BRAND GUIDELINES
2015 Verb Jax brand guidelines by
We have put together these brand guidelines to assist you and your in-house team on how to implement and execute your brand effectivley across a range of media. These guidelines are essential to ensuring continuity across your brand.
For additional information regarding the content of this brand guideline please feel free to contact me at trey@designextensions.com and I will get back to you as soon as possible.
Final Logo
Color Typography Merchandise Print
Logo Versions Logo Sizing Logo Usage Colors Color Breakdown Fonts Products Business Cards
Logo
Main Logo This is the the main logo, it is saved in the zip file as VerbJax_FullLogo_Color_ Final-02.eps.
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Logo Versions
Logo Usage A-D. Main Logo Main logo with name and tagline in a variety of color options.
E-H. V Icon Logo Enclosure icon with V and weight in a variety of color options.
I-L. V Slashes Logo Enclosure icon with V and backslashes in a variety of color options.
Sizing
Minimum Height For the sake of legibility, the logo must never be printed smaller than 10mm in height or 10px on screen. At smaller sizes it is best to use the logo icon alone as shown to the right.
10mm
Logo Usage Isolation area 10mm Isolation Zone The isolation zone is the space around the logo. It is important that no images/text/ borders or margins are placed within 10mm of the logo.
Color
Primary Color
Secondary Color
Color Usage we have chosen a four color palette. these include 3 main colors, and white. use this document as a guide on how to implement these colors for print/web.
White
Light Gray
Breakdown
Pantones These Pantone numbers help with color matching when trying to maintain consistency in printing.
Green
Black
Grey
Pantone #375C
Pantone Black 6C
Pantone #414C
Typeface
Typography The main typeface used in the brand identity is Avenir.
Avenir
abcdefghijklmnopqrstuvwxyz
Merchandise
T-Shirt Black t-shirt with large front 3-color design.
Stationery The letterhead and business cards pictured to the right are part of this branding package.