Fresheye Magazine. December Edition 2016

Page 7

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Magnum Pop Up Forward plan summer with an indulging ice-cream experience from Magnum.

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ndulge next summer with a personalised, design your own freshly-dipped ice-cream from the Magnum Pleasure Store. Choose your own selection of tempting toppings from thousands of flavour combinations from rose petals to black lava sea salt. Magnum’s specially trained Pleasure Makers will then sprinkle your toppings over deliciously luxurious chocolate as it sets. Each ice-cream creation will be perfected with a drizzle of chocolate and the finishing touch – a classic M coin decoration – all for only £4.50. The Magnum Pleasure Store has been designed with the Magnum Dipping Bar at its heart surrounded by a mix of seating and standing areas. It’ll prove the perfect pit stop

for shoppers to enjoy Magnum chocolate and ice cream. End of summer this year Magnum invited us all to visit the pop-up store on South Molton St W1 and create a personalised version of your favourite Magnum flavour – Mint, Death By Chocolate, Almond, or White Almond – with a new limited-edition range of toppings! Made by well-known pastry chef, Danielle Postma of Moemas Patisserie, the toppings include ingredients like crumbed chocolate cupcake, mint shortcake, chocolate brownie and frosted rose petals, crushed almond praline and ginger biscotti, just to name a few! This has become a rather wonderful London summer tradition. Look out for Magnum’s Pop Up experience in London next year.

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