NEWS +++ Press Release +++ NEWS Relaunch of Institute for Improved Skin Texture: DERMA EVE® Moenchberg / GERMANY, April 2012 Nearly two months after the grand opening, the Institute for Improved Skin Texture located in the climatic spa town of Moenchberg, Germany, now heralds the next phase with its own brand, DERMA EVE®, in order to further enhance its meteoric rise and success which it has achieved to date. The abbreviation "EVE" serves a dual purpose: first and foremost it stands for "Engels & Villella Enterprises" while highlighting the existing relationship between Engels and its mentor and beauty coach, Donald D. Villella, Jr. At the same time, "EVE" also serves as a bridge to the historically first woman in the Bible and the Koran, who probably had the best skin texture. This next step, which is occurring 20 months earlier than originally planned, is needed to be adequately prepared for the international and licensing partnerships. "The last ten weeks can best be described as a ride on a roller coaster, because it has exceeded our humble expectations by far," said the institute's owner, Denise Sonja Engels, alternative practitioner. "From a planning and management angle, we had considered internationalization as well as possible licensing partnerships for our unique approach, but not until much later in our growth plan. We have not only been overtaken by reality, but also taught a lesson." What happened? The concept of the Institute for Improved Skin Texture is at the same time innovative and unique as it is not only tied to the active ingredients of standard cosmetic products, but also spieces things up with its qualification as an alternative practitioner according to German drug laws. That very concept, which has already drawn much attention, represents finally a solid answer for all the individual cases that require a much deeper consolidation of the medical field concerned with natural healing, state-of-the art instrument-based and cosmetic applications. "What surprised us most is the fact that we have arrived geographically speaking on all five continents of the earth in less than eight weeks which was accomplished solely with a German homepage and marketing approach," says the director of the Institute & press relations officer at DERMA EVE®, lawyer Stefan Engels, who could not be prouder.
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Photos: DERMA EVE ; ©Jochen Schönfeld / Fotolia.com