Jacksonville Symphony Strategic Plan

STRATEGIC IMPERATIVES Key imperatives have been identified to address the current challenges and to position the Jacksonville Symphony Orchestra to achieve its ambitious goals.

ARTISTIC QUALITY Goal Create relevant programs of the highest quality, in the spirit of audience engagement and community collaboration.

Strategic Plan

2011-2014

Strategic Plan

MISSION: To create experiences that enrich the human spirit and inspire a lifelong love of music.

2011-2014

Presented by: Board of Directors, Musicians, Staff and Planning Committee

VISION: EDUCATION Goal Infuse education in all that we do to deepen the experience with music and steward a passion that fosters a lifelong love of music.

PATRON PARTNERSHIPS FUND DEVELOPMENT .

AUDIENCE DEVELOPMENT .

Goal Build strong, multi-faceted relationships with patrons to ensure diverse, long-term and sustainable philanthropy and concert attendance.

The Jacksonville Symphony Orchestra is a vibrant organization recognized regionally and nationally for our artistic excellence and innovative programs in education, audience engagement, and community collaboration.

ARTISTIC QUALITY

VALUES: We believe that music has the power to transform lives.

We believe in being patron-centered.

We believe in the highest artistic and professionals standards and have a passion for excellence.

We believe in the combination of individual accountability and teamwork to achieve common goals.

We believe in embracing innovation while respecting the traditions of our organization and musical heritage.

We believe that our programs should be broadly accessible, serving our diverse community.

We believe that sound fiscal planning and positive financial results are critical to our success.

EDUCATION

PATRON PARTNERSHIPS

CONTACT US: ORGANIZATIONAL CULTURE Goal Evolve into an organization with a shared sense of pride, accountability and responsibility by all members that allows us to build new and stronger relationships with the community.

Phone: 904.354.5479 Email: FrontDesk@JaxSymphony.org Online: www.JaxSymphony.org Mail: 300 Water Street, Suite 200, Jacksonville, FL 32202 Robert E. Jacoby Symphony Hall | Times-Union Center for the Performing Arts

ORGANIZATIONAL CULTURE

Friends to friends.

Jacksonville Symphony Orchestra and Follow along @JaxSymphony

J a x S y m p h o n y . o r g

Dear Patrons:

STRATEGIC IMPERATIVES Broad, expected outcome statements have been defined for the Jacksonville Symphony Orchestra to guide its strategic process.

On behalf of the Jacksonville Symphony Orchestra, it is an honor to present to you a transformational strategic plan. This initial process began in 2010, and is being implemented now through the 20132014 season.

Musicians, board, staff, volunteers, patrons and community members participated with equal voice and a collaborative spirit. This process was essential in understanding how the Jacksonville Symphony Orchestra is perceived by various constituencies. At the heart of this process were important questions of what the Orchestra’s mission, vision and values should be for the future, and how to make the Jacksonville Symphony an even more relevant community asset.

From this process, a new mission statement was created: To create experiences that enrich the human spirit and inspire a lifelong love of music.

The Jacksonville Symphony must navigate through many challenges in the years ahead. To thrive artistically while maintaining financial equilibrium is one of the foremost challenges. Of equal importance is the mandate to be relevant in an era of constant change, focused on patron relationships and community needs.

Implementing this Strategic Plan requires the same collaborative effort utilized in the initial process. The Jacksonville Symphony appreciates your trust and support and we invite you to learn more about our strategic vision in this brochure. We look forward to working with you – and for you – to ensure that the Jacksonville Symphony Orchestra continues to shine as a beacon for Northeast Florida.

Sincerely,

Stacy Ridenour Executive Director

ARTISTIC QUALITY

EDUCATION Expected Outcomes • Engage and inspire concert audience through educational pre- and post-concert activities, luncheons, podcasts, program notes and other media.

• Amplify collaborative efforts with local music programs and the school systems of Duval and surrounding counties. announcements and symphony events.

• Increase educational offerings through the Jacksonville Symphony Youth Orchestra, after-school enrichment programs and early childhood learning.

• Employ an expanded educational role of program book, website, stage announcements and symphony events.

Expected Outcomes • Program innovative, diverse and dynamic concerts.

• Adopt best practices and protocol from other orchestras.

• Attract memorable soloists.

• Produce performance and educational opportunities for chamber ensemble concerts in community venues.

• Explore additional performance opportunities for the Jacksonville Symphony Chorus.

PATRON PARTNERSHIPS FUND DEVELOPMENT – AUDIENCE DEVELOPMENT Expected Outcomes • Embed an understanding of who our patrons are – subscribers, donors, volunteers, advocates – and steward those relationship as a whole.

• Conduct patron relationships with integrity and respect.

• Accompany patrons along a progressive relationship with the organization.

• Maximize earned and contributed revenue opportunities in all activities.

• Increase subscriber retention and expand subscriber base.

• Create campaigns and programs that embrace patrons outside of Jacksonville.

ORGANIZATIONAL CULTURE Expected Outcomes • Deepen connections between musicians, patrons, volunteers and staff.

• Expand stakeholder roles in governance.

• Advance a shared sense of pride, accountability and responsibility.

• Bridge meaningful community connections with all stakeholders.

• Nurture a culture that emphasizes effectiveness and results.

• Integrate marketing and development staff structure.

• Coordinate strategic messaging and institutional brand of excellence.

STRATEGIC IMPERATIVES Key imperatives have been identified to address the current challenges and to position the Jacksonville Symphony Orchestra to achieve its ambitious goals.

ARTISTIC QUALITY Goal Create relevant programs of the highest quality, in the spirit of audience engagement and community collaboration.

Strategic Plan

2011-2014

Strategic Plan

MISSION: To create experiences that enrich the human spirit and inspire a lifelong love of music.

2011-2014

Presented by: Board of Directors, Musicians, Staff and Planning Committee

VISION: EDUCATION Goal Infuse education in all that we do to deepen the experience with music and steward a passion that fosters a lifelong love of music.

PATRON PARTNERSHIPS FUND DEVELOPMENT .

AUDIENCE DEVELOPMENT .

Goal Build strong, multi-faceted relationships with patrons to ensure diverse, long-term and sustainable philanthropy and concert attendance.

The Jacksonville Symphony Orchestra is a vibrant organization recognized regionally and nationally for our artistic excellence and innovative programs in education, audience engagement, and community collaboration.

ARTISTIC QUALITY

VALUES: We believe that music has the power to transform lives.

We believe in being patron-centered.

We believe in the highest artistic and professionals standards and have a passion for excellence.

We believe in the combination of individual accountability and teamwork to achieve common goals.

We believe in embracing innovation while respecting the traditions of our organization and musical heritage.

We believe that our programs should be broadly accessible, serving our diverse community.

We believe that sound fiscal planning and positive financial results are critical to our success.

EDUCATION

PATRON PARTNERSHIPS

CONTACT US: ORGANIZATIONAL CULTURE Goal Evolve into an organization with a shared sense of pride, accountability and responsibility by all members that allows us to build new and stronger relationships with the community.

Phone: 904.354.5479 Email: FrontDesk@JaxSymphony.org Online: www.JaxSymphony.org Mail: 300 Water Street, Suite 200, Jacksonville, FL 32202 Robert E. Jacoby Symphony Hall | Times-Union Center for the Performing Arts

ORGANIZATIONAL CULTURE

Friends to friends.

Jacksonville Symphony Orchestra and Follow along @JaxSymphony

J a x S y m p h o n y . o r g

Dear Patrons:

STRATEGIC IMPERATIVES Broad, expected outcome statements have been defined for the Jacksonville Symphony Orchestra to guide its strategic process.

On behalf of the Jacksonville Symphony Orchestra, it is an honor to present to you a transformational strategic plan. This initial process began in 2010, and is being implemented now through the 20132014 season.

Musicians, board, staff, volunteers, patrons and community members participated with equal voice and a collaborative spirit. This process was essential in understanding how the Jacksonville Symphony Orchestra is perceived by various constituencies. At the heart of this process were important questions of what the Orchestra’s mission, vision and values should be for the future, and how to make the Jacksonville Symphony an even more relevant community asset.

From this process, a new mission statement was created: To create experiences that enrich the human spirit and inspire a lifelong love of music.

The Jacksonville Symphony must navigate through many challenges in the years ahead. To thrive artistically while maintaining financial equilibrium is one of the foremost challenges. Of equal importance is the mandate to be relevant in an era of constant change, focused on patron relationships and community needs.

Implementing this Strategic Plan requires the same collaborative effort utilized in the initial process. The Jacksonville Symphony appreciates your trust and support and we invite you to learn more about our strategic vision in this brochure. We look forward to working with you – and for you – to ensure that the Jacksonville Symphony Orchestra continues to shine as a beacon for Northeast Florida.

Sincerely,

Stacy Ridenour Executive Director

ARTISTIC QUALITY

EDUCATION Expected Outcomes • Engage and inspire concert audience through educational pre- and post-concert activities, luncheons, podcasts, program notes and other media.

• Amplify collaborative efforts with local music programs and the school systems of Duval and surrounding counties. announcements and symphony events.

• Increase educational offerings through the Jacksonville Symphony Youth Orchestra, after-school enrichment programs and early childhood learning.

• Employ an expanded educational role of program book, website, stage announcements and symphony events.

Expected Outcomes • Program innovative, diverse and dynamic concerts.

• Adopt best practices and protocol from other orchestras.

• Attract memorable soloists.

• Produce performance and educational opportunities for chamber ensemble concerts in community venues.

• Explore additional performance opportunities for the Jacksonville Symphony Chorus.

PATRON PARTNERSHIPS FUND DEVELOPMENT – AUDIENCE DEVELOPMENT Expected Outcomes • Embed an understanding of who our patrons are – subscribers, donors, volunteers, advocates – and steward those relationship as a whole.

• Conduct patron relationships with integrity and respect.

• Accompany patrons along a progressive relationship with the organization.

• Maximize earned and contributed revenue opportunities in all activities.

• Increase subscriber retention and expand subscriber base.

• Create campaigns and programs that embrace patrons outside of Jacksonville.

ORGANIZATIONAL CULTURE Expected Outcomes • Deepen connections between musicians, patrons, volunteers and staff.

• Expand stakeholder roles in governance.

• Advance a shared sense of pride, accountability and responsibility.

• Bridge meaningful community connections with all stakeholders.

• Nurture a culture that emphasizes effectiveness and results.

• Integrate marketing and development staff structure.

• Coordinate strategic messaging and institutional brand of excellence.

STRATEGIC IMPERATIVES Key imperatives have been identified to address the current challenges and to position the Jacksonville Symphony Orchestra to achieve its ambitious goals.

ARTISTIC QUALITY Goal Create relevant programs of the highest quality, in the spirit of audience engagement and community collaboration.

Strategic Plan

2011-2014

Strategic Plan

MISSION: To create experiences that enrich the human spirit and inspire a lifelong love of music.

2011-2014

Presented by: Board of Directors, Musicians, Staff and Planning Committee

VISION: EDUCATION Goal Infuse education in all that we do to deepen the experience with music and steward a passion that fosters a lifelong love of music.

PATRON PARTNERSHIPS FUND DEVELOPMENT .

AUDIENCE DEVELOPMENT .

Goal Build strong, multi-faceted relationships with patrons to ensure diverse, long-term and sustainable philanthropy and concert attendance.

The Jacksonville Symphony Orchestra is a vibrant organization recognized regionally and nationally for our artistic excellence and innovative programs in education, audience engagement, and community collaboration.

ARTISTIC QUALITY

VALUES: We believe that music has the power to transform lives.

We believe in being patron-centered.

We believe in the highest artistic and professionals standards and have a passion for excellence.

We believe in the combination of individual accountability and teamwork to achieve common goals.

We believe in embracing innovation while respecting the traditions of our organization and musical heritage.

We believe that our programs should be broadly accessible, serving our diverse community.

We believe that sound fiscal planning and positive financial results are critical to our success.

EDUCATION

PATRON PARTNERSHIPS

CONTACT US: ORGANIZATIONAL CULTURE Goal Evolve into an organization with a shared sense of pride, accountability and responsibility by all members that allows us to build new and stronger relationships with the community.

Phone: 904.354.5479 Email: FrontDesk@JaxSymphony.org Online: www.JaxSymphony.org Mail: 300 Water Street, Suite 200, Jacksonville, FL 32202 Robert E. Jacoby Symphony Hall | Times-Union Center for the Performing Arts

ORGANIZATIONAL CULTURE

Friends to friends.

Jacksonville Symphony Orchestra and Follow along @JaxSymphony

J a x S y m p h o n y . o r g