PAR·A·DOX
/’per ,däks/ noun
A seemingly absurd or self-contradictory statement or proposition that when investigated or explained may prove to be well founded or true.
Paradise Valley real estate can be a lot of things, but it is never, ever boring.
Case in point, how do you end up with a 42% decrease in sales volume, and a 72% increase in inventory, all resulting in another quarterly increase in avg price-per-square- foot? Common sense would dictate that a sharp increase in supply would impact the demand, but here we are
What’s going on? While there is no smoking gun, I believe there are two main forces at play here:
High Mortgage Rates. While 85253, like all luxury zip codes, has a higher than average amount of cash purchases compared to other parts of the Valley, the spike we ’ ve seen in lending costs is definitely weighing on potential buyers.
Economic Limbo. Inflation is easing, but banks are failing. For every positive job report, another report on record-high consumer debt Paradox! The result: as long as the economy keeps sending mixed signals, expect buyers and sellers to wait to see which way things are going to break
The real question is how do you navigate an environment like this?
Our advice-- focus on what you can actually control: your strategy, and your real estate partner. With Paradise Valley’s top team at your disposal, including our unrivaled Rolodex of Private Listings, chances of finding your perfect deal at the right time increases dramatically.
Chris Karas Realtor and Owner of The Karas Group Co-Founder COMPASS ARIZONA
CLIENT TESTIMONIALS
“We met Chris Karas around 2008 and he patiently helped us get a great deal on our first house in 2010. Through more transactions these last 14 years his inside knowledge of the local market has been instrumental in giving us an advantage in our real estate transactions. Chris has our trust and friendship as he acts with integrity and keeps our eye on the goal when difficult situations arise We would not consider using anyone else.”
JIM & MELISSA BAKER
“Chris Karas is one of the most professional business people we have worked with across any industry. Chris made selling our home stress free as his knowledge of the market and his attention to every step of the selling process was top notch. We would confidently recommend Chris to anyone who is looking for a caring realtor who listens to his clients‘ needs and delivers on great customer service We can’t speak highly enough of Chris and his fantastic team!”
DENNIS & ANN MARIE C
“We have known Chris for over 15 years and have completed six real state transactions with him He is not only the best we have ever worked with but we trust him explicitly to look out for our best interest. His networking ability gives him an edge on the competition to connect the buyer and seller very quickly. Because Chris is tied very closely to the local market he is aware of not only everything available but coming available to give buyers the best optionality. Lastly, his extensive knowledge of the entire residential process is unsurpassed So if you are buying, selling, renting, remodeling or building he understands the investment you are about to make to help you in the decision process. He comes highly recommended by us. ”
VINCE & KAREN IPPOLITO
THE KARAS GROUP STATISTICS
#1
Agent in Arizona
Chris Karas #24
Agent in the Country
Chris Karas #1
Selling Luxury Office in Arizona
1.6B in Sales YTD 2.5B+ in Closed Sales up 20% from 2022
#1 Brokerage Nationally COMPASS #1 Market Share Ultra Luxury $10M+
COMPASS PRIVATE EXCLUSIVES
Who
Says You Only
Have One Chance to Make a First Impression?
Listing your home as a Private Exclusive extends your marketing runway and signals to buyers working with Compass agents that new inventory is coming. Drive interest with exclusive marketing and gain insights before launching to the public.
Quickly Test Your Price Without Risk
Avoid the negative impact from accumulating days on market and public price drops. Listing as a Private Exclusive gives you feedback from buyers on your aspirational price and positioning
Soft Launch Before Being Market-Ready Private Exclusives allow you to market your home to buyers prior to investing time or effort into preparing it for the public.
Generate Buzz Build early demand for your home before it hits the public market. Just like a movie trailer, a Private Exclusive signals to buyers that something is coming, weeks or months in advance.
Launch Your Listing Twice Private Exclusive creates two separate opportunities to launch your property: first on Compass.com, and then later when the listing goes live on the MLS and aggregate sites.
Maintain Your Privacy Your privacy is valuable Private Exclusives ensures that photos and floorplans of your home are only shared with Compass agents and their serious clients - details are not visible on public home search websites
A GLOBAL FOOTPRINT
Demonstrating impressive digital reach and strategic networking capabilities, Compass positions its listings for maximum exposure on the international marketplace
300K+
Compass Luxury Audience1
307M+
International Syndication2
50+
Countries Your Home Syndicates To3
1.4M+
250M+
Total Social Media and Website Impact5
150B+
International Website Visitors4 Public Relations Impressions6
Compass Luxury Advantage
ACCESS A PREMIER NETWORK OF TOP AGENTS
When represented by a Compass agent, listings are positioned to reach the largest in-house network of top-performing real estate professionals in key luxury markets across the country. Access to the nation’s greatest population of agents representing luxury clientele, all under one roof, powers an unrivaled Compass advantage.
The Compass Luxury Advantage
LEADING LUXURY
IN THE VALLEY OF THE SUN
SIGNIFICANT SALES:
8039 N Coconino Rd
Paradise Valley, AZ 85253
SOLD $20,000,000
5710 North Yucca Road
Paradise Valley, AZ 85253
SOLD $19,250,000
5575 N Casa Blanca Drive
Paradise Valley, AZ 85253
SOLD $15,250,000
6111 N Nauni Valley Drive
Paradise Valley, AZ 85253
SOLD $14,500,000
6720 N Joshua Tree Lane
Paradise Valley, AZ 85253
SOLD $10,392,657
7525 N Shadow Mountain Road
Paradise Valley, AZ 85253
SOLD $10,200,000
5104 N Wilkinson Road
Paradise Valley, AZ 85253
SOLD $12,500,000
6149 E Indian Bend Road
Paradise Valley, AZ 85253
SOLD $12,000,000
4963 E Valley Vista Lane
Paradise Valley, AZ 85253
SOLD $11,355,000
4947 E Valley Vista Lane
Paradise Valley, AZ 85253
SOLD $11,000,000
4645 E Quartz Mountain Rd
Paradise Valley, AZ 85253
SOLD $9,700,000
5416 E Desert Jewel Dr
Paradise Valley, AZ 852533
SOLD $9,150,000
The
Compass Luxury Advantage
REACH QUALIFIED INTERNATIONAL AUDIENCES
INTERNATIONAL SYNDICATION:
Our global network of trusted partner sites ensures Compass listings reach millions of wealth-qualified international buyers. Once listed, Compass properties syndicate to the top real estate portals domestically and in more than 50 countries worldwide for maximum exposure
International Syndication*
Number of Countries Reached via Syndication Portals* 307M+ 96+ 50+
Number of International Listing Syndication Portals*
* Properstar opt-in required Data based on the reach of Properstar’s network
CHINA CONCIERGE PROGRAM
Overcoming the challenge of reaching high-net-worth Chinese nationals, Compass has established a dedicated website, compassrechina.com, accessible beyond the Chinese firewall. This platform showcases top listings and offers in-language advertising, newsletters, and social media engagement through our exclusive China Concierge program.
Network of HighNet-Worth Chinese investors*
700+ 25
1,000+
Average Monthly Website Views*
Average Monthly Inquiries about our Listings/Market* 38K+
Followers on our Native Social Media Channels*
The Compass Luxury Advantage
BARNES INTERNATIONAL REALTY AFFILIATE
REFERRAL PROGRAM
TAP INTO A NETWORK OF TRUSTED AGENTS ACROSS THE GLOBE
Through our program with BARNES International Realty, Compass luxury listings are automatically shared across BARNES’ internal channels reaching 1,300 BARNES agents across 19 countries in 122 offices worldwide.
1,300 Luxury Agents
122
19
Offices in the World Countries
BARNES International Realty’s Global Presence:
France
Belgium
Luxembourg
* Properstar opt-in required Data based on the reach of Properstar’s network
The Compass Luxury Advantage
INDUSTRY-LEADING DIGITAL REACH
A real estate brokerage powered by a technology company, Compass reigns supreme in the digital landscape, with listings garnering industry-leading visibility across all major online platforms.
AVERAGE MONTHLY WEBSITE VISITORS
UNPARALLELED PUBLIC RELATIONS WORLDWIDE
Championed by an in-house communications team, Compass crafts compelling narratives for properties while proactively securing premium placements and media coverage in national and international media
#1 National media coverage compared to top brokerages*
146K+ Articles covering Compass listings*
536B+ Global impressions secured by our dedicated in-house PR team in 2023**
*Sourced via Meltwater, 1 1 2021–12 31 2021, compared to Coldwell Banker, Keller
Williams and Douglas Elliman
**Sourced via Meltwater 1 1 2021–12 31 2021
ACHIEVE GLOBAL REACH WITH COMPASS LUXURY
Compass Luxury has created an expansive multichannel platform with an exclusive focus on presenting our premier listings Across print and digital, sophisticated tone, content, and materials are tailored to craft an elevated experience that resonates with the target audience.
The Compass Luxury Advantage
65K+
100K+
COMPASS LUXURY NEWSLETTERS
Over 65,000 high-net-worth individuals and leading brokers worldwide receive Compass Luxury’s newsletters featuring curated selections of prestigious properties, luxury insights, and top luxury destinations each month *
CURATED MAGAZINE
Compass Luxury’s bi-annual periodical of luxury properties, Curated Magazine, reaches an elite international audience of more than 100,000 luxury consumers and qualified buyers *
211K+
LUXURY SOCIAL CHANNELS
Delivering an artful stream of compelling content on leading social platforms such as Instagram and YouTube places Compass’s luxury listings directly into the hands of over 211,000 qualified, on-the-go clientele, no matter where they are **
LUXURY DIVISION WEBSITE
228K+
Compass Luxury’s website, LuxuryatCompass com, drives an average of nearly 230,000 visits from luxury consumers and brokers each year *** * Internal Compass data ** Total number of followers and subscribers across @compassluxurydivision and @compass on Instagram and @CompassRE on YouTube as of 10223 *** Average annual visits to luxuryatcompasscom from 1121-123122 according to Squarespace
TARGETED APPROACH
To effectively position listings, our process involves developing a bespoke strategy designed to target the most qualified luxury buyers.
03
BUYER PROFILE DEVELOPMENT
PUBLIC RELATIONS & EVENTS 01
Understand the demographics and lifestyle of likely buyers to guide the targeting strategy.
BRANDING & DESIGN
Capture the visual and narrative essence of the property through bespoke branding and design in an elevated suite of collateral intended to resonate with a discerning, qualified audience.
MULTI-CHANNEL CAMPAIGN STRATEGY
Activate a multi-channel campaign strategy through an array of targeted marketing tactics and high-quality exposure opportunities to generate interest and drive demand.
Bespoke press pitching from our dedicated PR team and exploration of luxury brand partnerships to activate the property.
IDENTIFYING YOUR TARGET BUYER THROUGH WEALTH MAPPING
Wealth mapping technology powers the search of an exclusive database of 157,000 dossiers on individuals with a minimum net worth of $5 million across 193 countries More than 29,000 dossiers included have a verified net worth of $30 million-plus.
190+
Total Countries Represented 157K+ 29K+
Total Dossiers on Individuals with $5M+ Net Worth
Total Dossiers on Individuals with $30M+ Net Worth
DATABASE SEARCH CAPABILITIES
Wealth mapping searches are filterable by location, net worth, asset types, professional industry, interests, and more, enabling strategic and precise identification of prospects that match a property’s unique buyer profile.
Net Worth
Liquidity Career
Field, Title, & Company Philanthropic Donations
Location of All Residences
Asset Types
Passions & Interests
Known Affluent Associates
BUYER PROFILE EXAMPLE
Age: 40-65
Net Worth: Excess of $60M+
Location: Local to Silicon Valley area, major metropolitan areas of China, or other major international tech hubs
Additional Buyer Qualities:
Likely resides and/or works in San Francisco Bay Area
If not local, likely based in a world-class major metropolitan hub and travels to San Francisco for work
High likelihood of career or ties to the technology or sports and entertainment industry
(CEO, Founder, Creative, Professional Athlete)
Possibly a family seeking space for multiple generations
Possibly a professional seeking significant work from home space (i e studio, gallery, etc )
Presumably owns multiple homes
Strong desire for proximity and ease of travel to Silicon Valley and/or downtown San Francisco
Seeking a home meant for entertaining and hosting
Preference for modern, bold home meant to impress vs historic, traditional style
SETTING THE STANDARD FOR MARKETING & DESIGN
Hailing from the worlds of art, media, interiors,and advertising, the marketing and design teams at Compass expertly craft custom luxury property campaigns strategically deployed to targeted audiences.
SERVICES
Luxury Strategy
Design
Art Direction
Copywriting
Property Branding
Project Management
Media Planning
Digital Strategy
Creative Production
Public Relations
Social Media
Target & Market Analysis
COMPASS
LUXURY NEWSLETTERS: THE GLOBAL STAGE FOR YOUR LISTING
Compass Luxury deploys three newsletters each month, offering a highly qualified international subscriber base a selection of luxury listing highlights from coast to coast, editorialized luxury insights and trends, and market spotlights
65K+
Direct recipients of our monthly Compass Luxury newsletters
AUDIENCE INCLUDES:
Forbes Recognized Industry
Leaders
Luxury Lifestyle Consumers
Wine, Art, and/or Car Collectors
Yacht Owners
Equestrian Enthusiasts
Tech Leaders
Global Wealth Markets
All Compass Agents
Leading Global Brokers
Luxury Brand Partners
BARNES International Realty Group
COMPASS
LUXURY TRENDS
LUXURY MARKET NS DER
Average
Visitors to luxuryatcompass com engage with the website for 2X longer than the industry average
ADVERTISING WHERE IT MATTERS MOST
Compass agents have access to an unmatched arsenal of advertising opportunities across print and digital, enabling strategic positioning of listings to reach key luxury and niche audiences in every sector.
SPORTS & ENTERTAINMENT
Insert Relevant Advertisers Here
FINANCE & BUSINESS
Insert Relevant Advertisers Here
LUXURY LIFESTYLE
Insert Relevant Advertisers Here
ATTRACT TARGET LUXURY BUYERS
WITH EVENTS
Through exclusive cocktail previews for top brokers and clients or innovative brand partnership experiences, properties are brought to life with sophisticated events that create extraordinary moments.
EXTRAORDINARY MARKETING FOR EXTRAORDINARY HOMES
PRE-LAUNCH
Decor / Staging
Visuals
Photography
Drone Footage
Videography
Development of Buyer Profiles via Wealth Mapping Analysis
Property Branding Exploration
Bespoke Print Materials
Custom Digital Assets
Luxury Property Website
PR Strategy Development (when applicable)
Compass Coming Soon
LAUNCH
National & International Syndication
Personalized Outreach to Top Agents in Select High End Markets
Ongoing Tailored Press Outreach with International Publications (when applicable)
Compass’ National Promotion
Compass Catch International Newsletter
National & Regional Social Media
National Broker Networking Events
Internal Networking Platform: Workplace
Compass Luxury Amplification
Compass Luxury Website
Curated Magazine
Digital Newsletters
Luxury Social Media
National & International Luxury Print & Digital Campaign
Strategic Digital Advertisements
Placement in International Publications
Wealth-Qualified Globally Targeted Outreach
Direct Mail Luxury Property Print Materials
Curated Gift Box Package Delivery
Direct Digital Communications & Newsletters
Please note that the tactics listed may not all be necessary to execute for a particular luxury listing and that many come with a significant investment
Compass is a licensed real estate broker (01991628) in the State of California and abides by Equal Housing Opportunity laws All material presented herein is intended for informational purposes only Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice No statement is made as to accuracy of any description All measurements and square footages are approximate Exact dimensions can be obtained by retaining the services of an architect or engineer This is not intended to solicit property already listed