Fresheye Magazine. November Edition 2023

l McQueen

fresh eye

Magazine

l Well-being l DSquared l Art l Mercedes l Brand

Amplified edition Issue 95. November 2023 Lifestyle Photography Culture

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Contents

4 44 60

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18 68

6 24

40 4 6 18 24 38 30 38

30 46 40

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Artist Charles Edwards.

Amp innovation

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l Pure Evil

fresh eye

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l Europe’s

economy Looking at the measures

l Positive Grid

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l DSquared

Mens S/S 2024

l Optimism

A reflective note. l S/S 24 Fashion

Alexander McQueen. l Green city

Singapore in green. l Maybach

Mercedes luxury. l Student living

A surprising upgrade. l Veganism

Animal opt out.

Sponsored by

l High brand

l Artisan

Tea Tray Company.

Cover image: Spark Go Positive Grid Amplifier.

Footnote: Fresheye is on YouTube!

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How to be an optimist...

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ptimism is such an underrated skill; it has so many benefits, including increased wellbeing and better sleep and everyone can adapt their lives to experience it. It’s so simple to incorporate into your everyday life. A good place to start is, to create some positive mantras for yourself, one’s in which you can think back to when times are tough, and which will lead you back onto a positive mental path.

Focus on your successes, and remember the hurdles you’ve over come to achieve them!

Having gratitude for your successes will only spur you on to do better.

Have a focus, whether it’s a positive role model, a goal or just to trying something new, it’ll encourage you to think of the most positive outcomes, of which you are aiming to reach for.

Stay positive, everyone is faced with challenges throughout their lives, however it’s not necessarily the challenged which throw us off course, but the way we interpret and reaction to them. You can’t always change events or circumstances; however you can

I keep my eyes on the horizon.

change how you perceive and respond to them. In any situation think of the positives and also what you can learn and gain from your experience, rather than what you have lost. This is always the first step to bouncing back when it comes to disappointment. And when it comes to tragedy take comfort in the good times, for they’ll never change.

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Optimism

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Sophie says.....

by Sophie Fitzjohn.

Try to avoid predicting the future, nothing is certain; therefore it’s important to try not to predict the future based on what has happened before. When things don’t go to plan in life, optimists tend to see it as an isolated event; whilst pessimists often look out for reoccurring patterns of bad luck, and think “if it’s happened once, it’ll happen again”.

However in life this just isn’t the case.

Surround yourself with positive vibes!

Spending time with negative people means it’s only a matter of time before it starts to rub off on you. Being around like minded positive people is important to ensure your optimism for life is present and in full swing! This also applies to other influences in your life, such as movies, music and books. Surround yourself with positive influences and see the effect it has on your state of mind. Mindfulness and mediation are great outlets to explore when it comes to seeing the positives in everyday life and remaining grounded.

Do something for yourself and keep a Gratitude Diary. When something bad happens and puts us in a foul mood, it rarely escapes our attention. However how often do

The glass is most definitely half full.

we actually appreciate when things are going smoothly? Reflecting in a gratitude journal changes your focus and thinking, and enables you to be grateful for all the things that do go to plan.

Challenge negative thoughts; negative thoughts are often based on our own fears, doubts and low-self- esteem. Therefore to over come this, you need to challenge these thoughts and put them into perspective.

Ask yourself what’s the evidence that these thoughts are true? And the evidence that they are not? All negative predictions are usually just that, predictions.

Always focus on the solution, rather than the problem. To be an optimist, look for the solutions. Pessimists tend to focus on the problem; and that’s not helpful for anyone, as it doesn’t change the situation. Don’t waste time reflecting on what could have been, let go and get proactive planning your next step!

Fake it till you make it! Optimism isn’t something that comes naturally to everyone, and it can take time to change your mindset.

So in the meantime, attempt to put the action before the feeling and interpret a more positive outlook. Studies have shown that it is possible to trick yourself into a more positive mindset by going through the motions. Smiling, laughing more and speaking in a positive tone are all ways that can help you onto the road of optimism and happiness!

Quote - “I’m reasonably optimistic about the future, especially the future of the United States - for the century, at least.”

Elon Musk

“I always like to look on the optimistic side of life, but I am realistic enough to know that life is a complex matter.”

Walt Disney

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On fire Alexander McQueen

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lexander McQueen has always been an emotional brand, shrouded in the mythical tension of the romantic and the macabre that was the product of Lee Alexander McQueen’s incredible imagination and virtuosic design skills. Those lucky enough to have attended any of his runway shows know they witnessed something truly remarkable—once in a generation, maybe even once in a lifetime vision. Sarah Burton, who joined McQueen out of Central Saint Martins in 1997 and quickly became his head of womenswear, has been the faithful steward of the house since his suicide in 2010. A private designer famous for her devotion to craft and absolute disinterest in fame, Burton’s

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tenure has been defined by her dedication to keeping McQueen’s magic coursing through the collection’s veins while deftly translating it with the hand and eye of a female designer.

Definition The showcase of Burton’s final collection, attended by the crème de la crème of the fashion world, was an unveiling of artistry, craftsmanship, and a profound understanding of the female form. The open-heart embroidery and petal-draped flower gowns are not just pieces of clothing but narrative artifacts, each thread weaving the story of a woman who stood undeterred, majestic in her creativity, yet deeply rooted in the ethos of Alexander McQueen.

Fashion Sarah Burton

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Alexander McQueen Womenswear S/S 2024 Quote - “This collection is inspired by female anatomy, Queen Elizabeth I, the blood red rose and Magdalena Abakanowicz, a transgressive and powerfully creative artist who refused ever to compromise her vision. The show is dedicated to the memory of Lee Alexander McQueen, whose wish was always to empower women, and to the passion, talent and loyalty of my team.” - Sarah Burton, Creative Director.

Images - Courtesy of Alexander McQueen.

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Statement On September 30 in Paris, emotions were high as Burton showed her final collection for Alexander McQueen after 26 years at the house. Earlier this month, Kering announced that it would be parting ways with the designer.

Burton’s successor has not yet been announced. Her spring 2024 collection is titled Anatomy II.

Fashion

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The Concept Armored in intricately designed leather corsetry, the women who adorn these pieces are both exposed and supported, encapsulating Burton’s holistic vision of womanhood. Her tribute to Britishness, especially the iconic red rose of England, finds expression in dresses that blossom like flowers, enveloping the wearer in an embrace reminiscent of Abakanowicz’s monumental textile sculptures. They stand not just as garments but as profound articulations of maternal warmth, protection, and feminine mystique.

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Keys: The clothes radiate womanly abundance: strong, confident, sensual, sexual, and above all, beautiful. Kaia Gerber opened in a sharply tailored black wool dress sliced at the shoulders, slashed down the bodice, and laced up the spine in blood-red cording. Naomi Campbell closed in an “open heart” corset molded in cone-like armor at the breasts and sculpted over the hips. It was made from silver silk tulle and with all-over glass bugle bead embroidery and was worn over a slinky skirt made of draped bugle bead fringe.

Fashion

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Profound articulations of maternal warmth, protection, and feminine mystique.

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In state In between Gerber and Campbell were models spanning age, size, shape, and race in looks that telegraphed power and modernity.

Even the delicate moments exuded desire and dominance rather than fragility. Burton exalted the female form with pin-sharp tailored jackets that were cut out to reveal sculpted bras or nipped at the waist with corsetry. A slipdress was made from double-layered black chiffon with an open back and a photographic print of a red rose by David Sims.

Fashion Burton’s law: Sarah Burton, a visionary who spent years enriching the house of Alexander McQueen, bids adieu with a collection that’s a harmonious blend of vulnerability and strength. Since taking the reins in 2010 after the untimely demise of Lee Alexander McQueen, Burton has meticulously preserved the brand’s legacy. She infused a woman’s touch into the often severe and restrictive designs, transforming them into epitomes of female empowerment and elegance.

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Fashion Power A pinnacle of craftsmanship, the collection witnesses a resurgence of McQueen’s legendary design aesthetics, expertly merged with Burton’s distinctive touch. One of the eye-catching pieces, a short black tailored dress, slashed at the bodice, seamlessly marries the past and present. Its surgical cut echoes the brand’s Spring/ Summer 1996 collection ‘’The Hunger’’, yet with Burton’s interpretation, it transforms into a sanctified emblem of female creative power.

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Fashion

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Spectacle There were anatomically broidered bodysuits, gowns abloom in anatomical petals, and dresses embroidered with anatomical details reworked from original illustrations by Amé Bourdon from the National Library of Medicine. Burton’s women, their bodies, their capabilities, are to be worshipped. As a final statement of her oeuvre at McQueen, the collection commanded the room and delivered on the moment. Burton took her bow to a standing ovation. This woman’s work is remarkable and fresheye will be watching when it continues.

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Fashion

Fashion note: Sarah Burton’s final Alexander McQueen collection, Spring/ Summer 2024, is a tribute to feminine strength, blending iconic McQueen aesthetics with her touch of elegance, marking the end of a magnificent chapter in fashion.

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Empowerment Spring/Summer 2024 saw Burton weaving a narrative that is both a heartfelt ode to femininity and a formidable testament to her indefatigable spirit.

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Green city

Singapore - Asia’s greenest city by Dennis Sterne.

K

nown as Asia’s greenest city, , and with one of the highest population densities in the world, Singapore has long favoured innovative environmentally friendly ideas.

Singapore’s meteoric economic rise launched a landscape of towering architecture in the compact city-state, but as the metropolis continues to grow, urban planners are weaving nature throughout, and even into its heights. New developments must include plant life, in the form of green roofs, cascading vertical gardens, and verdant walls.

The push to go green extends to construction - green building has been mandatory since 2008.

Much of that vision to keep Singapore both sustainable and livable stems from Cheong Koon Hean, the first woman to lead Singapore’s urban development agency. The veteran architect and urban planner is credited with reshaping the skyline through landmark

fresh eye

projects such as the waterfront residential and entertainment quarter Marina Bay - whose gardens are one of the city’s top draws - and the Jurong Lake District, slated to be a second business district and home to a new highspeed rail link to neighboring Malaysia.

Cheong is now CEO of the Housing and Development Board, which builds and manages public housing for most of Singapore’s 5.6 million people. Singapore’s sleek version of public housing emphasizes community-centric towns (there are 23) and amenities.

Park Royal on Pickering The hotel (right)was designed by WOHA, a Singapore-based architecture firm known for incorporating extensive greenery in their buildings. Designed to be a ‘hotel-in-a-garden’, Parkroyal on Pickering features extensive greenery, including green walls, water features and 15,000 square meters of tiered ‘sky u

Singapore

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Above - Park Royal completed in 2013 by award winng archtect Richard Hassell - WOHA. Left - Gardens by the Bay. Gardens by the Bay is an independent organisation responsible for developing and managing one of Asia’s foremost garden destinations.

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gardens’.

The hotel’s sky gardens are designed to be self-sustaining consuming minimal energy through solar cells, motion sensors, rainwater harvesting and reclaimed water.

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Bishan Bishan, also known as either Bishan New Town or Bishan Town, is a planning area and matured residential town located at the northernmost portion of the Central Region of Singapore. Statistically, the area is ranked the 38th biggest in terms of geographical size and the 21st most populated planning area in the country. It is located at the most Central point of Singapore, and is made out of Upper Thomson, Sin ming, Bishan North, Marymount and Bishan east. There are also many private residential properties in Bishan.

This however, makes Bishan ranked 15th in terms of population density.

Bishan New Town became the first in Singapore to depart from the brutalist design seen in most previous Housing and Development Board (HDB) towns. Instead of slab-like residential blocks that were built in uniformed rows, apartment blocks in Bishan varied in height and were often dislocated.

Flats within the town also featured pitched roofs which have since become closely associated with the skyline of Bishan. The town is also home to two of Singapore’s most prestigious educational institutions, Catholic High School and Raffles Institution.

fresh eye

Singapore

Bishan Planning Area, as defined by Singapore’s Urban Redevelopment Authority is situated in the Central Region of Singapore, bounded by planning areas of Ang Mo Kio to the north, Toa Payoh to the south and Serangoon to the east.

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Bishan derived its name from the Cantonese term for large burial ground, Peck San Theng which literally translates as ‘pavilions on the green’.

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www.werkhausmargate.com

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Maybach Merc Mercedes fresh eye

Mercedes-Maybach redefines what luxury means in our time: the utmost grace and maximum comfort, attention to detail, the aura of grandeur.

Welcome to the world of Mercedes-Maybach.

The swooping concept car, rejects all notions of practicality. It measures nearly 18.7 feet long and 6.9 feet wide, yet offers just two seats. The wheels stand 24 inches tall. Although the 6 Cabriolet runs on battery power (its solitary nod to the future) and therefore lacks an engine, the hood makes up about half the car’s length.

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Sensation Ultimate luxury of the future: hot and cool at the same time, the Vision Mercedes-Maybach 6 Coupé with its intelligent beauty and a minimised, technoid look perfectly represents their design philosophy.

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Mercedes fresh eye

The Vision Mercedes-Maybach 6 Cabriolet is designed as an electric car. The drive system has an output of 550 kW (750 PS). The shallow underfloor battery allows a range of over 500 kilometres according to the NEDC (over 200 miles according to EPA).

Diner Under split winged bonnet, Mercedes-Maybach hides picnic set.

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A Sense of occasion The stunning Vision Mercedes-Maybach 6 Cabriolet concept has a roof threaded with gold and a dinner service and luggage set under the bonnet.

Yacht-inspired concept from Maybach has storage for dinner plates, cutlery, umbrellas and luggage.

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fresh eye

Mercedes Maybach is a German luxury car brand that exists today as a part of Mercedes-Benz. The original company was founded in 1909 by Wilhelm Maybach and his son Karl Maybach, originally as a subsidiary of Luftschiffbau Zeppelin GmbH, and it was known as LuftfahrzeugMotorenbau GmbH until 1999.

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Inspiration The rear end tail takes design cues from a luxury yacht.

Quilted crystal white leather is used throughout the interior.

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University life Above and right: NUA Boardman House Norwich University of the Arts is a public university in Norwich, Norfolk, United Kingdom that specialises in art, design and media. It was founded as Norwich School of Design in 1845 and has a long history of arts education. It gained full university status in 2013.

Photography: Dennis Sterne. i-phone 11

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Student Luxury example Fresheye takes note of what a new university student experience can be.

New funding, new education, new student living.

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Ground floor reception Contemporary lounge and wood panel vibes.

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Kitchen dining Colour pop metal frames and charcoal vibes.

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Student accomodation Duke Street Riverside.

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Interfloor Stairwells accented with ring light wood and brick.

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Modern minimilism Flat screen tv and game commune.

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Bedroom living En-suite bathrooms.

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Experienced vegan

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egan is undoubtably cool. Search for #vegan and you are awash with colourful pictures of post workout snacks, and enough avocados to feed a small nation for a week. It’s not just posts in Instagram; the number of vegans has staggeringly climbed by over 350% in the past ten years too. Prolific celebrities have played a part in making veganism to be cool, with characters such as Beyoncé, Brad Pitt and Ariana Grande adopting the vegan lifestyle. And not to mention the recent popularity of Veganuary.

So what does vegan actually mean? Can I still wear blue suede shoes? The vegan society define vegan as “a way of living that seeks to exclude, as far as possible and practicable, all forms of exploitation, and cruelty to animals for food, clothing or any other purpose”. So, blue suede shoes are out of the question.

Being vegan in 2018 involves an overhaul of your whole lifestyle: from your diet, to your clothes and even down to the shampoo that you use. But what if you just want to be a bit healthier? What if you only want to look at your diet? How do you get started?

The approved avoidance of animal consumption

by Harry Fishpool.

I am vegan and the purpose of this article is to pass on the little tricks that I used to get my self going on a vegan diet. Some people can change their whole lifestyle in seemingly effortless heartbeat. Some people find it harder and, naturally, it takes more time. I am the latter of the two: it took me 6 months to shift onto a vegan diet.

First up, the ‘five colours’ rule. Getting five portions of fruit and veg in can be a bit of a bore, and you feel you are blindly following your grandmother’s eternal message of ‘at your greens’. Start with 5 colours a day; yellow, red, blue, green and green. Get fruits and veggies of these colours in and you’ll be on your way.

You can even build it up to 5 colours with a meal. It’s a great way of making your meals a bit more exciting! After all, they say you eat

Sponsored by

fresh eye

Vegan

Credit Harry Fishpool is studying an a MSc in Human Nutrition at University of Surrey.

His wine knowledge gained from WSET level 3 Award in Wine.

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Harry says..... with your eyes.

Your vegan journey will mos likely start in the supermarket. When I first started to explore veganism, one of my tricks was to do a normal food shop, but just before getting to the checkout, I would swap a non-vegan food with something that was vegan. You can swap anything: milk for soya milk, sausages for meat-free sausages, or mincemeat for lentils.

The possibilities are seemingly endless. After a while, you will gradually acclimatise yourself to a vegan diet. If you are willing to give it time it is a great way to discover new foods.

Eating out when vegan can be tricky. Most restaurants have vegetarian and vegan options available on their menus. More often than not, vegetarian dishes can be altered slightly to suit a vegan. Normally it will just be the chef giving the dish a miss on the final flurry of parmesan cheese or dollop of crème fraîche.

Also, as a guest of the restaurant, it’s your job to hold up your end of the bargain. You can’t suddenly decide you deserve a dessert or a swig of Bailey’s. Nothing annoys restaurant staff more than a flip-flopping customer!

But after you’ve put your order in and your meal comes out of the kitchen, it will arrive to you with crip colour, fabulous flavour and tantalising texture. All your friends will be eyeballing your dinner and licking their lips, whilst you sit with a grin on your face, from ear to ear, and hear jealous cries of ‘oh, I wish I chose that!’.

More and more people are turning to a vegan diet for the health benefits: increased energy, younger looking skin and eternal youth are just some of the claims from enthusiastic plant eaters.

Well, eternal youth might be a bit optimistic, but there are certainly many scientifically proven benefits to vegan living when compared to the average western diet.

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Artist

interview

Now, on YouTube! fresheye expands its content online by Dennis Sterne.

M

eeting Charlie Edwards eight years ago was enlightening.

The kind of eye-opener you’d expect when meeting an artist who’s work captures your imagination. I’ve been a fan of graffiti and pop art from a young age.

Both forms of art are positioned in the postmodern camp.

The term ‘postmodernist art’ refers to a broad category of contemporary art from about 1970 onwards. The hallmark of postmodernist art is its rejection of the aesthetics upon which its predecessor - ‘modern art’ (1870-1970) was based. However, if you believe that graffiti and pop art is not to be considered ‘real art’ then that puts you into the ‘Stuckist’ camp.

The single or double teardrop in Charlie’s work

fresh eye

has become one of his synonymous signatures.

I found it to be notably striking when I first happened upon his work. He says he knew he wanted to use the stencil technique to communicate his ideas. His ideas are largely centred around the fascination with celebrity.

It appears our cultural celebrity intrigue has not lost its luster since the postmodern explosion.

The Name Why would an artist call himself ‘Pure Evil?’

It’s the common question posed by people when I refer to Charlie. The answer - a rather poignant experience turned memory of the death of a rabbit at the hands of the then young Charlie. It’s fascinating how a childhood experience can have such a profound affect on u

Art & YouTube

Charles UzzellEdwards has exhibited globally.

In the early 1990s he was one of the designers for Anarchic Adjustment with Alan Brown and Nick Philip and released electronic ambient music on Pete Namlook’s FAX label

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Fresheye now has its content on YouTube. www.youtube.com/watch?v=-brn7l-Ulr4&t=192s

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the melancholy of an artist. However, Mr Pure Evil’s art in response has a grand sense of bold vibrance, defiance and intriguing celebration about it. All of this is apparent despite the signature teardrop which could be seen as the reminder of his melancholy. You may consider an artist to be layered, complex, or even a vessel by which pent up emotions simply must spew out onto canvas or be shaped in 3d form.

Charlie’s nature is notably curious and gentle. I suspect very much like the boy within.

The Gallery A showcase of Urban artist Pure Evil’s work, alongside other street art.

108 Leonard St, Hackney, London EC2A 4XS

Pure Evil philosophy • We are opposed to seeing artists as a commodity • No conceptual artists or poseurs • No curators allowed in the building they will be shot on sight • Principles before Profit • Wear your Politics proudly • We are an Alternative Ideological Force • The Gallery should be a Mecca for Independent artists

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Original artworks in mixed media by Pure Evil www.pureevilgallery.com

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Conflict Effect How the Israel-Hamas war could affect the world economy and worsen global trade tensions.

fresh eye

Economy Oil note: Uncertainty is reflected in the risk premium in oil markets. This is the price paid for oil traded ahead of time in the futures markets versus the real-time price of oil.

Article courtesy of theconversation.com

Illustratrion: Sébastien Thibault creates illustrations that provide sharp political commentary on topics that are relevant today.

Based in Matane, Quebec, Thibault uses graphic shapes, simplified form, and intense color to create symbolic images full of content.

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lobal geopolitical tensions often play a pivotal role in shaping people’s perceptions of economic growth.

Research shows concern about such issues can cause people and businesses to become more cautious about spending and investing, which can ultimately lead to economic recession.

The recent escalation of the Israel-Palestine conflict is no different. Investors around the world are worried about the repercussions of this war – particularly in light of an already bleak picture for global economic growth.

Hamas’s October 7 attack on southern Israel is the latest chapter of a cycle of violence that has been going on in this region for decades and, sadly, seems to have no end in sight.

While the reasons behind these events are complex, the conflict’s potential immediate and long-term economic ramifications are easier to grasp.

After all, if the Russia-Ukraine war has taught us one thing, it’s that we should be

mindful of the intricate interdependencies that shape the global economic and geopolitical landscape.

How conflicts can affect the economy Internal and inter-state conflicts often have a significant effect on stock market indices, exchange rates, and commodity prices – sometimes even sending prices higher in the lead-up to hostilities. The longerterm economic impact is typically more complicated to assess, however. The lasting effects of even seemingly dramatic events on investor behaviour can be hard to predict Conflicts in the Middle East tend to lead to spikes in oil prices – think of the OPEC oil embargo of 1973-1974, the Iranian revolution of 1978-1979, the Iran-Iraq War initiated in 1980, and the first Persian Gulf War in 199091. Since the region accounts for nearly a third of global oil supply, any instability can create market uncertainty based on concerns about interruptions to global oil supply.

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Amp

The transition

Positive Grid Spark GO Ultra-Portable Smart Guitar Amp & Bluetooth Speaker.

Room-filling sound with advanced acoustics, seamless integration with Spark App, Bluetooth speaker, audio interface, rechargeable battery & headphone/line out.

fresh eye

Amp

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Play whenever and wherever you feel inspired with the Positive Grid Spark GO portable guitar amp a tiny, app-supercharged beast.

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Intergration seamless integration with the acclaimed Spark App that’s chock full of amps, pedals, Auto Chords, Smart Jam, 50,000 tones on the cloud, and so much more.

Amp

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Jam-packed with innovation, Positive Grid’s Spark GO delivers surprisingly big sound for an amplifier of its miniscule size. At just 3.5” high, it takes up almost no space but fills an entire room with mindblowing guitar tone. Boundary-pushing computational audio creates the full, detailed sound of a much larger speaker, so now, it’s simple to have a powerful amp anywhere in the house. You can plug in headphones for immersive quiet practice, with MusicRadar describing at as the “best experience” they’ve had with “an affordable amp with headphones”.

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Key Features l Tiny powerhouse produces 5 watts of jaw-dropping, room-filling sound. l 50K+ tones at your disposal via the massive library of sounds and presets available in the Spark App. l 4 customizable onboard presets. l Rich-sounding Bluetooth audio streaming. l Long life rechargeable battery (up to 8 hours of play). l Great for electric, acoustic and bass guitars. l Swappable grilles (comes with woven grille and black hardshell grille). l Full integration with the included Spark App: Smart Jam Live (all-new smart groove detection and multiple backing options), Auto Chords (learn millions of songs), huge library of amps/effects/pedals, custom EQ scenarios tailored to use. l Built in tuner, line/headphone out, and more!

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“Despite the small size, it doesn’t skimp on any features, sharing the exact same amount of hardware presets, practice tools, and Bluetooth connectivity as its bigger sibling the Spark Mini.” - Guitar World https://uk.positivegrid.com

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DSquared

2024

S/S

A line based on golf and tennis apparel, each look incorporated the Dsquared2 signature touch and creative vision of having fun, while both playing and working hard. Some pieces are even inspired by Dsquared2 looks from the early 2000s.

fresh eye

Men’s fashion

DSQUARED2 was started by identical twin brothers Dean and Dan Caten – the double D’s that make the brand’s name. Italianby-way-of-Canada, they were born and raised in Toronto .

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Dsquared2 embodied retro style with floral motifs and Y2K aesthetics while creating coordinated sets and accessories in the new line.

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fresh eye

Men’s fashion

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You can’t go wrong with stylish patterns and bright colors to add a funky pop.

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fresh eye

Men’s fashion

Vitality regained Whether you’re looking to dress waspy in Palm Beach, or taking to the urban styles of Milan, the Maison’s latest Spring/ Summer 2024 CoEd collection adds a stamp of class to an everyday sporty look.

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A collection of young but sophisticated pieces that looks like you’ve just finished lunch and golf at the country club and are ready to take on the rest of the day in style.

22/11/23

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“Having a great brand means you get to play capitalism in easy mode.”

Brand fresh eye

Ethos Branding is the nuanced art of actively shaping a brand.

Branding allows the building of relationships with an audience, which can eventually turn them into loyal customers.

Brand is arguably one of your organization’s most important assets.

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Apple is one of the leading branding companies in the world. Marketing experts like Marc Gobe argue that Apple’s brand is the key to the company’s success. It’s got nothing to do with products like the iMac or iPod.

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Product Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company.

Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia.

Giving people options and choices From sparkling water to dairy, to refreshing soft drinks and natural juice, we offer over 200 brands worldwide, including reduced-sugar drinks and smaller packages.

Brand

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The world’s largest athletic apparel company, Nike is best known for its footwear, apparel, and equipment. Founded in 1964 as Blue Ribbon Sports, the company became Nike in 1971 after the Greek goddess of victory.

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Foundation The history of Rolex is inextricably linked to the visionary spirit of Hans Wilsdorf, its founder. In 1905, at the age of 24 The face of Rolex Rolex SA is a British-founded Swiss watch designer and manufacturer based in Geneva, Switzerland.

Founded in 1905 as Wilsdorf and Davis

by Hans Wilsdorf and Alfred Davis in London, England, the company registered the word Rolex as the brand name of its watches in 1908, and it became Rolex Watch Co. Ltd. in 1915.

Brand

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Take the Best that Exists and Make it Better”.

Since these words were spoken by the marque’s co-founder, Sir Henry Royce, Rolls-Royce has experienced evolutionary change, from the creator of the ‘Best Car in the World’, to the world’s leading House of Luxury.

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The story: Back in 1954, a man named Ray Kroc discovered a small burger restaurant in California, and wrote the first page of McDonald’s history. From humble beginnings as a small restaurant, they’re proud to have become one of the world’s leading food service brands with more than 36,000 restaurants in more than 100 countries.

Brand

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Gucci is an Italian fashion label founded in 1921

by Guccio Gucci, making it one of the oldest Italian fashion brands in operation today.

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A considered presention

The rise of the Tea Tray Company.

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ong ago, before I married and started a family, I attended a wonderful art school. The City and Guilds of London School of Art was then owned by the delightful Roger de Grey, who was the principal of the Royal Academy. Roger was a kind and inspiring man. He organised bursaries and other financial grants to enable me to complete my three-year course of study in Illustration and printmaking. After graduating I went off and got married, as one often does, but I always painted when I could, and made little sketches and notes over the years to refer to in the future. Today with time on my hands, I recently had tea in the garden with a few friends and we were talking about the lack of serving tray options on the market. A few days later, I made a few for friends and neighbours, and that is how the Tea Tray Company started.

In a World that celebrates individuality, I decided to design a range of trays that went beyond the ordinary, and soon became carried

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Food is freshly prepared on-site using ingredients from local and national sustainable sources wherever possible.

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away with the joy of immersing myself into a new project. As a painter I enjoy colour and composition. I aim to echo the beauty and diversity of nature. The light, the colours, the honey bees butterflies and blossoms, a celebration of all the loveliness in the Creation that I see around me. Ideas and images that are inspired by retro, vintage and Victorian decorative art. Each tray is handmade in my studio in Spain, painted and finished with lacquer, and resined for durability. I live part time in Spain and part time in Bath UK. Where: I can be contacted at: theteatraycompany@yahoo.com. www.instagram.com/theteatraycompany

fresh eye

Artisan

fresheyecourses.com

Ideas and images that are inspired by retro, vintage and Victorian decorative art.

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