How to Make 2013 Your Best Year in Real Estate presented by Desert Lifestyle Publishing

Page 1

How to Make 2013 Your Best Year in Real Estate No matter how much business you’re already doing, or how much more you’d like to be doing, the key to meeting your goals is to have a Business and Marketing Plan in place. Often, the hardest part of planning is taking the time to do it. So, as the smart folks at Nike say, “Just Do It.” Realtors, being independent commissioned sales people, are small business owners and should conduct themselves as such. Therefore, developing a comprehensive business plan and financial budget is critical to achieving goals. If you didn’t prepare a business plan when you got into the business, do one now. It will help you optimize growth based on priorities and avoid wasting time on projects not directed toward your goals. Your business plan will enable you to look ahead with a purpose, focus on key points, prepare for opportunities (along with the inevitable problems) and allocate resources to ensure results from your action plan. Your business plan becomes your road map to achieve your goals by calculating the amount of deals you need to close, your cost per deal and profit per deal. The best-laid plans are worthless, though, without a well thought-out strategy to obtaining clients – your marketing plan. SELF PROMOTE A key component of a strong business plan, especially in real estate, is a successful marketing campaign. With the multitude of Realtors in our area, it can be hard for the public to differentiate one from the other. A well thought-out and creative marketing strategy will help set you apart from the masses. With stiff competition and a tough market, you’ve got to make the most of your marketing budget. When you choose your expenditures wisely and ALWAYS promote yourself in a high-quality manner, you’ll find that the dollars you invest in yourself will come back to you in multiple. KISS A standard business plan includes the following. Remember to “Keep It Short & Simple.”      

Business Description – History, legalities, name, rank and serial number Service and/or Product – What you are offering and the benefits to customer Market Analysis – Who, where, what and how to reach your customers Implementation Strategy – Responsibilities with dates and budgets to be tracked Financial Analysis – Budget, projected profit and loss and cash flow specifics Executive Summary – Summary of highlights, written at the end Desert Lifestyle Publishing | 480.460.0996 | www.DesertLifestyle.net


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.