puget Sound and is a graduate of the Medical University of Ohio. As a board certified family physician, he practiced medicine in the Seattle area for 20 years. Link to Bill Crounse blogs with picture from Norrbotten E-health bar: http://blogs.msdn.com/b/healthblog/archive/2012/04/17/is-yourit-strategy-putting-your-healthorganization-at-risk-of-becomingextinct.aspx

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GERILLA PR@ VITALIS GALA DINNER Photo: Hampus Andersson

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NORR BOTTEN PRE MINGEL 78


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NORRB OTTEN GOES NEON DISCO

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AD IN VITALIS MAGAZINE 2012 Photo: Sanna DahlĂŠn Styling: Linda Backman Models: Milo Thall and Inez Nilsson

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DLAB INTER VIEW PHOTO: SOFIA WELLBORG

Yoga & dance jewel MARIA LAWINO JOHNSON

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Maria Lawino Johnson Age: 37 Education

Dance teacher at LTU and Alvin Ailey, Dance Space and different Yoga Shalas in New York and Sweden.

Profession

-Dance and Yoga instructor.

Why?

-To get self-awareness and insight in human collaboration. LOGGA

What takes for me to stay in Norrbotten? -A miracle. A space

where I can teach and live and get easy acess to raw food and yoga. And to be able to feel the warm sun and nature.

To work with the photographer Sofia Wellborg -Easy and fun!

VISITKORT Maria founded her Yoga Studio UNDERGROUND YOGA at:

GO

LOGGA

BUSINESS

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DLAB PHOTO TALENT

Torbjรถrn Svalbro 94


Torbjörn Svalbro Age: 26 år Coll aboration with Dlab Northern light photoprints for Dlab Aurora Fabric. Hometown Gällivare

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By: Torbjรถrn Svalbro

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DLAB + TORBJÖRN SVALBRO= AURORA FABRIC

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Photo: Torbjรถrn Svalbro

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FACTS DESIGNLABLAND Designlabland=Design Laboratory in Swedish Lapland 3-year EU funded Project that will create economic & competence growth through strategic design/display actions in which young creators packages & markets Swedish Lapland in Sweden & Europe.

Sustainable Philosophy We dig where we stand and use our local raw materials, skills & production channels.

Design Focus: Interior design with high fashion level.

Aims: based on a strategic design formula experiment presented exciting new prototypes, services and new businesses.

Target group: Young Creators & companies & organizations in Swedish Lapland.

Designlabland work with young creators like: photographers, stylists, furniture & fashion designers, graphic designers, producers, animators, technicians, film makers, choreographers, models, hostesses & more.

Project Owner: Designlabland Society

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FUNDERS Europeiska regionala utvecklingsfonden Lule책 Kommun L채nsstyrelsen i Norrbotten Norrbottens L채ns Landsting, Regional utveckling

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CONTACT Visit Dlab: Shopping plan 7, Luleå Postal adress: Designlabland, Storgatan 51 972 31 Lulå, Sweden

Information: www.designlabland.se info@designlabland.se

Project manager: Sara Json Lindmark sara@designlabland.se Cell Phone: +46 (0)70 – 648 49 69

Economic manager: Irma Perdal Riptjärn irma@designlabland.se Cell Phone: +46 (0)70 – 658 21 37

Economic manager assistent: Juliana Bergman juliana@designlabland.se

Art & Creative director: Linda Backman linda@designlabland.se Cell Phone: +46 (0)70 – 693 83 66

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ARE YOU A DLAB CREATOR? Every Dlab mission Dlab is filled with Action & Passion! Now we´re looking for we are looking for smart, skilled and loving persons filled with art/philosphy and passion for Swedish Lapland. The fields are fashion, graphic design and interior design. We strive for constant change and innovation in collaboration with both local and international organisations/companies. And we attract young super creative people You will work close together with! Contact: Sara Json Lindmark Managing Director sara@designlabland.se

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ACTION BY PASSION! ” Good design has to be Beautiful, Functional and Innovative in its Way of solving problems creatively” Team Designlabland

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APPENDIX I:

NORRB OTTEN E-HEALTH BAR MENUE

meny

E-HÄLSOBAR NORRBOTTEN 111


Välkommen till Norrbottens samverkansmonter E-HÄLSOBAREN! Ätbart norrsken i form av 100% Valrhona choklad.

Vitaminrika norrbottniska juicer av lingon och blåbär.

Designlabland har skapat monterkonceptet; allt från plexiglaskuberna (tillverkade av Samhall i Boden) till ljus/skyltinstallationen (till-verkad i Öjebyn) i taket. Tematik är kretsloppet i norrskenets färger och formen är inspirerad av FlorenceNightingales Rosendiagram.

KOMMUNFÖRBUNDET NORRBOTTEN

Projekt Nationella IT-Strategin. God samverkan mellan huvudmännen påskyndar digitala lösningar! Samsyn i att kvalitetssäkra vården av de gemensamma vårdtagare och kontinuitet i samverkan har bäddat för flera nyttiga lösningar för verksamheter. Samverkansstrukturer förankrade från politisk ledningsnivå ner till verksamhetsnivå försäkrar implementeringen av lösningarna. Exempel: ”Norrbottens NPÖ” infördes 2010, elektroniskt verktyg för samordnad individuell plan även i öppen vård och samverkan vid införandet av NPÖ.

SKRYT! Först ut i Sverige med elektroniskt verktyg för vårdplanering inom öppenvård!

Dlab team Vitalis Designansvarig/projektledare: Sara Json Lindmark AD: Linda Backman AD assistent: Anja Lundström Ljusinstallation: Hampshire Productions Ätbara norrskensjuveler: Hemmagastronomi

Designlabland = Designlaboratorium i Swedish Lappland 3-årigt EU finansierat projekt som ska skapa tillväxt via designstrategiska displayaktioner i Sverige & Europa där unga Norrbottniska kreatörer förpackar och marknadsför länet. Målgrupp: Norrbottniska företag & organisationer samt unga kreatörer. Finansiärer: Europeiska regionala utvecklingsfonden, Länsstyrelsen i Norrbotten, Norrbottens Läns Landsting och Luleå kommun. Projektägare: Designlabland Ek. för.

Kontakt Projektledare: Sara Json Lindmark E-post: sara@designlabland.se Mob: +4670-648 49 69

SMÄRTREHABILITERING I SAMVERKAN Vi utvecklar och utvärderar arbetssätt för rehabiliteringen av patienter med långvarig smärta. Målet är att få patienten mer delaktig och rehabiliteringstiden kortare med hjälp av multimodalt stöd och webbaserat självhjälpsprogram.

SKRYT! Smärtrehabilitering i samverkan - bra förankring på vårdcentraler > snabb implementering > goda resultat.

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INNOVATIONS SLUSS NORR

Många goda idéer inom hälsa, vård och omsorg förtjänar att utvecklas. Innovationssluss Norr hjälper till att förverkliga dem. Anställda, patienter och anhöriga är våra målgrupper men även små och medelstora företag som får testa sina produkter i verksamheterna.

IT NORRBOTTEN

IT Norrbotten - möjliggör ett ökat samarbete mellan kommuner och landsting i Norrbotten.

SKRYT! Världens bästa digitala trygghetslarm. - Europas största bredbandsnät. - Sveriges största videokonferensplattform – 1 500 videoenheter.

SKRYT! Vi är sjukt bra på att ta hand om dina idéer!

” Kretslopp i bemärkelsen E-hälsa som klimatsmartmen även i samverkan mellan olika organisationer och projekt.” Designlabland

ALEC 2012

Kom till ALEC 2012 & möt andra beslutsfattare från Europas regioner, representanter för vård & omsorg, näringsliv & universitet samt experter på e-hälsa från EU-kommissionen, Vinnova & europeiska intresseorganisationer.

SKRYT! Från policy till action! Välkommen till Arctic Light e-He@lth Conference 19-20 juni i Norrbotten

EIC- CENTRUM FÖR INNOVATIONER OCH E- HÄLSA VID LULEÅ TEKNISKA UNIVERITET

Utvecklar vårdsmarta metoder. Nya applikationer för hälsocoaching via Mina vårdkontakter, egenprovtagning, konsultationer via webmöte samt aktuell medicinlista demonstreras.

SKRYT! Effektivare hälsocoaching genom Mina Vårdkontakter.

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INTERNETBAY EXPORT

InternetBay Export drivs som ett projekt på 2, 5 till 3 år. Syftet är att stödja deltagande företagen till att skapa en ny internationell marknad samt en permanent internationell etablering 2,5 år efter projektets start. Projektet har utvecklat en process för att säkerställa att företagen når maximal framgång på minimal tid. Resultatet är en omsättningsökning på 100% (ca 100 mkr efter 2 år) i genomsnitt för de deltagande företagen.

SKRYT! 10 deltagande företag har ökat omsättningen med ca 100 mkr & lyckats expandera till länder i Europa, Asien & Australien.

HEALTH SOLUTIONS

Health Solutions är ett eHälso-företag som utvecklar IT-baserade system och lösningar för hälso- och sjukvården. Företaget erbjuder digitala beslutstöd för vårdpersonal, teknikplattform för kvalitetsregister samt individuell sjukdomsförebyggande hälsovägledning på distans.

SKRYT! Livsstilsguide - Förebygger sjukdom genom effektiv livsstilsförändring på distans.

” Designlablands konceptuella designstrategi bygger på lokala råvaror och kompetenser med målet att lyfta design som en viktig del i förbättrandet av människors hälsa.” Designlabland

COMPODIUM

DESIGNLABLAND

ComPodium levererar globala miljösmarta resefria mötestjänster med telefon-, web-, videokonferens, Webb-TV, IT-stödda evenemang, utbildning och support. ComPodium är avtalsleverantör av nationella videotjänster på SJUNET för telemedicin och e-hälsa.

Design Laboratorium i Swedish Lapland Designlabland skapar innovativa designcase som ger win-win för unga kreatörer & företag /organisationer i Norrbotten.

SKRYT! Världens första ORESEBYRÅ för

SKRYT! Positiv redaktionell PR till ett värde av över 30 mkr. - Designansvariga på Vitalis, ICSB & Jewels

resefria möten: distansöverbryggande digital videoteknik inom vården.

designlabland

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E-HÄLSOBAR NORRBOTTEN 115


APPENDIX I I:

STHLM DESIGN WEEK 2012

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dlab@

STHLM

DESIGN

WEEK 2012

Fashionshop - Sthlm Furniture Fair - HELL YES! Emma Olbers @ Designgalleriet -Rookies 117


Appendix: Sthlm design week 2012 Dlab Mission: find editorial material to make a thematical de-

signplan for the spring design actions and magazine. + strenghten our network & find new contacts in the design-fashion business.

First up: Design in Vasastan Design in Vasastan is an initiativ by Trendgruppen – trend and PRbureau that promotes Swedish Design. Design in Vasastan takes place once a year during Stockholm Design Week. Gallerys, producers, hotels, stores and showrooms in the area are promted to show the design district Vasastan. Participators 2012: Annell Ljus + Form, Bemz Inspiration Store, BoConcept, Cecilia Granlund & Megumi Ito, Designgalleriet, Fuldesign, N°ID, Gärsnäs, Hotel Birger Jarl, Klässbols Linneväveri, L2 Interior, Marrakech Design, OFFECCT, PAR CORRIER, PLATINA, Studio B3 and Växbo Lin. Window display

One of the most effective ways of getting information about what is up right now is to study store windows. And of course the big stores like NK and PUB have the resources and creative know how to make impressive displays. But the most creative window displays can pop up where you newer could expect. And since we work with E-health and the themes pure, health high-tech we specially study foodstands, pharmacys and technical gadgets.

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FASHIONSHOP @ Arkitektmuséet by Fashionplay org

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Fashion Play Org.* Fashion Play Org. had a small exhibition at Arkitekturmuseet. One of the exhibitiors was Kajsa G Eriksson that combines her work with the thesis ”In Passing: Street Fashion and the Creation of Meaning in Public Space” with a junior post at the School of Textiles in Borås. * Fashionplay is an artist driven platform for conceptual fashion, founded in 2006 by Therese Dahlqvist and Helena Hertov. The goal is to develop and strenghtening fashion as an artform and cultural expression. Fashion Play Org. works with own projects and exhibition productions in collaboration with other organizations. Knowledge intermediate between fashion and other areas are one important part of this goal. Dlab didn´t get there in time to se the art/fashion performanceso we just got to see the exhibition. So we missed getting a wider context to be able to get a good insight to Fashion Play Org. Important enough is the people that were there - and the opportunity to connect with other people with the interest in diving into the deep surface of fashion..

www.fashionplay.org

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STHLM FURNITURE FAIR

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Designgalleriet: Emma Olbers The always hot and crowded Designgalleriets vernissage with Emma Olbers gave us further backup about the importance of conceptual thinkning, recyckling and the mission to work with local materials and designers. Emma Olbers had created different furnitures and interior objects out of felled trees from Stockholm city. With that strategy every object gets a local and global history. Old local trees becomes globally hot design. We ecpecially loved the doorstoppers in shape of diamants.

www.designgalleriet.com www.emmaolbers.com

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EMMA OLBERS @ Designgalleriet

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HEL YES * Well HEL YES – Dlab have a conceptual sisterhood with Finland! HEL YES! is a temporary restaurant and exhibition imagined and realised by a creative team of Finnish designers and food visionaries. HEL YES is a part of World Design Capital Helsinki 2012. HEL YES! is commissioned by the Finnish Institute in London. Unveiled 15 September in the Londonewcastle Depot in East London, HEL YES! served as a melting pot of people and ideas for 14 days during The London Design Festival 2010. And it was almost a scary flashback of Dlabs opening vernissage event The Cell in Luleå may 2010 - where we, just like HEL YES made a conceptual event created of artists, dancers, designers, light-sounddesigners, actors, models, foodartists and so on. So we say WOW and HEL YES to our neighbour country Finland.

Link: http://www.helyes.fi/

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Swedish Fashion Councils* Rookies show The Swedish Fashion Council have a permanent showroom in Vasastan and the Rookies show was held there. We were greated by the always enthusiastic and competent CEO Lotta Ahlvar and Helena Mellstrรถm. The two Rookies that made a special impression were Alice Fine and the finnish guest designer duo R/H (Partner: Finatex, www. finatex.fi) Dlab is especially happy that one of our young creators Erik Tรถrnqvist has been offered an internship with the Rookie Alice Fine! * The Swedish Fashion Council has been working for Swedish fashion in Sweden and abroad since 1979. They analyze the evolution of fashion and produce various kinds of trend information with focus on fashion, lifestyle and interior design for companies and organizations with a need for business intelligence.

www.moderadet.se Video: http://www.stockholmfashionweek.com/video. php?id=26

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ROOKIES fashionshow

www.rh-the-label.com

www.ckummelstedt.com

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Snapshots: Sara Json Lindmark & Linda Backman Text: Sara Json Lindmark

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